AI is going to replace search

I've seen this statement enough to know that some people believe it but I don't.

Still, things are going to change in the SEO world DRAMATICALLY that are nearly impossible to predict.

I gave it a shot anyway

messagelab.com/r-and-d/ai-a...

So the March Google algorithm update is done (maybe still going for a few more days?)

What's the verdict? How has your site fared?

I haven't seen or heard anything consistent in the sites that have been impacted (or weren't).

Google is doubling down on AI in search and it almost feels like they have to but I'm encouraged by this quote:

"and Reid has acknowledged that figuring out how to cite those answers, and continue to be a good partner to the open web"

Might be a lie but i hope not

www.theverge.com/2024/3/19/24...

There's this old joke:

"where's the best place to hide a dead body"

On the second page of Google. No one looks there!

For as long as this joke rings true, Google will maintain its marketshare but the day it stops making sense is the day competitors have a chance.

Google is down 2% since May 23

AI ethics aside in this @techcrunch.com article -

When a client wants work done in limited time, with limited budget and you are denied access to the resources you need (in this case, the athlete)...

You can always say no

techcrunch.com/2024/03/14/a...

We've spent a LOT of time analyzing how readers consume content online and what that means for an article template. Some of it might be obvious. Other parts, I think you'll be surprised.

But the meta approach in this article is just fun reading ❤️.

messagelab.com/r-and-d/the-...

If you thought the 'big guys' were getting a bigger share of internet traffic... You'd be right.

Rand fishkin and Sparktoro analyzed clickstream data with Datos and found the share of the top 170 sites increased by ~3.2%.

Personally, i expected that to be higher

sparktoro.com/blog/who-sen...

“mansplaining as a service.” Sometimes it’s right, sometimes it’s wrong, but it always sounds authoritative.

I'm so glad i came across this description of LLMs over my coffee this morning 😂

I'm all seriousness though, this article was great. Well worth the read

hbr.org/2024/01/is-g...

It's been nearly a decade since Google's panda update targeted an established SEO practice (link spam)

A major shift in SEO practices has been a long time coming, this time targeting expired domain abuse among other things.

The update is still rolling out though so we'll see what actually happens

A really great investigation into the state of the SERPs these days by the @housefresh.bsky.social team. I've been getting some truly awful results for some of my searches 😭

I'm praying for some form of roll-back from the Helpful Content Update

housefresh.com/david-vs-dig...