Michelle Legro
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michellelegro.bsky.social
Michelle Legro
@michellelegro.bsky.social
Deputy Editor, Inc. Previously: WIRED, Medium, Topic, New Republic, Lapham's Quarterly.
Perhaps you’ve heard of athletic wear company XX-XY.

Here’s the story of how Jennifer Sey’s startup grew to more than $1 million in sales in less than a year, with a mission that a GLAAD spokesperson said is “capitalizing off the anti-trans movement.” www.inc.com/ali-donaldso...
Apparel Startup XX-XY Athletics Is on a Mission to 'Save Women's Sports.' Critics Say It Is Cashing In on the Anti-Trans Movement
Founder Jennifer Sey is at the center of a political and cultural shift as her company has hit over $1 million in sales in less than a year.
www.inc.com
October 20, 2025 at 5:10 PM
Reposted by Michelle Legro
Good morning my shredded kings.

I wrote about the sales gurus tearing up the internet with teachings on getting jacked and rich. What a world for appreciators of leg day.

GIFT LINK: www.inc.com/sam-blum/mee...
Meet the Alpha Male Sales Bros Influencing Your Sales Team
These 'elite sales warriors' are blowing up TikTok and LinkedIn. But are they offering good business advice?
www.inc.com
April 23, 2025 at 2:09 PM
Reposted by Michelle Legro
A true heater 48 hours for The Onion, in my unbiased opinion.
April 4, 2025 at 10:45 PM
Reposted by Michelle Legro
This story by @bensherry.bsky.social for @inc.com is just so much fun.

OpenAI and Tinder are doing a lighthearted collaboration in which you practice your skills with an AI in different meet-cute situations.

Ben tried it out. The results? Not so great! But definitely worth reading about.
I Struck Out With Tinder and OpenAI’s New Dating Game
Tinder and OpenAI have partnered up to help you practice 'cringeworthy moments.' For us, it was an exercise in rejection.
www.inc.com
April 1, 2025 at 4:40 PM
Reposted by Michelle Legro
Jonathan Adler cops to having made a million mistakes in building his business. And yet his brand endures www.inc.com/christine-la...
Jonathan Adler Is Grateful for Growth Capital
The home decor entrepreneur discusses the evolution of his namesake company and why he sold to private equity.
www.inc.com
March 21, 2025 at 4:16 PM
There's very little good news out there right now, so please enjoy the best piece of news I can possibly offer at the moment. I love you LQ!

www.nytimes.com/2025/03/21/b...
Lapham’s Quarterly to Be Acquired by Bard College
The beloved magazine started by Lewis Lapham, who died last year, is being acquired by Bard College.
www.nytimes.com
March 21, 2025 at 6:46 PM
New episode of Computer Freaks is up at @inc.com! Find out what really went down at Marc Andreessen’s first job, and how it made him a big fan of DOGE. www.inc.com/christine-ha...
How Marc Andreessen’s Longest Grudge Has Shaped the World We Live in Today
One of Trump’s biggest billionaire supporters and DOGE fans launched his career off of the success of a government-funded project.
www.inc.com
March 20, 2025 at 5:33 PM
Reposted by Michelle Legro
Fun little investigation by @inc.com's @samblum.bsky.social on Lovette Dobson, the Zelig of the business world, a mysterious person whose name appears on tens of thousands of LLC documents www.inc.com/sam-blum/who...
Who Is Lovette Dobson and Why Does Her Name Appear on More Than 70,000 Business Filings?
In the anonymous paperwork of LLC registrations, scam victims are desperate to find a real person to help them. Sometimes all they have is Lovette.
www.inc.com
March 6, 2025 at 3:13 PM
Reposted by Michelle Legro
Honestly getting a print sub to @theonion.com is the best decision I’ve made in a long time
February 28, 2025 at 12:36 AM
When I was postpartum, some of my favorite baby products went from "must buy" to "get these out of your house now."
So I asked @brycecovert.bsky.social to look into what the heck is going on with regulation in the baby product industry for @inc.com. www.inc.com/bryce-covert...
Why Your Favorite Baby Products Keep Getting Pulled from Shelves
Dreamland Baby sleep sacks were hailed as a miracle for infant sleep. Then a surprise alert from a government safety agency turned the business upside down.
www.inc.com
February 19, 2025 at 5:55 PM
Reposted by Michelle Legro
Female founders--who get 2% of venture capital--are losing deals because they are compared to Elizabeth Holmes. One investor told a female founder, "I would never invest in you. You remind me too much of Elizabeth Holmes. You even kind of look like her."
www.inc.com/jennifer-als...
The Holmes Effect Still Stings for a Generation of Female Founders
Elizabeth Holmes is in prison for defrauding investors. Women entrepreneurs still say they can’t shake her bad blood.
www.inc.com
February 18, 2025 at 12:21 AM
Reposted by Michelle Legro
Wrote about impoundment and how the Trump White House is one that is open to testing how far its presidential powers can go. For @inc.com
inc.com/melissa-ange...
Trump Freezing Federal Funds Amplifies Threat of Impoundment
The Trump administration’s decision to temporarily pause federal grants and loans is throttling Capitol Hill, with some lawmakers describing the measure as “senseless chaos.”
inc.com
January 28, 2025 at 10:11 PM
Reposted by Michelle Legro
Readers and writers will understand that this is wild! I'm reading a new book in my web browser. Not a watermarked galley. Not library. I bought it.

I wrote this about how and why. It's Bookshop's latest to help indie bookstores instead of sending CEOs to space @inc.com www.inc.com/christine-la...
Bookshop Achieved the Impossible Against Amazon. Now It’s Coming for E-Books.
The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.
www.inc.com
January 28, 2025 at 2:22 PM
Today is @bookshop-org.bsky.social's fifth anniversary, and @andyhunter777.bsky.social and team have achieved all of their initial goals with the company. So what's next? Take on the e-book market! www.inc.com/christine-la...
Bookshop Achieved the Impossible Against Amazon. Now It’s Coming for E-Books.
The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.
www.inc.com
January 28, 2025 at 2:18 PM
Reposted by Michelle Legro
I'm cry-laughing at the "ChicAIgo" on one truck, and hands in general. The kid drinking the pizza slice; the other holding it like it's an ice cream cone! @bensherry.bsky.social www.inc.com/ben-sherry/w...
We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed
Sora's video output is visually impressive but inconsistent.
www.inc.com
December 19, 2024 at 7:09 PM
Reposted by Michelle Legro
Ah, don't worry, Internet, he prefers the term "enlightened leader." www.inc.com/dfreedman/ma...
Is Matt Mullenweg the Mad King of WordPress?
The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.
www.inc.com
December 19, 2024 at 7:33 PM
Reposted by Michelle Legro
Inc. magazine has a profile of Matt Mullenweg. Lots of talk about the Automattic vs. WP Engine case...#WordPress www.inc.com/dfreedman/ma...
Is Matt Mullenweg the Mad King of WordPress?
The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.
www.inc.com
December 19, 2024 at 6:18 PM
Reposted by Michelle Legro
WordPress co-founder Matt Mullenweg’s open-source empire dominates the web. Is his attack on competitor WP Engine putting it at risk?
Is Matt Mullenweg the Mad King of WordPress?
The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.
www.inc.com
December 19, 2024 at 2:59 PM
What's really going on with Matt Mullenweg? The WordPress co-founder and Automattic CEO has been on a rampage against WP Engine since September, and the open-source web may never be the same. www.inc.com/dfreedman/ma...
Is Matt Mullenweg the Mad King of WordPress?
The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.
www.inc.com
December 19, 2024 at 2:21 PM
Reposted by Michelle Legro
Patricia Lockwood writing about the X-Files is a gift to me from the universe at this moment in time www.lrb.co.uk/the-paper/v4...
Patricia Lockwood · Diary: Encounters with Aliens
We​ had been watching The X-Files at a rate of about two episodes a year; I expected to be finished when I was...
www.lrb.co.uk
December 11, 2024 at 1:45 AM
Reposted by Michelle Legro
CROW ON MST3K: He makes Ted Danson look like Gavin MacLeod!
ME AT 13 YEARS OLD: haha
December 7, 2024 at 4:59 AM
CEOs are on high alert after today's shooting, and @chloeaiello.bsky.social has the scoop on how security firms are protecting executives. www.inc.com/chloe-aiello...
Here’s How Security Firms Say Execs Should Protect Themselves After UnitedHealthcare CEO’s Shooting
Security firms offer advice to companies looking to protect their executives after the fatal shooting of UnitedHealthcare CEO Brian Thompson.
www.inc.com
December 4, 2024 at 9:51 PM