Richard
@mcclurgmarketing.com
Helping B2B companies clarify their positioning, focus their marketing, and build go-to-market plans that actually work | Marketing & GTM Advisor | Insights on strategy, positioning, and Real MARKETing—with a dash of wit.
mcclurgmarketing.com
mcclurgmarketing.com
A chimney cleaner has 279 five-star reviews and zero brand strategy decks. Meanwhile, most B2B companies spend months trying to explain what they do.
There's a lesson here about clarity (and it's not what you think).
www.mcclurgmarketing.com/post/279-fiv...
There's a lesson here about clarity (and it's not what you think).
www.mcclurgmarketing.com/post/279-fiv...
279 Five-Star Reviews | B2B Positioning Clarity Lessons
Mr. Happy Chimney has 279 five-star Google reviews. His secret? He's absurdly clear about what he does. No positioning workshops. No brand decks. Just: happy person, clean chimney, done. Meanwhile, mo...
www.mcclurgmarketing.com
October 27, 2025 at 8:29 PM
A chimney cleaner has 279 five-star reviews and zero brand strategy decks. Meanwhile, most B2B companies spend months trying to explain what they do.
There's a lesson here about clarity (and it's not what you think).
www.mcclurgmarketing.com/post/279-fiv...
There's a lesson here about clarity (and it's not what you think).
www.mcclurgmarketing.com/post/279-fiv...
Most B2B teams don't have a marketing problem. They have a positioning problem. But they keep throwing money at tactics instead of fixing the foundation.
Think that might be you? Take the diagnostic:
www.mcclurgmarketing.com/positioning-...
5 questions. 2 minutes. Real answers.
Think that might be you? Take the diagnostic:
www.mcclurgmarketing.com/positioning-...
5 questions. 2 minutes. Real answers.
Positioning Diagnostic for B2B Companies | McClurg Marketing
Is unclear positioning costing you deals? Take this 2-minute diagnostic to find out if positioning problems are holding your B2B company back.
www.mcclurgmarketing.com
October 22, 2025 at 1:05 PM
Most B2B teams don't have a marketing problem. They have a positioning problem. But they keep throwing money at tactics instead of fixing the foundation.
Think that might be you? Take the diagnostic:
www.mcclurgmarketing.com/positioning-...
5 questions. 2 minutes. Real answers.
Think that might be you? Take the diagnostic:
www.mcclurgmarketing.com/positioning-...
5 questions. 2 minutes. Real answers.
A founder-CEO has blown their budget on marketing that’s not working. Sound familiar?
www.linkedin.com/posts/richar...
www.linkedin.com/posts/richar...
Ever blown the marketing budget and felt… lost?
Someone did. I found their phone. Here’s the footage.
(If this feels familiar, you’re not alone.) | Richard McClurg
Ever blown the marketing budget and felt… lost?
Someone did. I found their phone. Here’s the footage.
(If this feels familiar, you’re not alone.)
www.linkedin.com
October 3, 2025 at 1:51 AM
A founder-CEO has blown their budget on marketing that’s not working. Sound familiar?
www.linkedin.com/posts/richar...
www.linkedin.com/posts/richar...
Here’s a handy guide that outlines the three checkpoints for B2B companies to scale with confidence.
Everyone talks about Product-Market Fit, but that’s only one of the main checkpoints.
www.linkedin.com/posts/richar...
Everyone talks about Product-Market Fit, but that’s only one of the main checkpoints.
www.linkedin.com/posts/richar...
Scaling B2B: Clear the Checkpoints for Success | Richard McClurg posted on the topic | LinkedIn
Scaling isn’t your first job.
Proving fit is.
Most B2B companies try to scale before they’re ready.
And then wonder why they’re burning cash and credibility at the same time.
There are three checkp...
www.linkedin.com
September 19, 2025 at 11:46 AM
Here’s a handy guide that outlines the three checkpoints for B2B companies to scale with confidence.
Everyone talks about Product-Market Fit, but that’s only one of the main checkpoints.
www.linkedin.com/posts/richar...
Everyone talks about Product-Market Fit, but that’s only one of the main checkpoints.
www.linkedin.com/posts/richar...
If you want to take your AI skills in marketing to the next level, consider the @trustinsights.bsky.social 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘜𝘴𝘦 𝘊𝘢𝘴𝘦𝘴 𝘧𝘰𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 course taught by @cspenn.com.
Christopher covers 21 use cases across 7 categories. You'll think of a whole whack more.
www.linkedin.com/posts/richar...
Christopher covers 21 use cases across 7 categories. You'll think of a whole whack more.
www.linkedin.com/posts/richar...
How to use AI for marketing: 7 categories, 21 examples | Richard McClurg posted on the topic | LinkedIn
That’s me and my dog on a rocky overhang.
Many marketers are standing on a similar cliff with AI right now — staring at the view, reluctant to dive in deep.
Why? Because they still think “generative...
www.linkedin.com
September 12, 2025 at 2:10 PM
If you want to take your AI skills in marketing to the next level, consider the @trustinsights.bsky.social 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘜𝘴𝘦 𝘊𝘢𝘴𝘦𝘴 𝘧𝘰𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 course taught by @cspenn.com.
Christopher covers 21 use cases across 7 categories. You'll think of a whole whack more.
www.linkedin.com/posts/richar...
Christopher covers 21 use cases across 7 categories. You'll think of a whole whack more.
www.linkedin.com/posts/richar...
If your team isn’t aligned on who you’re for and why you’re different, how can your customers be?
www.linkedin.com/posts/richar...
www.linkedin.com/posts/richar...
How to avoid positioning failure in B2B companies | Richard McClurg posted on the topic | LinkedIn
“Ask three people what you do. Get three different answers.”
That’s not just a messaging wobble.
That’s a positioning failure — and it shows up fast as your team grows.
Marketing is telling one sto...
www.linkedin.com
September 12, 2025 at 2:02 PM
If your team isn’t aligned on who you’re for and why you’re different, how can your customers be?
www.linkedin.com/posts/richar...
www.linkedin.com/posts/richar...
July 1, 2025 at 2:31 PM
Most B2B teams don’t have a marketing problem. They have a “we skipped the hard thinking and hoped no one would notice” problem.
Read: Why Real MARKETing starts with the Market.
👉 www.mcclurgmarketing.com/post/real-ma...
#B2Bmarketing #Positioning #MarketingStrategy #RealMARKETing
Read: Why Real MARKETing starts with the Market.
👉 www.mcclurgmarketing.com/post/real-ma...
#B2Bmarketing #Positioning #MarketingStrategy #RealMARKETing
Real MARKETing Starts With the Market (Who Knew?) | McClurg Marketing
Most B2B teams don’t have a marketing problem. They have a sequencing problem. Here’s how to fix it: Clarity → Strategy → Execution.
www.mcclurgmarketing.com
May 29, 2025 at 9:41 PM
Most B2B teams don’t have a marketing problem. They have a “we skipped the hard thinking and hoped no one would notice” problem.
Read: Why Real MARKETing starts with the Market.
👉 www.mcclurgmarketing.com/post/real-ma...
#B2Bmarketing #Positioning #MarketingStrategy #RealMARKETing
Read: Why Real MARKETing starts with the Market.
👉 www.mcclurgmarketing.com/post/real-ma...
#B2Bmarketing #Positioning #MarketingStrategy #RealMARKETing
B2B marketing doesn't have to be boring. Here's what a defunct budget airline (and a barf bag) can teach you about copy that sticks.
Read it here: www.mcclurgmarketing.com/post/how-to-...
#MarketingMatters #B2BMarketing #Copywriting #Positioning #StandOut
Read it here: www.mcclurgmarketing.com/post/how-to-...
#MarketingMatters #B2BMarketing #Copywriting #Positioning #StandOut
How to Stand Out in B2B Marketing (Hint: It Involves a Barf Bag) | McClurg Marketing
B2B doesn’t have to be boring. Here’s what a defunct budget airline can teach you about copy that actually gets remembered.
www.mcclurgmarketing.com
April 23, 2025 at 2:33 PM
B2B marketing doesn't have to be boring. Here's what a defunct budget airline (and a barf bag) can teach you about copy that sticks.
Read it here: www.mcclurgmarketing.com/post/how-to-...
#MarketingMatters #B2BMarketing #Copywriting #Positioning #StandOut
Read it here: www.mcclurgmarketing.com/post/how-to-...
#MarketingMatters #B2BMarketing #Copywriting #Positioning #StandOut
Cheeky. Memorable.
Saw this outside a local used music shop and instantly smiled.
B2B marketing could use more of that.
Stand out. Make ‘em smile.
#B2BMarketing #StandOut #MessagingMatters
Saw this outside a local used music shop and instantly smiled.
B2B marketing could use more of that.
Stand out. Make ‘em smile.
#B2BMarketing #StandOut #MessagingMatters
April 17, 2025 at 4:34 PM
Cheeky. Memorable.
Saw this outside a local used music shop and instantly smiled.
B2B marketing could use more of that.
Stand out. Make ‘em smile.
#B2BMarketing #StandOut #MessagingMatters
Saw this outside a local used music shop and instantly smiled.
B2B marketing could use more of that.
Stand out. Make ‘em smile.
#B2BMarketing #StandOut #MessagingMatters
A bounty of great nuggets from Seth Godin (@sethgodin.bsky.social) on this morning’s CMO Coffee Talk with 300+ CMOs. Legend!
#marketing #strategy #sethgodin
#marketing #strategy #sethgodin
April 4, 2025 at 6:49 PM
A bounty of great nuggets from Seth Godin (@sethgodin.bsky.social) on this morning’s CMO Coffee Talk with 300+ CMOs. Legend!
#marketing #strategy #sethgodin
#marketing #strategy #sethgodin
Why do so many B2B companies stall out trying to scale from $1M to $10M?
Spoiler: it’s not your tactics—it’s your clarity.
New article: Stuck in the Valley of Death?
🔗 www.mcclurgmarketing.com/post/stuck-i...
#B2BMarketing #StartupGrowth #Positioning #MarketingStrategy #MarketingMatters
Spoiler: it’s not your tactics—it’s your clarity.
New article: Stuck in the Valley of Death?
🔗 www.mcclurgmarketing.com/post/stuck-i...
#B2BMarketing #StartupGrowth #Positioning #MarketingStrategy #MarketingMatters
Stuck in the Valley of Death? How B2B Companies Get Lost Scaling from $1M to $10M (and How to Get Out Alive) | McClurg Marketing
Why do B2B companies stall between $1M and $10M? It’s not tactics—it’s lack of clarity in audience, positioning, and messaging.
www.mcclurgmarketing.com
March 27, 2025 at 12:52 PM
Why do so many B2B companies stall out trying to scale from $1M to $10M?
Spoiler: it’s not your tactics—it’s your clarity.
New article: Stuck in the Valley of Death?
🔗 www.mcclurgmarketing.com/post/stuck-i...
#B2BMarketing #StartupGrowth #Positioning #MarketingStrategy #MarketingMatters
Spoiler: it’s not your tactics—it’s your clarity.
New article: Stuck in the Valley of Death?
🔗 www.mcclurgmarketing.com/post/stuck-i...
#B2BMarketing #StartupGrowth #Positioning #MarketingStrategy #MarketingMatters
Don't burn money when hiring a fractional CMO!
Align your team, trust their expertise, and clearly define your goals. Avoid costly pitfalls with these insights: www.mcclurgmarketing.com/post/what-ar...
#FractionalCMO #MarketingStrategy #LeadershipTips #BusinessGrowth #MarketingMatters
Align your team, trust their expertise, and clearly define your goals. Avoid costly pitfalls with these insights: www.mcclurgmarketing.com/post/what-ar...
#FractionalCMO #MarketingStrategy #LeadershipTips #BusinessGrowth #MarketingMatters
What Are the Common Pitfalls When Hiring a Fractional CMO? | McClurg Marketing
Avoid these pitfalls when hiring a fractional CMO: unclear goals, micromanaging, and poor integration into your leadership team.
www.mcclurgmarketing.com
March 10, 2025 at 8:36 PM
Don't burn money when hiring a fractional CMO!
Align your team, trust their expertise, and clearly define your goals. Avoid costly pitfalls with these insights: www.mcclurgmarketing.com/post/what-ar...
#FractionalCMO #MarketingStrategy #LeadershipTips #BusinessGrowth #MarketingMatters
Align your team, trust their expertise, and clearly define your goals. Avoid costly pitfalls with these insights: www.mcclurgmarketing.com/post/what-ar...
#FractionalCMO #MarketingStrategy #LeadershipTips #BusinessGrowth #MarketingMatters
Your vision, mission & purpose won’t save you if you’re not delivering real value. Customer value comes first—everything else is noise. 🚀
Read more: www.mcclurgmarketing.com/post/custome...
#MarketingMatters #CustomerValue #B2BMarketing #Growth #BusinessStrategy
Read more: www.mcclurgmarketing.com/post/custome...
#MarketingMatters #CustomerValue #B2BMarketing #Growth #BusinessStrategy
Customer Value Comes First. Everything Else is Noise. | McClurg Marketing
Customer value is your survival metric. If you're not delivering value first, your vision, mission, and purpose are just noise.
www.mcclurgmarketing.com
February 26, 2025 at 5:57 PM
Your vision, mission & purpose won’t save you if you’re not delivering real value. Customer value comes first—everything else is noise. 🚀
Read more: www.mcclurgmarketing.com/post/custome...
#MarketingMatters #CustomerValue #B2BMarketing #Growth #BusinessStrategy
Read more: www.mcclurgmarketing.com/post/custome...
#MarketingMatters #CustomerValue #B2BMarketing #Growth #BusinessStrategy
Hiring a fractional CMO? Don’t waste your budget on the wrong hire.
💡 Here’s how to ensure your investment delivers real impact.
Read more: www.mcclurgmarketing.com/post/how-can...
#FractionalCMO #MarketingStrategy #B2BLeadership #ScalingBusinesses #MarketingMatters
💡 Here’s how to ensure your investment delivers real impact.
Read more: www.mcclurgmarketing.com/post/how-can...
#FractionalCMO #MarketingStrategy #B2BLeadership #ScalingBusinesses #MarketingMatters
How Can a CEO Avoid Wasting Money on a Fractional CMO? | McClurg Marketing
Avoid wasting money on a fractional CMO by hiring the right leader, aligning your team, and committing the resources needed for success.
www.mcclurgmarketing.com
February 24, 2025 at 5:45 PM
Hiring a fractional CMO? Don’t waste your budget on the wrong hire.
💡 Here’s how to ensure your investment delivers real impact.
Read more: www.mcclurgmarketing.com/post/how-can...
#FractionalCMO #MarketingStrategy #B2BLeadership #ScalingBusinesses #MarketingMatters
💡 Here’s how to ensure your investment delivers real impact.
Read more: www.mcclurgmarketing.com/post/how-can...
#FractionalCMO #MarketingStrategy #B2BLeadership #ScalingBusinesses #MarketingMatters
Reposted by Richard
The Canadian Technology Accelerator (CTA) program can open doors to diversification by helping you explore opportunities in countries and regions where your market‑ready technology or product is in demand. www.tradecommissioner.gc.ca/tcs-sdc/cta-...
Canadian Technology Accelerators
The Canadian Technology Accelerator initiative helps Canadian companies with an existing technology, product or service explore opportunities in foreign markets.
www.tradecommissioner.gc.ca
February 19, 2025 at 3:50 PM
The Canadian Technology Accelerator (CTA) program can open doors to diversification by helping you explore opportunities in countries and regions where your market‑ready technology or product is in demand. www.tradecommissioner.gc.ca/tcs-sdc/cta-...
Reposted by Richard
BDCCapital targets late-stage tech companies with nearly $1 billion in new fund commitments #CDNtech #VC
BDC Capital targets late-stage tech companies with nearly $1 billion in new fund commitments
Investment bank’s Growth Venture Fund will now directly invest in Canadian tech companies.
buff.ly
February 18, 2025 at 12:43 PM
Thinking about hiring a fractional CMO but unsure what to expect? 🤔
Here’s what a typical engagement looks like—structured, strategic, and built for growth.
Read more: www.mcclurgmarketing.com/post/what-do...
#FractionalCMO #MarketingLeadership #B2BMarketing #ScalingBusinesses
Here’s what a typical engagement looks like—structured, strategic, and built for growth.
Read more: www.mcclurgmarketing.com/post/what-do...
#FractionalCMO #MarketingLeadership #B2BMarketing #ScalingBusinesses
What does a typical fractional CMO engagement look like? | McClurg Marketing
A fractional CMO engagement follows four phases: discovery, strategy, execution, and transition—delivering expert marketing leadership.
www.mcclurgmarketing.com
February 18, 2025 at 3:40 PM
Thinking about hiring a fractional CMO but unsure what to expect? 🤔
Here’s what a typical engagement looks like—structured, strategic, and built for growth.
Read more: www.mcclurgmarketing.com/post/what-do...
#FractionalCMO #MarketingLeadership #B2BMarketing #ScalingBusinesses
Here’s what a typical engagement looks like—structured, strategic, and built for growth.
Read more: www.mcclurgmarketing.com/post/what-do...
#FractionalCMO #MarketingLeadership #B2BMarketing #ScalingBusinesses
Fractional CMO vs. consultant vs. advisor—what’s the difference? 🤔 If you’re unsure which one your business needs, this breakdown clears it up. Discover which role fits your growth goals best.👇
www.mcclurgmarketing.com/post/how-doe...
#FractionalCMO #MarketingStrategy
www.mcclurgmarketing.com/post/how-doe...
#FractionalCMO #MarketingStrategy
How Does a Fractional CMO Differ from a Consultant or Advisor? | McClurg Marketing
How does a fractional CMO differ from a consultant or advisor? Here’s how each role compares in execution, accountability, and impact.
www.mcclurgmarketing.com
February 11, 2025 at 1:55 PM
Fractional CMO vs. consultant vs. advisor—what’s the difference? 🤔 If you’re unsure which one your business needs, this breakdown clears it up. Discover which role fits your growth goals best.👇
www.mcclurgmarketing.com/post/how-doe...
#FractionalCMO #MarketingStrategy
www.mcclurgmarketing.com/post/how-doe...
#FractionalCMO #MarketingStrategy
Thinking about hiring a fractional CMO? The right one can drive growth, improve marketing performance, and boost efficiency—but only if integrated strategically.
Learn how to maximize your ROI: www.mcclurgmarketing.com/post/what-is...
#FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth
Learn how to maximize your ROI: www.mcclurgmarketing.com/post/what-is...
#FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth
What is the ROI of Hiring a Fractional CMO? | McClurg Marketing
A fractional CMO drives growth boosts marketing performance, and improves efficiency—but only if you integrate them strategically.
www.mcclurgmarketing.com
February 4, 2025 at 3:32 PM
Thinking about hiring a fractional CMO? The right one can drive growth, improve marketing performance, and boost efficiency—but only if integrated strategically.
Learn how to maximize your ROI: www.mcclurgmarketing.com/post/what-is...
#FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth
Learn how to maximize your ROI: www.mcclurgmarketing.com/post/what-is...
#FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth
When tariffs, competition, or market shifts hit, your positioning can make or break your business. Is it time for a rethink? Spot the signs and adjust before you're forced to.
www.mcclurgmarketing.com/post/tariffs...
#Positioning #B2BMarketing #Tariffs #BusinessStrategy
www.mcclurgmarketing.com/post/tariffs...
#Positioning #B2BMarketing #Tariffs #BusinessStrategy
Tariffs, Triggers, and Tough Decisions: When to Rethink Your Positioning | McClurg Marketing
Market shifts can make your positioning obsolete. Learn when to reassess and how to stay ahead of changing customer and competitive dynamics.
www.mcclurgmarketing.com
January 30, 2025 at 4:20 PM
When tariffs, competition, or market shifts hit, your positioning can make or break your business. Is it time for a rethink? Spot the signs and adjust before you're forced to.
www.mcclurgmarketing.com/post/tariffs...
#Positioning #B2BMarketing #Tariffs #BusinessStrategy
www.mcclurgmarketing.com/post/tariffs...
#Positioning #B2BMarketing #Tariffs #BusinessStrategy
What is marketing? Ask 10 people, get 10 answers. Some say sales support. Others say communications.
Marketing helps the right businesses see how your product solves a real problem.
1️⃣ Know your audience
2️⃣ Build trust
3️⃣ Help them decide
Great marketing feels like helping.
#B2BMarketing
Marketing helps the right businesses see how your product solves a real problem.
1️⃣ Know your audience
2️⃣ Build trust
3️⃣ Help them decide
Great marketing feels like helping.
#B2BMarketing
January 28, 2025 at 7:17 PM
What is marketing? Ask 10 people, get 10 answers. Some say sales support. Others say communications.
Marketing helps the right businesses see how your product solves a real problem.
1️⃣ Know your audience
2️⃣ Build trust
3️⃣ Help them decide
Great marketing feels like helping.
#B2BMarketing
Marketing helps the right businesses see how your product solves a real problem.
1️⃣ Know your audience
2️⃣ Build trust
3️⃣ Help them decide
Great marketing feels like helping.
#B2BMarketing
What challenges can a Fractional CMO help solve? 🤔 From strategic misalignment to improving team performance, find out how they can drive results.
👉 Read more: www.mcclurgmarketing.com/post/what-sp...
#FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth #Leadership
👉 Read more: www.mcclurgmarketing.com/post/what-sp...
#FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth #Leadership
What Specific Challenges or Gaps Can a Fractional CMO Help a Company Address? | McClurg Marketing
A fractional CMO provides part-time leadership to tackle strategic gaps, align teams, and drive growth without the cost of a full-time hire.
www.mcclurgmarketing.com
January 27, 2025 at 4:09 PM
What challenges can a Fractional CMO help solve? 🤔 From strategic misalignment to improving team performance, find out how they can drive results.
👉 Read more: www.mcclurgmarketing.com/post/what-sp...
#FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth #Leadership
👉 Read more: www.mcclurgmarketing.com/post/what-sp...
#FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth #Leadership
Target your ideal customers, not "anyone who pays."
The right fit = higher ROI, smoother sales, & sustainable growth.
✅ Efficient marketing
✅ Targeted sales
✅ Loyal customers
Read more: www.mcclurgmarketing.com/post/target-...
#B2BMarketing #GrowthTips #CustomerStrategy
The right fit = higher ROI, smoother sales, & sustainable growth.
✅ Efficient marketing
✅ Targeted sales
✅ Loyal customers
Read more: www.mcclurgmarketing.com/post/target-...
#B2BMarketing #GrowthTips #CustomerStrategy
Target Your Ideal Customers to Unlock Profitable Growth | McClurg Marketing
Learn how targeting ideal customers drives profitable growth, streamlines marketing and sales, and creates alignment across your company.
www.mcclurgmarketing.com
January 22, 2025 at 7:34 PM
Target your ideal customers, not "anyone who pays."
The right fit = higher ROI, smoother sales, & sustainable growth.
✅ Efficient marketing
✅ Targeted sales
✅ Loyal customers
Read more: www.mcclurgmarketing.com/post/target-...
#B2BMarketing #GrowthTips #CustomerStrategy
The right fit = higher ROI, smoother sales, & sustainable growth.
✅ Efficient marketing
✅ Targeted sales
✅ Loyal customers
Read more: www.mcclurgmarketing.com/post/target-...
#B2BMarketing #GrowthTips #CustomerStrategy