Marcos Placona
@mplacona.com
Founder | DevRel strategist helping startups to scale dev ecosystems | Follow for insights on fostering tech communities & accelerating growth
https://devrelbridge.com
https://www.getlinkintel.com
https://MicroWidgets.dev
https://placona.co.uk
https://devrelbridge.com
https://www.getlinkintel.com
https://MicroWidgets.dev
https://placona.co.uk
Docs rot fast.
@dosu_ai now keeps them alive:
✅ Generate Docs from diffs & issues
✅ Self-documenting PRs update docs + comment after merge
Always up to date!
Guide below 👇
@dosu_ai now keeps them alive:
✅ Generate Docs from diffs & issues
✅ Self-documenting PRs update docs + comment after merge
Always up to date!
Guide below 👇
August 28, 2025 at 2:31 PM
Docs rot fast.
@dosu_ai now keeps them alive:
✅ Generate Docs from diffs & issues
✅ Self-documenting PRs update docs + comment after merge
Always up to date!
Guide below 👇
@dosu_ai now keeps them alive:
✅ Generate Docs from diffs & issues
✅ Self-documenting PRs update docs + comment after merge
Always up to date!
Guide below 👇
June 4, 2025 at 7:11 PM
Reposted by Marcos Placona
Most companies say docs matter, but @mplacona.com 🧮 crunched the numbers.
Good docs =
-$22k/year wasted per dev just hunting for answers
-$1.25M/year in onboarding drag for a 100-dev org
-$50k+ in support costs you could deflect with self-service
👇 Full breakdown (with data)👇
go.dosu.dev/HcW2dLS
Good docs =
-$22k/year wasted per dev just hunting for answers
-$1.25M/year in onboarding drag for a 100-dev org
-$50k+ in support costs you could deflect with self-service
👇 Full breakdown (with data)👇
go.dosu.dev/HcW2dLS
7 Data‑Driven Checks to ensure your Documentation ROI is high
…and why Dosu keeps the meter running in your favor.
Author: Marcos Placona | DevRel @ Dosu
It’s easy for documentation to get shoved aside when you’re racing to ship features. But it’s the quiet fo...
go.dosu.dev
June 3, 2025 at 5:09 PM
Most companies say docs matter, but @mplacona.com 🧮 crunched the numbers.
Good docs =
-$22k/year wasted per dev just hunting for answers
-$1.25M/year in onboarding drag for a 100-dev org
-$50k+ in support costs you could deflect with self-service
👇 Full breakdown (with data)👇
go.dosu.dev/HcW2dLS
Good docs =
-$22k/year wasted per dev just hunting for answers
-$1.25M/year in onboarding drag for a 100-dev org
-$50k+ in support costs you could deflect with self-service
👇 Full breakdown (with data)👇
go.dosu.dev/HcW2dLS
Chat, what does this mean? Do I unlock a prize or something?
May 13, 2025 at 8:04 PM
Chat, what does this mean? Do I unlock a prize or something?
Why does authenticity matter in developer relations?
None of us likes being marketed or sold to. Developers expect transparency above all, so anything that screams marketing will be easily readable and counterproductive.
None of us likes being marketed or sold to. Developers expect transparency above all, so anything that screams marketing will be easily readable and counterproductive.
April 1, 2025 at 9:00 AM
Why does authenticity matter in developer relations?
None of us likes being marketed or sold to. Developers expect transparency above all, so anything that screams marketing will be easily readable and counterproductive.
None of us likes being marketed or sold to. Developers expect transparency above all, so anything that screams marketing will be easily readable and counterproductive.
The best indie developers are leveraging AI as a tool in their coding process.
They use every tool available to build faster, ship more products in their lifetime, and run circles around normal teams.
What are your favourite? Cursor is mine right now!
They use every tool available to build faster, ship more products in their lifetime, and run circles around normal teams.
What are your favourite? Cursor is mine right now!
March 27, 2025 at 10:04 AM
The best indie developers are leveraging AI as a tool in their coding process.
They use every tool available to build faster, ship more products in their lifetime, and run circles around normal teams.
What are your favourite? Cursor is mine right now!
They use every tool available to build faster, ship more products in their lifetime, and run circles around normal teams.
What are your favourite? Cursor is mine right now!
Building in public builds trust.
I found that sharing my journey as an indie developer:
- Helps others learn from my wins and mistakes
- Showcases authenticity
- Builds relationships with users
I found that sharing my journey as an indie developer:
- Helps others learn from my wins and mistakes
- Showcases authenticity
- Builds relationships with users
March 26, 2025 at 9:04 PM
Building in public builds trust.
I found that sharing my journey as an indie developer:
- Helps others learn from my wins and mistakes
- Showcases authenticity
- Builds relationships with users
I found that sharing my journey as an indie developer:
- Helps others learn from my wins and mistakes
- Showcases authenticity
- Builds relationships with users
Every entrepreneur faces failures.
What defines a winning entrepreneur is the one who learns and keeps moving forward! 🚀
What defines a winning entrepreneur is the one who learns and keeps moving forward! 🚀
March 26, 2025 at 11:54 AM
Every entrepreneur faces failures.
What defines a winning entrepreneur is the one who learns and keeps moving forward! 🚀
What defines a winning entrepreneur is the one who learns and keeps moving forward! 🚀
Engaging dev communities fuels indie success.
Key strategies I use:
- Share open-source tools and libraries
- Contribute to others' projects
- Discuss topics you care about
- Seek feedback on your projects
Focus on helping others. Give more than you take. What are your strategies?
Key strategies I use:
- Share open-source tools and libraries
- Contribute to others' projects
- Discuss topics you care about
- Seek feedback on your projects
Focus on helping others. Give more than you take. What are your strategies?
March 26, 2025 at 10:02 AM
Engaging dev communities fuels indie success.
Key strategies I use:
- Share open-source tools and libraries
- Contribute to others' projects
- Discuss topics you care about
- Seek feedback on your projects
Focus on helping others. Give more than you take. What are your strategies?
Key strategies I use:
- Share open-source tools and libraries
- Contribute to others' projects
- Discuss topics you care about
- Seek feedback on your projects
Focus on helping others. Give more than you take. What are your strategies?
Want devs to love your SDK? Make it easy to use.
1. Ship a variety of samples.
2. Remove barriers to getting started.
3. Focus your docs on the "80% use case."
Developer love is a moat!
1. Ship a variety of samples.
2. Remove barriers to getting started.
3. Focus your docs on the "80% use case."
Developer love is a moat!
March 25, 2025 at 8:59 PM
Want devs to love your SDK? Make it easy to use.
1. Ship a variety of samples.
2. Remove barriers to getting started.
3. Focus your docs on the "80% use case."
Developer love is a moat!
1. Ship a variety of samples.
2. Remove barriers to getting started.
3. Focus your docs on the "80% use case."
Developer love is a moat!
What people see:
- New product launches
- Multiple successful startups
- 45K users on latest product in 5 months
- Building products people love
What people don't see:
- Years working in the trenches
- Building a startup while parenting kids
- Learning and executing relentlessly
That's the path.
- New product launches
- Multiple successful startups
- 45K users on latest product in 5 months
- Building products people love
What people don't see:
- Years working in the trenches
- Building a startup while parenting kids
- Learning and executing relentlessly
That's the path.
March 20, 2025 at 2:15 PM
What people see:
- New product launches
- Multiple successful startups
- 45K users on latest product in 5 months
- Building products people love
What people don't see:
- Years working in the trenches
- Building a startup while parenting kids
- Learning and executing relentlessly
That's the path.
- New product launches
- Multiple successful startups
- 45K users on latest product in 5 months
- Building products people love
What people don't see:
- Years working in the trenches
- Building a startup while parenting kids
- Learning and executing relentlessly
That's the path.
Building in public is a superpower.
Instead of keeping ideas to yourself until you launch, you share everything, and build in public from the start. That means everything is transparent. Your progress, your learnings, and even your failures.
But why do that? 👇
Instead of keeping ideas to yourself until you launch, you share everything, and build in public from the start. That means everything is transparent. Your progress, your learnings, and even your failures.
But why do that? 👇
March 1, 2025 at 10:56 AM
Building in public is a superpower.
Instead of keeping ideas to yourself until you launch, you share everything, and build in public from the start. That means everything is transparent. Your progress, your learnings, and even your failures.
But why do that? 👇
Instead of keeping ideas to yourself until you launch, you share everything, and build in public from the start. That means everything is transparent. Your progress, your learnings, and even your failures.
But why do that? 👇
Building a successful DevRel program requires three strategies at its core: enabling developers by making it easier for them to understand and integrate the solutions, having strong and accessible documentation, and engaging in public channels. Focusing on these three areas goes a long way!
March 1, 2025 at 4:00 AM
Building a successful DevRel program requires three strategies at its core: enabling developers by making it easier for them to understand and integrate the solutions, having strong and accessible documentation, and engaging in public channels. Focusing on these three areas goes a long way!
February 28, 2025 at 3:58 PM
I'm creating something new—it's a directory!
To all the directory builders out there, what are your best tips?
To all the directory builders out there, what are your best tips?
February 28, 2025 at 3:47 PM
I'm creating something new—it's a directory!
To all the directory builders out there, what are your best tips?
To all the directory builders out there, what are your best tips?
Libraries and SDKs are becoming the new APIs:
1. Companies need libraries/SDKs to drive product adoption and reduce barriers to entry.
1. Companies need libraries/SDKs to drive product adoption and reduce barriers to entry.
February 22, 2025 at 10:00 AM
Libraries and SDKs are becoming the new APIs:
1. Companies need libraries/SDKs to drive product adoption and reduce barriers to entry.
1. Companies need libraries/SDKs to drive product adoption and reduce barriers to entry.
Looking for a recommendation for a good air quality sensor.
I’m starting to think bad air quality is getting on the way of a good night sleep.
I’m starting to think bad air quality is getting on the way of a good night sleep.
February 21, 2025 at 11:22 AM
Looking for a recommendation for a good air quality sensor.
I’m starting to think bad air quality is getting on the way of a good night sleep.
I’m starting to think bad air quality is getting on the way of a good night sleep.
Here are a few lessons I've learned from my journey as an indie hacker building products without a big team or budget:
- Build tools for indie makers and devs. They're eager to try new products without requiring lengthy sales and legal reviews.
👇
- Build tools for indie makers and devs. They're eager to try new products without requiring lengthy sales and legal reviews.
👇
February 21, 2025 at 1:00 AM
Here are a few lessons I've learned from my journey as an indie hacker building products without a big team or budget:
- Build tools for indie makers and devs. They're eager to try new products without requiring lengthy sales and legal reviews.
👇
- Build tools for indie makers and devs. They're eager to try new products without requiring lengthy sales and legal reviews.
👇
Engaging with your developer community offers invaluable insights and advocates for your product. Here are five ways to foster engagement:
February 20, 2025 at 9:56 AM
Engaging with your developer community offers invaluable insights and advocates for your product. Here are five ways to foster engagement:
Launching a new product as an indie hacker is no easy feat. You need a reliable stack of tools to help you turn your ideas into reality without wasting time or money. Here are the essential services I use to get products out the door:
February 18, 2025 at 2:30 PM
Launching a new product as an indie hacker is no easy feat. You need a reliable stack of tools to help you turn your ideas into reality without wasting time or money. Here are the essential services I use to get products out the door:
Some people have a unique ability to imagine, execute, and share their ideas. They're unstoppable forces of nature.
When they see a need, they don't wait for permission or for someone else to build it. They simply get to work...
When they see a need, they don't wait for permission or for someone else to build it. They simply get to work...
February 18, 2025 at 2:00 AM
Some people have a unique ability to imagine, execute, and share their ideas. They're unstoppable forces of nature.
When they see a need, they don't wait for permission or for someone else to build it. They simply get to work...
When they see a need, they don't wait for permission or for someone else to build it. They simply get to work...
“That’s crazy, daddy”
Is what my 4-yo said to me today when I told her that back when I went to school mobile phones weren’t really a thing and hence why not many pictures from back then.
Just imagine when in a few years she talks to her kids about the AI we have right now 😂
Is what my 4-yo said to me today when I told her that back when I went to school mobile phones weren’t really a thing and hence why not many pictures from back then.
Just imagine when in a few years she talks to her kids about the AI we have right now 😂
February 17, 2025 at 9:28 PM
“That’s crazy, daddy”
Is what my 4-yo said to me today when I told her that back when I went to school mobile phones weren’t really a thing and hence why not many pictures from back then.
Just imagine when in a few years she talks to her kids about the AI we have right now 😂
Is what my 4-yo said to me today when I told her that back when I went to school mobile phones weren’t really a thing and hence why not many pictures from back then.
Just imagine when in a few years she talks to her kids about the AI we have right now 😂
𝗜𝗱𝗲𝗮𝘀 𝗔𝗹𝗼𝗻𝗲 𝗖𝗮𝗻'𝘁 𝗦𝗮𝘃𝗲 𝗬𝗼𝘂
Execution leads to products that offer real value. Where:
- Strong opinions guide strategic decisions.
- Clear plans build social-proof features.
- Deep focus avoids distractions.
Execution leads to products that offer real value. Where:
- Strong opinions guide strategic decisions.
- Clear plans build social-proof features.
- Deep focus avoids distractions.
February 16, 2025 at 10:00 AM
𝗜𝗱𝗲𝗮𝘀 𝗔𝗹𝗼𝗻𝗲 𝗖𝗮𝗻'𝘁 𝗦𝗮𝘃𝗲 𝗬𝗼𝘂
Execution leads to products that offer real value. Where:
- Strong opinions guide strategic decisions.
- Clear plans build social-proof features.
- Deep focus avoids distractions.
Execution leads to products that offer real value. Where:
- Strong opinions guide strategic decisions.
- Clear plans build social-proof features.
- Deep focus avoids distractions.
Developers are the backbone of your business. But as a company, are you empowering them?
Developers want software libraries and APIs that just work. This means going beyond basic code samples and:
Developers want software libraries and APIs that just work. This means going beyond basic code samples and:
February 15, 2025 at 2:30 PM
Developers are the backbone of your business. But as a company, are you empowering them?
Developers want software libraries and APIs that just work. This means going beyond basic code samples and:
Developers want software libraries and APIs that just work. This means going beyond basic code samples and:
Imagine this:
- You're working crazy hours.
- Coming up with ideas late at night.
- Building side projects after work.
You ship your side projects at 40% complete, charge $3, and make $20 from them.
- You're working crazy hours.
- Coming up with ideas late at night.
- Building side projects after work.
You ship your side projects at 40% complete, charge $3, and make $20 from them.
February 15, 2025 at 10:00 AM
Imagine this:
- You're working crazy hours.
- Coming up with ideas late at night.
- Building side projects after work.
You ship your side projects at 40% complete, charge $3, and make $20 from them.
- You're working crazy hours.
- Coming up with ideas late at night.
- Building side projects after work.
You ship your side projects at 40% complete, charge $3, and make $20 from them.