Shelly Palmer
@shellypalmer.bsky.social
Prof of Advanced Media in Residence, Newhouse School, Syracuse University | CEO The Palmer Group | #ai #marketing #media shellypalmer.com
Where is the line between “just enough AI tool use” and “too much AI tool use”? You can only draw that line on a case by case basis, so there can never be a one-size-fits-all solution. In practice, we may need more AI to prevent too much AI.
The Authenticity Shortage
Adam Mosseri, Head of Instagram, published an essay arguing that authenticity is becoming "infinitely reproducible." His thesis: when AI can generate photorealistic content indistinguishable from real...
shellypalmer.com
January 2, 2026 at 4:33 PM
Where is the line between “just enough AI tool use” and “too much AI tool use”? You can only draw that line on a case by case basis, so there can never be a one-size-fits-all solution. In practice, we may need more AI to prevent too much AI.
The Trump administration just bet $80 billion that nuclear energy can power America’s AI ambitions. The market has other plans.
The AI Power Play
The Trump administration just bet $80 billion that nuclear energy can power America's AI ambitions. The market has other plans.
shellypalmer.com
December 30, 2025 at 2:17 PM
The Trump administration just bet $80 billion that nuclear energy can power America’s AI ambitions. The market has other plans.
If your calendar cleared unexpectedly today, or you blocked time for professional development you have yet to use, here is a practical list of hands-on projects that will sharpen your AI capabilities before the weekend.
Five Ways to Level Up Your AI Skills Today
If your calendar cleared unexpectedly today, or you blocked time for professional development you have yet to use, here is a practical list of hands-on projects that will sharpen your AI capabilities ...
shellypalmer.com
December 26, 2025 at 2:09 PM
If your calendar cleared unexpectedly today, or you blocked time for professional development you have yet to use, here is a practical list of hands-on projects that will sharpen your AI capabilities before the weekend.
Pam Kinnett’s 11-year-old cat Grayson slipped out of her Plano garage while she was unloading groceries. The family searched, posted flyers, and eventually gave up hope. Then, after 103 days, Pam got a call: “I think we have your cat.”
AI Brought Grayson Home for Christmas
Pam Kinnett's 11-year-old cat Grayson slipped out of her Plano garage while she was unloading groceries. The family searched, posted flyers, and eventually gave up hope. Then, after 103 days, Pam got ...
shellypalmer.com
December 24, 2025 at 2:20 PM
Pam Kinnett’s 11-year-old cat Grayson slipped out of her Plano garage while she was unloading groceries. The family searched, posted flyers, and eventually gave up hope. Then, after 103 days, Pam got a call: “I think we have your cat.”
OpenAI admitted yesterday that prompt injection attacks, which occur when an AI encounters malicious instructions hidden in content it processes and treats them as commands, may never be fully solved. In other words, the same access that makes agents valuable is exactly what makes them dangerous.
OpenAI Admits Agentic AI May Never Be Secure
OpenAI admitted yesterday that prompt injection attacks, which occur when an AI encounters malicious instructions hidden in content it processes and treats them as commands, may never be fully solved....
shellypalmer.com
December 23, 2025 at 3:44 PM
OpenAI admitted yesterday that prompt injection attacks, which occur when an AI encounters malicious instructions hidden in content it processes and treats them as commands, may never be fully solved. In other words, the same access that makes agents valuable is exactly what makes them dangerous.
Over the past 30 days, Anthropic, Google, and OpenAI have each released major updates to their flagship models, coding tools, browser agents, and creative platforms. The result is the most concentrated burst of AI capability we have ever seen.
Here are just a few of the updates and new products.
Here are just a few of the updates and new products.
An AI December to Remember
There is no shortage of commentary about the speed of AI innovation. But the evidence is far more instructive. Over the past 30 days, Anthropic, Google,
shellypalmer.com
December 22, 2025 at 2:17 PM
Over the past 30 days, Anthropic, Google, and OpenAI have each released major updates to their flagship models, coding tools, browser agents, and creative platforms. The result is the most concentrated burst of AI capability we have ever seen.
Here are just a few of the updates and new products.
Here are just a few of the updates and new products.
It’s official: ChatGPT is now a distribution platform.
The ChatGPT App Store is Open for Business
It's official: ChatGPT is now a distribution platform. OpenAI announced the Apps SDK at DevDay in October, and this week opened general submissions through its Developer Platform. If you want to see i...
shellypalmer.com
December 19, 2025 at 3:42 PM
It’s official: ChatGPT is now a distribution platform.
Broadcast television just lost a critical content pillar.
The Oscars Going to YouTube Changes Everything
As I'm sure you've already heard, YouTube has secured multi-year exclusive global rights to the Academy Awards ceremony from 2029 through 2033, beginning with the 101st Oscars. ABC, which has carried ...
shellypalmer.com
December 18, 2025 at 2:24 PM
Broadcast television just lost a critical content pillar.
Yesterday, OpenAI introduced a new image creation experience inside ChatGPT alongside a dedicated image model called GPT Image 1.5. The update packages image generation as a core capability of the platform and signals OpenAI’s intent to provide production-grade visual workflows.
OpenAI Expands ChatGPT with a New Image Generation Experience
Earlier this month, OpenAI declared "code red" after Google's Gemini 3 and Nano Banana Pro topped the LMArena leaderboards. Last week, OpenAI answered with GPT 5.2. Yesterday, OpenAI introduced a new ...
shellypalmer.com
December 17, 2025 at 5:20 PM
Yesterday, OpenAI introduced a new image creation experience inside ChatGPT alongside a dedicated image model called GPT Image 1.5. The update packages image generation as a core capability of the platform and signals OpenAI’s intent to provide production-grade visual workflows.
The Creative Commons logo has been the global symbol for the open web, signaling that knowledge is free to share, remix, and reuse. That era may be ending.
Creative Commons Pivots on AI
The Creative Commons logo has been the global symbol for the open web, signaling that knowledge is free to share, remix, and reuse. That era may be ending. In a recent blog post, CC announced tentativ...
shellypalmer.com
December 16, 2025 at 1:04 PM
The Creative Commons logo has been the global symbol for the open web, signaling that knowledge is free to share, remix, and reuse. That era may be ending.
OpenAI announced GPT-5.2 yesterday. The release appears focused on operational improvements rather than introducing a new class of capabilities. GPT-5.2 emphasizes reliability, consistency, and control, with changes aimed at improving how the model behaves in real workflows.
OpenAI’s GPT-5.2 is a Maintenance Release with Strategic Implications
OpenAI announced GPT-5.2 yesterday. The release appears focused on operational improvements rather than introducing a new class of capabilities. GPT-5.2 emphasizes reliability, consistency, and contro...
shellypalmer.com
December 12, 2025 at 2:40 PM
OpenAI announced GPT-5.2 yesterday. The release appears focused on operational improvements rather than introducing a new class of capabilities. GPT-5.2 emphasizes reliability, consistency, and control, with changes aimed at improving how the model behaves in real workflows.
RSL (Really Simple Licensing) was introduced in September 2025 as a way for publishers to express licensing terms for AI scraping and training. Now, with the 1.0 release finalized, the industry has a stable, “official” version to adopt.
AI Web-Scraping Gets an "Official" Standard
RSL (Really Simple Licensing) was introduced in September 2025 as a way for publishers to express licensing terms for AI scraping and training. Now, with the 1.0 release finalized, the industry has a ...
shellypalmer.com
December 11, 2025 at 4:24 PM
RSL (Really Simple Licensing) was introduced in September 2025 as a way for publishers to express licensing terms for AI scraping and training. Now, with the 1.0 release finalized, the industry has a stable, “official” version to adopt.
OpenAI, Anthropic, and Block quietly did something important yesterday: they donated core pieces of their agent technology into a new neutral nonprofit called the Agentic AI Foundation (AAIF), established under the Linux Foundation.
Agents Have a Standard Now
OpenAI, Anthropic, and Block quietly did something important yesterday: they donated core pieces of their agent technology into a new neutral nonprofit called the Agentic AI Foundation (AAIF), establi...
shellypalmer.com
December 10, 2025 at 1:56 PM
OpenAI, Anthropic, and Block quietly did something important yesterday: they donated core pieces of their agent technology into a new neutral nonprofit called the Agentic AI Foundation (AAIF), established under the Linux Foundation.
I was going to write about Paramount, Netflix, and WB’s “Battle for the Last Subscriber,” but today it’s more important to pay attention to Instacart, the first retailer to offer a full grocery checkout experience inside ChatGPT using OpenAI’s ACP.
Instacart Becomes the First Retail App to Offer Instant Checkout Inside ChatGPT
Instacart is the first retailer to offer a full grocery checkout experience inside ChatGPT using OpenAI’s Agentic Commerce Protocol (ACP).
shellypalmer.com
December 9, 2025 at 1:49 PM
I was going to write about Paramount, Netflix, and WB’s “Battle for the Last Subscriber,” but today it’s more important to pay attention to Instacart, the first retailer to offer a full grocery checkout experience inside ChatGPT using OpenAI’s ACP.
Every company I work with asks the same question after we complete their AI strategy: “How do we know this will actually work?”
The answer is evals. If you’re deploying AI systems in production, evals are the quality assurance framework that stands between pilot success and enterprise failure.
The answer is evals. If you’re deploying AI systems in production, evals are the quality assurance framework that stands between pilot success and enterprise failure.
How Do You Know Your AI Will Work? A Practical Guide to Quality Assurance
After we complete their AI strategy, every company I work with asks the same question: "How do we know this will actually work?" They want proof, not promises. They need documentation, not declaration...
shellypalmer.com
December 8, 2025 at 2:27 PM
Every company I work with asks the same question after we complete their AI strategy: “How do we know this will actually work?”
The answer is evals. If you’re deploying AI systems in production, evals are the quality assurance framework that stands between pilot success and enterprise failure.
The answer is evals. If you’re deploying AI systems in production, evals are the quality assurance framework that stands between pilot success and enterprise failure.
Black Friday data just confirmed what many retailers suspected: AI shopping assistants drive real conversions at scale.
AI Shopping Assistants Are Now a Measurable Conversion Driver
Black Friday data just confirmed what many retailers suspected: AI shopping assistants drive real conversions at scale.
shellypalmer.com
December 2, 2025 at 1:41 PM
Black Friday data just confirmed what many retailers suspected: AI shopping assistants drive real conversions at scale.
Yesterday marked exactly three years since OpenAI released ChatGPT as a "research preview." What started with one million signups in 5 days has become 800 million weekly users and a $500 billion valuation.
Three years in, the easy questions have been answered. Now come the hard ones. Let's explore.
Three years in, the easy questions have been answered. Now come the hard ones. Let's explore.
Three Years of ChatGPT: Now the Hard Questions Begin
On November 30, 2022, OpenAI released ChatGPT as a “research preview.” Five days later, one million people had signed up. Today, ChatGPT serves more than 800 million weekly users. But three years into...
shellypalmer.com
December 1, 2025 at 1:27 PM
Yesterday marked exactly three years since OpenAI released ChatGPT as a "research preview." What started with one million signups in 5 days has become 800 million weekly users and a $500 billion valuation.
Three years in, the easy questions have been answered. Now come the hard ones. Let's explore.
Three years in, the easy questions have been answered. Now come the hard ones. Let's explore.
Thanksgiving always kicks off the annual flood of promo emails, shipping alerts, loyalty offers, holiday coupons, and “exclusive VIP deals.”
Here’s a friendly Thanksgiving reminder to check your complacency bias at the door, and get back to basics.
Here’s a friendly Thanksgiving reminder to check your complacency bias at the door, and get back to basics.
The Annual Phishing Flood: A Public Service Announcement
Thanksgiving always kicks off the annual flood of promo emails, shipping alerts, loyalty offers, holiday coupons, and "exclusive VIP deals." This year, the volume feels higher and the quality feels sh...
shellypalmer.com
November 26, 2025 at 4:06 PM
Thanksgiving always kicks off the annual flood of promo emails, shipping alerts, loyalty offers, holiday coupons, and “exclusive VIP deals.”
Here’s a friendly Thanksgiving reminder to check your complacency bias at the door, and get back to basics.
Here’s a friendly Thanksgiving reminder to check your complacency bias at the door, and get back to basics.
OpenAI launched “shopping research” in ChatGPT yesterday, a feature that generates personalized buyer’s guides by synthesizing product information from across the web. The timing (Black Friday week) is deliberate; OpenAI is betting it can become the starting point for purchase decisions.
OpenAI Wants to Own Your Shopping Cart
OpenAI launched "shopping research" in ChatGPT yesterday, a feature that generates personalized buyer's guides by synthesizing product information from across the web. The timing (Black Friday week) i...
shellypalmer.com
November 25, 2025 at 12:52 PM
OpenAI launched “shopping research” in ChatGPT yesterday, a feature that generates personalized buyer’s guides by synthesizing product information from across the web. The timing (Black Friday week) is deliberate; OpenAI is betting it can become the starting point for purchase decisions.
Nvidia's latest earnings call sparked a debate: the numbers looked strong, but the structure behind them looked fragile. AirBnB CEO Brian Chesky calls it "vibe revenue," and my Sunday essay, Vibe Revenue and the AI Bubble, unpacks why the term is catching fire.
Vibe Revenue and the AI Bubble
First, there was vibe coding. Within a week we were vibe marketing. Then we started vibe hiring and vibe fundraising. And now, as Brian Chesky (Airbnb’s CEO) pointed out, we are entering the era of “v...
shellypalmer.com
November 24, 2025 at 3:48 PM
Nvidia's latest earnings call sparked a debate: the numbers looked strong, but the structure behind them looked fragile. AirBnB CEO Brian Chesky calls it "vibe revenue," and my Sunday essay, Vibe Revenue and the AI Bubble, unpacks why the term is catching fire.
This is the canary in the coal mine. The IRS handles high-volume, rule-bound, compliance-driven workflows. If AI agents succeed here, the entire federal stack is sure to follow.
Agentic IRS Agents
The Internal Revenue Service is deploying Salesforce’s AI agent platform, Agentforce, across multiple divisions. Axios reported the rollout.
shellypalmer.com
November 21, 2025 at 2:41 PM
This is the canary in the coal mine. The IRS handles high-volume, rule-bound, compliance-driven workflows. If AI agents succeed here, the entire federal stack is sure to follow.
OpenAI released ChatGPT for Teachers: a set of tools that help with lesson planning, assignment creation, feedback, and differentiated instruction. Teachers now have a clear entry point for using AI without building workflows from scratch.
There are going to be some very big feelings about this.
There are going to be some very big feelings about this.
Free ChatGPT for Teachers
OpenAI released ChatGPT for Teachers yesterday: a set of classroom-focused tools that help with lesson planning, assignment creation, feedback, and differentiated instruction. Teachers now have a clea...
shellypalmer.com
November 20, 2025 at 2:16 PM
OpenAI released ChatGPT for Teachers: a set of tools that help with lesson planning, assignment creation, feedback, and differentiated instruction. Teachers now have a clear entry point for using AI without building workflows from scratch.
There are going to be some very big feelings about this.
There are going to be some very big feelings about this.
Gemini 3 arrives seven months after Gemini 2.5, less than a week after OpenAI’s GPT 5.1 update, and two months after Anthropic’s Sonnet 4.5. The pace of frontier model releases has compressed to weeks and months, rather than years.
Google's Gemini 3 Release Signals the End of Cautious AI Rollouts
Google released Gemini 3 yesterday with immediate availability across its entire ecosystem. The company says the model sets new performance benchmarks: Gemini 3 scored 37.4 on Humanity's Last Exam, th...
shellypalmer.com
November 19, 2025 at 1:29 PM
Gemini 3 arrives seven months after Gemini 2.5, less than a week after OpenAI’s GPT 5.1 update, and two months after Anthropic’s Sonnet 4.5. The pace of frontier model releases has compressed to weeks and months, rather than years.
Software may still be eating the world, but hardware’s time is just around the corner. Physical AI is about building things that work better, faster, and at scale. Can AI shorten the distance between an idea and a finished product? Prometheus is structured to find out.
Jeff Bezos is Back in the Game
Project Prometheus is a new AI company co-led by Jeff Bezos and physicist Vik Bajaj. According to the New York Times, the company raised about $6.2 billion before launch. It focuses on physical AI, wh...
shellypalmer.com
November 18, 2025 at 3:17 PM
Software may still be eating the world, but hardware’s time is just around the corner. Physical AI is about building things that work better, faster, and at scale. Can AI shorten the distance between an idea and a finished product? Prometheus is structured to find out.
My AI critic systems cut proposal revision cycles objectively improved the efficacy of our business writing.
If you create more than ten similar deliverables per quarter, you will benefit from a structured set of critics that evaluates your work the same way every time.
Here is how to build them.
If you create more than ten similar deliverables per quarter, you will benefit from a structured set of critics that evaluates your work the same way every time.
Here is how to build them.
How to Build an AI Critic System That Actually Improves Your Work
My AI critic systems cut proposal revision cycles by more than 40 percent over 18 months, shortened blog and social production time by over 50 percent, and objectively improved the efficacy of our bus...
shellypalmer.com
November 17, 2025 at 1:23 PM
My AI critic systems cut proposal revision cycles objectively improved the efficacy of our business writing.
If you create more than ten similar deliverables per quarter, you will benefit from a structured set of critics that evaluates your work the same way every time.
Here is how to build them.
If you create more than ten similar deliverables per quarter, you will benefit from a structured set of critics that evaluates your work the same way every time.
Here is how to build them.