Mark Williams-Cook
@markwilliamscook.com
💌 Core Updates SEO newsletter: https://coreupdates.com
💻 Director at Candour https://withcandour.co.uk
💬 Founder at AlsoAsked https://alsoasked.com
Once called “by far the least annoying voice in a very annoying field”
💻 Director at Candour https://withcandour.co.uk
💬 Founder at AlsoAsked https://alsoasked.com
Once called “by far the least annoying voice in a very annoying field”
Pinned
🎉 It's 2026, which means it is time to announce @withcandour.co.uk's charity of the year! This year, I'm delighted we will be supporting Leeway Domestic Violence and Abuse Services, with an initial £10,000 donation and on-going support and fundraising activities throughout the year.
Reposted by Mark Williams-Cook
We're pleased to announce our 2026 charity partner:
Leeway!
Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years.
Keep an eye out to see what we’re up to (there are rumours of skydiving 🪂) and how you can help us support them.
Leeway!
Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years.
Keep an eye out to see what we’re up to (there are rumours of skydiving 🪂) and how you can help us support them.
January 7, 2026 at 2:46 PM
We're pleased to announce our 2026 charity partner:
Leeway!
Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years.
Keep an eye out to see what we’re up to (there are rumours of skydiving 🪂) and how you can help us support them.
Leeway!
Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years.
Keep an eye out to see what we’re up to (there are rumours of skydiving 🪂) and how you can help us support them.
Reposted by Mark Williams-Cook
If you like my photos, please vote for me in the EIZO contest: www.eizophotoawards.ch/galerie/eter...
#photography #landscape #switzerland
#photography #landscape #switzerland
Eternal Love
Emotions don't have to be loud and bold. Emotions can be intimate, quiet, consistent, too. This elderly couple embodies this. They share this quiet moment, away from daily routine, away from the crowd...
www.eizophotoawards.ch
January 8, 2026 at 1:13 PM
If you like my photos, please vote for me in the EIZO contest: www.eizophotoawards.ch/galerie/eter...
#photography #landscape #switzerland
#photography #landscape #switzerland
Reposted by Mark Williams-Cook
The num=100 change Google made recently was pretty disruptive
It was also annoying, quite complicated to communicate if you weren’t already that “in to” the complexities of rank tracking.
This change impacted:
- Accuracy of data
- Costs of rank tracking
- Top line reporting metrics
🧵 1/2
It was also annoying, quite complicated to communicate if you weren’t already that “in to” the complexities of rank tracking.
This change impacted:
- Accuracy of data
- Costs of rank tracking
- Top line reporting metrics
🧵 1/2
Why Does Google Parameter &num= Matter?
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom…
moz.com
January 7, 2026 at 8:15 PM
The num=100 change Google made recently was pretty disruptive
It was also annoying, quite complicated to communicate if you weren’t already that “in to” the complexities of rank tracking.
This change impacted:
- Accuracy of data
- Costs of rank tracking
- Top line reporting metrics
🧵 1/2
It was also annoying, quite complicated to communicate if you weren’t already that “in to” the complexities of rank tracking.
This change impacted:
- Accuracy of data
- Costs of rank tracking
- Top line reporting metrics
🧵 1/2
If you're emailing my e-commerce business to pitch your services and putting "Issue with my order" as your subject so I open your email, you're going straight to spam. 🗑️
January 7, 2026 at 11:37 AM
If you're emailing my e-commerce business to pitch your services and putting "Issue with my order" as your subject so I open your email, you're going straight to spam. 🗑️
Internet of Shit
My mouse doesn't work properly because Logitech let one of their server certificates expire, so now their config software fails. What a time to be alive.
January 7, 2026 at 11:32 AM
Internet of Shit
Reposted by Mark Williams-Cook
There’s a huge spam war going on⛔️
It’s far larger than it ever has been. If you think you’re worried about AI slop in your social feeds, Google’s Discover team has seen it far worse.
Besides the spam-fighting they're doing, they also illustrated a critical point at Search Central Live 2025
🧵 1/3
It’s far larger than it ever has been. If you think you’re worried about AI slop in your social feeds, Google’s Discover team has seen it far worse.
Besides the spam-fighting they're doing, they also illustrated a critical point at Search Central Live 2025
🧵 1/3
January 6, 2026 at 8:30 PM
There’s a huge spam war going on⛔️
It’s far larger than it ever has been. If you think you’re worried about AI slop in your social feeds, Google’s Discover team has seen it far worse.
Besides the spam-fighting they're doing, they also illustrated a critical point at Search Central Live 2025
🧵 1/3
It’s far larger than it ever has been. If you think you’re worried about AI slop in your social feeds, Google’s Discover team has seen it far worse.
Besides the spam-fighting they're doing, they also illustrated a critical point at Search Central Live 2025
🧵 1/3
Thanks, Matt. Impact is important 🫶🏻
January 6, 2026 at 5:46 PM
Thanks, Matt. Impact is important 🫶🏻
Thanks, Jonas! 😀
January 6, 2026 at 12:31 PM
Thanks, Jonas! 😀
A little more info withcandour.co.uk/about/news/c...
Candour announces 2026 partnership with Leeway | Candour
Candour is proud to announce our official partnership with Leeway, a local charity supporting those who have experienced domestic abouse
withcandour.co.uk
January 6, 2026 at 11:53 AM
A little more info withcandour.co.uk/about/news/c...
I'm immensely proud not only that we have got Candour into a position where we can support local charities that improve our community, but how much our wonderful team supports these initiatives 💙
January 6, 2026 at 11:52 AM
I'm immensely proud not only that we have got Candour into a position where we can support local charities that improve our community, but how much our wonderful team supports these initiatives 💙
Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years. They are a vital lifeline for adults, children, and young people who are experiencing domestic abuse.
January 6, 2026 at 11:52 AM
Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years. They are a vital lifeline for adults, children, and young people who are experiencing domestic abuse.
🎉 It's 2026, which means it is time to announce @withcandour.co.uk's charity of the year! This year, I'm delighted we will be supporting Leeway Domestic Violence and Abuse Services, with an initial £10,000 donation and on-going support and fundraising activities throughout the year.
January 6, 2026 at 11:52 AM
🎉 It's 2026, which means it is time to announce @withcandour.co.uk's charity of the year! This year, I'm delighted we will be supporting Leeway Domestic Violence and Abuse Services, with an initial £10,000 donation and on-going support and fundraising activities throughout the year.
Reposted by Mark Williams-Cook
Our first 2026 webinar
#dudawebinar
Defining, Measuring & Winning With Quality Content in 2026
@markwilliamscook.com @bngsrc.bsky.social @yagmursimsek.bsky.social
@withcandour.co.uk
Live on Jan 15!
Register now
www.duda.co/webinars/win...
#dudawebinar
Defining, Measuring & Winning With Quality Content in 2026
@markwilliamscook.com @bngsrc.bsky.social @yagmursimsek.bsky.social
@withcandour.co.uk
Live on Jan 15!
Register now
www.duda.co/webinars/win...
January 6, 2026 at 10:43 AM
Our first 2026 webinar
#dudawebinar
Defining, Measuring & Winning With Quality Content in 2026
@markwilliamscook.com @bngsrc.bsky.social @yagmursimsek.bsky.social
@withcandour.co.uk
Live on Jan 15!
Register now
www.duda.co/webinars/win...
#dudawebinar
Defining, Measuring & Winning With Quality Content in 2026
@markwilliamscook.com @bngsrc.bsky.social @yagmursimsek.bsky.social
@withcandour.co.uk
Live on Jan 15!
Register now
www.duda.co/webinars/win...
The ending to Stranger Things was disappointing.
January 5, 2026 at 9:18 AM
The ending to Stranger Things was disappointing.
Reposted by Mark Williams-Cook
@markwilliamscook.com is forever the optimist.
https://bsky.app/profile/markwilliamscook.com/post/3lq5ldbnagc2t #SEO
https://bsky.app/profile/markwilliamscook.com/post/3lq5ldbnagc2t #SEO
January 1, 2026 at 9:39 PM
@markwilliamscook.com is forever the optimist.
https://bsky.app/profile/markwilliamscook.com/post/3lq5ldbnagc2t #SEO
https://bsky.app/profile/markwilliamscook.com/post/3lq5ldbnagc2t #SEO
The most accurate measure of how busy I am at work is the ratio of kettle boiled:tea successfully made
December 30, 2025 at 9:16 PM
The most accurate measure of how busy I am at work is the ratio of kettle boiled:tea successfully made
Reposted by Mark Williams-Cook
"Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’"
fortune.com/2025/12/25/c...
fortune.com/2025/12/25/c...
a bald man wearing a suit and tie is sitting in front of a starz logo
ALT: a bald man wearing a suit and tie is sitting in front of a starz logo
media.tenor.com
December 29, 2025 at 2:04 PM
"Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’"
fortune.com/2025/12/25/c...
fortune.com/2025/12/25/c...
Reposted by Mark Williams-Cook
I have made many many notes this year as I work through my ideas about the state of independent content creation. Here's my summary.
www.hiblue.com/five-pillars...
www.hiblue.com/five-pillars...
Five Pillars of Independent Content Creation and Monetisation in 2026 – HiBlue
www.hiblue.com
December 26, 2025 at 9:49 PM
I have made many many notes this year as I work through my ideas about the state of independent content creation. Here's my summary.
www.hiblue.com/five-pillars...
www.hiblue.com/five-pillars...
Reposted by Mark Williams-Cook
12YO girl signed up to do “stand up comedy” at the talent show. 13YO boy decided to heckle her. Teacher started to tell the boy to leave her alone, but the 12YO comedian said “no, no, let him go, this is the closest he’s ever going to get to having a conversation with a girl.”
What's an insult you'll never forget?
December 26, 2025 at 4:43 PM
12YO girl signed up to do “stand up comedy” at the talent show. 13YO boy decided to heckle her. Teacher started to tell the boy to leave her alone, but the 12YO comedian said “no, no, let him go, this is the closest he’s ever going to get to having a conversation with a girl.”
Reposted by Mark Williams-Cook
One more speaker spot left and a few sponsors spots still available.
December 27, 2025 at 12:25 PM
One more speaker spot left and a few sponsors spots still available.
Reposted by Mark Williams-Cook
Image SEO in 2026 is about machine readability.
FDA font sizes (0.9mm) fail AI OCR.
Glossy packaging causes data hallucinations.
Weird facial expressions = unreliable sentiment scores.
I have some thoughts and advice here:
FDA font sizes (0.9mm) fail AI OCR.
Glossy packaging causes data hallucinations.
Weird facial expressions = unreliable sentiment scores.
I have some thoughts and advice here:
Image SEO for multimodal AI
Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.
searchengineland.com
December 23, 2025 at 8:00 AM
Image SEO in 2026 is about machine readability.
FDA font sizes (0.9mm) fail AI OCR.
Glossy packaging causes data hallucinations.
Weird facial expressions = unreliable sentiment scores.
I have some thoughts and advice here:
FDA font sizes (0.9mm) fail AI OCR.
Glossy packaging causes data hallucinations.
Weird facial expressions = unreliable sentiment scores.
I have some thoughts and advice here:
Bad week for the MAGA 'alpha' males. Woke is back 😅
December 21, 2025 at 11:48 PM
Bad week for the MAGA 'alpha' males. Woke is back 😅
