Matthieu Lamoureux
@llllitl.bsky.social
Advertising and marketing blogger. Strategy Director at Jellyfish Amsterdam. Previously at Anomaly, Ogilvy, Publicis, TBWA\, Vice... Follow me to enjoy some of the most creative ads!
A great new film from Icelandair airlines, where an online conspiracy theorist is invited to Iceland to prove that the country is real (and not AI-generated!). 👀
#Iceland #Icelandair #Travel #Tourism
#Iceland #Icelandair #Travel #Tourism
November 25, 2025 at 9:34 AM
A great new film from Icelandair airlines, where an online conspiracy theorist is invited to Iceland to prove that the country is real (and not AI-generated!). 👀
#Iceland #Icelandair #Travel #Tourism
#Iceland #Icelandair #Travel #Tourism
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
November 4, 2025 at 8:45 AM
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity
October 7, 2025 at 3:47 PM
Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity
"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
September 8, 2025 at 12:34 PM
"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
August 5, 2025 at 2:29 PM
"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Handmade chicken, handmade ads 🍗
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
April 18, 2025 at 8:27 AM
Handmade chicken, handmade ads 🍗
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
Cheetos unveils new pants 🧡
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
April 8, 2025 at 9:46 AM
Cheetos unveils new pants 🧡
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
YSL Beauty's latest ad ingeniously flips the script on traditional luxury ads to spotlight intimate partner violence. 💄
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
March 10, 2025 at 11:57 AM
YSL Beauty's latest ad ingeniously flips the script on traditional luxury ads to spotlight intimate partner violence. 💄
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
Brilliant new LEGO ad for its Jurassic Park set, packed with clever nods to Spielberg’s classic! 🦖 #LEGO #JurassicPark #Marketing
February 26, 2025 at 4:34 PM
Brilliant new LEGO ad for its Jurassic Park set, packed with clever nods to Spielberg’s classic! 🦖 #LEGO #JurassicPark #Marketing
Angel Soft just crashed the Super Bowl! 🏈 🧻
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
February 10, 2025 at 1:40 AM
Angel Soft just crashed the Super Bowl! 🏈 🧻
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
Nike returns to the Super Bowl! 🏈
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
February 10, 2025 at 1:23 AM
Nike returns to the Super Bowl! 🏈
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike