first heard this a decade ago when a meat company started commenting under vegan brands. chaos ensued, followed by revenue

a warm welcome for their new franchise overlord

its about to be 70,000 websites

SEO cold outreach specialists

Loyalty isn’t about price. It’s about psychology.

Which of these have you seen in action?

RP & bookmark for later.

9. Loyalty isn’t about locking people in—it’s about making them not want to leave.

✅ Surprise & delight moments
✅ Long-term rewards
✅ Personalised experiences

Make staying feel effortless.

8. Most people won’t switch—unless you force them.
Customers stick to what’s easy, even if better options exist.

✅ Auto-renewals/subscriptions
✅ Default settings that encourage retention
✅ Long-term perks for staying loyal

Reduce effort, increase stickiness.
(Status Quo Bias, 1998)

7. People overvalue what they already have.
Once they feel ownership, they won’t want to lose it.

✅ Preloaded points (Starbucks Rewards)
✅ Free trials > paid
✅ Personalised experiences (Spotify Wrapped)

If they feel like it’s theirs, they’ll justify keeping it.
(Endowment Effect, Kahneman, '91)

6. Freebies aren’t just nice—they create obligation.
Give first, and people feel the need to return the favour.

✅ Free trials & samples
✅ Birthday discounts & thank-you gifts
✅ Free content that builds trust

Give value upfront, and loyalty follows.
(Reciprocity Principle – Cialdini, 1984)

5. Customers don’t buy products—they buy belonging.
Make them feel part of something bigger.

✅ Apple vs. Android (tribal identity)
✅ Luxury brands as status signals
✅ VIP tiers & exclusive access

Loyalty isn’t logical—it’s emotional.
(Social Identity Theory – Tajfel & Turner, 1979)

4. People hate losing more than they love winning.
Make them feel like they have something to lose.

✅ Show progress (“You’re 80% to Gold”)
✅ Create FOMO (“Only 2 left in stock”)
✅ Expiring rewards & limited-time offers

No one wants to walk away from value.
(Loss Aversion, Kahneman & Tversky, 1979)

3. The last impression matters more than the entire experience.
They don’t remember everything—just how it ends.

✅ A bad final moment kills goodwill
✅ Surprise perks stick in memory
✅ A+ customer service > discounts

A great ending locks in loyalty.
(Peak-End Rule – Kahneman & Fredrickson, 1993)

2. People trust what they see often.
You don’t need to convince them—you just need to stay in their world.

✅ Retargeting (remind them you exist)
✅ Frequent touchpoints (email sequences, social)
✅ Subtle placement (logos, partnerships)

Familiarity breeds trust.
(Mere Exposure Effect – Zajonc, 1968)

1. People value things more when they help create them.
Give them control. Let them personalise. Show them their progress.

✅ Nike By You
✅ Duolingo streaks
✅ Spotify Wrapped

The more effort they put in, the harder it is to leave.
(IKEA Effect – Norton, Mochon & Ariely, 2012)