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Matter_Platform
@matterplatform.bsky.social
Building the future home of independent media empires

| Al-native Spotify For Articles elevating human authenticity in the AI era | Visit: trymatter.io
1/ Ever heard of "AI Slop"? It’s the endless stream of low-quality, AI-generated content flooding our feeds.

A famous example: "Shrimp Jesus."

Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").

#AISlop #DeadInternet
November 12, 2025 at 8:59 PM
Perplexity's Getty deal spotlights AI's creator attribution challenge. A 2023 WIPO study found 66% of creators are worried about AI misusing their work. Licensing is a start, but we need intrinsic value.

#CreatorRights #AI #FutureOfWork
November 6, 2025 at 10:02 PM
Perplexity licensing Getty images is a step toward creator recognition, a positive sign that IP is not free.

But true partnership means more than just licensing. It's about building systems where creators are empowered, discovered, and fairly compensated by design.

#AI #CreatorEconomy #FairUse
November 6, 2025 at 8:59 PM
🤯 Mind-blowing stat from @Shopify: Traffic from AI tools to their online stores is up 7X since January, with purchases up 11X

They call AI the "biggest shift in technology since the internet". But for creators, the question is: who truly benefits?

#AI #CreatorEconomy #FutureOfWork
November 6, 2025 at 4:03 PM
@Google's AI Mode can now book tickets & appointments. This is powerful, but it highlights a key question: Is AI doing the work for us, or replacing the need for human curation and discovery?

We need AI that augments human creativity, not automates it away.

#AI #Google @TechCrunch
November 5, 2025 at 10:01 PM
🧵 TikTok's new awards show is the "algorithmic rat race" getting its own red carpet.

1/ These awards reinforce the broken system. They force creators to chase trends and perform for the algorithm, hoping to become one of the 5 nominees, while millions of valuable creators remain undiscovered.
November 5, 2025 at 12:03 AM
That @URLgenius report isn't just celebrating a new "OmniFluencer" class; it's documenting the survivors. We've forced creators to become AI-powered, multi-platform data analysts just to scrape by. Seems like a symptom of a deeply broken system.

#CreatorEconomy #TimeWellSpent
October 28, 2025 at 10:57 PM
The creator economy is no longer a hobby. New @URLgenius data shows a 223% YoY surge in Prime Day traffic, powered by automated linking. 44% of creators now use AI weekly, up from 19% just 6 months ago. This is an AI-driven arms race.

#CreatorEconomy #AI
October 28, 2025 at 9:01 PM
Imagine losing millions because of an "angry mob" that was 44.5% fake. That's what @PeakMetrics found in the Cracker Barrel logo crisis. Bots manufactured the consensus, and platforms like rewarded them for it by making it trend. Data is the weapon, engagement is the target.

#DeadInternettheory
October 28, 2025 at 3:01 PM
This article on AI browsers highlights a huge problem: the "ideal" browser with full user control (like disabling AI or confirming purchases) "doesn't currently exist." This is why we build from day one with privacy and user control at the core. You should own your experience. #AI @ProtonPrivacy
October 25, 2025 at 11:04 PM
Attention #creators !

Great article by @ProtonPrivacy around the AI Browser. Even if you go through their privacy/data collections T&Cs, the vagueness alone should make your ears perk up. Copyright law would need to evolve to handle the AI Browser wars.
October 25, 2025 at 8:03 PM
Great article! We're seeing the next big land grab: AI agents in your browser. The potential cost? Your entire web history, personal data, and maybe even local files. We believe convenience should never, ever cost you your privacy. #AI #DataPrivacy #Security #Tech #stamkaminsky #kaspersky
October 25, 2025 at 3:01 PM
27% of GenAI misuse is Opinion Manipulation.

GenAI is already a powerful accelerant for distorting reality. When faking the truth is this cheap and scalable, our entire information ecosystem is at risk.

We must build new systems that can distinguish and reward provable human originality.
October 21, 2025 at 11:04 PM
1/ Here’s our key takeaway from the new Google DeepMind paper on AI misuse: The biggest threat isn't sophisticated "model compromise." It's simple "capability exploitation." #GenAI #AIMisuse #TrustAndSafety #Disinformation #CreatorEconomy
October 21, 2025 at 8:03 PM
Matter Morning briefing ☕️.

The team is passing around a must-read paper from Google DeepMind analyzing ~200 real-world GenAI misuse incidents.

It's a sober, data-driven taxonomy of the tactics being used right now...from impersonation to falsification. Essential reading for creators & platforms.
October 21, 2025 at 2:56 PM
Forget "last place studio". Ellison's core talking point: He bought "15 years of bad management".

His SV fix: Unify the "wildly expensive" tech stack, back talent long-term, and make more content, not less.

This is an interesting rebook that we will be watching closely.
October 20, 2025 at 11:02 PM
Why would Larry Ellison buy TikTok? Look at his son, David Ellison, who just bought Paramount.

It's the ultimate vertical integration:

- Content (Paramount/Skydance)

- Distribution (TikTok)

He's not just buying an app; he's buying a 1B+ user distribution channel for his family's IP.

1 of 1
October 20, 2025 at 6:57 PM
Seeing this news is heartbreaking. Our thoughts are with the thousands of creatives at Paramount facing layoffs. Sign up to our waitlist to start your media empire!
October 20, 2025 at 2:57 PM
We couldn't agree more with @gregisenberg

Socials are losing their grip on the attention economy. In the near future the platforms that will win are the ones that can offer the most value for peoples' time. At Matter, we're working to solve the "how".
October 19, 2025 at 2:57 PM
Great analyses from @LuizaJarovsky

This isn't a future prediction. This data shows that as of right now, low-cost, "good enough" AI content is officially drowning out human-written work. This is the "Dead Internet Theory" happening in plain sight.
October 18, 2025 at 2:58 PM
J. R. R. Tolkien
October 18, 2025 at 12:51 PM
Matter Evening Report

The creator economy is not just growing; it's exploding!. With a projected Compound Annual Growth Rate (CAGR) of over 23%, the market is on track to become a trillion-dollar industry, driven by new technologies and creator-led commerce.
October 16, 2025 at 11:04 PM
1/3

🧵The story of the influencer fired in Hong Kong isn't just about one creator... it's a symptom of a broken system. Ad-driven platforms are trapped in a binary: amplify for outrage or de-platform. This forces them into the impossible role of being the central "arbiter of truth".
October 16, 2025 at 8:59 PM
Creators in the age of AI:

Be the Human Signal: Original thought is the scarcest and most valuable asset.

Monetize Taste: As AI commoditizes skill, curation and judgment become your superpower.

Build Direct Trust: An authentic connection with your audience is your most defensible moat.
October 16, 2025 at 7:02 PM
Morning Matter Briefing

The creator economy is expanding its influence into politics and gaining recognition from traditional media. Simultaneously, an internal "civil war" over AI is forcing a reckoning, splitting creators between tech-driven efficiency and human-first authenticity.
October 16, 2025 at 3:02 PM