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revenuecat.com @revenuecat.com · 5h

🚀 Subscription changes in RevenueCat Web

Enable self-serve downgrades in the Web Billing Customer Portal. Let customers switch to lower tiers smoothly:
✨ Changes take effect at period end
✨ Clear timing for feature access updates
✨ Cancel pending downgrades anytime

More flexibility, fewer tickets.

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revenuecat.com @revenuecat.com · 15h

⚓️ Anchor's away: Focus Friend by Hank Green

⛵️ Lone skipper: ReSubs

🌊 Smooth sailor: ReciMe

🚢 Port of entry: Wink

🛟 Life preserver: WeWard

💰 Treasure chest: Ladder

A massive congratulations to all this year's winners!
#TheShippies #AppGrowthAnnual

revenuecat.com @revenuecat.com · 15h

Anchors away, it’s time to celebrate winners of #Shipaton 2025 and announce the winners of The Shippies! 🏆⚓️

Explore the winning Shipaton apps → rev.cat/shipatonwin25 and follow the thread for our Shippies winners.

#TheShippies #AppGrowthAnnual

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revenuecat.com @revenuecat.com · 23h

Live from NYC, here’s what’s in store for RevenueCat customers:

⏳ Charts are going real-time — in beta, rolling out by the end of 2025

💰 RC Capital: access 80% of your App Store proceeds the following day

🌐 Funnels: leverage the web for UA through fully-hosted web onboarding, coming 2026

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revenuecat.com @revenuecat.com · 1d

P.S. If you’ve got a meeting-packed day, don’t stress. Every main session will be available to watch back at your leisure 🛀

revenuecat.com @revenuecat.com · 1d

Today is App Growth Annual 2025!

🍎 We’re broadcasting the action live from NYC; tune in wherever you are to be part of the day in real-time alongside 2,500 attendees. .

If you’ve just emerged from a post-Shipaton fugue state, you can still sign up, just hit ‘register now’ → rev.cat/raga-virtual ⏯️

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revenuecat.com @revenuecat.com · 1d

Where can you watch paywall speed-building AND get tips from the biggest apps?

App Growth Annual 2025 — happening TOMORROW!

🎤 Keynotes: Duolingo, Lose It!, Ladder & more
⚡️ Paywall Speed-building Champs
🗺️ RevenueCat roadmap
🏆 The Shippies × #Shipaton awards

Register for free → appgrowthannual.com

revenuecat.com @revenuecat.com · 1d

Shipaton 2025 brought together tens of thousands of participants from around the world and resulted in some of the most impressive apps we've ever seen. Now it’s time to announce the winners!

Full list of winners here 👉
www.revenuecat.com/blog/company...

Shipaton 2025 Winners

This year’s Shipaton brought together tens of thousands of participants from around the world, who collectively submitted 812 projects. The results once again highlight what makes this community…

www.revenuecat.com

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revenuecat.com @revenuecat.com · 6d

Now we’re two podcasts with one community of builders. So whatever stage you’re at in your app journey, podcasts by @RevenueCat have you covered:

🎧 Listen to Launched: launchedfm.com
🎧 Listen to Sub Club: subclub.com

revenuecat.com @revenuecat.com · 6d

Each episode, Charlie talks with indie app developers and creators about what it *really* takes to ship something new — from late-night builds to first downloads.

The stories behind the apps remind us of the magic and chaos under the hood of every app.
youtu.be/xdb6OEHDOFs?...

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revenuecat.com @revenuecat.com · 6d

🚀 New PODCAST!
We’re thrilled to welcome @LaunchedFM — hosted by @CharlieChapman — to the RevenueCat family of podcasts.

While @SubClubHQ explores how big apps scale, Launched zooms in on how great apps begin👇

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revenuecat.com @revenuecat.com · 7d

Updated for 2026: your single resource for getting paid on time 📅💰

Mark your calendars (or use our pre-populated Google Calendar links) because Apple’s 2026 fiscal calendar and App Store payout dates are here.

🔖 Bookmark it: rev.cat/applefiscal26

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revenuecat.com @revenuecat.com · 8d

Review mining is about empathy at scale. Your best feature could be hidden in a 1-star rant.

Learn more in the full guide 🔗 www.revenuecat.com/blog/growth/...

From review to roadmap: How mining reviews can inform your subscription app's features

App store reviews hold powerful insights for subscription apps. Learn how to mine reviews with LLMs, NLP tools, or custom models, identify when to scale your process, and turn unstructured feedback in...

www.revenuecat.com

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revenuecat.com @revenuecat.com · 8d

🔍 Where to look:

- App Store & Play Store reviews
- Competitor reviews (see what they get wrong)
- Reddit, Discord, TikTok comments — all signal, no survey bias
- Customer support tickets
- Search queries

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revenuecat.com @revenuecat.com · 8d

⚒️ Here's how to mine reviews for subscription app growth:

1️⃣ Separate reviews from ratings: filter sentiment vs. stars to identify feature gaps
2️⃣ Tag reviews by intent and opportunity
3️⃣ Borrow your users’ words for copy that builds trust
4️⃣ Use AI and LLM tools to scale analysis

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revenuecat.com @revenuecat.com · 8d

🔥 Hot take: app store reviews are the most underutilized growth channel you have

Here's how Daphne Tideman and Juliana Jackson use review mining for product optimization 🧵

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revenuecat.com @revenuecat.com · 14d

⏰ Run pre-sales with real pricing
🚪 Test willingness to pay via fake door landing pages
💸 Experiment with a paid waitlist or founders’ offer
💬 Ask behavior-driven questions in interviews

Learn more (incl. full step-by-step) here 🔗

5 Proven Models for Testing Customer Demand

Validate willingness to pay, avoid wasted features, and pre-sell your subscription app with 5 techniques to test genuine customer demand.

www.revenuecat.com

revenuecat.com @revenuecat.com · 14d

The best tip for validating your subscription app?

👉 Remember that interest ≠ commitment.

Most subscription apps fail not because they can’t build, but because they didn’t validate the right thing.

Here’s how you should be testing demand, according to Daphne Tideman 🧵

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revenuecat.com @revenuecat.com · 15d

🚀 Your AI assistant can now connect directly to your subscription data with RevenueCat MCP Server!

Ask your AI:
• "Create a premium monthly subscription for my iOS app"
• "Set up an entitlement called 'premium_features'"
• "Configure offerings with monthly and annual packages"

Try the beta now 👇

Introducing RevenueCat MCP

Manage subscription products, entitlements, offerings and paywalls via AI. Set up configurations across iOS, Android, Web and more.

www.revenuecat.com

revenuecat.com @revenuecat.com · 19d

Read the full case study and framework here 🔗

So, what ‘job’ are your users really hiring your app to do?

JTBD paywall tests: up to 169% more free-to-paid conversions

Discover Léa Samrani’s 5 steps for optimization paywalls based on JTBD. Plus, how Smart Tales and other apps boosted conversion up to 169% and ARPU by 322%.

www.revenuecat.com

revenuecat.com @revenuecat.com · 19d

Here’s how to do it:

1. Discover the job your users hire your app to do
2. Identify the trigger moment when they convert
3. Tailor messaging, timing, and urgency cues around that
4. Experiment and iterate — insights compound over time

Result? +322% ARPU. $1M ARR.

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revenuecat.com @revenuecat.com · 19d

Tired of tweaking paywall colors and copy?

Léa Samrani’s JTBD playbook helps you optimize paywalls based on what users actually want from your app — pushing those conversions from plateaued to profit. 💸

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revenuecat.com @revenuecat.com · 22d

When you do hire:

👉 Start fractional before full-time
👉 Pick a generalist over a niche specialist
👉 Focus on mindset and adaptability

Get more takeaways from Daphne Tideman's breakdown 🔗 www.revenuecat.com/blog/growth/...

What to know before you make your first growth hire for a subscription app

Most founders get their first growth hire wrong. Learn how to know if you’re ready, what role to hire, which skills to prioritize, and how to onboard effectively to avoid costly mistakes and drive…

www.revenuecat.com

revenuecat.com @revenuecat.com · 22d

Thinking about your first growth hire? Pause before posting that job ad.

Make sure you already have:
✅ Product–market fit
✅ Basic data infrastructure
✅ Early retention signals

Without these, you’ll waste money, time, your hire’s skills.

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revenuecat.com @revenuecat.com · 26d

Churn doesn’t have to mean the end. With the right win-back campaigns, you can:
🔄 Re-engage lost subscribers
💳 Test tailored offers with web billing
📈 Unlock higher LTV from users who already know your value

👉 www.revenuecat.com/blog/growth/...

How to Build a Win-Back Campaign with RevenueCat Web Billing

Learn how to build a win-back campaign using RevenueCat Web Billing and Zapier. Automate emails, send discounted web paywall links, and bring churned subscribers back while saving on App Store fees.

www.revenuecat.com

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