Pete Marcus
@petemarcus.bsky.social
💻Founder at Delphi, a strategic communications consultancy in tech
🤓MSc at the Oxford Internet Institute 2022-24
🥰Tech comms, strategy, culture
🤓MSc at the Oxford Internet Institute 2022-24
🥰Tech comms, strategy, culture
Pinned
Pete Marcus
@petemarcus.bsky.social
· May 7
STORY WORK: The Role of Comms Execs in Tech Storytelling | Pete Marcus
As many of my friends and connections on here know, I recently completed a part-time Masters at the Oxford Internet Institute, University of Oxford, studying the social science of the internet.
For m...
www.linkedin.com
I've finally got round to turning my @oii.ox.ac.uk thesis (all 25k words of it) into a slide deck that I hope is a bit more fun to read 😊
It's called Story Work, and if tech, comms and storytelling are your things, then you might find it interesting.
www.linkedin.com/feed/update/...
It's called Story Work, and if tech, comms and storytelling are your things, then you might find it interesting.
www.linkedin.com/feed/update/...
Just getting round to reading the NYT's obit for Tom Stoppard and I'm struck once again by the brilliance of this speech from The Real Thing...
December 2, 2025 at 5:00 PM
Just getting round to reading the NYT's obit for Tom Stoppard and I'm struck once again by the brilliance of this speech from The Real Thing...
Reposted by Pete Marcus
With the cost of LiDAR plummeting, Waymo's bet to use it in their autonomous cars is looking smarter and smarter.
They *said* that and they kept saying it for years after it stopped being true.
December 2, 2025 at 4:40 PM
With the cost of LiDAR plummeting, Waymo's bet to use it in their autonomous cars is looking smarter and smarter.
Good chart from @azeem.bsky.social that captures something I've noticed anecdotally: AI obsession from businesses, leaders, elites; AI suspicion from workers and consumers...
December 2, 2025 at 9:07 AM
Good chart from @azeem.bsky.social that captures something I've noticed anecdotally: AI obsession from businesses, leaders, elites; AI suspicion from workers and consumers...
Reposted by Pete Marcus
December 2, 2025 at 8:48 AM
Reposted by Pete Marcus
I just published 52 things I learned in 2025
medium.com/@tomwhitwell...
medium.com/@tomwhitwell...
52 things I learned in 2025
This year I stopped being a consultant, started a tiny company, sold hundreds of little modular synths, hosted two incredible events, and…
medium.com
December 1, 2025 at 10:57 AM
I just published 52 things I learned in 2025
medium.com/@tomwhitwell...
medium.com/@tomwhitwell...
Reposted by Pete Marcus
We just published a new report on how UK journalists are adopting AI in their work
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
November 27, 2025 at 7:45 AM
We just published a new report on how UK journalists are adopting AI in their work
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Interesting TfL data that shows Londoners are slowly coming back the office more and WFH less (via @jim.londoncentric.media)
November 26, 2025 at 8:48 AM
Interesting TfL data that shows Londoners are slowly coming back the office more and WFH less (via @jim.londoncentric.media)
Nothing lasts forever but it’s a sad moment when agency names like Harvard (46 years old) and Good Relations (65+ years?) disappear. Was proud to play my role in 12 great years of the Harvard story.
www.provokemedia.com/latest/artic...
www.provokemedia.com/latest/artic...
VCCP Agencies Harvard, Good Relations And Teamspirit Merge
The three agencies become VCCP Roar – a 150-strong, £22m communications firm – and will be led by a team of six founders.
www.provokemedia.com
November 25, 2025 at 11:54 AM
Nothing lasts forever but it’s a sad moment when agency names like Harvard (46 years old) and Good Relations (65+ years?) disappear. Was proud to play my role in 12 great years of the Harvard story.
www.provokemedia.com/latest/artic...
www.provokemedia.com/latest/artic...
Reposted by Pete Marcus
This insight from @caseynewton.bsky.social is very good. It gets at something I've been trying to work out - the death of hypocrisy in tech, making shamelessness the most effective strategy.
November 25, 2025 at 7:35 AM
This insight from @caseynewton.bsky.social is very good. It gets at something I've been trying to work out - the death of hypocrisy in tech, making shamelessness the most effective strategy.
Public attitudes to AI, according to Edelman data. Pretty stunning.
November 24, 2025 at 9:10 AM
Public attitudes to AI, according to Edelman data. Pretty stunning.
Reposted by Pete Marcus
Not only are generations fake, they’re also something we basically invented a few decades ago. Compare when generations occurred (shaded areas) with when we settled on their names.
From this week’s newsletter: www.howtoreadthisch.art/ample-exampl...
From this week’s newsletter: www.howtoreadthisch.art/ample-exampl...
November 22, 2025 at 10:33 PM
Not only are generations fake, they’re also something we basically invented a few decades ago. Compare when generations occurred (shaded areas) with when we settled on their names.
From this week’s newsletter: www.howtoreadthisch.art/ample-exampl...
From this week’s newsletter: www.howtoreadthisch.art/ample-exampl...
Lovely idea from Nils Leonard to rebrand WPP so it stands for "we proudly present" and go all-in on creativity. Never happen though.
November 20, 2025 at 10:57 AM
Lovely idea from Nils Leonard to rebrand WPP so it stands for "we proudly present" and go all-in on creativity. Never happen though.
Atomico's new State of European Tech report is live: www.stateofeuropeantech.com
The State of European Tech 2025
www.stateofeuropeantech.com
November 19, 2025 at 9:44 AM
Atomico's new State of European Tech report is live: www.stateofeuropeantech.com
Interesting/depressing stats on AI-generated podcasts 👇
November 18, 2025 at 5:02 PM
Interesting/depressing stats on AI-generated podcasts 👇
Welcome to the party, guys...
digiday.com/marketing/th...
digiday.com/marketing/th...
November 18, 2025 at 1:59 PM
Welcome to the party, guys...
digiday.com/marketing/th...
digiday.com/marketing/th...
The two real legacies of Covid:
1. WFH
2. People putting their Christmas trees up in mid November
1. WFH
2. People putting their Christmas trees up in mid November
November 18, 2025 at 9:05 AM
The two real legacies of Covid:
1. WFH
2. People putting their Christmas trees up in mid November
1. WFH
2. People putting their Christmas trees up in mid November
"A wealthy country where everything visible seems to be slowly breaking while everything invisible keeps getting richer... It’s invisible prosperity and visible decay."
Powerful summary of tech, economics, & the state of US (and wider West?) via @kyla.bsky.social
kyla.substack.com/p/30-days-9-...
Powerful summary of tech, economics, & the state of US (and wider West?) via @kyla.bsky.social
kyla.substack.com/p/30-days-9-...
30 Days, 8 Cities, 1 Question: Where Did American Prosperity Go?
Traveling the country to understand it
kyla.substack.com
November 17, 2025 at 10:40 AM
"A wealthy country where everything visible seems to be slowly breaking while everything invisible keeps getting richer... It’s invisible prosperity and visible decay."
Powerful summary of tech, economics, & the state of US (and wider West?) via @kyla.bsky.social
kyla.substack.com/p/30-days-9-...
Powerful summary of tech, economics, & the state of US (and wider West?) via @kyla.bsky.social
kyla.substack.com/p/30-days-9-...
TIL this Astronomer ad, made by Ryan Reynolds’ ad agency after the CEO-HR Coldplay gig shenanigans, has more views than the Deadpool 3 trailer…
November 17, 2025 at 7:57 AM
TIL this Astronomer ad, made by Ryan Reynolds’ ad agency after the CEO-HR Coldplay gig shenanigans, has more views than the Deadpool 3 trailer…
Reading Robert Graves’ “Goodbye To All That” and this anecdote is on page one. Wondering how far backwards and forwards we could take this chain of connections…?
November 15, 2025 at 3:56 PM
Reading Robert Graves’ “Goodbye To All That” and this anecdote is on page one. Wondering how far backwards and forwards we could take this chain of connections…?
So much of this "Matt Clifford 4 PM" stuff just seems to be America-brained wishful thinking. In the Westminster system you can't just donate £100k/£1m to get someone to 'run for PM'. That's not how this works. And smart tech people should know that.
November 14, 2025 at 1:21 PM
So much of this "Matt Clifford 4 PM" stuff just seems to be America-brained wishful thinking. In the Westminster system you can't just donate £100k/£1m to get someone to 'run for PM'. That's not how this works. And smart tech people should know that.
Reposted by Pete Marcus
The fact that the BBC has made serious culpable errors does not negate the point that there is a real and concerted right-wing media campaign to destroy it. Both points can be true at the same time and the campaign would not end even if the errors did.
November 10, 2025 at 1:08 PM
The fact that the BBC has made serious culpable errors does not negate the point that there is a real and concerted right-wing media campaign to destroy it. Both points can be true at the same time and the campaign would not end even if the errors did.
The modern equivalent of sitting in someone's warm seat on the bus, is getting into their phone booth after a call...
November 10, 2025 at 11:58 AM
The modern equivalent of sitting in someone's warm seat on the bus, is getting into their phone booth after a call...
Reposted by Pete Marcus
Be clear, the American far right are coming for British democracy.
November 9, 2025 at 8:45 PM
Be clear, the American far right are coming for British democracy.
The average American now spends 13 hours a day on tech/media, including 5 hours on video. Because of multitasking, it adds up to a 32-hour day...
November 6, 2025 at 2:53 PM
The average American now spends 13 hours a day on tech/media, including 5 hours on video. Because of multitasking, it adds up to a 32-hour day...
Reposted by Pete Marcus
At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?
AI firm wins high court ruling after photo agency’s copyright claim
Ruling in case brought by Getty Images against Stability AI is seen as a blow to copyright owners
www.theguardian.com
November 4, 2025 at 2:23 PM
At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?