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Building the future home of independent media empires
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Calling all writers and creators. We are early stages but come sign up to our waitlist at trymatter.io for early access to our beta in 2026.
Come build your media empire on Matter!
Come build your media empire on Matter!
Tools will change and evolve. Emotions will not.
November 30, 2025 at 2:39 AM
Tools will change and evolve. Emotions will not.
"Use AI," they said. "It will 10x your productivity," they said. 🤖
Here is a breakdown of my actual morning.
Raise your hand if you've personally deleted the word "delve" 400 times this week. 🙋♂️
#AI #Writing #CreatorLife #ChatGPT
Here is a breakdown of my actual morning.
Raise your hand if you've personally deleted the word "delve" 400 times this week. 🙋♂️
#AI #Writing #CreatorLife #ChatGPT
November 27, 2025 at 1:35 AM
"Use AI," they said. "It will 10x your productivity," they said. 🤖
Here is a breakdown of my actual morning.
Raise your hand if you've personally deleted the word "delve" 400 times this week. 🙋♂️
#AI #Writing #CreatorLife #ChatGPT
Here is a breakdown of my actual morning.
Raise your hand if you've personally deleted the word "delve" 400 times this week. 🙋♂️
#AI #Writing #CreatorLife #ChatGPT
Unpopular opinion: Skill is becoming a commodity.
In 12 months, AI will out-write, out-code, and out-design the average human for free.
The only un-automatable asset left is Taste.
Start optimizing for discernment.
We are entering the era of the Curator.
#AI #CreatorEconomy #FutureOfWork
In 12 months, AI will out-write, out-code, and out-design the average human for free.
The only un-automatable asset left is Taste.
Start optimizing for discernment.
We are entering the era of the Curator.
#AI #CreatorEconomy #FutureOfWork
November 27, 2025 at 1:15 AM
Unpopular opinion: Skill is becoming a commodity.
In 12 months, AI will out-write, out-code, and out-design the average human for free.
The only un-automatable asset left is Taste.
Start optimizing for discernment.
We are entering the era of the Curator.
#AI #CreatorEconomy #FutureOfWork
In 12 months, AI will out-write, out-code, and out-design the average human for free.
The only un-automatable asset left is Taste.
Start optimizing for discernment.
We are entering the era of the Curator.
#AI #CreatorEconomy #FutureOfWork
Just updated our site. Feel free to read our whitepaper at trymatter.io and sww what we're working on!
November 27, 2025 at 12:59 AM
Just updated our site. Feel free to read our whitepaper at trymatter.io and sww what we're working on!
Does anyone watch the Oscars anymore? We think we know why
Creators are the new media empires.
Creators are the new media empires.
November 27, 2025 at 12:57 AM
Does anyone watch the Oscars anymore? We think we know why
Creators are the new media empires.
Creators are the new media empires.
If a tree falls in the forest and the algorithm doesn't prioritize it, did it happen?
November 23, 2025 at 1:53 AM
If a tree falls in the forest and the algorithm doesn't prioritize it, did it happen?
OPINION: The EU AI Act moving into enforcement is the most important, under-reported tech story of 2025.
While US companies race to build, the EU is building the rulebook. This will have a bigger impact on AI development than any single model release.
History is not on EU's side.
While US companies race to build, the EU is building the rulebook. This will have a bigger impact on AI development than any single model release.
History is not on EU's side.
November 16, 2025 at 11:00 PM
OPINION: The EU AI Act moving into enforcement is the most important, under-reported tech story of 2025.
While US companies race to build, the EU is building the rulebook. This will have a bigger impact on AI development than any single model release.
History is not on EU's side.
While US companies race to build, the EU is building the rulebook. This will have a bigger impact on AI development than any single model release.
History is not on EU's side.
Between AI agents (like @Anthropic's) and AI-native browsers (like @OpenAI's 'Atlas'), the battle for discovery is changing.
If an AI agent summarizes the web for you, "search" becomes obsolete. The new gatekeeper isn't the algorithm; it's your personal AI.
#AI #Discovery #Search #Future
If an AI agent summarizes the web for you, "search" becomes obsolete. The new gatekeeper isn't the algorithm; it's your personal AI.
#AI #Discovery #Search #Future
November 16, 2025 at 8:56 PM
Between AI agents (like @Anthropic's) and AI-native browsers (like @OpenAI's 'Atlas'), the battle for discovery is changing.
If an AI agent summarizes the web for you, "search" becomes obsolete. The new gatekeeper isn't the algorithm; it's your personal AI.
#AI #Discovery #Search #Future
If an AI agent summarizes the web for you, "search" becomes obsolete. The new gatekeeper isn't the algorithm; it's your personal AI.
#AI #Discovery #Search #Future
The power of one: Individual content creators held 57.2% of the creator economy's revenue share in 2024.
The video streaming segment (YouTube, Twitch) remains the most dominant, thanks to its mix of ads, tips, and subscriptions. (Source: Grand View Research)
#CreatorEconomy #Video #Statistics
The video streaming segment (YouTube, Twitch) remains the most dominant, thanks to its mix of ads, tips, and subscriptions. (Source: Grand View Research)
#CreatorEconomy #Video #Statistics
November 16, 2025 at 3:56 PM
The power of one: Individual content creators held 57.2% of the creator economy's revenue share in 2024.
The video streaming segment (YouTube, Twitch) remains the most dominant, thanks to its mix of ads, tips, and subscriptions. (Source: Grand View Research)
#CreatorEconomy #Video #Statistics
The video streaming segment (YouTube, Twitch) remains the most dominant, thanks to its mix of ads, tips, and subscriptions. (Source: Grand View Research)
#CreatorEconomy #Video #Statistics
OPINION: Agencies funding creators like @IShowSpeed to livestream is a brilliant, chaotic new form of marketing.
Brands don't want polished ad reads anymore. They want to buy direct access to a creator's raw, authentic connection with their audience.
What's the best creator-brand deal you've seen?
Brands don't want polished ad reads anymore. They want to buy direct access to a creator's raw, authentic connection with their audience.
What's the best creator-brand deal you've seen?
November 16, 2025 at 12:00 AM
OPINION: Agencies funding creators like @IShowSpeed to livestream is a brilliant, chaotic new form of marketing.
Brands don't want polished ad reads anymore. They want to buy direct access to a creator's raw, authentic connection with their audience.
What's the best creator-brand deal you've seen?
Brands don't want polished ad reads anymore. They want to buy direct access to a creator's raw, authentic connection with their audience.
What's the best creator-brand deal you've seen?
1/ As the internet fills with AI personas and "slop," a powerful counter-trend is emerging: The Renaissance of Long-Form.
Consumers are actively seeking deep-dive podcasts, thoughtful video essays, and in-depth newsletters.
#LongForm #Podcast #Newsletter
Consumers are actively seeking deep-dive podcasts, thoughtful video essays, and in-depth newsletters.
#LongForm #Podcast #Newsletter
November 15, 2025 at 10:03 PM
1/ As the internet fills with AI personas and "slop," a powerful counter-trend is emerging: The Renaissance of Long-Form.
Consumers are actively seeking deep-dive podcasts, thoughtful video essays, and in-depth newsletters.
#LongForm #Podcast #Newsletter
Consumers are actively seeking deep-dive podcasts, thoughtful video essays, and in-depth newsletters.
#LongForm #Podcast #Newsletter
The next trend is entirely AI-generated personas.
Experts predict that by the end of 2025, AI-created personas will "quietly take over socials" because they will be indistinguishable from human creators.
They can post 24/7, A/B test emotions, and never burn out.
#AI #FutureOfSocial #Creators
Experts predict that by the end of 2025, AI-created personas will "quietly take over socials" because they will be indistinguishable from human creators.
They can post 24/7, A/B test emotions, and never burn out.
#AI #FutureOfSocial #Creators
November 15, 2025 at 8:56 PM
The next trend is entirely AI-generated personas.
Experts predict that by the end of 2025, AI-created personas will "quietly take over socials" because they will be indistinguishable from human creators.
They can post 24/7, A/B test emotions, and never burn out.
#AI #FutureOfSocial #Creators
Experts predict that by the end of 2025, AI-created personas will "quietly take over socials" because they will be indistinguishable from human creators.
They can post 24/7, A/B test emotions, and never burn out.
#AI #FutureOfSocial #Creators
A staggering prediction:
99% to 99.9% of all content online could be AI-generated by 2030.
This would effectively drown the human-generated web, making it a tiny, undiscoverable fraction of the whole. (Source: Copenhagen Institute for Futures Studies)
#AI #Future #DeadInternetTheory
99% to 99.9% of all content online could be AI-generated by 2030.
This would effectively drown the human-generated web, making it a tiny, undiscoverable fraction of the whole. (Source: Copenhagen Institute for Futures Studies)
#AI #Future #DeadInternetTheory
November 15, 2025 at 3:57 PM
A staggering prediction:
99% to 99.9% of all content online could be AI-generated by 2030.
This would effectively drown the human-generated web, making it a tiny, undiscoverable fraction of the whole. (Source: Copenhagen Institute for Futures Studies)
#AI #Future #DeadInternetTheory
99% to 99.9% of all content online could be AI-generated by 2030.
This would effectively drown the human-generated web, making it a tiny, undiscoverable fraction of the whole. (Source: Copenhagen Institute for Futures Studies)
#AI #Future #DeadInternetTheory
OPINION: @Tesla's Optimus robot deploying in factories is a WAY bigger deal than their cars.
We're obsessed with AI in the "cloud," but "embodied AI" that can interact with the physical world is the real industrial revolution. @Amazon's new learning robots prove the same.
We're obsessed with AI in the "cloud," but "embodied AI" that can interact with the physical world is the real industrial revolution. @Amazon's new learning robots prove the same.
November 15, 2025 at 12:00 AM
OPINION: @Tesla's Optimus robot deploying in factories is a WAY bigger deal than their cars.
We're obsessed with AI in the "cloud," but "embodied AI" that can interact with the physical world is the real industrial revolution. @Amazon's new learning robots prove the same.
We're obsessed with AI in the "cloud," but "embodied AI" that can interact with the physical world is the real industrial revolution. @Amazon's new learning robots prove the same.
AI also has a hidden security cost.
Researchers found cybercriminals are successfully using @Anthropic's Claude to design complex ransomware, writing encryption and anti-debugging code.
When AI is a "brilliant synthesizer," it's brilliant for everyone.
#CyberSecurity #AI #Malware
Researchers found cybercriminals are successfully using @Anthropic's Claude to design complex ransomware, writing encryption and anti-debugging code.
When AI is a "brilliant synthesizer," it's brilliant for everyone.
#CyberSecurity #AI #Malware
November 14, 2025 at 10:02 PM
AI also has a hidden security cost.
Researchers found cybercriminals are successfully using @Anthropic's Claude to design complex ransomware, writing encryption and anti-debugging code.
When AI is a "brilliant synthesizer," it's brilliant for everyone.
#CyberSecurity #AI #Malware
Researchers found cybercriminals are successfully using @Anthropic's Claude to design complex ransomware, writing encryption and anti-debugging code.
When AI is a "brilliant synthesizer," it's brilliant for everyone.
#CyberSecurity #AI #Malware
1/ Why is AI so expensive?
Training Costs: Training a single frontier model (like GPT-4) can cost over $100 million in compute power.
Hardware: Top-tier AI chips from @NVIDIAGeForce & @AMD cost tens of thousands of dollars each.
Talent: An experienced AI engineer can command a 7-figure salary.
Training Costs: Training a single frontier model (like GPT-4) can cost over $100 million in compute power.
Hardware: Top-tier AI chips from @NVIDIAGeForce & @AMD cost tens of thousands of dollars each.
Talent: An experienced AI engineer can command a 7-figure salary.
November 14, 2025 at 8:58 PM
1/ Why is AI so expensive?
Training Costs: Training a single frontier model (like GPT-4) can cost over $100 million in compute power.
Hardware: Top-tier AI chips from @NVIDIAGeForce & @AMD cost tens of thousands of dollars each.
Talent: An experienced AI engineer can command a 7-figure salary.
Training Costs: Training a single frontier model (like GPT-4) can cost over $100 million in compute power.
Hardware: Top-tier AI chips from @NVIDIAGeForce & @AMD cost tens of thousands of dollars each.
Talent: An experienced AI engineer can command a 7-figure salary.
The average monthly AI budget for organizations is set to hit $85,521 in 2025.
That's a 36% increase from 2024.
45% of orgs plan to spend over $100,000 per month. The cost of intelligence is skyrocketing. (Source: CloudZero)
#AI #BigTech #CloudComputing #Economics
That's a 36% increase from 2024.
45% of orgs plan to spend over $100,000 per month. The cost of intelligence is skyrocketing. (Source: CloudZero)
#AI #BigTech #CloudComputing #Economics
November 14, 2025 at 3:57 PM
The average monthly AI budget for organizations is set to hit $85,521 in 2025.
That's a 36% increase from 2024.
45% of orgs plan to spend over $100,000 per month. The cost of intelligence is skyrocketing. (Source: CloudZero)
#AI #BigTech #CloudComputing #Economics
That's a 36% increase from 2024.
45% of orgs plan to spend over $100,000 per month. The cost of intelligence is skyrocketing. (Source: CloudZero)
#AI #BigTech #CloudComputing #Economics
OPINION: The new AI-powered "smart bandage" that heals wounds 25% faster is incredible
We have AI that can apply personalized electrical stimulation to heal skin, but we still have social media algorithm to recommending harmful content.
What does that say about our priorities?
We have AI that can apply personalized electrical stimulation to heal skin, but we still have social media algorithm to recommending harmful content.
What does that say about our priorities?
November 14, 2025 at 12:01 AM
OPINION: The new AI-powered "smart bandage" that heals wounds 25% faster is incredible
We have AI that can apply personalized electrical stimulation to heal skin, but we still have social media algorithm to recommending harmful content.
What does that say about our priorities?
We have AI that can apply personalized electrical stimulation to heal skin, but we still have social media algorithm to recommending harmful content.
What does that say about our priorities?
1/ Why are creators adopting AI tools so quickly?
Because the top creators are no longer just creators. They are media companies.
This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.
#CreatorEconomy #Business #AI
Because the top creators are no longer just creators. They are media companies.
This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.
#CreatorEconomy #Business #AI
November 13, 2025 at 10:00 PM
1/ Why are creators adopting AI tools so quickly?
Because the top creators are no longer just creators. They are media companies.
This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.
#CreatorEconomy #Business #AI
Because the top creators are no longer just creators. They are media companies.
This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.
#CreatorEconomy #Business #AI
The 2025 creator "stack" is all about AI-powered scaling.
Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.
Video: @Descript
Voice: @ElevenLabs
Avatars: @HeyGen_Official
#AI #CreatorTools #MarTech
Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.
Video: @Descript
Voice: @ElevenLabs
Avatars: @HeyGen_Official
#AI #CreatorTools #MarTech
November 13, 2025 at 8:58 PM
The 2025 creator "stack" is all about AI-powered scaling.
Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.
Video: @Descript
Voice: @ElevenLabs
Avatars: @HeyGen_Official
#AI #CreatorTools #MarTech
Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.
Video: @Descript
Voice: @ElevenLabs
Avatars: @HeyGen_Official
#AI #CreatorTools #MarTech
The Creator Economy is projected to surpass $253 Billion in 2025.
Individual creators, not large companies, hold the largest revenue share at 57.2%.
The power has shifted to the personal brand.
(Source: Future Market Insights / Grand View Research)
#CreatorEconomy #Statistics #FutureOfWork
Individual creators, not large companies, hold the largest revenue share at 57.2%.
The power has shifted to the personal brand.
(Source: Future Market Insights / Grand View Research)
#CreatorEconomy #Statistics #FutureOfWork
November 13, 2025 at 3:56 PM
The Creator Economy is projected to surpass $253 Billion in 2025.
Individual creators, not large companies, hold the largest revenue share at 57.2%.
The power has shifted to the personal brand.
(Source: Future Market Insights / Grand View Research)
#CreatorEconomy #Statistics #FutureOfWork
Individual creators, not large companies, hold the largest revenue share at 57.2%.
The power has shifted to the personal brand.
(Source: Future Market Insights / Grand View Research)
#CreatorEconomy #Statistics #FutureOfWork
OPINION: The new browser war won't be about speed; it'll be about synthesis.
With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.
Who do you think wins?
With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.
Who do you think wins?
November 12, 2025 at 11:56 PM
OPINION: The new browser war won't be about speed; it'll be about synthesis.
With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.
Who do you think wins?
With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.
Who do you think wins?
The "Shrimp Jesus" problem proves that "engagement" is a broken metric.
A system optimized for clicks can't tell the difference between a bot and a person.
We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".
#CreatorEconomy #Curation
A system optimized for clicks can't tell the difference between a bot and a person.
We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".
#CreatorEconomy #Curation
November 12, 2025 at 10:02 PM
The "Shrimp Jesus" problem proves that "engagement" is a broken metric.
A system optimized for clicks can't tell the difference between a bot and a person.
We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".
#CreatorEconomy #Curation
A system optimized for clicks can't tell the difference between a bot and a person.
We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".
#CreatorEconomy #Curation
1/ Ever heard of "AI Slop"? It’s the endless stream of low-quality, AI-generated content flooding our feeds.
A famous example: "Shrimp Jesus."
Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").
#AISlop #DeadInternet
A famous example: "Shrimp Jesus."
Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").
#AISlop #DeadInternet
November 12, 2025 at 8:59 PM
1/ Ever heard of "AI Slop"? It’s the endless stream of low-quality, AI-generated content flooding our feeds.
A famous example: "Shrimp Jesus."
Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").
#AISlop #DeadInternet
A famous example: "Shrimp Jesus."
Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").
#AISlop #DeadInternet
The "Dead Internet" is no longer a theory.
For the first time, automated bot traffic (51%) has officially surpassed human activity (49%) online.
Malicious bots alone account for 37% of all web traffic.
(Source: 2025 Imperva Report)
#DeadInternetTheory #AI #Bots #WebTraffic
For the first time, automated bot traffic (51%) has officially surpassed human activity (49%) online.
Malicious bots alone account for 37% of all web traffic.
(Source: 2025 Imperva Report)
#DeadInternetTheory #AI #Bots #WebTraffic
November 12, 2025 at 3:57 PM
The "Dead Internet" is no longer a theory.
For the first time, automated bot traffic (51%) has officially surpassed human activity (49%) online.
Malicious bots alone account for 37% of all web traffic.
(Source: 2025 Imperva Report)
#DeadInternetTheory #AI #Bots #WebTraffic
For the first time, automated bot traffic (51%) has officially surpassed human activity (49%) online.
Malicious bots alone account for 37% of all web traffic.
(Source: 2025 Imperva Report)
#DeadInternetTheory #AI #Bots #WebTraffic