Mordy Oberstein
@mordyoberstein.bsky.social
Brand Strategy | Brand Development | SEO
Husband/Dad - Steelers/Yankees Fan
Co-host of "Its New"
For anyone worried AI will replace all of us.
Courtesy of Gemini for the prompt “create an infographic of all the World Series winners since 1986”
I dare you to find 10 things that are right.
Courtesy of Gemini for the prompt “create an infographic of all the World Series winners since 1986”
I dare you to find 10 things that are right.
December 16, 2025 at 7:45 PM
For anyone worried AI will replace all of us.
Courtesy of Gemini for the prompt “create an infographic of all the World Series winners since 1986”
I dare you to find 10 things that are right.
Courtesy of Gemini for the prompt “create an infographic of all the World Series winners since 1986”
I dare you to find 10 things that are right.
Reposted by Mordy Oberstein
It’s New 12/16: SEO for AI search the same as traditional search says Google, no soup for you publishers, Search Console average position @mordyoberstein.bsky.social Google Ads exact match AIOs @themarketinganu.bsky.social @gregfinn.bsky.social location targeting www.youtube.com/watch?v=ohOl...
It’s New 12/16: AI Search & Traditional Search Optimization Is The Same & More
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 16, 2025 at 3:01 PM
It’s New 12/16: SEO for AI search the same as traditional search says Google, no soup for you publishers, Search Console average position @mordyoberstein.bsky.social Google Ads exact match AIOs @themarketinganu.bsky.social @gregfinn.bsky.social location targeting www.youtube.com/watch?v=ohOl...
This is going to sound a bit bizarre, but I think the web is starting to come together.
What I mean is, when AI came on the scene and really caused "disruption," marketing folks from SEOs to content marketers to PPC folks were very fractured in how we all saw the "ecosystem."
What I mean is, when AI came on the scene and really caused "disruption," marketing folks from SEOs to content marketers to PPC folks were very fractured in how we all saw the "ecosystem."
December 16, 2025 at 3:07 PM
This is going to sound a bit bizarre, but I think the web is starting to come together.
What I mean is, when AI came on the scene and really caused "disruption," marketing folks from SEOs to content marketers to PPC folks were very fractured in how we all saw the "ecosystem."
What I mean is, when AI came on the scene and really caused "disruption," marketing folks from SEOs to content marketers to PPC folks were very fractured in how we all saw the "ecosystem."
Sorry I ruffled everyone's feathers.
Also sorry everyone has feathers. That feels itchy.
Also sorry everyone has feathers. That feels itchy.
It’s New 12/15: Google Core Update News and @mordyoberstein.bsky.social is just wrong, Search Live Gemini upgrade, Google Q&A ask change, Google Ads Merchant Center videos @themarketinganu.bsky.social & @gregfinn.bsky.social fancy AI Max matching www.youtube.com/watch?v=1Oir...
It’s New 12/15: Google Core Update News, Search Live Gemini, Google Local, Google Ads & Fancy AI Max
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 15, 2025 at 6:20 PM
Sorry I ruffled everyone's feathers.
Also sorry everyone has feathers. That feels itchy.
Also sorry everyone has feathers. That feels itchy.
Someone asked a great question here (sorry forgot who!)....
Why did McDonald's get so much flak for the AI-generated ad, and The Coca-Cola Company did NOT for theirs?
Brilliant question, and the answer is super important if you're doing anything AI and marketing.
Why did McDonald's get so much flak for the AI-generated ad, and The Coca-Cola Company did NOT for theirs?
Brilliant question, and the answer is super important if you're doing anything AI and marketing.
December 15, 2025 at 2:38 PM
Someone asked a great question here (sorry forgot who!)....
Why did McDonald's get so much flak for the AI-generated ad, and The Coca-Cola Company did NOT for theirs?
Brilliant question, and the answer is super important if you're doing anything AI and marketing.
Why did McDonald's get so much flak for the AI-generated ad, and The Coca-Cola Company did NOT for theirs?
Brilliant question, and the answer is super important if you're doing anything AI and marketing.
Reposted by Mordy Oberstein
Google's @johnmu.com said pre-announcing quality updates, like core updates, isn't possible (in 2019 @dannysullivan.bsky.social said they will try to preannounce them, they never really did) www.seroundtable.com/google-pre-a... thanks @mordyoberstein.bsky.social
#google #googlecoreupdate
#google #googlecoreupdate
December 15, 2025 at 12:41 PM
Google's @johnmu.com said pre-announcing quality updates, like core updates, isn't possible (in 2019 @dannysullivan.bsky.social said they will try to preannounce them, they never really did) www.seroundtable.com/google-pre-a... thanks @mordyoberstein.bsky.social
#google #googlecoreupdate
#google #googlecoreupdate
It’s so odd that Google sort of feigns not knowing exactly when an update is coming.
It could be soon… not today… maaybbeeee tomorroowww
It could be soon… not today… maaybbeeee tomorroowww
Google December 2025 Core Update Is Rolling Out - You Surprised? www.seroundtable.com/google-decem...
Google December 2025 Core Update Rolling Out
Google officially announced the rollout of the December 2025 core update on Thursday at around 12:20 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this "is a regul...
www.seroundtable.com
December 12, 2025 at 7:45 AM
It’s so odd that Google sort of feigns not knowing exactly when an update is coming.
It could be soon… not today… maaybbeeee tomorroowww
It could be soon… not today… maaybbeeee tomorroowww
Reposted by Mordy Oberstein
It’s New 12/11: Bing grouping ads, Google AI Mode contextual links & preferred sources not so global yet, @mordyoberstein.bsky.social loves web guide & pipes, @themarketinganu.bsky.social loves talking to APIs & @gregfinn.bsky.social buying someone else’s underwear www.youtube.com/watch?v=hZsl...
It’s New 12/11: Bing Grouping Deceptive Ads, Google Web Guide All, AI Mode Links & Context and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 11, 2025 at 3:01 PM
It’s New 12/11: Bing grouping ads, Google AI Mode contextual links & preferred sources not so global yet, @mordyoberstein.bsky.social loves web guide & pipes, @themarketinganu.bsky.social loves talking to APIs & @gregfinn.bsky.social buying someone else’s underwear www.youtube.com/watch?v=hZsl...
Reposted by Mordy Oberstein
It’s New 12/8: Google rank volatility, Search Console AI and features with delays, @mordyoberstein.bsky.social on more AI content, @themarketinganu.bsky.social on Google Merchant Center regional member pricing & @gregfinn.bsky.social on wild sliding Google Ads www.youtube.com/watch?v=epGH...
It’s New 12/8: Google rank volatility and Search Console AI, more AI content and Google Ads
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 8, 2025 at 3:00 PM
It’s New 12/8: Google rank volatility, Search Console AI and features with delays, @mordyoberstein.bsky.social on more AI content, @themarketinganu.bsky.social on Google Merchant Center regional member pricing & @gregfinn.bsky.social on wild sliding Google Ads www.youtube.com/watch?v=epGH...
Reposted by Mordy Oberstein
It’s New 12/4: Google volatility heated, Search Console reports delays and Google pushes AI Mode more covered by @mordyoberstein.bsky.social - sorry @gregfinn.bsky.social and @themarketinganu.bsky.social for starting early www.youtube.com/watch?v=pEK2...
It’s New 12/4: Google volatility heated, Search Console reports delays & Google pushes AI Mode more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 4, 2025 at 3:07 PM
It’s New 12/4: Google volatility heated, Search Console reports delays and Google pushes AI Mode more covered by @mordyoberstein.bsky.social - sorry @gregfinn.bsky.social and @themarketinganu.bsky.social for starting early www.youtube.com/watch?v=pEK2...
Reposted by Mordy Oberstein
It’s New 12/1: Google Search Console delayed, Gemini App to get yuuge UX update & Google Ads Advisor confused @mordyoberstein.bsky.social multiple wives and Microsoft Ads update explained by @themarketinganu.bsky.social - oh @gregfinn.bsky.social Reagan died www.youtube.com/watch?v=nkZj...
It’s New 12/01: Google Search Console, Gemini App UX Update & Google Ads Advisor confused
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 1, 2025 at 3:00 PM
It’s New 12/1: Google Search Console delayed, Gemini App to get yuuge UX update & Google Ads Advisor confused @mordyoberstein.bsky.social multiple wives and Microsoft Ads update explained by @themarketinganu.bsky.social - oh @gregfinn.bsky.social Reagan died www.youtube.com/watch?v=nkZj...
Reposted by Mordy Oberstein
It’s New 11/26: @mordyoberstein.bsky.social got a GEO-detox, Google local to places bug, @themarketinganu.bsky.social tried to make sense of the new Google Ads metrics and @gregfinn.bsky.social spoiled some Thanksgiving recipes www.youtube.com/watch?v=BhYp...
It’s New 11/26: GEO-Detox, Google local bug, Google Ads metrics and Spoiled Thanksgiving recipes
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 26, 2025 at 2:59 PM
It’s New 11/26: @mordyoberstein.bsky.social got a GEO-detox, Google local to places bug, @themarketinganu.bsky.social tried to make sense of the new Google Ads metrics and @gregfinn.bsky.social spoiled some Thanksgiving recipes www.youtube.com/watch?v=BhYp...
Reposted by Mordy Oberstein
It’s New 11/25: ChatGPT shopping research @mordyoberstein.bsky.social found a new robe, Beware of Google Ads account hijacks warns @gregfinn.bsky.social and then @themarketinganu.bsky.social auto-links YouTube and Ads and scheduling Google Posts is live www.youtube.com/watch?v=Eee4...
It’s New 11/25: ChatGPT shopping research, Google Ads account hijacks and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 25, 2025 at 3:00 PM
It’s New 11/25: ChatGPT shopping research @mordyoberstein.bsky.social found a new robe, Beware of Google Ads account hijacks warns @gregfinn.bsky.social and then @themarketinganu.bsky.social auto-links YouTube and Ads and scheduling Google Posts is live www.youtube.com/watch?v=Eee4...
Reposted by Mordy Oberstein
It’s New 11/20: Google Search Console brand filters, AI control proposals, anonymous reviews and gray Google Ads and AI Max to the max - this one got a bit spicy thanks to @gregfinn.bsky.social @mordyoberstein.bsky.social @themarketinganu.bsky.social www.youtube.com/watch?v=uxp9...
It’s New 11/20: Search Console brand filter, AI control proposal, anonymous reviews, gray Google Ads
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 20, 2025 at 2:59 PM
It’s New 11/20: Google Search Console brand filters, AI control proposals, anonymous reviews and gray Google Ads and AI Max to the max - this one got a bit spicy thanks to @gregfinn.bsky.social @mordyoberstein.bsky.social @themarketinganu.bsky.social www.youtube.com/watch?v=uxp9...
Reposted by Mordy Oberstein
It’s New 11/19: Google Gemini 3 powers AI Mode, @mordyoberstein.bsky.social on the GEO rush, Google Ads original conversion value metric from @themarketinganu.bsky.social Microsoft Advertising new features as @gregfinn.bsky.social explained & us on the Semrush news www.youtube.com/watch?v=iv8j...
It’s New 11/19: Google Gemini 3 powers AI Mode, GEO rush, Google Ads, Microsoft Ads & Semrush News
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 19, 2025 at 3:04 PM
It’s New 11/19: Google Gemini 3 powers AI Mode, @mordyoberstein.bsky.social on the GEO rush, Google Ads original conversion value metric from @themarketinganu.bsky.social Microsoft Advertising new features as @gregfinn.bsky.social explained & us on the Semrush news www.youtube.com/watch?v=iv8j...
One step closer to AI Mode entering the main search results
Gemini 3 offering a more diverse display "take" on the topic is where this is headed.
Gemini 3 offering a more diverse display "take" on the topic is where this is headed.
November 19, 2025 at 2:56 PM
One step closer to AI Mode entering the main search results
Gemini 3 offering a more diverse display "take" on the topic is where this is headed.
Gemini 3 offering a more diverse display "take" on the topic is where this is headed.
Reposted by Mordy Oberstein
It’s New 11/18: Cloudflare outage’s impact on SEO, most important technical SEO factor @gregfinn.bsky.social goes off, @mordyoberstein.bsky.social AI Mode travel & next gen weather, people also search for ads and @themarketinganu.bsky.social on Google’s EU ad tech www.youtube.com/watch?v=yglz...
It’s New 11/18: Cloudflare outage’s impact on SEO, AI Mode travel features and Google’s EU woes
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 18, 2025 at 3:00 PM
It’s New 11/18: Cloudflare outage’s impact on SEO, most important technical SEO factor @gregfinn.bsky.social goes off, @mordyoberstein.bsky.social AI Mode travel & next gen weather, people also search for ads and @themarketinganu.bsky.social on Google’s EU ad tech www.youtube.com/watch?v=yglz...
The narrative has shifted. And the LLM visibility tools have not caught up.
I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."
I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."
November 18, 2025 at 3:37 PM
The narrative has shifted. And the LLM visibility tools have not caught up.
I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."
I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."
Why Brand Is the Future of SEO (and AI Won’t Replace It)
YouTube video by Edward Sturm
www.youtube.com
November 17, 2025 at 2:25 PM
Reposted by Mordy Oberstein
It’s New 11/17: Google custom annotations in Search Console, @mordyoberstein.bsky.social was insulted by Google Search snippets and @themarketinganu.bsky.social got into total campaign budgets for Google Ads PMax campaigns @gregfinn.bsky.social goes on a journey www.youtube.com/watch?v=dw4H...
It’s New 11/17: Custom Google Search Console annotations, insulting search snippets & total budgets
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 17, 2025 at 1:56 PM
It’s New 11/17: Google custom annotations in Search Console, @mordyoberstein.bsky.social was insulted by Google Search snippets and @themarketinganu.bsky.social got into total campaign budgets for Google Ads PMax campaigns @gregfinn.bsky.social goes on a journey www.youtube.com/watch?v=dw4H...
Reposted by Mordy Oberstein
It’s New 11/12: @mordyoberstein.bsky.social loves his Google Discover fake AI spam, Google adds more shipping/return policy methods, @gregfinn.bsky.social discusses LSA value-based lead pricing & @themarketinganu.bsky.social on the Microsoft Clarity www.youtube.com/watch?v=cDxb...
It’s New 11/12: Google Discover Fake AI Spam, Shipping/Return Updates, LSA Lead Pricing & Clarity
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 12, 2025 at 3:00 PM
It’s New 11/12: @mordyoberstein.bsky.social loves his Google Discover fake AI spam, Google adds more shipping/return policy methods, @gregfinn.bsky.social discusses LSA value-based lead pricing & @themarketinganu.bsky.social on the Microsoft Clarity www.youtube.com/watch?v=cDxb...
Reposted by Mordy Oberstein
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
#llms
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
www.searchenginejournal.com
November 11, 2025 at 1:34 PM
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
#llms
Reposted by Mordy Oberstein
It’s New 11/11: Where @gregfinn.bsky.social covers the carousel ads on Google image search and Waze PMax ads, @themarketinganu.bsky.social on asset-level reporting for display campaigns, I cover schema and review extortion and @lilyray.nyc awesome presentation www.youtube.com/watch?v=_eNI...
It’s New 11/11: Google Image carousel ads, Schema still alive, fight review extortion and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 11, 2025 at 3:00 PM
It’s New 11/11: Where @gregfinn.bsky.social covers the carousel ads on Google image search and Waze PMax ads, @themarketinganu.bsky.social on asset-level reporting for display campaigns, I cover schema and review extortion and @lilyray.nyc awesome presentation www.youtube.com/watch?v=_eNI...
Reposted by Mordy Oberstein
It’s New 11/10: Movember Google search movement, Opal scaled content abuse is confusing @gregfinn.bsky.social on AI Max performance @mordyoberstein.bsky.social on Google AI finance advice and @themarketinganu.bsky.social on ChatGPT ads coming www.youtube.com/watch?v=74SX...
It’s New 11/10: Movember Google search movement, Opal scaled content abuse & AI Max underperforming
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 10, 2025 at 2:59 PM
It’s New 11/10: Movember Google search movement, Opal scaled content abuse is confusing @gregfinn.bsky.social on AI Max performance @mordyoberstein.bsky.social on Google AI finance advice and @themarketinganu.bsky.social on ChatGPT ads coming www.youtube.com/watch?v=74SX...
This post is a banger.
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
searchengineland.com
November 10, 2025 at 2:20 PM
This post is a banger.
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...