Shelly Palmer
@shellypalmer.bsky.social
Prof of Advanced Media in Residence, Newhouse School, Syracuse University | CEO The Palmer Group | #ai #marketing #media shellypalmer.com
Wikipedia just told the AI industry to stop scraping and start subscribing.
Wikipedia Wants AI to Pay Up
Wikipedia just told the AI industry to stop scraping and start subscribing. In a blog post Monday, the Wikimedia Foundation urged AI developers to access its content through Wikimedia Enterprise, a pa...
shellypalmer.com
November 11, 2025 at 1:20 PM
Wikipedia just told the AI industry to stop scraping and start subscribing.
Perplexity’s Comet, OpenAI’s Atlas, and Google’s AI Mode are all fighting to own the moment when your browser stops waiting for clicks and starts acting on your behalf.
Control is the issue. Whoever manages the agent that completes your purchase controls the data, the relationship, and the revenue.
Control is the issue. Whoever manages the agent that completes your purchase controls the data, the relationship, and the revenue.
The Agentic Browser Wars Have Begun
Three companies have declared war on how you use the internet. Perplexity AI launched Comet, its AI-powered browser, in July 2025. OpenAI released Atlas on October 21, promising a future where AI hand...
shellypalmer.com
November 10, 2025 at 1:51 PM
Perplexity’s Comet, OpenAI’s Atlas, and Google’s AI Mode are all fighting to own the moment when your browser stops waiting for clicks and starts acting on your behalf.
Control is the issue. Whoever manages the agent that completes your purchase controls the data, the relationship, and the revenue.
Control is the issue. Whoever manages the agent that completes your purchase controls the data, the relationship, and the revenue.
Sam Altman announced that OpenAI expects to top $20B in annualized revenue this year, with plans to reach hundreds of billions by 2030. The company has committed to $1.4T in infrastructure spending over the next eight years.
How exactly are they planning to pay for all this?
How exactly are they planning to pay for all this?
OpenAI's $20 Billion Bet
Sam Altman announced Thursday that OpenAI expects to top $20 billion in annualized revenue this year, with plans to reach hundreds of billions by 2030. The company has committed to $1.4 trillion in in...
shellypalmer.com
November 7, 2025 at 3:44 PM
Sam Altman announced that OpenAI expects to top $20B in annualized revenue this year, with plans to reach hundreds of billions by 2030. The company has committed to $1.4T in infrastructure spending over the next eight years.
How exactly are they planning to pay for all this?
How exactly are they planning to pay for all this?
Apple has finally admitted what the rest of us have known for years: Siri is terrible.
After more than a decade of living in last place among voice assistants, Siri is about to borrow someone else’s brain.
After more than a decade of living in last place among voice assistants, Siri is about to borrow someone else’s brain.
Siri Won’t Suck for Much Longer
Apple has finally admitted what the rest of us have known for years: Siri is terrible. According to reports from MacRumors and Bloomberg, Apple has struck a deal with Google to integrate the Gemini AI...
shellypalmer.com
November 6, 2025 at 1:48 PM
Apple has finally admitted what the rest of us have known for years: Siri is terrible.
After more than a decade of living in last place among voice assistants, Siri is about to borrow someone else’s brain.
After more than a decade of living in last place among voice assistants, Siri is about to borrow someone else’s brain.
This is the first major public clash between a top retailer and an AI company over agentic transactions.
If you’re thinking about building AI systems that execute actions in third-party environments, expect a wave of new access controls, licensing rules, and compliance audits.
If you’re thinking about building AI systems that execute actions in third-party environments, expect a wave of new access controls, licensing rules, and compliance audits.
Amazon Tells Perplexity to Stop Using its Store
Amazon has formally asked Perplexity to remove its “Comet” shopping agent from Amazon’s platform. The company released a statement on November 4, citing repeated requests that Perplexity stop allowing...
shellypalmer.com
November 5, 2025 at 3:52 PM
This is the first major public clash between a top retailer and an AI company over agentic transactions.
If you’re thinking about building AI systems that execute actions in third-party environments, expect a wave of new access controls, licensing rules, and compliance audits.
If you’re thinking about building AI systems that execute actions in third-party environments, expect a wave of new access controls, licensing rules, and compliance audits.
Studio Ghibli, Bandai Namco, Square Enix, and other Japanese rights holders have asked OpenAI to stop using their content to train Sora 2.
Studio Ghibli Tells OpenAI to Stop Training on Their Content
Studio Ghibli, Bandai Namco, Square Enix, and other Japanese rights holders have asked OpenAI to stop using their content to train Sora 2. The request came via CODA, Japan’s Content Overseas Distribut...
shellypalmer.com
November 4, 2025 at 3:14 PM
Studio Ghibli, Bandai Namco, Square Enix, and other Japanese rights holders have asked OpenAI to stop using their content to train Sora 2.
Once teams master generative tools and see their productivity improve, many begin to ask, “If AI can do this much of my work, what remains that’s uniquely mine?”
Researchers call this Identity Threat, and it’s becoming one of the biggest hidden obstacles to effective AI integration.
Researchers call this Identity Threat, and it’s becoming one of the biggest hidden obstacles to effective AI integration.
When AI Makes You Question Your Identity
Last week, I was facilitating an AI workshop for a group of senior executives at one of our F500 clients. As we explored ways to integrate generative AI into their workflows, the atmosphere was both e...
shellypalmer.com
November 3, 2025 at 3:15 PM
Once teams master generative tools and see their productivity improve, many begin to ask, “If AI can do this much of my work, what remains that’s uniquely mine?”
Researchers call this Identity Threat, and it’s becoming one of the biggest hidden obstacles to effective AI integration.
Researchers call this Identity Threat, and it’s becoming one of the biggest hidden obstacles to effective AI integration.
OpenAI just updated Sora 2, its AI video app, with tools that let users build reusable AI characters, stitch clips together into longer scenes, and remix content inside a social feed.
Sora 2: The Rise of AI Characters
OpenAI just updated Sora 2, its AI video app, with tools that let users build reusable AI characters, stitch clips together into longer scenes, and remix content inside a social feed.
shellypalmer.com
October 31, 2025 at 11:39 AM
OpenAI just updated Sora 2, its AI video app, with tools that let users build reusable AI characters, stitch clips together into longer scenes, and remix content inside a social feed.
According to reports from Engadget and Tom’s Hardware, a livestream from last week featuring a deepfake version of NVIDIA CEO Jensen Huang drew more viewers than the company’s real event.
It's time for countermeasures. Read more below.
It's time for countermeasures. Read more below.
When a Deepfake CEO Beats the Real Thing
According to reports from Engadget and Tom’s Hardware, a livestream from last week featuring a deepfake version of NVIDIA CEO Jensen Huang drew more viewers than the company’s real event.
shellypalmer.com
October 30, 2025 at 11:42 AM
According to reports from Engadget and Tom’s Hardware, a livestream from last week featuring a deepfake version of NVIDIA CEO Jensen Huang drew more viewers than the company’s real event.
It's time for countermeasures. Read more below.
It's time for countermeasures. Read more below.
The trend toward a highly agentic future is clear. I’m excited to see where this goes. Are you?
Adobe Max 2025: Creative Workflows Go Agentic
Greetings from Los Angeles. I’m here at Adobe Max, where Adobe is showing how quickly creative tools are evolving into full AI systems. This year’s event focuses on the convergence of generative media...
shellypalmer.com
October 29, 2025 at 12:58 PM
The trend toward a highly agentic future is clear. I’m excited to see where this goes. Are you?
This is not a reason to panic, but it is a reason to plan. Governance, agent permissions, and human-in-the-loop safeguards have to be adapted to the new threat. The future of productivity is agentic, but so is the future of cybersecurity.
Your AI Assistant Just Got Phished
Proofpoint, one of the world’s largest email security firms, has identified a new class of threats called AI-agent phishing. Instead of tricking people, attackers are now embedding malicious instructi...
shellypalmer.com
October 28, 2025 at 12:30 PM
This is not a reason to panic, but it is a reason to plan. Governance, agent permissions, and human-in-the-loop safeguards have to be adapted to the new threat. The future of productivity is agentic, but so is the future of cybersecurity.
AI isn’t hard to understand. It’s hard to talk about clearly. The technology moves faster than the language used to describe it, which leads to misalignment and wasted time. Every effective AI meeting starts with a shared vocabulary.
Use this glossary to make sure your team is on the same page.
Use this glossary to make sure your team is on the same page.
How to Talk About AI in a Meeting
AI isn’t hard to understand. It’s hard to talk about clearly. The technology moves faster than the language used to describe it, which leads to misalignment and wasted time. Every effective AI meeting...
shellypalmer.com
October 27, 2025 at 12:58 PM
AI isn’t hard to understand. It’s hard to talk about clearly. The technology moves faster than the language used to describe it, which leads to misalignment and wasted time. Every effective AI meeting starts with a shared vocabulary.
Use this glossary to make sure your team is on the same page.
Use this glossary to make sure your team is on the same page.
Microsoft just announced Copilot Mode for its Edge browser, turning its traditional browser into an active AI-powered assistant.
Microsoft’s Edge Joins the AI-Browser Race
Microsoft just announced Copilot Mode for its Edge browser, turning its traditional browser into an active AI-powered assistant.
shellypalmer.com
October 24, 2025 at 1:28 PM
Microsoft just announced Copilot Mode for its Edge browser, turning its traditional browser into an active AI-powered assistant.
Amazon’s latest delivery innovation, AI-powered smart glasses for its drivers, combines computer vision and augmented reality to deliver turn-by-turn navigation, package scanning, and proof-of-delivery capture without drivers having to look at their phones.
Amazon’s Delivery Glasses Are a Glimpse of the Future of Work
Amazon's latest delivery innovation, AI-powered smart glasses for its drivers, combines computer vision and augmented reality to deliver turn-by-turn navigation, package scanning, and proof-of-deliver...
shellypalmer.com
October 23, 2025 at 1:13 PM
Amazon’s latest delivery innovation, AI-powered smart glasses for its drivers, combines computer vision and augmented reality to deliver turn-by-turn navigation, package scanning, and proof-of-delivery capture without drivers having to look at their phones.
The flow of consumer intent is the most valuable signal in marketing. Google won’t wait long to ship a Gemini-powered Chrome with similar capabilities. To quote Yoda, “Begun, the agentic browser wars have.”
OpenAI Atlas Browser: The Agentic Web Is Live
I spent yesterday using OpenAI’s new Atlas browser. It’s the first real consumer-facing browser that turns AI into a functional agentic assistant. It’s clunky, imperfect, buggy, and still evolving. It...
shellypalmer.com
October 22, 2025 at 12:58 PM
The flow of consumer intent is the most valuable signal in marketing. Google won’t wait long to ship a Gemini-powered Chrome with similar capabilities. To quote Yoda, “Begun, the agentic browser wars have.”
Adobe announced AI Foundry, a new managed service where its engineers work with clients to create brand-specific models trained on their own data and creative assets.
Adobe is turning trust into a service. This may be what it takes to bring AI out of the lab and into the workflow.
Adobe is turning trust into a service. This may be what it takes to bring AI out of the lab and into the workflow.
October 21, 2025 at 1:08 PM
Adobe announced AI Foundry, a new managed service where its engineers work with clients to create brand-specific models trained on their own data and creative assets.
Adobe is turning trust into a service. This may be what it takes to bring AI out of the lab and into the workflow.
Adobe is turning trust into a service. This may be what it takes to bring AI out of the lab and into the workflow.
A group of major players just introduced AdCP (Ad Context Protocol), which could change how media gets bought, sold, and measured. Instead of humans operating dashboards, AI agents will negotiate directly across platforms.
If this works, ad operations will never look the same. Will it work?
If this works, ad operations will never look the same. Will it work?
AdCP (Ad Context Protocol): A Real Attempt To Make Agents Buy Media
Programmatic advertising is built on humans setting rules for machines. Agentic advertising flips that model. Instead of people operating dashboards, AI agents brief, negotiate, and buy directly acros...
shellypalmer.com
October 20, 2025 at 12:58 PM
A group of major players just introduced AdCP (Ad Context Protocol), which could change how media gets bought, sold, and measured. Instead of humans operating dashboards, AI agents will negotiate directly across platforms.
If this works, ad operations will never look the same. Will it work?
If this works, ad operations will never look the same. Will it work?
What needs to happen before Agents start buying for us?
• How do we define “shopping” vs “buying”?
• What data access is required — and who do we trust to hold it?
• What incentive would make us hand over control?
When Are We Going to Let Bots Shop for Us? shellypalmer.com/2025/10/when...
• How do we define “shopping” vs “buying”?
• What data access is required — and who do we trust to hold it?
• What incentive would make us hand over control?
When Are We Going to Let Bots Shop for Us? shellypalmer.com/2025/10/when...
When Are We Going to Let Bots Shop for Us?
Get ready to market to bots! You hear it so often, it seems inevitable. But is there a near-term future where AI agents actively shop on our behalf? If there is, what will it take for us to get there?...
shellypalmer.com
October 13, 2025 at 12:49 PM
What needs to happen before Agents start buying for us?
• How do we define “shopping” vs “buying”?
• What data access is required — and who do we trust to hold it?
• What incentive would make us hand over control?
When Are We Going to Let Bots Shop for Us? shellypalmer.com/2025/10/when...
• How do we define “shopping” vs “buying”?
• What data access is required — and who do we trust to hold it?
• What incentive would make us hand over control?
When Are We Going to Let Bots Shop for Us? shellypalmer.com/2025/10/when...
Just when you thought enterprise AI had peaked, Google introduces Gemini Enterprise. Query your docs. Automate workflows. Build agents. The fight for the AI‑powered enterprise layer is fully underway. Read → shellypalmer.com/2025/10/google-launches-gemini-enterprise
October 10, 2025 at 5:53 PM
Just when you thought enterprise AI had peaked, Google introduces Gemini Enterprise. Query your docs. Automate workflows. Build agents. The fight for the AI‑powered enterprise layer is fully underway. Read → shellypalmer.com/2025/10/google-launches-gemini-enterprise
The last time the MPA and the RIAA got their knickers in a knot, they were the 800-pound gorillas. This time… not so much.
This Didn’t Take Long
The Motion Picture Association has asked OpenAI to stop Sora 2 from generating copyrighted material. The group claims the new text-to-video model can reproduce protected scenes and styles without perm...
shellypalmer.com
October 8, 2025 at 3:07 PM
The last time the MPA and the RIAA got their knickers in a knot, they were the 800-pound gorillas. This time… not so much.
OpenAI used DevDay to reposition ChatGPT as a place where work gets done. Here’s a quick overview.
ChatGPT is Becoming an AI OS
OpenAI used DevDay to reposition ChatGPT as a place where work gets done. The company shipped tools that let teams run apps, automate workflows, and hand real tasks to agents inside one interface. Thi...
shellypalmer.com
October 7, 2025 at 2:17 PM
OpenAI used DevDay to reposition ChatGPT as a place where work gets done. Here’s a quick overview.
My Sunday essay is about Tilly Norwood: the AI-generated “actor” at the center of Hollywood’s latest controversy.
It has people debating whether machines can perform, create, or even feel, but maybe the real question isn’t about acting at all. Maybe it’s about first principles.
It has people debating whether machines can perform, create, or even feel, but maybe the real question isn’t about acting at all. Maybe it’s about first principles.
Whatever You Think About Tilly Norwood - You’re Wrong
The controversy over Tilly Norwood, the AI-generated "actor," has exposed something deeper than union postures and moral panic. It forces us to reexamine what acting is, what AI does, and why the usua...
shellypalmer.com
October 6, 2025 at 2:50 PM
My Sunday essay is about Tilly Norwood: the AI-generated “actor” at the center of Hollywood’s latest controversy.
It has people debating whether machines can perform, create, or even feel, but maybe the real question isn’t about acting at all. Maybe it’s about first principles.
It has people debating whether machines can perform, create, or even feel, but maybe the real question isn’t about acting at all. Maybe it’s about first principles.
As of today, OpenAI is the most valuable startup in the world, and the signal to employees, rivals, and investors is unmistakable: the market believes.
The World’s Most Valuable Startup: OpenAI at $500B
OpenAI has completed a secondary share sale that values the company at $500 billion, vaulting it past Elon Musk’s SpaceX to become the world’s most valuable private startup.
shellypalmer.com
October 3, 2025 at 2:58 PM
As of today, OpenAI is the most valuable startup in the world, and the signal to employees, rivals, and investors is unmistakable: the market believes.
This has been such a busy AI news week that I did not get a chance to properly talk about Anthropic’s new Claude Sonnet 4.5 upgrade. After a day of using it, it’s clear that 4.5 is a meaningful upgrade.
Claude Sonnet 4.5 New Features Explained: Memory, VS Code, Long Tasks
Anthropic positions Sonnet 4.5 as its best model for coding, complex agents, and “computer use,” with gains in reasoning and math. Pricing stays at $3 per million input tokens and $15 per million outp...
shellypalmer.com
October 2, 2025 at 2:00 PM
This has been such a busy AI news week that I did not get a chance to properly talk about Anthropic’s new Claude Sonnet 4.5 upgrade. After a day of using it, it’s clear that 4.5 is a meaningful upgrade.
OpenAI just released Sora 2, a new video and audio generation model that feels like the jump from GPT-1 to GPT-3.5, but for moving images. You need to see the demo.
Sora 2 and the Simulation of Reality
OpenAI just released Sora 2, a new video and audio generation model that feels like the jump from GPT-1 to GPT-3.5, but for moving images.
shellypalmer.com
October 1, 2025 at 12:36 PM
OpenAI just released Sora 2, a new video and audio generation model that feels like the jump from GPT-1 to GPT-3.5, but for moving images. You need to see the demo.