@revenuecat.com
Most web-to-app funnels fail because they rush the app.
Here's 5 types of funnel doing it right, ft. examples from Calm, Blinkist, PlantIn, YNAB, and Photoroom.
Read the full breakdown 🔗 👇https://www.revenuecat.com/blog/growth/web-to-app-funnel-examples/
Here's 5 types of funnel doing it right, ft. examples from Calm, Blinkist, PlantIn, YNAB, and Photoroom.
Read the full breakdown 🔗 👇https://www.revenuecat.com/blog/growth/web-to-app-funnel-examples/
5 web-to-app funnel examples that actually convert
Real web-to-app funnel examples from Calm, Blinkist, YNAB, PlantIn, and Photoroom, showing how quizzes, content, and free tools drive app installs and subscriptions.
www.revenuecat.com
January 13, 2026 at 2:10 PM
Most web-to-app funnels fail because they rush the app.
Here's 5 types of funnel doing it right, ft. examples from Calm, Blinkist, PlantIn, YNAB, and Photoroom.
Read the full breakdown 🔗 👇https://www.revenuecat.com/blog/growth/web-to-app-funnel-examples/
Here's 5 types of funnel doing it right, ft. examples from Calm, Blinkist, PlantIn, YNAB, and Photoroom.
Read the full breakdown 🔗 👇https://www.revenuecat.com/blog/growth/web-to-app-funnel-examples/
Vibecoding means anyone can build an app. But getting it in real users’ hands is still the biggest barrier.
Winning apps don’t have better code — they have a proven audience. Communities, fandoms, followings. Builders 🤝 creators is the opportunity.
Learn more 🔗 www.revenuecat.com/blog/enginee...
Winning apps don’t have better code — they have a proven audience. Communities, fandoms, followings. Builders 🤝 creators is the opportunity.
Learn more 🔗 www.revenuecat.com/blog/enginee...
January 12, 2026 at 1:00 PM
Vibecoding means anyone can build an app. But getting it in real users’ hands is still the biggest barrier.
Winning apps don’t have better code — they have a proven audience. Communities, fandoms, followings. Builders 🤝 creators is the opportunity.
Learn more 🔗 www.revenuecat.com/blog/enginee...
Winning apps don’t have better code — they have a proven audience. Communities, fandoms, followings. Builders 🤝 creators is the opportunity.
Learn more 🔗 www.revenuecat.com/blog/enginee...
1 month. 7 creator briefs. $140k.
Our new hackathon, Shipyard: Creator Contest, starts on January 15!
Captain @charliemchapman.com is here to set the scene. More info shipping soon 🚢🏗️📦
Head to rev.cat/shippingsoon to register first.
#Shipyard2026
Our new hackathon, Shipyard: Creator Contest, starts on January 15!
Captain @charliemchapman.com is here to set the scene. More info shipping soon 🚢🏗️📦
Head to rev.cat/shippingsoon to register first.
#Shipyard2026
January 9, 2026 at 3:40 PM
1 month. 7 creator briefs. $140k.
Our new hackathon, Shipyard: Creator Contest, starts on January 15!
Captain @charliemchapman.com is here to set the scene. More info shipping soon 🚢🏗️📦
Head to rev.cat/shippingsoon to register first.
#Shipyard2026
Our new hackathon, Shipyard: Creator Contest, starts on January 15!
Captain @charliemchapman.com is here to set the scene. More info shipping soon 🚢🏗️📦
Head to rev.cat/shippingsoon to register first.
#Shipyard2026
What does “adding monetization” actually look like in practice?
In this walkthrough, Perttu and Charlie:
– Add RevenueCat to an app created with Vibecode
– Create subscriptions and paywalls
– Set up App Store Connect
– Handle an App Store rejection
www.youtube.com/watch?v=WcpO...
In this walkthrough, Perttu and Charlie:
– Add RevenueCat to an app created with Vibecode
– Create subscriptions and paywalls
– Set up App Store Connect
– Handle an App Store rejection
www.youtube.com/watch?v=WcpO...
How to add RevenueCat to your Vibecode-made app and publish it to App Store
In this video Perttu and Charlie go through the steps of adding monetization with RevenueCat to an app built with Vibecode, and submitting it for a review in App Store. We cover all off the following…
www.youtube.com
January 8, 2026 at 3:45 PM
What does “adding monetization” actually look like in practice?
In this walkthrough, Perttu and Charlie:
– Add RevenueCat to an app created with Vibecode
– Create subscriptions and paywalls
– Set up App Store Connect
– Handle an App Store rejection
www.youtube.com/watch?v=WcpO...
In this walkthrough, Perttu and Charlie:
– Add RevenueCat to an app created with Vibecode
– Create subscriptions and paywalls
– Set up App Store Connect
– Handle an App Store rejection
www.youtube.com/watch?v=WcpO...
From love-at-first-bike to canceling a loyal subscription, Daphne Tideman breaks down her experience with Peloton, and what could have kept her engaged — even through a price increase 🚴
How Peloton could have kept me subscribed despite a price hike
9 lessons on retaining loyal users for subscription apps, taken from a first-hand Peloton cancellation story.
www.revenuecat.com
January 6, 2026 at 2:02 PM
From love-at-first-bike to canceling a loyal subscription, Daphne Tideman breaks down her experience with Peloton, and what could have kept her engaged — even through a price increase 🚴
New Year, same commitment to building great apps that make you money. Happy New Year from all of us at RevenueCat! 🎉
Thanks for building with us this year 🫶 Here’s to shipping more and earning big in 2026!
Thanks for building with us this year 🫶 Here’s to shipping more and earning big in 2026!
January 1, 2026 at 9:55 AM
New Year, same commitment to building great apps that make you money. Happy New Year from all of us at RevenueCat! 🎉
Thanks for building with us this year 🫶 Here’s to shipping more and earning big in 2026!
Thanks for building with us this year 🫶 Here’s to shipping more and earning big in 2026!
RevenueCat is growing — and you could be our next Developer Support Engineer! 💪
📍 APAC + Americas (PST only)
💰 Salary $120k, full time role
📪 Apply here → rev.cat/DSE
Learn what it’s like to be a DSE, direct from the team 📘 rev.cat/DSEstory
📍 APAC + Americas (PST only)
💰 Salary $120k, full time role
📪 Apply here → rev.cat/DSE
Learn what it’s like to be a DSE, direct from the team 📘 rev.cat/DSEstory
Life as a Developer Support Engineer at RevenueCat: Stories and Insights
Curious about life as a Developer Support Engineer (DSE) at RevenueCat? Hear firsthand from current and former DSEs about their experiences, growth, and why this role is a launchpad for your career…
rev.cat
December 29, 2025 at 5:05 PM
RevenueCat is growing — and you could be our next Developer Support Engineer! 💪
📍 APAC + Americas (PST only)
💰 Salary $120k, full time role
📪 Apply here → rev.cat/DSE
Learn what it’s like to be a DSE, direct from the team 📘 rev.cat/DSEstory
📍 APAC + Americas (PST only)
💰 Salary $120k, full time role
📪 Apply here → rev.cat/DSE
Learn what it’s like to be a DSE, direct from the team 📘 rev.cat/DSEstory
Happy holidays and merry Christmas to everyone who celebrates! 🎄🍻✨
Whether today’s a day off with loved ones or just a regular Thursday (with better snacks), we hope you enjoy a well-earned break. We'll see you in the New Year!
Whether today’s a day off with loved ones or just a regular Thursday (with better snacks), we hope you enjoy a well-earned break. We'll see you in the New Year!
December 25, 2025 at 10:01 AM
Happy holidays and merry Christmas to everyone who celebrates! 🎄🍻✨
Whether today’s a day off with loved ones or just a regular Thursday (with better snacks), we hope you enjoy a well-earned break. We'll see you in the New Year!
Whether today’s a day off with loved ones or just a regular Thursday (with better snacks), we hope you enjoy a well-earned break. We'll see you in the New Year!
One of the biggest myths about selling an app?
That buyers want perfection.
They don’t; they want low friction and clear signals: predictable revenue, transparent numbers, real PMF, and a growth story.
We spoke to app buyers to learn how they really decide 🔗 rev.cat/AppSellingGuide
That buyers want perfection.
They don’t; they want low friction and clear signals: predictable revenue, transparent numbers, real PMF, and a growth story.
We spoke to app buyers to learn how they really decide 🔗 rev.cat/AppSellingGuide
December 18, 2025 at 4:35 PM
One of the biggest myths about selling an app?
That buyers want perfection.
They don’t; they want low friction and clear signals: predictable revenue, transparent numbers, real PMF, and a growth story.
We spoke to app buyers to learn how they really decide 🔗 rev.cat/AppSellingGuide
That buyers want perfection.
They don’t; they want low friction and clear signals: predictable revenue, transparent numbers, real PMF, and a growth story.
We spoke to app buyers to learn how they really decide 🔗 rev.cat/AppSellingGuide
We’re hiring a Developer Support Engineer at RevenueCat! 👋
If you love helping developers succeed, you might be the perfect fit.
🌏 We’re looking for folks in APAC + Americas (PST only)
💰 Salary $120k, full time role
📌 Apply here → rev.cat/DSE
If you love helping developers succeed, you might be the perfect fit.
🌏 We’re looking for folks in APAC + Americas (PST only)
💰 Salary $120k, full time role
📌 Apply here → rev.cat/DSE
Developer Support Engineer
RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of…
rev.cat
December 16, 2025 at 4:01 PM
We’re hiring a Developer Support Engineer at RevenueCat! 👋
If you love helping developers succeed, you might be the perfect fit.
🌏 We’re looking for folks in APAC + Americas (PST only)
💰 Salary $120k, full time role
📌 Apply here → rev.cat/DSE
If you love helping developers succeed, you might be the perfect fit.
🌏 We’re looking for folks in APAC + Americas (PST only)
💰 Salary $120k, full time role
📌 Apply here → rev.cat/DSE
“How did you hear about us?” sounds perfect for attribution, but self-reported data is a double-edged sword ⚔️
Here’s David Vargas’s breakdown of when to use (or avoid) HDYHAU attribution 🔗
www.revenuecat.com/blog/growth/...
Here’s David Vargas’s breakdown of when to use (or avoid) HDYHAU attribution 🔗
www.revenuecat.com/blog/growth/...
December 16, 2025 at 2:01 PM
“How did you hear about us?” sounds perfect for attribution, but self-reported data is a double-edged sword ⚔️
Here’s David Vargas’s breakdown of when to use (or avoid) HDYHAU attribution 🔗
www.revenuecat.com/blog/growth/...
Here’s David Vargas’s breakdown of when to use (or avoid) HDYHAU attribution 🔗
www.revenuecat.com/blog/growth/...
Web-to-app isn’t a hack, it’s a different acquisition model with its own benefits and trade-offs ⚖
Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
Web-to-App Funnels: Pros & Cons, Setup, Testing, Web vs. In-App Flow
Clear guidance on how web-to-app funnels work, their pros and cons, ideal use cases, offer structures, and testing strategies.
www.revenuecat.com
December 11, 2025 at 2:00 PM
Web-to-app isn’t a hack, it’s a different acquisition model with its own benefits and trade-offs ⚖
Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
We enjoyed App Growth Annual 2025 so much we’re doing it again (again).
📅 October 21, 2026
📍 New York
🎟️ Free, online + IRL
Same great vibes, even more insights.
Save the date → appgrowthannual.com
📅 October 21, 2026
📍 New York
🎟️ Free, online + IRL
Same great vibes, even more insights.
Save the date → appgrowthannual.com
December 10, 2025 at 2:00 PM
We enjoyed App Growth Annual 2025 so much we’re doing it again (again).
📅 October 21, 2026
📍 New York
🎟️ Free, online + IRL
Same great vibes, even more insights.
Save the date → appgrowthannual.com
📅 October 21, 2026
📍 New York
🎟️ Free, online + IRL
Same great vibes, even more insights.
Save the date → appgrowthannual.com
Rather than asking “Which channel should we pursue next?”, ask if you’re actually ready to diversify your ad channels 🏁
Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
Ad Channel Diversification for Apps: When More Channels ≠ Less Risk
Clear guidance on ad channel diversification and signals you're ready for multi-channel user acquisition.
www.revenuecat.com
December 9, 2025 at 3:56 PM
Rather than asking “Which channel should we pursue next?”, ask if you’re actually ready to diversify your ad channels 🏁
Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
Reposted
Paywalls don’t fail because of design - they fail because of timing.
Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything.
New article by our very own @krausefx.com 👇
Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything.
New article by our very own @krausefx.com 👇
December 4, 2025 at 3:24 PM
Paywalls don’t fail because of design - they fail because of timing.
Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything.
New article by our very own @krausefx.com 👇
Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything.
New article by our very own @krausefx.com 👇
Paywall conversions aren’t just about design — they’re about timing ⏳
A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results.
Learn more ⤵️
www.revenuecat.com/blog/growth/...
A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results.
Learn more ⤵️
www.revenuecat.com/blog/growth/...
Contextual Paywall Targeting: How Context Wins Conversion
Context-aware paywall targeting uses real-time signals to trigger prompts when users are most receptive—boosting conversion, reducing churn, and improving LTV.
www.revenuecat.com
December 4, 2025 at 2:22 PM
Paywall conversions aren’t just about design — they’re about timing ⏳
A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results.
Learn more ⤵️
www.revenuecat.com/blog/growth/...
A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results.
Learn more ⤵️
www.revenuecat.com/blog/growth/...
Old-school UGC just isn't cutting it anymore.
Users can spot scripted 'authenticity' instantly, and CAC is on the rise.
Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
Users can spot scripted 'authenticity' instantly, and CAC is on the rise.
Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
UGC Ads for Apps: Which Formats Drive Conversion in 2026
Why testimonial-style UGC stopped converting and which UGC creative formats now drive lower CAC, higher intent, and stronger retention for subscription apps.
www.revenuecat.com
December 2, 2025 at 2:52 PM
Old-school UGC just isn't cutting it anymore.
Users can spot scripted 'authenticity' instantly, and CAC is on the rise.
Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
Users can spot scripted 'authenticity' instantly, and CAC is on the rise.
Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
Scrambling to set up a Black Friday promo? 🛍️
To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web.
Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚
To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web.
Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚
Black Friday, holiday sales and promotional offers for apps
Your guide to planning and launching Black Friday offers and holiday sales across iOS, Android, and web — plus how to implement them in RevenueCat.
www.revenuecat.com
November 27, 2025 at 11:01 PM
Scrambling to set up a Black Friday promo? 🛍️
To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web.
Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚
To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web.
Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚
🧑🎨 Designers: your paywall workflow just got way better.
With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance!
Details in the 🧵👇
With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance!
Details in the 🧵👇
November 20, 2025 at 7:11 PM
🧑🎨 Designers: your paywall workflow just got way better.
With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance!
Details in the 🧵👇
With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance!
Details in the 🧵👇
Dogo grows ARPU by ~15% every quarter by running monthly monetization experiments with Applica.
In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results.
Live Nov 25.
In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results.
Live Nov 25.
November 19, 2025 at 2:00 PM
Dogo grows ARPU by ~15% every quarter by running monthly monetization experiments with Applica.
In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results.
Live Nov 25.
In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results.
Live Nov 25.
Apple’s new Mini Apps program is a big shift: third-party HTML/JS micro-experiences can run inside a host app with no install, and qualifying teams keep 85% of revenue.
The change also cleans up a grey zone and pushes Apple’s modern commerce stack.
Learn more ➡️ 🔗
The change also cleans up a grey zone and pushes Apple’s modern commerce stack.
Learn more ➡️ 🔗
App Store Mini Apps Partner Program: What you need to know
Apple’s new Mini Apps Partner Program offers a 15% IAP rate for apps hosting third-party mini apps. Here’s what changed and what app teams should know.
www.revenuecat.com
November 18, 2025 at 4:09 PM
Apple’s new Mini Apps program is a big shift: third-party HTML/JS micro-experiences can run inside a host app with no install, and qualifying teams keep 85% of revenue.
The change also cleans up a grey zone and pushes Apple’s modern commerce stack.
Learn more ➡️ 🔗
The change also cleans up a grey zone and pushes Apple’s modern commerce stack.
Learn more ➡️ 🔗
82% of app trials start right after install. So those first two minutes of your app decide everything.
Many onboarding flows do too much, yet still don’t show value fast enough.
Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
Many onboarding flows do too much, yet still don’t show value fast enough.
Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
November 18, 2025 at 11:05 AM
82% of app trials start right after install. So those first two minutes of your app decide everything.
Many onboarding flows do too much, yet still don’t show value fast enough.
Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
Many onboarding flows do too much, yet still don’t show value fast enough.
Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
Discover what’s new in RevenueCat, and help us shape what comes next 🔮
Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A.
👉 Register here: rev.cat/launchparty-...
Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A.
👉 Register here: rev.cat/launchparty-...
November 17, 2025 at 4:03 PM
Discover what’s new in RevenueCat, and help us shape what comes next 🔮
Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A.
👉 Register here: rev.cat/launchparty-...
Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A.
👉 Register here: rev.cat/launchparty-...
One week to go! 🎉
Don’t miss the final RevenueCat Launch Party of 2025.
✅ Feature demos
✅ Q&A with our product team
✅ Product announcements
Register now: rev.cat/launchparty-...
Don’t miss the final RevenueCat Launch Party of 2025.
✅ Feature demos
✅ Q&A with our product team
✅ Product announcements
Register now: rev.cat/launchparty-...
November 14, 2025 at 4:02 PM
One week to go! 🎉
Don’t miss the final RevenueCat Launch Party of 2025.
✅ Feature demos
✅ Q&A with our product team
✅ Product announcements
Register now: rev.cat/launchparty-...
Don’t miss the final RevenueCat Launch Party of 2025.
✅ Feature demos
✅ Q&A with our product team
✅ Product announcements
Register now: rev.cat/launchparty-...
Thinking about adding a lifetime plan to your app?
It can boost cash fast.... or hurt your long-term revenue.
• Best for early, low-cost apps
• Risky if you rely on upsells or have high AI costs
• Price high (5–12× annual)
Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...
It can boost cash fast.... or hurt your long-term revenue.
• Best for early, low-cost apps
• Risky if you rely on upsells or have high AI costs
• Price high (5–12× annual)
Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...
A guide to lifetime subscriptions: are they right for your app?
Thinking about offering a lifetime subscription for your app? Discover how common lifetime offers really are, their pros and cons, pricing strategies, and when they make sense for your business —…
www.revenuecat.com
November 13, 2025 at 2:13 PM
Thinking about adding a lifetime plan to your app?
It can boost cash fast.... or hurt your long-term revenue.
• Best for early, low-cost apps
• Risky if you rely on upsells or have high AI costs
• Price high (5–12× annual)
Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...
It can boost cash fast.... or hurt your long-term revenue.
• Best for early, low-cost apps
• Risky if you rely on upsells or have high AI costs
• Price high (5–12× annual)
Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...