Matthieu Lamoureux
@llllitl.bsky.social
Advertising and marketing blogger. Strategy Director at Jellyfish Amsterdam. Previously at Anomaly, Ogilvy, Publicis, TBWA\, Vice... Follow me to enjoy some of the most creative ads!
IKEA’s latest promo campaign doesn’t show a single price. A smart move from agency Mother London to flip the sales script and let quality do the talking. 🏷️
#Advertising #Marketing #Retail
#Advertising #Marketing #Retail
January 30, 2026 at 9:02 AM
IKEA’s latest promo campaign doesn’t show a single price. A smart move from agency Mother London to flip the sales script and let quality do the talking. 🏷️
#Advertising #Marketing #Retail
#Advertising #Marketing #Retail
Several creative agencies (DEPT, KesselsKramer, Wieden+Kennedy...) officially support an initiative that could make Amsterdam "the first city in the world to ban fossil fuel advertising". 🌱 #Amsterdam #Advertising #Sustainability www.creativesforclimate.co/news/open-le...
Open letter to the Council members of Amsterdam — Creatives for Climate
Finishing What Amsterdam Started: End Fossil Fuel Advertising in Public Space. An Open Letter to the Council members of Amsterdam.
www.creativesforclimate.co
January 20, 2026 at 2:23 PM
Several creative agencies (DEPT, KesselsKramer, Wieden+Kennedy...) officially support an initiative that could make Amsterdam "the first city in the world to ban fossil fuel advertising". 🌱 #Amsterdam #Advertising #Sustainability www.creativesforclimate.co/news/open-le...
Extend the holiday glow with the best ads of the season! 🎄🍿
Catch up the stories, insights and creative magic that made 2025’s festive campaigns : www.llllitl.fr/2025/11/chri... #Christmas #Advertising #Creativity
Catch up the stories, insights and creative magic that made 2025’s festive campaigns : www.llllitl.fr/2025/11/chri... #Christmas #Advertising #Creativity
Christmas 2025: Watch the 21 Greatest Ads – LLLLITL
The very best of the 2025 Xmas commercials. As I’ve enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas ads released globally and I’m curating a list of thos...
www.llllitl.fr
December 26, 2025 at 6:14 PM
Extend the holiday glow with the best ads of the season! 🎄🍿
Catch up the stories, insights and creative magic that made 2025’s festive campaigns : www.llllitl.fr/2025/11/chri... #Christmas #Advertising #Creativity
Catch up the stories, insights and creative magic that made 2025’s festive campaigns : www.llllitl.fr/2025/11/chri... #Christmas #Advertising #Creativity
This would make an amazing short commercial for a travel or telco company. 📶
Artist: Anton Suseno.
Artist: Anton Suseno.
December 16, 2025 at 12:17 PM
This would make an amazing short commercial for a travel or telco company. 📶
Artist: Anton Suseno.
Artist: Anton Suseno.
Eurobest 2025: Here the best (European) marketing campaigns of the year! 🔥 www.llllitl.fr/2025/12/euro...
Eurobest 2025: Watch the 25 Grand Prix Winners – LLLLITL
Europe’s benchmark for advertising creative excellence. Often described as “Europe’s answer to Cannes Lions,” Eurobest stands as the regional counterpart to the world-renowned festival — both produced...
www.llllitl.fr
December 16, 2025 at 12:11 PM
Eurobest 2025: Here the best (European) marketing campaigns of the year! 🔥 www.llllitl.fr/2025/12/euro...
This amazing, super-cute Christmas commercial from Intermarché, the French supermarket, is going viral worldwide. 🐺🥕
It’s a wonderful fable about clichés, eating better, and coming together.
60 craftspeople worked on this animation masterpiece for nearly a year, and it has now reached 600M views.
It’s a wonderful fable about clichés, eating better, and coming together.
60 craftspeople worked on this animation masterpiece for nearly a year, and it has now reached 600M views.
December 14, 2025 at 10:15 AM
This amazing, super-cute Christmas commercial from Intermarché, the French supermarket, is going viral worldwide. 🐺🥕
It’s a wonderful fable about clichés, eating better, and coming together.
60 craftspeople worked on this animation masterpiece for nearly a year, and it has now reached 600M views.
It’s a wonderful fable about clichés, eating better, and coming together.
60 craftspeople worked on this animation masterpiece for nearly a year, and it has now reached 600M views.
IKEA’s 2025 Christmas ad is a heartwarming story about a young child trying to spend quality time with his parents.
It’s one of my TOP 20 holiday commercials of the year, and I’ve watched more than 200 of them: www.llllitl.fr/2025/11/chri...
It’s one of my TOP 20 holiday commercials of the year, and I’ve watched more than 200 of them: www.llllitl.fr/2025/11/chri...
December 10, 2025 at 3:25 PM
IKEA’s 2025 Christmas ad is a heartwarming story about a young child trying to spend quality time with his parents.
It’s one of my TOP 20 holiday commercials of the year, and I’ve watched more than 200 of them: www.llllitl.fr/2025/11/chri...
It’s one of my TOP 20 holiday commercials of the year, and I’ve watched more than 200 of them: www.llllitl.fr/2025/11/chri...
"A lion never gives up"
Publicis Groupe turns 100 by roaring into the future.
Watch its AI-generated short film starring a "relentless" lion, honouring founder Marcel Bleustein-Blanchet, while charging into the next century. youtu.be/KePpyJ-4SM0
Publicis Groupe turns 100 by roaring into the future.
Watch its AI-generated short film starring a "relentless" lion, honouring founder Marcel Bleustein-Blanchet, while charging into the next century. youtu.be/KePpyJ-4SM0
New year. New century. New wishes.
YouTube video by Publicis Groupe
youtu.be
December 4, 2025 at 1:29 PM
"A lion never gives up"
Publicis Groupe turns 100 by roaring into the future.
Watch its AI-generated short film starring a "relentless" lion, honouring founder Marcel Bleustein-Blanchet, while charging into the next century. youtu.be/KePpyJ-4SM0
Publicis Groupe turns 100 by roaring into the future.
Watch its AI-generated short film starring a "relentless" lion, honouring founder Marcel Bleustein-Blanchet, while charging into the next century. youtu.be/KePpyJ-4SM0
A great new film from Icelandair airlines, where an online conspiracy theorist is invited to Iceland to prove that the country is real (and not AI-generated!). 👀
#Iceland #Icelandair #Travel #Tourism
#Iceland #Icelandair #Travel #Tourism
November 25, 2025 at 9:34 AM
A great new film from Icelandair airlines, where an online conspiracy theorist is invited to Iceland to prove that the country is real (and not AI-generated!). 👀
#Iceland #Icelandair #Travel #Tourism
#Iceland #Icelandair #Travel #Tourism
Havas x WPP? 👀
- The two advertising holding companies are reportedly exploring a deal.
- Havas appears to be considering a minority stake in WPP, rather than pursuing a full-blown merger.
adweek.com/agencies/hav... #AgencyLife #Advertising #Marketing #Havas #WPP @adweek.bsky.social
- The two advertising holding companies are reportedly exploring a deal.
- Havas appears to be considering a minority stake in WPP, rather than pursuing a full-blown merger.
adweek.com/agencies/hav... #AgencyLife #Advertising #Marketing #Havas #WPP @adweek.bsky.social
Havas Reportedly Exploring a Deal with WPP
Ad industry insider suggests Havas is eyeing a minority stake, not a full-blown takeover.
adweek.com
November 17, 2025 at 12:35 PM
Havas x WPP? 👀
- The two advertising holding companies are reportedly exploring a deal.
- Havas appears to be considering a minority stake in WPP, rather than pursuing a full-blown merger.
adweek.com/agencies/hav... #AgencyLife #Advertising #Marketing #Havas #WPP @adweek.bsky.social
- The two advertising holding companies are reportedly exploring a deal.
- Havas appears to be considering a minority stake in WPP, rather than pursuing a full-blown merger.
adweek.com/agencies/hav... #AgencyLife #Advertising #Marketing #Havas #WPP @adweek.bsky.social
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
November 4, 2025 at 8:45 AM
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
They did it again! 🐻❄️🎄
Coca-Cola’s 2025 Christmas ad is AI-generated once more. Is it actually any better than last year’s? youtu.be/dwex5VgfQtw
#AI #CocaCola #Christmas #Holidays
Coca-Cola’s 2025 Christmas ad is AI-generated once more. Is it actually any better than last year’s? youtu.be/dwex5VgfQtw
#AI #CocaCola #Christmas #Holidays
Coca-Cola - Holidays Are Coming (AI-Generated 2025 Christmas Ad)
YouTube video by LLLLITL
youtu.be
November 3, 2025 at 10:02 PM
They did it again! 🐻❄️🎄
Coca-Cola’s 2025 Christmas ad is AI-generated once more. Is it actually any better than last year’s? youtu.be/dwex5VgfQtw
#AI #CocaCola #Christmas #Holidays
Coca-Cola’s 2025 Christmas ad is AI-generated once more. Is it actually any better than last year’s? youtu.be/dwex5VgfQtw
#AI #CocaCola #Christmas #Holidays
The Omnicom x IPG merger will retire the iconic agency brand "DDB"
- The new entity will consolidate its creative operations around three networks only: BBDO, McCann and TBWA\
- DDB agencies may be merged into TBWA\
bandt.com.au/report-ddb-b...
#AgencyLife
- The new entity will consolidate its creative operations around three networks only: BBDO, McCann and TBWA\
- DDB agencies may be merged into TBWA\
bandt.com.au/report-ddb-b...
#AgencyLife
Report: DDB Brand Set To Retire As Part Of Omnicom's IPG Acquisition
DDB might not make it through the merger, it seems.
bandt.com.au
October 29, 2025 at 2:17 PM
The Omnicom x IPG merger will retire the iconic agency brand "DDB"
- The new entity will consolidate its creative operations around three networks only: BBDO, McCann and TBWA\
- DDB agencies may be merged into TBWA\
bandt.com.au/report-ddb-b...
#AgencyLife
- The new entity will consolidate its creative operations around three networks only: BBDO, McCann and TBWA\
- DDB agencies may be merged into TBWA\
bandt.com.au/report-ddb-b...
#AgencyLife
Brilliant new IKEA campaign ✨
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
October 28, 2025 at 12:20 PM
Brilliant new IKEA campaign ✨
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity
October 7, 2025 at 3:47 PM
Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity
Behind recent controversial campaigns from American Eagle and Cracker Barrel, some agencies dodged the backlash. But along with it went their influence, brand equity, relevance...
Less heat isn’t a victory, it’s a warning.
adage.com/agencies/aa-... #AgencyLife #Creativity #Marketing
Less heat isn’t a victory, it’s a warning.
adage.com/agencies/aa-... #AgencyLife #Creativity #Marketing
Why agencies are taking less heat for brand controversies—and why that’s not a good thing
The chatter around Cracker Barrel and American Eagle’s recent controversies has focused squarely on the brands, while their agencies have drawn little notice.
adage.com
September 16, 2025 at 1:40 PM
Behind recent controversial campaigns from American Eagle and Cracker Barrel, some agencies dodged the backlash. But along with it went their influence, brand equity, relevance...
Less heat isn’t a victory, it’s a warning.
adage.com/agencies/aa-... #AgencyLife #Creativity #Marketing
Less heat isn’t a victory, it’s a warning.
adage.com/agencies/aa-... #AgencyLife #Creativity #Marketing
"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
September 8, 2025 at 12:34 PM
"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
In the wake of Cannes Lions’ scam work controversy, Adaily built 'AVA-AE', an AI that verifies every case study in minutes, letting juries focus on creativity. #CannesLions #Advertising
More info: www.linkedin.com/feed/update/...
More info: www.linkedin.com/feed/update/...
August 27, 2025 at 12:00 PM
In the wake of Cannes Lions’ scam work controversy, Adaily built 'AVA-AE', an AI that verifies every case study in minutes, letting juries focus on creativity. #CannesLions #Advertising
More info: www.linkedin.com/feed/update/...
More info: www.linkedin.com/feed/update/...
Bose turned a speaker into a stick of butter. 🧈
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR
August 25, 2025 at 10:33 AM
Bose turned a speaker into a stick of butter. 🧈
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR
MSCHF, the Brooklyn-based art collective known for creating cultural and viral stunts, is making its move into the agency world. #AgencyLife #Advertising #Culture #SocialMedia
adage.com/agencies/cre...
adage.com/agencies/cre...
Why viral art collective MSCHF is launching a creative agency ‘of sorts’ to work with brands
Brooklyn art collective MSCHF is launching Applied MSCHF, a creative agency-style arm for brand partnerships.
adage.com
August 21, 2025 at 1:51 PM
MSCHF, the Brooklyn-based art collective known for creating cultural and viral stunts, is making its move into the agency world. #AgencyLife #Advertising #Culture #SocialMedia
adage.com/agencies/cre...
adage.com/agencies/cre...
To celebrate Singapore’s 60th birthday creative agency BBH Singapore has launched 'Unthinkables!': A gum-like candy that looks, chews, and tastes like gum… But technically isn’t! #Singapore
August 19, 2025 at 8:55 AM
To celebrate Singapore’s 60th birthday creative agency BBH Singapore has launched 'Unthinkables!': A gum-like candy that looks, chews, and tastes like gum… But technically isn’t! #Singapore
Ikea Brighton turns seagull crap into creative gold. 🐦 (Creative Agency: Mother, London)
August 18, 2025 at 2:03 PM
Ikea Brighton turns seagull crap into creative gold. 🐦 (Creative Agency: Mother, London)
"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
August 5, 2025 at 2:29 PM
"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.