@leadgenjay.bsky.social
My solution:
1. Broke down my skill into MICRO problems (not just "lead gen" but "podcast booking outreach")
2. Validated by talking to 20+ potential clients about their specific pain points
3. Created Otter PR - hyper-specialized in media coverage only
Specialization = instant trust.
1. Broke down my skill into MICRO problems (not just "lead gen" but "podcast booking outreach")
2. Validated by talking to 20+ potential clients about their specific pain points
3. Created Otter PR - hyper-specialized in media coverage only
Specialization = instant trust.
January 23, 2026 at 2:04 PM
My solution:
1. Broke down my skill into MICRO problems (not just "lead gen" but "podcast booking outreach")
2. Validated by talking to 20+ potential clients about their specific pain points
3. Created Otter PR - hyper-specialized in media coverage only
Specialization = instant trust.
1. Broke down my skill into MICRO problems (not just "lead gen" but "podcast booking outreach")
2. Validated by talking to 20+ potential clients about their specific pain points
3. Created Otter PR - hyper-specialized in media coverage only
Specialization = instant trust.
The problem: I was selling "marketing services" to anyone who'd listen.
Most agencies try this broad approach but it fails because:
• Too much competition
• Zero differentiation
• Clients don't trust generic promises
I was working harder but getting nowhere.
Most agencies try this broad approach but it fails because:
• Too much competition
• Zero differentiation
• Clients don't trust generic promises
I was working harder but getting nowhere.
January 23, 2026 at 2:04 PM
The problem: I was selling "marketing services" to anyone who'd listen.
Most agencies try this broad approach but it fails because:
• Too much competition
• Zero differentiation
• Clients don't trust generic promises
I was working harder but getting nowhere.
Most agencies try this broad approach but it fails because:
• Too much competition
• Zero differentiation
• Clients don't trust generic promises
I was working harder but getting nowhere.
The problem: Most lead gen businesses burn through cash paying for email verification at scale.
ZeroBounce, NeverBounce, and others charge $100-500/month for what you can self-host.
Plus you're dependent on their uptime and limits.
ZeroBounce, NeverBounce, and others charge $100-500/month for what you can self-host.
Plus you're dependent on their uptime and limits.
January 15, 2026 at 2:43 PM
The problem: Most lead gen businesses burn through cash paying for email verification at scale.
ZeroBounce, NeverBounce, and others charge $100-500/month for what you can self-host.
Plus you're dependent on their uptime and limits.
ZeroBounce, NeverBounce, and others charge $100-500/month for what you can self-host.
Plus you're dependent on their uptime and limits.
The problem: Cold email campaigns eat time like crazy.
Most people manually scrape leads, upload CSVs daily, and reply to every email themselves.
Result? They burn out or hire expensive VAs. There's a better way.
Most people manually scrape leads, upload CSVs daily, and reply to every email themselves.
Result? They burn out or hire expensive VAs. There's a better way.
January 7, 2026 at 2:05 PM
The problem: Cold email campaigns eat time like crazy.
Most people manually scrape leads, upload CSVs daily, and reply to every email themselves.
Result? They burn out or hire expensive VAs. There's a better way.
Most people manually scrape leads, upload CSVs daily, and reply to every email themselves.
Result? They burn out or hire expensive VAs. There's a better way.
The problem: Most B2B companies run cold email OR LinkedIn automation separately.
Some try both but spray cold connection requests to everyone. Result? Low acceptance rates, ignored messages, and wasted effort.
The real opportunity is in the integration.
Some try both but spray cold connection requests to everyone. Result? Low acceptance rates, ignored messages, and wasted effort.
The real opportunity is in the integration.
December 30, 2025 at 5:05 PM
The problem: Most B2B companies run cold email OR LinkedIn automation separately.
Some try both but spray cold connection requests to everyone. Result? Low acceptance rates, ignored messages, and wasted effort.
The real opportunity is in the integration.
Some try both but spray cold connection requests to everyone. Result? Low acceptance rates, ignored messages, and wasted effort.
The real opportunity is in the integration.