#lateralread #mediaanalysis #traviskelce #chiefs #nfl #swifties
#lateralread #mediaanalysis #traviskelce #chiefs #nfl #swifties
CBC → women. Cosmo → feral. ELLE → straight. SELF → middle-aged.
same show. four different diagnoses.
that is hasty generalization.
they're judging the audience, not the art.
@lateralread
#lateralread #news #mediaanalysis #heatedrivalry
CBC → women. Cosmo → feral. ELLE → straight. SELF → middle-aged.
same show. four different diagnoses.
that is hasty generalization.
they're judging the audience, not the art.
@lateralread
#lateralread #news #mediaanalysis #heatedrivalry
The Sun = chokes back tears
GB News = toughest decision before taylor swift wedding
IB Times = should've retired already
NFL.com = it'll come to you with time
tragedy → romance → villain → reality
they're picking genres.
loaded language.
daily examples @lateralread
The Sun = chokes back tears
GB News = toughest decision before taylor swift wedding
IB Times = should've retired already
NFL.com = it'll come to you with time
tragedy → romance → villain → reality
they're picking genres.
loaded language.
daily examples @lateralread
TMZ = drop fat-shaming fight
Complex = victory due to secret recording
IBT = she dodged the blow
Billboard = banana incident was not "creative expression"
technicality vs. toxicity.
omission in action.
daily examples @lateralread
TMZ = drop fat-shaming fight
Complex = victory due to secret recording
IBT = she dodged the blow
Billboard = banana incident was not "creative expression"
technicality vs. toxicity.
omission in action.
daily examples @lateralread
Guardian = AI-generate yourself
Futurism = ghoulishly horrifying
Slate = lost in the slop
Kotaku = AI woodchipper
excited → horrified → contemptuous → violent
loaded language in action. daily @lateralread
#lateralread #disney #openai #ai
Guardian = AI-generate yourself
Futurism = ghoulishly horrifying
Slate = lost in the slop
Kotaku = AI woodchipper
excited → horrified → contemptuous → violent
loaded language in action. daily @lateralread
#lateralread #disney #openai #ai
TechCrunch = fans to be owners of company
Observer = empire expands far beyond youtube
Reuters = launches saudi theme park
Business Insider = planning to launch phone service
community → empire → entertainment → infrastructure
headline framing.
daily @lateralread
TechCrunch = fans to be owners of company
Observer = empire expands far beyond youtube
Reuters = launches saudi theme park
Business Insider = planning to launch phone service
community → empire → entertainment → infrastructure
headline framing.
daily @lateralread
AP = stocks near record
ABC = hiring boosted for businesses
Fortune = won't help your mortgage
BBC = future cuts uncertain
market celebration vs your reality
that is headline framing.
daily examples @lateralread
#lateralread #news #economy #FederalReserve #mortgage
AP = stocks near record
ABC = hiring boosted for businesses
Fortune = won't help your mortgage
BBC = future cuts uncertain
market celebration vs your reality
that is headline framing.
daily examples @lateralread
#lateralread #news #economy #FederalReserve #mortgage
3 outlets = his feelings (misery, regret, victimhood)
1 outlet = the damage (workers fired, aid eliminated, protections slashed)
the personality is the distraction.
that is a red herring.
daily @lateralread
#lateralread #news #elonmusk #doge #media
3 outlets = his feelings (misery, regret, victimhood)
1 outlet = the damage (workers fired, aid eliminated, protections slashed)
the personality is the distraction.
that is a red herring.
daily @lateralread
#lateralread #news #elonmusk #doge #media
nbc = government voices ("first domino")
smh = dad quote ("tech bros stole family")
independent = teens "posting zero"
crikey = kids "in their own words"
law about kids discussed with/out kids.
source selection.
daily @lateralread
#lateralread #news #socialmediaban
nbc = government voices ("first domino")
smh = dad quote ("tech bros stole family")
independent = teens "posting zero"
crikey = kids "in their own words"
law about kids discussed with/out kids.
source selection.
daily @lateralread
#lateralread #news #socialmediaban
CNN = "i'm coming for you"
Fox = fierce trump critic
NYT = reshaping democratic primary
Yahoo = major shakeup for the democrats
two outlets make it about trump. two don't mention him at all.
that is headline framing.
daily examples @lateralread
CNN = "i'm coming for you"
Fox = fierce trump critic
NYT = reshaping democratic primary
Yahoo = major shakeup for the democrats
two outlets make it about trump. two don't mention him at all.
that is headline framing.
daily examples @lateralread
People interview about the jeans ad
Salon → i love jeans
NY Post → surprised by backlash
Deadline → against hate
THR → silence widened divide
defiance or regret? the outlet picks the vibe.
selective quoting.
daily @lateralread
#lateralread #sydneysweeney #news
People interview about the jeans ad
Salon → i love jeans
NY Post → surprised by backlash
Deadline → against hate
THR → silence widened divide
defiance or regret? the outlet picks the vibe.
selective quoting.
daily @lateralread
#lateralread #sydneysweeney #news
will AI change how you vote?
New Scientist → existential threat to democracy
Newsweek → influence the next election
Atlantic → secret manipulation
NBC → misinformation already happened
tracking daily @lateralread
#lateralread #news #AI #headlines #chatbots #politics
will AI change how you vote?
New Scientist → existential threat to democracy
Newsweek → influence the next election
Atlantic → secret manipulation
NBC → misinformation already happened
tracking daily @lateralread
#lateralread #news #AI #headlines #chatbots #politics
drunk raccoon in virginia
NY Post = trashes store, passes out (active, criminal)
WRDW = raccoon chose violence
ABC = found passed out (passive, victim)
WTVR = raccoon needs rescue
active voice creates criminals. passive voice finds victims.
#lateralread #news #raccoon
drunk raccoon in virginia
NY Post = trashes store, passes out (active, criminal)
WRDW = raccoon chose violence
ABC = found passed out (passive, victim)
WTVR = raccoon needs rescue
active voice creates criminals. passive voice finds victims.
#lateralread #news #raccoon
Sky News = shown videos (drama first)
Bloomberg = tries to toss gun, manifesto (strategy)
AP = fights to exclude evidence (battle)
CBS = returns to court (neutral facts)
same hearing. four stories.
headline framing. @lateralread
#lateralread #news #luigimangione
Sky News = shown videos (drama first)
Bloomberg = tries to toss gun, manifesto (strategy)
AP = fights to exclude evidence (battle)
CBS = returns to court (neutral facts)
same hearing. four stories.
headline framing. @lateralread
#lateralread #news #luigimangione
qatar gp + verstappen win
BBC = victory (the hero)
The Athletic = dejection (the victim)
The Guardian = cold machinery (the strategy)
Reuters = unsmiling villain (horror show)
sometimes the photo is the loudest part of the headline. @lateralread
#lateralread #news #f1 #photos
qatar gp + verstappen win
BBC = victory (the hero)
The Athletic = dejection (the victim)
The Guardian = cold machinery (the strategy)
Reuters = unsmiling villain (horror show)
sometimes the photo is the loudest part of the headline. @lateralread
#lateralread #news #f1 #photos
Yahoo = 82 million traveling (record)
NBC = 46 million under alerts (danger)
Forbes = 8,000 flights delayed (disruption)
Business Insider = hundreds canceled (chaos)
pick your number, pick your story
daily examples @lateralread
#lateralread #travel #statistics
Yahoo = 82 million traveling (record)
NBC = 46 million under alerts (danger)
Forbes = 8,000 flights delayed (disruption)
Business Insider = hundreds canceled (chaos)
pick your number, pick your story
daily examples @lateralread
#lateralread #travel #statistics
CNN = "america's solution to the affordability crisis"
Fox = "americans are still spending"
Yahoo = "affordability crisis is getting worse"
ABC = "americans hunt deals in sluggish economy”
hero → healthy → worsening → struggling
loaded language in action. @lateralread
CNN = "america's solution to the affordability crisis"
Fox = "americans are still spending"
Yahoo = "affordability crisis is getting worse"
ABC = "americans hunt deals in sluggish economy”
hero → healthy → worsening → struggling
loaded language in action. @lateralread
Reuters = signs bill to release files
CNN = directs DOJ to release
Fox = files to go public
MS NOW = gives up fighting it
procedure → action → victory → surrender
headline framing. @lateralread
#lateralread #news #politics
Reuters = signs bill to release files
CNN = directs DOJ to release
Fox = files to go public
MS NOW = gives up fighting it
procedure → action → victory → surrender
headline framing. @lateralread
#lateralread #news #politics
sales predictions split:
NY Times = "$1 trillion" (NRF)
Reuters = "record crowds" (NRF)
El País = "tempered" (Deloitte)
Newsweek = "spending to fall" (Deloitte)
stores vs shoppers = opposite stories
source selection. @lateralread
#lateralread #blackfriday
sales predictions split:
NY Times = "$1 trillion" (NRF)
Reuters = "record crowds" (NRF)
El País = "tempered" (Deloitte)
Newsweek = "spending to fall" (Deloitte)
stores vs shoppers = opposite stories
source selection. @lateralread
#lateralread #blackfriday
49ers brandon aiyuk situation
SF Gate = "played his last game"
SI = "seems set to release"
ESPN = "voided guaranteed money"
NY Post = "shock divorce"
watch the emotion escalate. tracking daily @lateralread
#lateralread #nfl #49ers
49ers brandon aiyuk situation
SF Gate = "played his last game"
SI = "seems set to release"
ESPN = "voided guaranteed money"
NY Post = "shock divorce"
watch the emotion escalate. tracking daily @lateralread
#lateralread #nfl #49ers
supreme court + texas congressional maps
The Hill = reinstates map
WaPo = favoring GOP
Politico = gerrymandered
NPR = racially biased
procedure. politics. race.
headline framing. daily @lateralread
#lateralread #news #supremecourt
supreme court + texas congressional maps
The Hill = reinstates map
WaPo = favoring GOP
Politico = gerrymandered
NPR = racially biased
procedure. politics. race.
headline framing. daily @lateralread
#lateralread #news #supremecourt