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Kevin Harrington @kevinharrington.com · 2h

10 simple ways to make your SME smarter and more agile. Empower your team, use AI, and improve customer experience with practical steps. #agilebusiness #customerexperience #smallbusinesstips #SMEintelligence #teamproductivity #UKSME >>>

Ten Practical Ways to Make Your SME More Intelligent

Discover 10 simple ways to make your SME smarter and more agile. Empower your team, use AI, and improve customer experience with practical steps.

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Kevin Harrington @kevinharrington.com · 1d

Network Effects: The Hidden Power Behind SME Business Success. Learn strategic networking approaches that create competitive advantages for UK B2B marketers. #networkeffect #b2bmarketing >>>

Network Effects: The Hidden Power Behind SME Business Success

Discover how network effects and emotional intelligence drive SME success. Strategic networking approaches that create competitive advantages for B2B marketers.

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Kevin Harrington @kevinharrington.com · 2d

Customer Lifetime Value (CLV) Modelling for UK SMEs: Advanced Calculation Methods. #CLV #B2Bmarketing #customerdataanalysis #customereetention #predictiveanalytics #SMEanalytics >>>

CLV Modelling for UK SMEs: Advanced Calculation Methods

Master advanced CLV calculations for UK SMEs using probabilistic models, machine learning, and cohort analysis to boost customer value and profits.

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Kevin Harrington @kevinharrington.com · 3d

Discover how professional B2B marketing advice has transformed from creative intuition to data-driven strategies, and what this means for marketers. #marketing #b2bmarketing >>>

B2B Marketing Advice Evolution: Professional Wisdom Changes

Discover how professional B2B marketing advice has transformed from creative intuition to data-driven strategies, and what this means for marketers.

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Kevin Harrington @kevinharrington.com · 4d

The Marketing Consultant’s Dilemma: Balancing Contrarian Views, Explore how independent thinking in marketing consulting creates both opportunities & challenges. #marketing #marketing consultant >>>

Marketing Consultant’s Dilemma: Balancing Contrarian Views

Explore how independent thinking in marketing consulting creates both opportunities & challenges when balancing professional integrity with client expectations.

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Kevin Harrington @kevinharrington.com · 5d

The IMP Group: B2B Marketing’s Hidden Academic Treasure. #academicresearch #B2Bmarketing #businessnetworks #businessrelationships #SMEmarketing >>>

The IMP Group: B2B Marketing’s Hidden Academic Treasure

Discover the Industrial Marketing and Purchasing Group's overlooked B2B marketing research that revolutionised relationship-focused marketing for European SMEs.

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Kevin Harrington @kevinharrington.com · 5d

Discover the five most challenging marketing roles today and how job demands have evolved from creative-focused positions in the 80s to data-driven specialists. #marketing >>>

Marketing’s Most Demanding Roles: The Top Five Challenges

Discover the five most challenging marketing roles today and how job demands have evolved from creative-focused positions in the 80s to data-driven specialists.

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Kevin Harrington @kevinharrington.com · 11d

SME Marketing Crisis: why small firms reject big playbooks. 84% of UK SMEs now reject big marketing playbooks, focusing on domestic growth, authentic branding, and independent agencies over corporate strategies. #marketingstrategy #SMEmarketing #UKbusinessmarketing >>>

SME Marketing Crisis: Why Small Firms Reject Big Playbooks

Why 84% of UK SMEs now reject big marketing playbooks, focusing on domestic growth, authentic branding, and independent agencies over corporate strategies.

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Kevin Harrington @kevinharrington.com · 12d

Manufacturing B2B marketing: unique challenges & strategies. #B2Bcontentmarketing #B2Bmarketing #B2Bsales #industrialB2B #industrialmarketing #manufacturingchallenges #manufacturingmarketing #manufacturingstrategy #marketingstrategy #technicalmarketing >>> buff.ly/03cWqBo

Manufacturing B2B Marketing: Unique Challenges & Strategies

Discover what makes manufacturing B2B marketing unique, key challenges facing industrial marketers, strategic focus areas, and common pitfalls to avoid.

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Kevin Harrington @kevinharrington.com · 13d

Voice Search Optimisation: B2B’s Hidden Opportunity. #B2B #B2Bmarketing #conversationalsearch #digitalmarketing #featuredsnippets #marketingstrategy #searchoptimisation #SEO #voiceassistants #voicesearch >>>

Voice Search Optimisation: B2B’s Hidden Opportunity

Discover how B2B companies can leverage voice search optimisation to capture 27% of voice-driven Google queries and gain competitive advantage.

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Kevin Harrington @kevinharrington.com · 14d

More than one right way to get things done in marketing. Explore case studies that show there is more than one right way to succeed in marketing, and how Dove and IKEA used different methods to amplify their impact. #brandstorytelling #casestudies #IKEA #marketingstrategy >>>

More Than One Right Way to Get Things Done in Marketing

Explore case studies that show there is more than one right way to succeed in marketing, and how Dove and IKEA used different methods to amplify their impact.

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Kevin Harrington @kevinharrington.com · 15d

Marketing is everyone’s job in an SME. Marketing is not just the job of a small department. In SMEs, employees, suppliers, and customers all contribute to brand success when aligned to the vision. #brandadvocacy #businessculture #SMEmarketing #supplierengagement >>> buff.ly/V1czUnr

Kevin Harrington @kevinharrington.com · 16d

Exploring the reality of nerves in marketing. Many marketers feel anxious, but nerves are natural - discover why marketer anxiety happens, and learn professional ways to manage it for better results. #creativeanxiety #marketeranxiety #marketingnerves #UKmarketingadvice >>>

Exploring The Reality Of Nerves In Marketing

Many marketers feel anxious, but nerves are natural - discover why marketer anxiety happens, and learn professional ways to manage it for better results.

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Kevin Harrington @kevinharrington.com · 17d

How to interrogate a marketing strategy. As a CMO, learn how to interrogate a marketing strategy by asking the right questions, assessing data, and ensuring alignment with business goals. #brandstrategy #businessgrowth #CMOinsights #marketingstrategy >>>

How to Interrogate a Marketing Strategy | Kevin Harrington

As a CMO, learn how to interrogate a marketing strategy by asking the right questions, assessing data, and ensuring alignment with business goals.

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Kevin Harrington @kevinharrington.com · 18d

Do UK SMEs really need Europe? The great domestic debate; The numbers tell a compelling story about how dramatically UK business attitudes have changed. #Brexitimpact #Europeantrade #SMEstrategy #UKbusiness #UKSME >>>

Do UK SMEs Really Need Europe? The Great Domestic Debate

Discover why 84% of UK SMEs now focus on domestic growth over European expansion. Explore the benefits of staying home versus European market challenges.

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Kevin Harrington @kevinharrington.com · 19d

Do most marketers in SMEs really understand the basic legislation they should comply with in the UK? UK marketing legislation: the knowledge gap challenge. #UKMarketingCompliance #GDPRforSMEs #ASARegulations #B2B MarketingLaw #SmallBusinessLegalRisk >>>

UK Marketing Legislation: The Knowledge Gap Challenge

Do most UK SME marketers truly understand their legal obligations? Exploring the concerning knowledge gaps in marketing legislation compliance.

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Kevin Harrington @kevinharrington.com · 20d

Getting paid by European clients has become more complex since Brexit. #baddebtprotection #consultantcontracts #Europeanclients #Eurozoneclients #internationalpayments #SEPApayments #UKconsultantpayments >>>

UK Marketing Consultant Eurozone Payment Guide 2025

Learn how UK marketing consultants can efficiently collect payments from Eurozone clients. Covers currencies, contracts, banking options & bad debt protection.

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Kevin Harrington @kevinharrington.com · 21d

UK SMEs and overseas consultants: trust factors. Which overseas consultants stand the best chance of winning over British business owners? #Americanconsultants #businessconsulting #Canadianconsultants #internationalconsultants #UKSMEs >>>

UK SMEs and Overseas Consultants: Trust Factors

Discover which international business consultants UK SMEs trust most. Canadian advisors lead, while cultural fit trumps nationality in the selection decisions.

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Kevin Harrington @kevinharrington.com · 22d

Virtual PAs for marketers: benefits, challenges & use cases. These remote professionals aren’t just administrative helpers... #businessefficiency #marketing #marketingautomation #outsourcing #productivity #remotework #socialmediamanagement #virtualassistant >>>

Virtual PAs for Marketers: Benefits, Challenges & Use Cases

Discover how virtual PAs transform marketing teams through cost savings, time efficiency and specialised skills. Real case studies and implementation tips.

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Kevin Harrington @kevinharrington.com · 23d

Where do marketers get their creative spark? It is a question that goes to the heart of what we do... #B2Bmarketing #brandinspiration #creativemarketing #marketingcreativity #marketinginspiration #marketingstrategy #UKmarketing >>>

Where Do Marketers Get Their Creative Spark?

Discover where marketers find creative inspiration in from social media trends to industry conferences, AI tools to customer insights in this helpful guide.

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Kevin Harrington @kevinharrington.com · 24d

Plan your business exit: why three years maximises value. It’s about giving yourself the best possible options... #businessexitplanning #businesssuccession #businesstransition #businessvaluation #retirementplanning #successionplanning >>>

Plan Your Business Exit: Why Three Years Maximises Value

Planning your business exit? Learn why three years is the optimal timeline for maximising value, ensuring continuity & maintaining control over your transition.

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Kevin Harrington @kevinharrington.com · 25d

The long term cost of short term B2B marketing: Short term B2B marketing fixes may win the quarter but damage the year. A committed, resourced long term strategy drives sustainable growth. #B2Bmarketingstrategy #longtermmarketing #marketingleadership #shorttermmarketingcosts >>>

The Long Term Cost of Short Term B2B Marketing

Short term B2B marketing fixes may win the quarter but damage the year. A committed, resourced long term strategy drives sustainable growth.

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Kevin Harrington @kevinharrington.com · 26d

B2B Agency Economics: London vs Regional UK Cities. B2Bmarketingagency #businessrelocation #marketingagencyeconomics #regionalbusinesscosts >>>

B2B Agency Economics: London vs Regional UK Cities

Discover if running a B2B marketing agency outside London really saves money. Expert analysis of rent, talent costs, client travel, and business image factors.

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Kevin Harrington @kevinharrington.com · 27d

Post-Brexit B2B Marketing: UK Compliance Guide: Navigate post-Brexit B2B marketing compliance challenges with UK GDPR, PECR changes, and cross-border regulations affecting British businesses in 2025. #B2BmarketingUK #Brexitbusinessimpact #GDPR #UKmarketinglaws >>>

Post-Brexit B2B Marketing: UK Compliance Guide

Navigate post-Brexit B2B marketing compliance challenges with UK GDPR, PECR changes, and cross-border regulations affecting British businesses in 2025.

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Kevin Harrington @kevinharrington.com · 27d

Slippery on-pack promotions: a consumer’s frustration: Frustrated with expired on-pack promotions? A personal rant on how brands like Tropicana risk damaging trust by pushing promotions already out of date. #Tropicana #Tesco #onpackpromotions >>>

Slippery On-Pack Promotions: A Consumer’s Frustration

Frustrated with expired on-pack promotions? A personal rant on how brands like Tropicana risk damaging trust by pushing promotions already out of date.

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