Jeffrey Jensen
@jeffreysj.bsky.social
Digital Marketer, SEO, Analytics (love GA4 <3), duct tape and StackOverflow developer. Endlessly fascinated with the way technology impacts daily life
AI is going to replace search
I've seen this statement enough to know that some people believe it but I don't.
Still, things are going to change in the SEO world DRAMATICALLY that are nearly impossible to predict.
I gave it a shot anyway
messagelab.com/r-and-d/ai-a...
I've seen this statement enough to know that some people believe it but I don't.
Still, things are going to change in the SEO world DRAMATICALLY that are nearly impossible to predict.
I gave it a shot anyway
messagelab.com/r-and-d/ai-a...
April 5, 2024 at 9:42 PM
AI is going to replace search
I've seen this statement enough to know that some people believe it but I don't.
Still, things are going to change in the SEO world DRAMATICALLY that are nearly impossible to predict.
I gave it a shot anyway
messagelab.com/r-and-d/ai-a...
I've seen this statement enough to know that some people believe it but I don't.
Still, things are going to change in the SEO world DRAMATICALLY that are nearly impossible to predict.
I gave it a shot anyway
messagelab.com/r-and-d/ai-a...
So the March Google algorithm update is done (maybe still going for a few more days?)
What's the verdict? How has your site fared?
I haven't seen or heard anything consistent in the sites that have been impacted (or weren't).
What's the verdict? How has your site fared?
I haven't seen or heard anything consistent in the sites that have been impacted (or weren't).
March 30, 2024 at 9:27 PM
So the March Google algorithm update is done (maybe still going for a few more days?)
What's the verdict? How has your site fared?
I haven't seen or heard anything consistent in the sites that have been impacted (or weren't).
What's the verdict? How has your site fared?
I haven't seen or heard anything consistent in the sites that have been impacted (or weren't).
It's true. A subdomain (maps in maps.google.com) is treated like a competely different site. /maps is a subsection of google.com though, instead of a different site.
Then you're building authority and SEO equity all in one place (google.com) instead of multiple different sites (subdomains)
Then you're building authority and SEO equity all in one place (google.com) instead of multiple different sites (subdomains)
March 30, 2024 at 8:16 PM
It's true. A subdomain (maps in maps.google.com) is treated like a competely different site. /maps is a subsection of google.com though, instead of a different site.
Then you're building authority and SEO equity all in one place (google.com) instead of multiple different sites (subdomains)
Then you're building authority and SEO equity all in one place (google.com) instead of multiple different sites (subdomains)
Also, for most companies, you're about page will be the second most visited page, second only to the homepage. And, when it's not the landing page, it's often the most frequent next page in a session.
Don't undervalue an about page 🙏
Don't undervalue an about page 🙏
March 27, 2024 at 2:03 PM
Also, for most companies, you're about page will be the second most visited page, second only to the homepage. And, when it's not the landing page, it's often the most frequent next page in a session.
Don't undervalue an about page 🙏
Don't undervalue an about page 🙏
Anecdotally, adding an about page and contact form have had immediate impacts in a few instances.
It might not be in the documentation but if ever there was a measureable EEAT signal, having an about or contact page is it.
It might not be in the documentation but if ever there was a measureable EEAT signal, having an about or contact page is it.
March 27, 2024 at 2:01 PM
Anecdotally, adding an about page and contact form have had immediate impacts in a few instances.
It might not be in the documentation but if ever there was a measureable EEAT signal, having an about or contact page is it.
It might not be in the documentation but if ever there was a measureable EEAT signal, having an about or contact page is it.
Articles can be both! They just normally aren't... The SEO industry has a creativity problem :(
March 26, 2024 at 2:10 AM
Articles can be both! They just normally aren't... The SEO industry has a creativity problem :(
Sure, that's true. The algorithm decides what's 'quality' and what isn't. Ultimately, SEOs have no say in that. They follow whatever tactics get them to the top of the search result based on what they know of how the algorithm works, that's what optimizing is.
March 22, 2024 at 11:53 PM
Sure, that's true. The algorithm decides what's 'quality' and what isn't. Ultimately, SEOs have no say in that. They follow whatever tactics get them to the top of the search result based on what they know of how the algorithm works, that's what optimizing is.
Why guides? It would have been easier to pull a 'gamerant' and turn reddit posts into clickbait fodder for Google Discover and still call themselves 'news'
Suspicious decision making indeed 🤔
Suspicious decision making indeed 🤔
March 22, 2024 at 11:07 PM
Why guides? It would have been easier to pull a 'gamerant' and turn reddit posts into clickbait fodder for Google Discover and still call themselves 'news'
Suspicious decision making indeed 🤔
Suspicious decision making indeed 🤔
Of course, that quote is directly preceded with this:
"Google Search will almost certainly look more like SGE over time. It will increasingly trade links for answers"
I'm baffled by how excited people are to abandon critical thinking to be spoonfed answers generated by an algorithm
"Google Search will almost certainly look more like SGE over time. It will increasingly trade links for answers"
I'm baffled by how excited people are to abandon critical thinking to be spoonfed answers generated by an algorithm
March 22, 2024 at 10:43 PM
Of course, that quote is directly preceded with this:
"Google Search will almost certainly look more like SGE over time. It will increasingly trade links for answers"
I'm baffled by how excited people are to abandon critical thinking to be spoonfed answers generated by an algorithm
"Google Search will almost certainly look more like SGE over time. It will increasingly trade links for answers"
I'm baffled by how excited people are to abandon critical thinking to be spoonfed answers generated by an algorithm
Google is doubling down on AI in search and it almost feels like they have to but I'm encouraged by this quote:
"and Reid has acknowledged that figuring out how to cite those answers, and continue to be a good partner to the open web"
Might be a lie but i hope not
www.theverge.com/2024/3/19/24...
"and Reid has acknowledged that figuring out how to cite those answers, and continue to be a good partner to the open web"
Might be a lie but i hope not
www.theverge.com/2024/3/19/24...
Google has a new head of Search — and she’s all in on AI
The AI folks are starting to take over the Search team at Google.
www.theverge.com
March 22, 2024 at 10:39 PM
Google is doubling down on AI in search and it almost feels like they have to but I'm encouraged by this quote:
"and Reid has acknowledged that figuring out how to cite those answers, and continue to be a good partner to the open web"
Might be a lie but i hope not
www.theverge.com/2024/3/19/24...
"and Reid has acknowledged that figuring out how to cite those answers, and continue to be a good partner to the open web"
Might be a lie but i hope not
www.theverge.com/2024/3/19/24...
This is the thing. I've seen a LOT of hate for SEO here but it feels misplaced. Google owns the algorithm and the poor quality search results are due to the algorithm 'rewarding' poor quality pages.
AI results aren't necessarily the answer - AI interpreted intent could be though
AI results aren't necessarily the answer - AI interpreted intent could be though
March 22, 2024 at 10:26 PM
This is the thing. I've seen a LOT of hate for SEO here but it feels misplaced. Google owns the algorithm and the poor quality search results are due to the algorithm 'rewarding' poor quality pages.
AI results aren't necessarily the answer - AI interpreted intent could be though
AI results aren't necessarily the answer - AI interpreted intent could be though
There's this old joke:
"where's the best place to hide a dead body"
On the second page of Google. No one looks there!
For as long as this joke rings true, Google will maintain its marketshare but the day it stops making sense is the day competitors have a chance.
Google is down 2% since May 23
"where's the best place to hide a dead body"
On the second page of Google. No one looks there!
For as long as this joke rings true, Google will maintain its marketshare but the day it stops making sense is the day competitors have a chance.
Google is down 2% since May 23
March 18, 2024 at 3:10 PM
There's this old joke:
"where's the best place to hide a dead body"
On the second page of Google. No one looks there!
For as long as this joke rings true, Google will maintain its marketshare but the day it stops making sense is the day competitors have a chance.
Google is down 2% since May 23
"where's the best place to hide a dead body"
On the second page of Google. No one looks there!
For as long as this joke rings true, Google will maintain its marketshare but the day it stops making sense is the day competitors have a chance.
Google is down 2% since May 23
AI ethics aside in this @techcrunch.com article -
When a client wants work done in limited time, with limited budget and you are denied access to the resources you need (in this case, the athlete)...
You can always say no
techcrunch.com/2024/03/14/a...
When a client wants work done in limited time, with limited budget and you are denied access to the resources you need (in this case, the athlete)...
You can always say no
techcrunch.com/2024/03/14/a...
'AI-powered' ad ignites creator controversy on Instagram | TechCrunch
A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the "first
techcrunch.com
March 15, 2024 at 2:56 PM
AI ethics aside in this @techcrunch.com article -
When a client wants work done in limited time, with limited budget and you are denied access to the resources you need (in this case, the athlete)...
You can always say no
techcrunch.com/2024/03/14/a...
When a client wants work done in limited time, with limited budget and you are denied access to the resources you need (in this case, the athlete)...
You can always say no
techcrunch.com/2024/03/14/a...
We've spent a LOT of time analyzing how readers consume content online and what that means for an article template. Some of it might be obvious. Other parts, I think you'll be surprised.
But the meta approach in this article is just fun reading ❤️.
messagelab.com/r-and-d/the-...
But the meta approach in this article is just fun reading ❤️.
messagelab.com/r-and-d/the-...
March 13, 2024 at 8:53 PM
We've spent a LOT of time analyzing how readers consume content online and what that means for an article template. Some of it might be obvious. Other parts, I think you'll be surprised.
But the meta approach in this article is just fun reading ❤️.
messagelab.com/r-and-d/the-...
But the meta approach in this article is just fun reading ❤️.
messagelab.com/r-and-d/the-...
Yep, classic US. I believe most of their revenue comes from delivering spam mail. 99% of what I get is absolute garbage and I can't make the USPS stop 😭
March 13, 2024 at 2:39 PM
Yep, classic US. I believe most of their revenue comes from delivering spam mail. 99% of what I get is absolute garbage and I can't make the USPS stop 😭
More and more, email is little different than your real mailbox. I could confidently toss all my mail into the garbage on my way in from the mailbox except once every six months I get a letter that's actually important so I can't.
That's what email is becoming
That's what email is becoming
March 13, 2024 at 2:05 PM
More and more, email is little different than your real mailbox. I could confidently toss all my mail into the garbage on my way in from the mailbox except once every six months I get a letter that's actually important so I can't.
That's what email is becoming
That's what email is becoming
I have a suspicion party of the GA4 move was to clear their servers of a decade of abandoned blogs on GA4 (among other reasons)
March 12, 2024 at 3:12 AM
I have a suspicion party of the GA4 move was to clear their servers of a decade of abandoned blogs on GA4 (among other reasons)
The last few updates have been brutal. Hang in there, this one is supposed to take a month to roll out so we don't know where this one will land yet
March 12, 2024 at 3:03 AM
The last few updates have been brutal. Hang in there, this one is supposed to take a month to roll out so we don't know where this one will land yet
Thanks! Had a client getting a bunch of traffic from here and he told me it was Jack Dorsey's new project so I thought I'd check it out 😊 i joined when they opened up to the rabble
March 11, 2024 at 4:13 PM
Thanks! Had a client getting a bunch of traffic from here and he told me it was Jack Dorsey's new project so I thought I'd check it out 😊 i joined when they opened up to the rabble
Yeah, there are a lot of SEOs out there that make it so i understand where our reputation comes from but I'm seeing it used as more of a catch-all for 'bad content experience on the internet' and theres plenty of blame to go around for that right now
March 11, 2024 at 4:11 PM
Yeah, there are a lot of SEOs out there that make it so i understand where our reputation comes from but I'm seeing it used as more of a catch-all for 'bad content experience on the internet' and theres plenty of blame to go around for that right now
If you thought the 'big guys' were getting a bigger share of internet traffic... You'd be right.
Rand fishkin and Sparktoro analyzed clickstream data with Datos and found the share of the top 170 sites increased by ~3.2%.
Personally, i expected that to be higher
sparktoro.com/blog/who-sen...
Rand fishkin and Sparktoro analyzed clickstream data with Datos and found the share of the top 170 sites increased by ~3.2%.
Personally, i expected that to be higher
sparktoro.com/blog/who-sen...
March 11, 2024 at 4:09 PM
If you thought the 'big guys' were getting a bigger share of internet traffic... You'd be right.
Rand fishkin and Sparktoro analyzed clickstream data with Datos and found the share of the top 170 sites increased by ~3.2%.
Personally, i expected that to be higher
sparktoro.com/blog/who-sen...
Rand fishkin and Sparktoro analyzed clickstream data with Datos and found the share of the top 170 sites increased by ~3.2%.
Personally, i expected that to be higher
sparktoro.com/blog/who-sen...
Been browsing mastodon (and bluesky) a lot lately - there is a LOT of hate for SEO here and not many other voices in the topic
March 10, 2024 at 5:18 PM
Been browsing mastodon (and bluesky) a lot lately - there is a LOT of hate for SEO here and not many other voices in the topic
Shout out to the Authors @bwaber.bsky.social and Nathanael Fast
March 8, 2024 at 3:18 PM
Shout out to the Authors @bwaber.bsky.social and Nathanael Fast
“mansplaining as a service.” Sometimes it’s right, sometimes it’s wrong, but it always sounds authoritative.
I'm so glad i came across this description of LLMs over my coffee this morning 😂
I'm all seriousness though, this article was great. Well worth the read
hbr.org/2024/01/is-g...
I'm so glad i came across this description of LLMs over my coffee this morning 😂
I'm all seriousness though, this article was great. Well worth the read
hbr.org/2024/01/is-g...
Is GenAI’s Impact on Productivity Overblown?
Generative AI like LLMs have been touted as a boon to collective productivity. But the authors argue that leaning into the hype too much could be a mistake. Assessments of productivity typically focus...
hbr.org
March 8, 2024 at 3:15 PM
“mansplaining as a service.” Sometimes it’s right, sometimes it’s wrong, but it always sounds authoritative.
I'm so glad i came across this description of LLMs over my coffee this morning 😂
I'm all seriousness though, this article was great. Well worth the read
hbr.org/2024/01/is-g...
I'm so glad i came across this description of LLMs over my coffee this morning 😂
I'm all seriousness though, this article was great. Well worth the read
hbr.org/2024/01/is-g...
It's been nearly a decade since Google's panda update targeted an established SEO practice (link spam)
A major shift in SEO practices has been a long time coming, this time targeting expired domain abuse among other things.
The update is still rolling out though so we'll see what actually happens
A major shift in SEO practices has been a long time coming, this time targeting expired domain abuse among other things.
The update is still rolling out though so we'll see what actually happens
March 8, 2024 at 2:39 AM
It's been nearly a decade since Google's panda update targeted an established SEO practice (link spam)
A major shift in SEO practices has been a long time coming, this time targeting expired domain abuse among other things.
The update is still rolling out though so we'll see what actually happens
A major shift in SEO practices has been a long time coming, this time targeting expired domain abuse among other things.
The update is still rolling out though so we'll see what actually happens