Kevin Harrington
@kevinharrington.com
Business mostly in London and the Thames Valley, home in Reading. Interests: marketing, technology, succession planning, business exits. #marketing #rdguk
www.kevinharrington.com
www.kevinharrington.com
Learn how to sell the invisible in B2B services by reducing buyer risk, making expertise visible, and avoiding generic marketing that blends in. #B2Bdifferentiation #B2Bmarketing #B2Bpositioning #customerexperience #professionalservices #marketing #SMEmarketingstrategy >>>
How To Sell The Invisible In B2B Services | Kevin Harrington
Learn how to sell the invisible in B2B services by reducing buyer risk, making expertise visible, and avoiding generic marketing that blends in.
buff.ly
January 23, 2026 at 7:23 AM
Learn how to sell the invisible in B2B services by reducing buyer risk, making expertise visible, and avoiding generic marketing that blends in. #B2Bdifferentiation #B2Bmarketing #B2Bpositioning #customerexperience #professionalservices #marketing #SMEmarketingstrategy >>>
Corporate gifting can still strengthen business relationships when done with thought and sincerity. Here’s how to bring meaning back to your gifts. #businessetiquette #businessrelationships #corporategifting #giftinginbusiness #professionaldevelopment >>>
Rethinking Corporate Gifting for Business | Kevin Harrington
Corporate gifting can still strengthen business relationships when done with thought and sincerity. Here’s how to bring meaning back to your gifts.
buff.ly
January 22, 2026 at 7:23 AM
Corporate gifting can still strengthen business relationships when done with thought and sincerity. Here’s how to bring meaning back to your gifts. #businessetiquette #businessrelationships #corporategifting #giftinginbusiness #professionaldevelopment >>>
Using visual aids effectively in B2B marketing presentations. Compare flip charts, whiteboards and PowerPoint to engage clients and close deals faster. #B2Bmarketing #businesspresentations #clientpresentations #marketingpresentations #presentationskills #SMEmarketing #visualaids >>>
Visual Aids for Marketing Presentations That Drive Results
Using visual aids effectively in B2B marketing presentations. Compare flip charts, whiteboards and PowerPoint to engage clients and close deals faster.
buff.ly
January 21, 2026 at 7:23 AM
Using visual aids effectively in B2B marketing presentations. Compare flip charts, whiteboards and PowerPoint to engage clients and close deals faster. #B2Bmarketing #businesspresentations #clientpresentations #marketingpresentations #presentationskills #SMEmarketing #visualaids >>>
Why a 90-day planning framework beats annual strategies for SME growth. Learn the BIG 3 method, SMART quarterly goals and weekly rhythms that drive results. #90dayplanning #planningframework #B2Bmarketing #goalsetting #SMEgrowth #SMEplanning >>>
Why a 90-Day Planning Framework Beats an Annual Strategy
Learn the BIG 3 method, SMART quarterly goals and weekly rhythms that drive results. A 90-day planning framework beats annual strategies for SME growth.
buff.ly
January 20, 2026 at 11:05 AM
Why a 90-day planning framework beats annual strategies for SME growth. Learn the BIG 3 method, SMART quarterly goals and weekly rhythms that drive results. #90dayplanning #planningframework #B2Bmarketing #goalsetting #SMEgrowth #SMEplanning >>>
Rightmove's property sales advice applies remarkably well to selling your business. Learn seven key lessons to prepare your SME for a successful exit. #businessexitstrategy #businesssuccession #businessvaluation #exitplanning #sellingyourbusiness #SMEadvice #UKbusinesssales >>> buff.ly/uIiOx1z
January 19, 2026 at 7:23 AM
Rightmove's property sales advice applies remarkably well to selling your business. Learn seven key lessons to prepare your SME for a successful exit. #businessexitstrategy #businesssuccession #businessvaluation #exitplanning #sellingyourbusiness #SMEadvice #UKbusinesssales >>> buff.ly/uIiOx1z
95% of B2B buyers rely on video for purchase decisions. Learn how SMEs can build an effective B2B video marketing strategy without breaking the bank. #B2Bmarketing #B2Bsales #B2Bstrategy #businessgrowth #contentmarketing #marketingROI #SMEmarketing #videocontent #videomarketing >>>
B2B Video Marketing Strategy: Essential Guide for SMEs
95% of B2B buyers rely on video for purchase decisions. Learn how SMEs can build an effective B2B video marketing strategy without breaking the bank.
buff.ly
January 18, 2026 at 7:23 AM
95% of B2B buyers rely on video for purchase decisions. Learn how SMEs can build an effective B2B video marketing strategy without breaking the bank. #B2Bmarketing #B2Bsales #B2Bstrategy #businessgrowth #contentmarketing #marketingROI #SMEmarketing #videocontent #videomarketing >>>
74% of B2B buyers switch suppliers for better CX. Learn practical customer experience strategy tactics to retain clients and drive sustainable SME growth. #B2Bsales #customerexperience #strategy #customerfeedback #customerloyalty #customerretention #CXstrategy #SMEgrowth >>>
B2B Customer Experience Strategy for SME Growth
74% of B2B buyers switch suppliers for better CX. Learn practical customer experience strategy tactics to retain clients and drive sustainable SME growth.
buff.ly
January 17, 2026 at 7:23 AM
74% of B2B buyers switch suppliers for better CX. Learn practical customer experience strategy tactics to retain clients and drive sustainable SME growth. #B2Bsales #customerexperience #strategy #customerfeedback #customerloyalty #customerretention #CXstrategy #SMEgrowth >>>
B2B businesses are shifting from traditional lead generation to demand generation strategies that prioritise quality, intent signals and genuine buyer interest. #marketing #B2Bleadgeneration #B2Bmarketing #demandgeneration data #leadquality #marketingstrategy #salesenablement >>> buff.ly/IgrSl6M
Rethinking B2B Lead Generation: Quality Over Quantity
B2B lead generation is shifting from traditional methods to demand generation strategies that prioritise quality, intent signals and genuine buyer interest.
www.kevinharrington.com
January 16, 2026 at 11:06 AM
B2B businesses are shifting from traditional lead generation to demand generation strategies that prioritise quality, intent signals and genuine buyer interest. #marketing #B2Bleadgeneration #B2Bmarketing #demandgeneration data #leadquality #marketingstrategy #salesenablement >>> buff.ly/IgrSl6M
Enshittification, this word must be recognised and understood by all marketers and business owners that care. I'm on hold at the moment, the message said they care...I'm nine minutes on hold right now.
The squeeze
Once a company hits a plateau in its market share, the pressure begins to mount. Investors want more of a return, shareholders want the stock price to go up. Managers pay attention to the metrics they're held to, and the squeeze begins. At first, the squeeze focuses on efficiency. Cut…
Once a company hits a plateau in its market share, the pressure begins to mount. Investors want more of a return, shareholders want the stock price to go up. Managers pay attention to the metrics they're held to, and the squeeze begins. At first, the squeeze focuses on efficiency. Cut…
The squeeze
Once a company hits a plateau in its market share, the pressure begins to mount. Investors want more of a return, shareholders want the stock price to go up. Managers pay attention to the metrics they're held to, and the squeeze begins. At first, the squeeze focuses on efficiency. Cut obvious costs without diminishing customer delight or the conditions that the employees work under.
seths.blog
January 16, 2026 at 10:25 AM
Enshittification, this word must be recognised and understood by all marketers and business owners that care. I'm on hold at the moment, the message said they care...I'm nine minutes on hold right now.
Learn how small B2B teams can deliver hyper-personalisation without expensive MarTech. Practical strategies using tools you already have. No huge budget needed. #acb #accountbasedmarketing #B2Bgrowth #B2Bmarketing #B2Bstrategy #MarTech #personalisation #SMEmarketing #UKbusiness >>>
Hyper-Personalisation for Small B2B Teams: A Practical Guide
Learn how small B2B teams can deliver hyper-personalisation without expensive MarTech. Practical strategies using tools you already have. No huge budget needed.
buff.ly
January 14, 2026 at 7:23 AM
Learn how small B2B teams can deliver hyper-personalisation without expensive MarTech. Practical strategies using tools you already have. No huge budget needed. #acb #accountbasedmarketing #B2Bgrowth #B2Bmarketing #B2Bstrategy #MarTech #personalisation #SMEmarketing #UKbusiness >>>
Discover why business referrals work, when they fail, and how to build systematic referral programmes into B2B marketing strategy for predictable growth. #B2Bmarketing #B2Bstrategy #businessreferrals #marketingstrategy #referralcommissions #marketingreferralprogramme >>>
Are Business Referrals the Holy Grail of B2B Marketing?
Discover why business referrals work, when they fail, and how to build systematic referral programmes into B2B marketing strategy for predictable growth.
buff.ly
January 13, 2026 at 7:23 AM
Discover why business referrals work, when they fail, and how to build systematic referral programmes into B2B marketing strategy for predictable growth. #B2Bmarketing #B2Bstrategy #businessreferrals #marketingstrategy #referralcommissions #marketingreferralprogramme >>>
Discover how UK companies structure marketing leadership. 62% use CMO or Marketing Director titles. Explore the data on marketing job titles and what they mean for your business. #businessleadership #CMO #MarketingDirector #marketinghierarchy #marketingjtitles #marketingstructure >>>
Marketing Leadership Titles in UK Companies
Discover how UK companies structure marketing leadership. 62% use CMO or Marketing Director titles. Explore the data on marketing job titles and what they mean for your business.
buff.ly
January 12, 2026 at 7:23 AM
Discover how UK companies structure marketing leadership. 62% use CMO or Marketing Director titles. Explore the data on marketing job titles and what they mean for your business. #businessleadership #CMO #MarketingDirector #marketinghierarchy #marketingjtitles #marketingstructure >>>
The three essential marketing outcomes new professional services business needs to focus on to build visibility, win clients and create predictable growth. #B2Bmarketing #B2Bstrategy #marketingoutcomes #leadgeneration #marketingplanning #professionalservices #SMEmarketing >>>
Three Essential Marketing Outcomes for Professional Services
The three essential marketing outcomes new professional services business needs to focus on to build visibility, win clients and create predictable growth.
buff.ly
January 11, 2026 at 7:23 AM
The three essential marketing outcomes new professional services business needs to focus on to build visibility, win clients and create predictable growth. #B2Bmarketing #B2Bstrategy #marketingoutcomes #leadgeneration #marketingplanning #professionalservices #SMEmarketing >>>
Is B2B influencer marketing right for your UK SME? This post explores the pros, cons, and key strategies for success in the UK market. Learn how to get started. #B2Bmarketing #contentmarketing #digitalmarketing #influencermarketing #marketingstrategy #UKSME >>> buff.ly/nanq5XU
B2B Influencer Marketing: A Guide for UK SMEs
Is B2B influencer marketing right for your UK SME? This post explores the pros, cons, and key strategies for success in the UK market. Learn how to get started.
www.kevinharrington.com
January 10, 2026 at 9:21 PM
Is B2B influencer marketing right for your UK SME? This post explores the pros, cons, and key strategies for success in the UK market. Learn how to get started. #B2Bmarketing #contentmarketing #digitalmarketing #influencermarketing #marketingstrategy #UKSME >>> buff.ly/nanq5XU
Sustainability in business is not a cost. Learn how to align profit with purpose, cut risk and grow a stronger, more resilient SME. #ESG #Leadership #profitwithpurpose #SMEstrategy #sustainabilityinbusiness #UKsmallbusiness >>>
Sustainability in Business: Profit with Purpose Today
Sustainability in business is not a cost. Learn how to align profit with purpose, cut risk and grow a stronger, more resilient SME.
buff.ly
January 9, 2026 at 7:23 AM
Sustainability in business is not a cost. Learn how to align profit with purpose, cut risk and grow a stronger, more resilient SME. #ESG #Leadership #profitwithpurpose #SMEstrategy #sustainabilityinbusiness #UKsmallbusiness >>>
Discover why buyers pay more than balance sheet values. Learn the critical differences between book value and market value in business valuation. #assetvaluation #bookvalue #marketvalue #businessacquisition #businesssale #businessvaluation. >>>
Book Value vs Market Value: Why Buyers Pay More
Discover why buyers pay more than balance sheet values. Learn about book value vs market value in business valuation and the critical differences.
buff.ly
January 8, 2026 at 7:23 AM
Discover why buyers pay more than balance sheet values. Learn the critical differences between book value and market value in business valuation. #assetvaluation #bookvalue #marketvalue #businessacquisition #businesssale #businessvaluation. >>>
Balancing brand and tactical marketing helps B2B SMEs grow profitably. Here is a practical way to align strategy, local activity and limited budgets. #B2Bmarketing #marketing #brandstrategy #demandgeneration #SMEmarketing #tacticalmarketing >>> buff.ly/Iosutd1
Balancing brand and tactical marketing in B2B SMEs
Balancing brand and tactical marketing helps B2B SMEs grow profitably. Here is a practical way to align strategy, local activity and limited budgets.
www.kevinharrington.com
January 7, 2026 at 7:37 PM
Balancing brand and tactical marketing helps B2B SMEs grow profitably. Here is a practical way to align strategy, local activity and limited budgets. #B2Bmarketing #marketing #brandstrategy #demandgeneration #SMEmarketing #tacticalmarketing >>> buff.ly/Iosutd1
Crap customer service 'celebrated' by The Guardian. Some of these stories/awards are desperate and hilarious at the same time. >>> buff.ly/oZnYX35
January 5, 2026 at 7:23 AM
Crap customer service 'celebrated' by The Guardian. Some of these stories/awards are desperate and hilarious at the same time. >>> buff.ly/oZnYX35
Webinar usage hasn't peaked, it's matured. Here is how B2B webinars evolved from rough pandemic fixes to professional marketing tools and what's next. #B2Bmarketingcontent #marketingstrategy #onlineevents #virtualevents #virtualreality #webinarproduction #webinartrends #webinars >>>
The State of Webinar Usage in B2B Marketing Today
Webinar usage hasn't peaked - it's matured. Discover how B2B webinars evolved from rough pandemic fixes to professional marketing tools and what's next.
buff.ly
January 4, 2026 at 7:23 AM
Webinar usage hasn't peaked, it's matured. Here is how B2B webinars evolved from rough pandemic fixes to professional marketing tools and what's next. #B2Bmarketingcontent #marketingstrategy #onlineevents #virtualevents #virtualreality #webinarproduction #webinartrends #webinars >>>
Discover how B2B community building for SMEs drives customer acquisition, retention and loyalty. Strategies plus communities to join & steps to start your own. #B2Bcommunities #B2Bmarketing #B2Bstrategy #communitybuilding #customerretention #peernetworks #salescycle #SMEmarketing >>>
B2B Community Building for SMEs: The Complete Guide
Discover how B2B community building for SMEs drives customer acquisition, retention and loyalty. Strategies plus communities to join & steps to start your own.
buff.ly
January 3, 2026 at 7:23 AM
Discover how B2B community building for SMEs drives customer acquisition, retention and loyalty. Strategies plus communities to join & steps to start your own. #B2Bcommunities #B2Bmarketing #B2Bstrategy #communitybuilding #customerretention #peernetworks #salescycle #SMEmarketing >>>
Are marketing pilot schemes misleading your business? Discover why pilots create false environments and what you should do instead to ensure scalable success. #businessgrowth #marketingstrategy #pilotschemes #scaleup #softlaunch >>>
Why Marketing Pilot Schemes Are Often a Trap
Are marketing pilot schemes misleading your business? Discover why pilots create false environments and what you should do instead to ensure scalable success.
buff.ly
January 2, 2026 at 7:23 AM
Are marketing pilot schemes misleading your business? Discover why pilots create false environments and what you should do instead to ensure scalable success. #businessgrowth #marketingstrategy #pilotschemes #scaleup #softlaunch >>>
B2B marketing innovation keeps your brand alive. Why staying still is the surest way to be overtaken - and how to keep your strategy moving. #B2Bmarketing #digitalmarketingstrategy #marketinginnovation #SMEmarketing #UKbusinessmarketing >>>
B2B Marketing Innovation: Keep Moving or Get Run Over
B2B marketing innovation keeps your brand alive. Why staying still is the surest way to be overtaken - and how to keep your strategy moving.
buff.ly
January 1, 2026 at 9:34 AM
B2B marketing innovation keeps your brand alive. Why staying still is the surest way to be overtaken - and how to keep your strategy moving. #B2Bmarketing #digitalmarketingstrategy #marketinginnovation #SMEmarketing #UKbusinessmarketing >>>
A practical 2025 B2B marketing retrospective for SME marketers: what worked, what didn’t, and the tweaks to enter 2026 sharper and calmer. #2026planning #B2Bmarketing #demandgeneration #marketingmetrics #marketingplanning #marketingstrategy #retrospective #SMEmarketing >>>
buff.ly
December 31, 2025 at 10:12 AM
A practical 2025 B2B marketing retrospective for SME marketers: what worked, what didn’t, and the tweaks to enter 2026 sharper and calmer. #2026planning #B2Bmarketing #demandgeneration #marketingmetrics #marketingplanning #marketingstrategy #retrospective #SMEmarketing >>>
Discover how SME thought leadership can build your brand without a corporate budget. A practical guide for owners to gain visibility and authority. #B2Bmarketingstrategy #brandauthority #businessgrowth #PublicRelations #smallbusinessmarketing #SMEthoughtleadership >>>
SME thought leadership: A guide for owner-managers
Discover how SME thought leadership can build your brand without a corporate budget. A practical guide for owners to gain visibility and authority.
buff.ly
December 31, 2025 at 7:23 AM
Discover how SME thought leadership can build your brand without a corporate budget. A practical guide for owners to gain visibility and authority. #B2Bmarketingstrategy #brandauthority #businessgrowth #PublicRelations #smallbusinessmarketing #SMEthoughtleadership >>>
Learn how to apply discounted cash flow, hurdle rates, and IRR to marketing investments. Practical guidance for SME owners to evaluate campaigns effectively. #DCFanalysis #discountedcashflow #marketing #IRRmarketing #marketingmetrics #marketingROI #NPVmarketing #SMEmarketing >>>
Discounted Cash Flow for Marketing – DCF, hurdle rates & IRR
Learn how to apply discounted cash flow, hurdle rates, and IRR to marketing investments. Practical guidance for SME owners to evaluate campaigns effectively.
buff.ly
December 30, 2025 at 7:23 AM
Learn how to apply discounted cash flow, hurdle rates, and IRR to marketing investments. Practical guidance for SME owners to evaluate campaigns effectively. #DCFanalysis #discountedcashflow #marketing #IRRmarketing #marketingmetrics #marketingROI #NPVmarketing #SMEmarketing >>>