Shelly Palmer
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shellypalmer.bsky.social
Shelly Palmer
@shellypalmer.bsky.social
Prof of Advanced Media in Residence, Newhouse School, Syracuse University | CEO The Palmer Group | #ai #marketing #media shellypalmer.com
Adobe announced AI Foundry, a new managed service where its engineers work with clients to create brand-specific models trained on their own data and creative assets.

Adobe is turning trust into a service. This may be what it takes to bring AI out of the lab and into the workflow.
October 21, 2025 at 1:08 PM
Just when you thought enterprise AI had peaked, Google introduces Gemini Enterprise. Query your docs. Automate workflows. Build agents. The fight for the AI‑powered enterprise layer is fully underway. Read → shellypalmer.com/2025/10/google-launches-gemini-enterprise
October 10, 2025 at 5:53 PM
AI-powered Pizza? Yes. Ooni (the makers of my favorite outdoor pizza oven) has announced an AI-powered indoor version called the Volt 2. This is actually more exciting than the AI-powered GE Profile Smart Indoor Smoker I got after seeing it at CES.

Read more: shellypalmer.com/2025/09/ooni...
September 4, 2025 at 3:28 PM
Your Shared ChatGPT Conversations Are Google-Searchable. Here’s Why That Matters. shellypalmer.com/2025/08/your...
August 1, 2025 at 2:07 PM
March 28, 2025 at 1:26 PM
Pi Day is probably the least important thing you could possibly think about, which is exactly why I think it is important! So… Happy Pi Day! Every year, math geeks (like me) celebrate Pi Day on March 14th (aka 3.14… get it?).

Also: today is Albert Einstein’s birthday, so happy birthday, Albert!
March 14, 2025 at 1:56 PM
A new study suggests that over-reliance on GenAI may erode critical thinking skills.

Researchers suggest AI tools could be made to foster critical thinking, offering explanations, prompting refinements, and adding guided critiques.

They could… but they won’t. -s

shellypalmer.com/2025/02/is-a...
February 11, 2025 at 2:11 PM
Researchers have trained an AI “reasoning” model for less than $50 in cloud compute credits.

If advanced AI models can be cloned for pocket change, is there a moat for AI giants investing billions?

One thing is certain: AI innovation is no longer exclusive to those with deep pockets. -s
February 7, 2025 at 5:03 PM
Alexa hasn't progressed much since it launched. Amazon knows this better than anyone.

However, on Feb. 26, Amazon plans to announce a revamped, generative-AI-powered Alexa designed to engage in multi-turn conversations and act on behalf of users.

Read more: shellypalmer.com/2025/02/amaz...
February 6, 2025 at 4:00 PM
Google is doubling down on AI-powered search. CEO Sundar Pichai highlighted AI Overviews, Project Astra, Gemini Deep Research, and Project Mariner as key focuses for the company.

As AI reshapes Search, SEO and SEM must adapt. Google is on a mission. -s

Read more: shellypalmer.com/2025/02/goog...
February 5, 2025 at 4:29 PM
From now until February 10, Anthropic is inviting the public to test its defenses by attempting to bypass the class prompt Claude into generating restricted content on chemical weapons. Successful jailbreaks will be disclosed at the end of the test. -s

shellypalmer.com/2025/02/anth...
February 4, 2025 at 2:12 PM
OpenAI launched Deep Research, an AI tool for complex inquiries in finance, science, policy, and engineering.

Its success won’t hinge on accuracy but on whether users verify its findings. A well-cited AI response is great in theory, but if people blindly copy-paste, misinformation risks remain. -s
February 3, 2025 at 2:58 PM
The newly-launched Human Authored Certification allows an author to certify that their book was created by a human.

I’m not sure how I feel about this. It's not a quality certification; it’s a verification of human authorship and doesn’t speak to literary merit or quality. What do you think? -s
January 31, 2025 at 3:18 PM
The U.S. Copyright Office’s new report reaffirms a key principle: for a work to be eligible for copyright protection, it must demonstrate human authorship and meaningful human input is required for protection. As AI evolves, businesses must learn to adapt. -s

shellypalmer.com/2025/01/gene...
January 30, 2025 at 3:43 PM
When Starlink reaches a critical mass of satellites, will traditional carriers become optional?

By partnering with established carriers, Starlink can leverage existing infrastructure and spectrum allocations, facilitating a more efficient rollout of its services.

shellypalmer.com/2025/01/star...
January 29, 2025 at 3:52 PM
We are living on the exponential. The cost ratio of OpenAI to DeepSeek is a clear example.

How will you take proactive steps to ensure your org is prepared for the next exponential leap? What specific actions will you take to prepare for what comes next? -s

shellypalmer.com/2025/01/what...
January 28, 2025 at 5:28 PM
Is DeepSeek-R1 a preview of a future driven by algorithmic efficiency or an outlier that reinforces the dominance of brute force foundational models?

The U.S. stock reacted, and people who sold believing we’ve “reached the end” of hardware will get what they signed up for. That’s how markets work.
January 27, 2025 at 5:38 PM
OpenAI has unveiled Operator, an AI agent designed to perform tasks autonomously in a dedicated web browser. Think about this...

The moment a standard for agentic AI is agreed upon, all we know about search, ecommerce, marketing, SEO, and browsing will change. -s

shellypalmer.com/2025/01/open...
January 24, 2025 at 3:38 PM
Yesterday, Google quietly dropped another $1B on Anthropic, which (according to sources on the west coast) is on the verge of another $2B from VCs. This could rocket its valuation to $60B. Ex-OpenAI folks (Anthropic’s founders) building a safety-first AI powerhouse? Investors are all-in. -s
January 23, 2025 at 3:37 PM
OpenAI & Softbank have unveiled an initiative to construct a network of AI data centers: The Stargate Project.

This is the first step in securing the future of the U.S. economy and our digital & cyber security. Every business will benefit from the power of AI. -s

shellypalmer.com/2025/01/open...
January 22, 2025 at 2:38 PM
While TikTok is operational again, you won’t find it in app stores until a deal is finalized. China, surprisingly, seems open to negotiation.

What happens next? With 75 days on the clock, it’s anyone’s guess. Stay tuned. -s

shellypalmer.com/2025/01/the-...
January 21, 2025 at 2:08 PM
Mark Cuban is offering to invest in any startup that can demonstrate a TikTok replacement built on the AT Protocol.

Is it possible to build a replica of the most addictive, dopamine-hit-producing app with a decentralized open protocol?

You tell me. -s

shellypalmer.com/2025/01/mark...
January 17, 2025 at 2:55 PM
Google’s deal with the AP and OpenAI’s funding of Axios highlight a critical challenge: how to remain a sustainable business while embracing disruptive tech.

If AI can’t make journalism profitable, who will fund the truth in a world where misinformation is free? -s

shellypalmer.com/2025/01/ai-a...
January 16, 2025 at 2:40 PM