Buckets
@kiranbuckets.bsky.social
Digital @ Medtronic | Ex: Starkey, AMP, UNSW | UTS alum. Sharing insights, strategies, and the occasional existential detour.
How long will it be until the ‘AI is slavery’ activists enter the zeitgeist? I’d give it 18 months
March 4, 2025 at 12:35 AM
How long will it be until the ‘AI is slavery’ activists enter the zeitgeist? I’d give it 18 months
Apple need to do monthly reminders on what your Apple password is cause I can never remember it thanks to Face ID
February 21, 2025 at 6:37 AM
Apple need to do monthly reminders on what your Apple password is cause I can never remember it thanks to Face ID
The big picture is nothing without the details
February 13, 2025 at 12:41 AM
The big picture is nothing without the details
going through countless crypto bear markets really takes the edge off 20%+ dips in the stock market
February 6, 2025 at 7:30 AM
going through countless crypto bear markets really takes the edge off 20%+ dips in the stock market
Kahneman’s 2010 ‘happiness threshold’ was $75K USD. Adjusted for inflation, that’s ~$108K USD today. In AUD? ~$172K. Happiness just got expensive.
February 5, 2025 at 8:51 AM
Kahneman’s 2010 ‘happiness threshold’ was $75K USD. Adjusted for inflation, that’s ~$108K USD today. In AUD? ~$172K. Happiness just got expensive.
Was digging into brand loyalty studies and fell down a rabbit hole on commitment itself. Turns out, the same brain circuits that make us commit to people—vmPFC, striatum, amygdala—also lock us into brands.
Loyalty isn’t a habit. It’s wiring.
Loyalty isn’t a habit. It’s wiring.
February 5, 2025 at 3:15 AM
Was digging into brand loyalty studies and fell down a rabbit hole on commitment itself. Turns out, the same brain circuits that make us commit to people—vmPFC, striatum, amygdala—also lock us into brands.
Loyalty isn’t a habit. It’s wiring.
Loyalty isn’t a habit. It’s wiring.
Why do people stay loyal to brands—even when there are better or cheaper options?
It’s not about price. It’s not even about the product.
It’s psychology.
Here are 9 ways brands use human behaviour to lock in loyalty (and how you can, too):
🧵
It’s not about price. It’s not even about the product.
It’s psychology.
Here are 9 ways brands use human behaviour to lock in loyalty (and how you can, too):
🧵
February 5, 2025 at 12:15 AM
Why do people stay loyal to brands—even when there are better or cheaper options?
It’s not about price. It’s not even about the product.
It’s psychology.
Here are 9 ways brands use human behaviour to lock in loyalty (and how you can, too):
🧵
It’s not about price. It’s not even about the product.
It’s psychology.
Here are 9 ways brands use human behaviour to lock in loyalty (and how you can, too):
🧵
an empire's only guarantee is collapse
February 4, 2025 at 1:36 PM
an empire's only guarantee is collapse
AI for writing is like the escalator. It was meant to speed things up, but most just stand still and let it do all the work.
A key part of our painfully muddled information landscape: a network of AI-generated newsletters operating in 355 cities and towns across the U.S.
www.niemanlab.org/2025/01/insi...
www.niemanlab.org/2025/01/insi...
Inside a network of AI-generated newsletters targeting “small town America”
Good Daily, which operates in 47 states and 355 towns and cities across the U.S., is run by one person.
www.niemanlab.org
February 3, 2025 at 9:41 PM
AI for writing is like the escalator. It was meant to speed things up, but most just stand still and let it do all the work.
Every ad is an election. The headline is the candidate, fighting for votes - clicks, views, and sales. Win attention, win the game.
February 3, 2025 at 7:28 AM
Every ad is an election. The headline is the candidate, fighting for votes - clicks, views, and sales. Win attention, win the game.
Speed to lead isn’t a metric—it’s survival. Attention spans are shrinking, and so is your window to close.
February 2, 2025 at 12:38 PM
Speed to lead isn’t a metric—it’s survival. Attention spans are shrinking, and so is your window to close.
In a world where attention is fragmented and platforms rise & fall overnight, how do you split marketing spend? I typically allocate 5-10% to experimental bets, scaling in if successful… provided it fits within holistic channel management. What’s your approach?
February 1, 2025 at 10:23 AM
In a world where attention is fragmented and platforms rise & fall overnight, how do you split marketing spend? I typically allocate 5-10% to experimental bets, scaling in if successful… provided it fits within holistic channel management. What’s your approach?
SEO in 2025 is a warzone. AI has flooded the web with low-quality content, making Google a scrapyard of regurgitated nonsense. Ranking isn’t just about keywords anymore; it’s about survival. Brands with real expertise and human depth will be the last ones standing. #SEO #AI
January 31, 2025 at 8:02 AM
The irony: Trump and RFK Jr. are systematically dismantling the U.S. like a virus—while being proudly anti-vaccine.
January 30, 2025 at 8:21 AM
The irony: Trump and RFK Jr. are systematically dismantling the U.S. like a virus—while being proudly anti-vaccine.
Maybe wealth isn’t about money or things. Maybe it’s just the quiet freedom to choose how you spend your days.
January 29, 2025 at 8:59 AM
Maybe wealth isn’t about money or things. Maybe it’s just the quiet freedom to choose how you spend your days.
Reposted by Buckets
This morning I read that DeepSeek used training data generated from other language models which has companies like OpenAI fuming, and I can't stop thinking about how there's a lesson in there
January 28, 2025 at 12:08 AM
This morning I read that DeepSeek used training data generated from other language models which has companies like OpenAI fuming, and I can't stop thinking about how there's a lesson in there
Reducing the cost of training AI models also means the barrier to entry drops… considering this market has been propped up by a few big players could suggest NVDIA is still sitting pretty selling the best shovels on the planet
January 28, 2025 at 12:35 AM
Reducing the cost of training AI models also means the barrier to entry drops… considering this market has been propped up by a few big players could suggest NVDIA is still sitting pretty selling the best shovels on the planet
Reposted by Buckets
Latest Pew data surprises:
Reddit is the youngest network 🤔
TikTok is the least educated 🤨
Instagram is the most racially diverse 🤓
Twitter is almost 50/50 Dem/Rep 🫣
Reddit is the youngest network 🤔
TikTok is the least educated 🤨
Instagram is the most racially diverse 🤓
Twitter is almost 50/50 Dem/Rep 🫣
January 24, 2025 at 3:33 AM
Latest Pew data surprises:
Reddit is the youngest network 🤔
TikTok is the least educated 🤨
Instagram is the most racially diverse 🤓
Twitter is almost 50/50 Dem/Rep 🫣
Reddit is the youngest network 🤔
TikTok is the least educated 🤨
Instagram is the most racially diverse 🤓
Twitter is almost 50/50 Dem/Rep 🫣
Trump could slap tariffs on anything—steel, cars, even allies—but the best bit? Colombia's biggest export is untouchable. Some battles can’t be fought with trade wars lmao
January 27, 2025 at 9:17 AM
Trump could slap tariffs on anything—steel, cars, even allies—but the best bit? Colombia's biggest export is untouchable. Some battles can’t be fought with trade wars lmao
pirate radio freestyles over lofi is goated ty bexblu
January 27, 2025 at 9:08 AM
pirate radio freestyles over lofi is goated ty bexblu
Digital marketing is basically alchemy: turn $1 into $3.20, but make it look like magic. If the audience claps, you're a wizard. If they don’t, it’s 'data-driven insights' time again.
January 27, 2025 at 8:49 AM
Digital marketing is basically alchemy: turn $1 into $3.20, but make it look like magic. If the audience claps, you're a wizard. If they don’t, it’s 'data-driven insights' time again.
One man’s migraine is another mans headache
January 25, 2025 at 4:53 AM
One man’s migraine is another mans headache
We’re the only animals that pay to run nowhere, lift things we don’t need, and call it progress. The gym is proof of our unique struggle: to create challenges in a world where survival is no longer enough. 🏋️♂️ - me, at the gym
January 25, 2025 at 2:47 AM
We’re the only animals that pay to run nowhere, lift things we don’t need, and call it progress. The gym is proof of our unique struggle: to create challenges in a world where survival is no longer enough. 🏋️♂️ - me, at the gym
Reposted by Buckets
TAX THE ROBOTS AND A.I. LIKE HUMAN WORKERS.
January 24, 2025 at 10:22 AM
TAX THE ROBOTS AND A.I. LIKE HUMAN WORKERS.
Writing is the only job where procrastination counts as research. 'Staring into space’ sounds much better as ‘formulating ideas.
January 25, 2025 at 1:23 AM
Writing is the only job where procrastination counts as research. 'Staring into space’ sounds much better as ‘formulating ideas.