Kevin Harrington
@kevinharrington.com
Business mostly in London and the Thames Valley, home in Reading. Interests: marketing, technology, succession planning, business exits. #marketing #rdguk
www.kevinharrington.com
www.kevinharrington.com
Build trust and reliability through a strong account management team that ensures clients always have someone available who knows and supports them. #accountmanagement #B2Brelationships #clientretention #customerservice #SMEgrowth >>>
Build Client Trust Through a Strong Account Management Team
Build trust and reliability through a strong account management team that ensures clients always have someone available who knows and supports them.
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December 26, 2025 at 7:23 AM
Build trust and reliability through a strong account management team that ensures clients always have someone available who knows and supports them. #accountmanagement #B2Brelationships #clientretention #customerservice #SMEgrowth >>>
Stop wasting budget on generic marketing. Learn how B2B buyer personas help UK SMEs increase ROI, clarify messaging and target the right clients effectively. #B2Bmarketing #buyerpersonas #leadgeneration #marketingROI #nichemarketing #SMEstrategy #targetaudience #UKbusiness >>>
Stop Selling to Everyone: Use B2B Buyer Personas
Stop wasting budget on generic marketing. Learn how B2B buyer personas help UK SMEs increase ROI, clarify messaging and target the right clients effectively.
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December 25, 2025 at 7:23 AM
Stop wasting budget on generic marketing. Learn how B2B buyer personas help UK SMEs increase ROI, clarify messaging and target the right clients effectively. #B2Bmarketing #buyerpersonas #leadgeneration #marketingROI #nichemarketing #SMEstrategy #targetaudience #UKbusiness >>>
Are business cards still relevant in digital networking, and what should go on a modern card to make it a powerful, joined-up marketing tool? #B2Bmarketing #branding #businesscards #marketingstrategy #networking #offlinemarketing #marketing >>>
Are business cards still relevant in digital networking?
Are business cards still relevant in digital networking, and what should go on a modern card to make it a powerful, joined-up marketing tool?
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December 24, 2025 at 7:23 AM
Are business cards still relevant in digital networking, and what should go on a modern card to make it a powerful, joined-up marketing tool? #B2Bmarketing #branding #businesscards #marketingstrategy #networking #offlinemarketing #marketing >>>
Image style guides help B2B brands achieve visual consistency, boost recognition by 80% and increase revenue up to 23% through strategic photography guidelines. #B2Bbranding #brandconsistency #brandrecognition #imagestyleguide #styleguide #branding #marketing >>>
Image Style Guide: A Strategic Approach for B2B Brands
Image style guides help B2B brands achieve visual consistency, boost recognition by 80% and increase revenue up to 23% through strategic photography guidelines.
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December 23, 2025 at 7:23 AM
Image style guides help B2B brands achieve visual consistency, boost recognition by 80% and increase revenue up to 23% through strategic photography guidelines. #B2Bbranding #brandconsistency #brandrecognition #imagestyleguide #styleguide #branding #marketing >>>
Rhythm, cadence and momentum in marketing create consistent growth, build audience trust and transform sporadic activity into lasting business success. #marketing #marketingstrategy #marketingrhythm #momentuminmarketing >>>
Rhythm, Cadence and Momentum in Marketing | Kevin Harrington
Rhythm, cadence and momentum in marketing create consistent growth, build audience trust and transform sporadic activity into lasting business success.
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December 22, 2025 at 7:23 AM
Rhythm, cadence and momentum in marketing create consistent growth, build audience trust and transform sporadic activity into lasting business success. #marketing #marketingstrategy #marketingrhythm #momentuminmarketing >>>
Practical advice on merging marketing teams during a business acquisition, covering people, culture, clients, suppliers and technology integration. #B2Bmarketing #brandintegration #businessmerger #marketingintegration #mergingteams #supplierconsolidation #teamconsolidation >>>
Merging Marketing Teams: A Practical Guide for Business | Kevin Harrington
Practical advice on merging marketing teams during a business acquisition, covering people, culture, clients, suppliers and technology integration.
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December 21, 2025 at 7:23 AM
Practical advice on merging marketing teams during a business acquisition, covering people, culture, clients, suppliers and technology integration. #B2Bmarketing #brandintegration #businessmerger #marketingintegration #mergingteams #supplierconsolidation #teamconsolidation >>>
A practical SME marketing strategy for UK business owners and marketers to grow value and stop waiting for government help. Actionable steps you can take now. #assetvalue #B2Bmarketing #businessgrowth #customerexperience #SMEmarketing #UKSMEs >>> buff.ly/K6FQv6s
SME marketing strategy: stop waiting, start growing
A practical SME marketing strategy for UK business owners and marketers to grow value and stop waiting for government help. Actionable steps you can take now.
www.kevinharrington.com
December 20, 2025 at 11:56 AM
A practical SME marketing strategy for UK business owners and marketers to grow value and stop waiting for government help. Actionable steps you can take now. #assetvalue #B2Bmarketing #businessgrowth #customerexperience #SMEmarketing #UKSMEs >>> buff.ly/K6FQv6s
Navigate the flood of marketing opinions in your SME. Learn how to filter advice, make strategic decisions, and build a framework for evaluating suggestions. #B2Bmarketing #businessadvice #marketingdecisions #marketingstrategy #SMEmarketing #strategicmarketing #UKSMEs >>>
Handling Marketing Opinions: SME Director’s Survival Guide
Navigate the flood of marketing opinions in your SME. Learn how to filter advice, make strategic decisions, and build a framework for evaluating suggestions.
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December 19, 2025 at 7:23 AM
Navigate the flood of marketing opinions in your SME. Learn how to filter advice, make strategic decisions, and build a framework for evaluating suggestions. #B2Bmarketing #businessadvice #marketingdecisions #marketingstrategy #SMEmarketing #strategicmarketing #UKSMEs >>>
Find out how firms differentiate themselves for car leasing for business customers in the UK & why marketing, service and trading terms matter...not just price. #businesscarleasing #businessvehicleleasing #carleasing #fleetleasing >>> buff.ly/0g8VSYh
Car Leasing for Business, How Suppliers Stand Out
Find out how firms differentiate themselves for car leasing for business customers in the UK & why marketing, service and trading terms matter...not just price.
www.kevinharrington.com
December 18, 2025 at 3:40 PM
Find out how firms differentiate themselves for car leasing for business customers in the UK & why marketing, service and trading terms matter...not just price. #businesscarleasing #businessvehicleleasing #carleasing #fleetleasing >>> buff.ly/0g8VSYh
Effective zero budget marketing strategies to grow sales and market share without spending money. Practical ideas for UK SMEs and small businesses. #communityengagement #contentrepurposing #customerreferrals #customertestimonials #employeeadvocacy #LinkedInmarketing #zerobudget >>>
Zero Budget Marketing: Growing Sales Without a Budget
Discover effective zero budget marketing strategies to grow sales and market share without spending money. Practical ideas for UK SMEs and small businesses.
buff.ly
December 17, 2025 at 7:23 AM
Effective zero budget marketing strategies to grow sales and market share without spending money. Practical ideas for UK SMEs and small businesses. #communityengagement #contentrepurposing #customerreferrals #customertestimonials #employeeadvocacy #LinkedInmarketing #zerobudget >>>
Here is why yo-yo marketing destroys medium-sized businesses through lost momentum, market confusion, financial waste and how to build sustainable growth instead. #brandbuilding #businessgrowth #marketingbudget #marketingROI #marketingstrategy #strategicmarketing #yoyomarketing >>>
Why Yo-Yo Marketing Destroys Medium-Sized Businesses
Here is why yo-yo marketing destroys medium-sized businesses through lost momentum, market confusion, financial waste and how to build sustainable growth instead.
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December 16, 2025 at 7:23 AM
Here is why yo-yo marketing destroys medium-sized businesses through lost momentum, market confusion, financial waste and how to build sustainable growth instead. #brandbuilding #businessgrowth #marketingbudget #marketingROI #marketingstrategy #strategicmarketing #yoyomarketing >>>
Discover innovative B2B QR code marketing examples and case studies. From trade shows to product authentication, see how CMOs leverage QR codes today. #B2Bmarketing #CMO #digitalmarketing #marketingstrategy #QRcodes >>>
Innovative B2B QR Code Uses in B2B Marketing Today
Discover innovative B2B QR code marketing examples and case studies. From trade shows to product authentication, see how CMOs leverage QR codes today.
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December 15, 2025 at 7:23 AM
Discover innovative B2B QR code marketing examples and case studies. From trade shows to product authentication, see how CMOs leverage QR codes today. #B2Bmarketing #CMO #digitalmarketing #marketingstrategy #QRcodes >>>
Understand why 86% of B2B buyers prioritise payment terms when choosing vendors and how marketing teams can leverage this overlooked competitive advantage. #B2Bmarketing #businessgrowth #cashflowmanagement #competitiveadvantage #marketingstrategy #paymentflexibility #paymentterms >>>
B2B Payment Terms: The Hidden Competitive Advantage
Understand why 86% of B2B buyers prioritise payment terms when choosing vendors and how marketing teams can leverage this overlooked competitive advantage.
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December 14, 2025 at 7:23 AM
Understand why 86% of B2B buyers prioritise payment terms when choosing vendors and how marketing teams can leverage this overlooked competitive advantage. #B2Bmarketing #businessgrowth #cashflowmanagement #competitiveadvantage #marketingstrategy #paymentflexibility #paymentterms >>>
Curve sells to Lloyds Bank and leaves crowdfunding investors unhappy. #curve #lloydsbank #crowdfunding >>> buff.ly/MvcT9rM
Curve, Lloyds Bank plc and Investors | Kevin Harrington
Here's a coincidence: a friend and I met up for lunch yesterday. We were discussed how annoyed we were with Curve; they sold to Lloyds Bank plc and shafted the early crowdfunding investors who got…
www.kevinharrington.com
December 13, 2025 at 9:39 PM
Curve sells to Lloyds Bank and leaves crowdfunding investors unhappy. #curve #lloydsbank #crowdfunding >>> buff.ly/MvcT9rM
Discover how to maintain business continuity like film continuity. Learn three essential ways to keep your brand consistent and avoid confusing clients. #brandconsistency #brandmessaging #brandstrategy #businesscontinuity #SME marketing >>> buff.ly/PfJXddc
Business Continuity: Avoiding Confusion in Your Brand
Discover how to maintain business continuity like film continuity. Learn three essential ways to keep your brand consistent and avoid confusing clients.
www.kevinharrington.com
December 13, 2025 at 4:17 PM
Discover how to maintain business continuity like film continuity. Learn three essential ways to keep your brand consistent and avoid confusing clients. #brandconsistency #brandmessaging #brandstrategy #businesscontinuity #SME marketing >>> buff.ly/PfJXddc
Font choices in marketing shape brand perception and drive customer trust. Learn how serif, sans serif, script and display fonts impact marketing effectiveness. #brandfonts #brandidentity #brand #typography guidelines #fontchoices #fontpairing #fontpsychology #fontreadability >>>
Font Choices in Marketing: Making Every Letter Count
Font choices in marketing shape brand perception and drive customer trust. Learn how serif, sans serif, script and display fonts impact marketing effectiveness.
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December 12, 2025 at 7:23 AM
Font choices in marketing shape brand perception and drive customer trust. Learn how serif, sans serif, script and display fonts impact marketing effectiveness. #brandfonts #brandidentity #brand #typography guidelines #fontchoices #fontpairing #fontpsychology #fontreadability >>>
Unlock the power of business storytelling for UK SMEs: discover five essential narrative types guaranteed to boost engagement and trust in B2B. #B2Bmarketing #branding #businessstorytelling #contentstrategy #customersuccessstories #originstories #SMEmarketing #UKbusiness >>>
Business Storytelling: Five Key Stories for B2B Success
Unlock the power of business storytelling for UK SMEs: discover five essential narrative types guaranteed to boost engagement and trust in B2B marketing.
buff.ly
December 11, 2025 at 7:23 AM
Unlock the power of business storytelling for UK SMEs: discover five essential narrative types guaranteed to boost engagement and trust in B2B. #B2Bmarketing #branding #businessstorytelling #contentstrategy #customersuccessstories #originstories #SMEmarketing #UKbusiness >>>
Why behind-the-scenes content drives 8x more engagement for B2B businesses. Practical ideas and proven strategies for UK SMEs to build authentic connections. #authenticmarketing #B2Bmarketing #behindthescenescontent #contentmarketing #employeeadvocacy #SMEmarketing #socialmedia >>>
Behind-the-Scenes: The Unexpected B2B Marketing Superpower
Why behind-the-scenes content drives 8x more engagement for B2B businesses. Practical ideas and proven strategies for UK SMEs to build authentic connections.
buff.ly
December 10, 2025 at 7:23 AM
Why behind-the-scenes content drives 8x more engagement for B2B businesses. Practical ideas and proven strategies for UK SMEs to build authentic connections. #authenticmarketing #B2Bmarketing #behindthescenescontent #contentmarketing #employeeadvocacy #SMEmarketing #socialmedia >>>
Short-form video and dark social are changing B2B marketing in the UK. Learn how to make these trends work for your business in 2025. #marketing #B2Bmarketing #businesscommunication #shortformvideo #UKmarketingtrends #videomarketing >>> buff.ly/5rWwg7e
B2B Short-Form Video & Dark Social: Marketing’s Hidden Asset
Short-form video and dark social are changing B2B marketing in the UK. Learn how to make these trends work for your business in 2025.
www.kevinharrington.com
December 9, 2025 at 12:30 PM
Short-form video and dark social are changing B2B marketing in the UK. Learn how to make these trends work for your business in 2025. #marketing #B2Bmarketing #businesscommunication #shortformvideo #UKmarketingtrends #videomarketing >>> buff.ly/5rWwg7e
Learn how UK SMEs can transform B2B marketing using content and storytelling strategies for success in 2025. Simple, practical tips. #B2Bstorytelling #businessgrowth #contentmarketing #digitalmarketing #marketingstrategy #UKSME >>>
B2B Storytelling: Content that Connects and Converts
Learn how UK SMEs can transform B2B marketing using content and storytelling strategies for success in 2025. Simple, practical tips from Kevin Harrington.
buff.ly
December 8, 2025 at 7:23 AM
Learn how UK SMEs can transform B2B marketing using content and storytelling strategies for success in 2025. Simple, practical tips. #B2Bstorytelling #businessgrowth #contentmarketing #digitalmarketing #marketingstrategy #UKSME >>>
The top B2B marketing trends in Australia for 2025 and what UK marketers can take from the Aussie approach. Insights, differences, and practical tips. #B2B trends #marketingtrendsAustralia #digitalmarketing #influencermarketing #AustraliaMarketing >>>
B2B Marketing Trends Australia 2025: Insights for UK B2B
The top B2B marketing trends in Australia for 2025 and what UK marketers can take from the Aussie approach. Insights, differences, and practical tips.
buff.ly
December 7, 2025 at 7:23 AM
The top B2B marketing trends in Australia for 2025 and what UK marketers can take from the Aussie approach. Insights, differences, and practical tips. #B2B trends #marketingtrendsAustralia #digitalmarketing #influencermarketing #AustraliaMarketing >>>
When to change marketing strategy. Learn key indicators, pivot frameworks, & how to balance persistence with necessary change for better ROI. #agilemarketing #businessstrategy #marketingROI #marketingstrategy #SMEmarketing #strategicplanning #UKmarketing >>> buff.ly/ft6sxIw
When to Change Marketing Strategy: A CMO’s Guide for UK SMEs
As a CMO, discover when to change marketing strategy. Learn key indicators, pivot frameworks, & how to balance persistence with necessary change for better ROI.
www.kevinharrington.com
December 6, 2025 at 4:18 PM
When to change marketing strategy. Learn key indicators, pivot frameworks, & how to balance persistence with necessary change for better ROI. #agilemarketing #businessstrategy #marketingROI #marketingstrategy #SMEmarketing #strategicplanning #UKmarketing >>> buff.ly/ft6sxIw
Cutting marketing budgets during tough times seems logical but often leads to business failure. Understand how marketing your way out of trouble works. #businesssurvival #cashflowmanagement #economicdownturn #marketingbudget #marketingROI #recessionstrategy #SMEmarketing >>>
Marketing Your Way Out of Trouble: Why SMEs Must Fight
Cutting marketing budgets during tough times seems logical but often leads to business failure. Understand how marketing your way out of trouble works.
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December 4, 2025 at 7:23 AM
Cutting marketing budgets during tough times seems logical but often leads to business failure. Understand how marketing your way out of trouble works. #businesssurvival #cashflowmanagement #economicdownturn #marketingbudget #marketingROI #recessionstrategy #SMEmarketing >>>
Discover how CIM, DMA, IDM and MRS define marketing differently and what these distinctions reveal about modern marketing practice in the UK. #CIM #DMA #IDM #marketingdefinitions #marketingeducation #marketingqualifications #professionalmarketingbodies #UKmarketingindustry >>>
How UK Marketing Bodies Define Marketing Differently
Discover how CIM, DMA, IDM and MRS define marketing differently and what these distinctions reveal about modern marketing practice in the UK.
buff.ly
December 3, 2025 at 7:23 AM
Discover how CIM, DMA, IDM and MRS define marketing differently and what these distinctions reveal about modern marketing practice in the UK. #CIM #DMA #IDM #marketingdefinitions #marketingeducation #marketingqualifications #professionalmarketingbodies #UKmarketingindustry >>>
B2B branding is not just important, it’s essential. Discover why strong branding helps B2B businesses build trust, win clients, and outperform competitors. #B2Bbranding #B2Bmarketing #brandstrategy #brandtrust #businessgrowth #SMEmarketing >>>
Why B2B Branding Is Essential for Business Growth
B2B branding is not just important, it’s essential. Discover why strong branding helps B2B businesses build trust, win clients, and outperform competitors.
buff.ly
December 2, 2025 at 7:23 AM
B2B branding is not just important, it’s essential. Discover why strong branding helps B2B businesses build trust, win clients, and outperform competitors. #B2Bbranding #B2Bmarketing #brandstrategy #brandtrust #businessgrowth #SMEmarketing >>>