• Non-technical marketers can now run enterprise-level campaigns • Asset production becomes commoditized overnight • The new competitive advantage is governance + measurement
Smart agencies are already repositioning from execution to strategy.
Axis Talent Group faced a crowded market and a stagnant pipeline. They struggled to book meetings with real decision-makers in new construction verticals.
• Switched from legacy panels to Google Partner reseller accounts (Indian partners at $2-3/mo) • Added Microsoft 365 mailboxes to diversify risk • Partnered with Mission Inbox for private SMTP ($5/mo vs $9/mo retail)