Richard
@mcclurgmarketing.com
Helping B2B companies clarify their positioning, focus their marketing, and build go-to-market plans that actually work | Marketing & GTM Advisor | Insights on strategy, positioning, and Real MARKETing—with a dash of wit.
mcclurgmarketing.com
mcclurgmarketing.com
July 1, 2025 at 2:31 PM
Cheeky. Memorable.
Saw this outside a local used music shop and instantly smiled.
B2B marketing could use more of that.
Stand out. Make ‘em smile.
#B2BMarketing #StandOut #MessagingMatters
Saw this outside a local used music shop and instantly smiled.
B2B marketing could use more of that.
Stand out. Make ‘em smile.
#B2BMarketing #StandOut #MessagingMatters
April 17, 2025 at 4:34 PM
Cheeky. Memorable.
Saw this outside a local used music shop and instantly smiled.
B2B marketing could use more of that.
Stand out. Make ‘em smile.
#B2BMarketing #StandOut #MessagingMatters
Saw this outside a local used music shop and instantly smiled.
B2B marketing could use more of that.
Stand out. Make ‘em smile.
#B2BMarketing #StandOut #MessagingMatters
A bounty of great nuggets from Seth Godin (@sethgodin.bsky.social) on this morning’s CMO Coffee Talk with 300+ CMOs. Legend!
#marketing #strategy #sethgodin
#marketing #strategy #sethgodin
April 4, 2025 at 6:49 PM
A bounty of great nuggets from Seth Godin (@sethgodin.bsky.social) on this morning’s CMO Coffee Talk with 300+ CMOs. Legend!
#marketing #strategy #sethgodin
#marketing #strategy #sethgodin
What is marketing? Ask 10 people, get 10 answers. Some say sales support. Others say communications.
Marketing helps the right businesses see how your product solves a real problem.
1️⃣ Know your audience
2️⃣ Build trust
3️⃣ Help them decide
Great marketing feels like helping.
#B2BMarketing
Marketing helps the right businesses see how your product solves a real problem.
1️⃣ Know your audience
2️⃣ Build trust
3️⃣ Help them decide
Great marketing feels like helping.
#B2BMarketing
January 28, 2025 at 7:17 PM
What is marketing? Ask 10 people, get 10 answers. Some say sales support. Others say communications.
Marketing helps the right businesses see how your product solves a real problem.
1️⃣ Know your audience
2️⃣ Build trust
3️⃣ Help them decide
Great marketing feels like helping.
#B2BMarketing
Marketing helps the right businesses see how your product solves a real problem.
1️⃣ Know your audience
2️⃣ Build trust
3️⃣ Help them decide
Great marketing feels like helping.
#B2BMarketing
Sales, marketing, and customer success all share responsibility for building a healthy pipeline. Well said by Latané Conant. Without alignment and a shared consciousness, growth will suffer. Is your team aligned?
January 17, 2025 at 2:21 PM
Sales, marketing, and customer success all share responsibility for building a healthy pipeline. Well said by Latané Conant. Without alignment and a shared consciousness, growth will suffer. Is your team aligned?