Sue Keogh
@smkeogh.bsky.social
Communications Consultant in Cambridge | Agency Founder | Enterprise Nation adviser | Podcast host, speaker | FRSA, FCIM, NED
#communications #marketing #digital
sookio.com and @sookio everywhere
#communications #marketing #digital
sookio.com and @sookio everywhere
Pinned
Sue Keogh
@smkeogh.bsky.social
· Nov 29
A little intro post. Ten years in broadcast media (BBC, ITV, Magic FM) plus homepage editor with Yahoo, AOL. Founded a brilliant digital marketing agency! Just pivoted the whole thing after 16 years to go solo. Love to talk comms, content, digital, business, innovation, responsible tech. Hello ✨
Been looking forward to hanging this little chap on the tree!
December 7, 2025 at 4:36 PM
Been looking forward to hanging this little chap on the tree!
Hurrah, the @rspb.bsky.social advent calendar is back 🦉
It seems the birds aren't the only ones joining in the festivities this year… 🎄
A rather magnificent winter friend is waiting behind door 3.
#RSPBAdvent25
A rather magnificent winter friend is waiting behind door 3.
#RSPBAdvent25
December 3, 2025 at 8:23 AM
Hurrah, the @rspb.bsky.social advent calendar is back 🦉
Great to complete this course in Behavioural Economics over the weekend, complementing two others this year:
🎓Behavioural Science at Work, Durham University
🎓Behavioural Economics: Employee and Customer Behaviour, FutureLearn, with Professor Paul Dolan of the LSE
🎓Behavioural Science at Work, Durham University
🎓Behavioural Economics: Employee and Customer Behaviour, FutureLearn, with Professor Paul Dolan of the LSE
December 1, 2025 at 10:05 AM
Great to complete this course in Behavioural Economics over the weekend, complementing two others this year:
🎓Behavioural Science at Work, Durham University
🎓Behavioural Economics: Employee and Customer Behaviour, FutureLearn, with Professor Paul Dolan of the LSE
🎓Behavioural Science at Work, Durham University
🎓Behavioural Economics: Employee and Customer Behaviour, FutureLearn, with Professor Paul Dolan of the LSE
How do British Airways use the COM-B model of behaviour change - and lashings of British humour - to encourage bored passengers to watch their safety films?
And how can you apply this model to your own communications, in your organisation & marketing to customers?
www.sookio.com/blog/british...
And how can you apply this model to your own communications, in your organisation & marketing to customers?
www.sookio.com/blog/british...
British Airways, British humour and the COM-B model of behaviour change — Sookio
How have British Airways used behavioural science to get passengers to actually watch their safety film?
www.sookio.com
November 30, 2025 at 8:38 AM
How do British Airways use the COM-B model of behaviour change - and lashings of British humour - to encourage bored passengers to watch their safety films?
And how can you apply this model to your own communications, in your organisation & marketing to customers?
www.sookio.com/blog/british...
And how can you apply this model to your own communications, in your organisation & marketing to customers?
www.sookio.com/blog/british...
Fulfilling a lifelong dream to follow in the footsteps of Isabel Allende and Mario Vargas Llosa and come to South America, with a trip to Perú, Chile, Argentina. Gabriel Garcia Márquez and Colombia on the list for another trip 🦜Saw the Pacific Ocean for the first time!
October 26, 2025 at 1:41 PM
Fulfilling a lifelong dream to follow in the footsteps of Isabel Allende and Mario Vargas Llosa and come to South America, with a trip to Perú, Chile, Argentina. Gabriel Garcia Márquez and Colombia on the list for another trip 🦜Saw the Pacific Ocean for the first time!
A pretty fun and special day yesterday, at Apple HQ in Battersea Power Station picking up podcasting tips from people who really do know what they're talking about.
Then the Independent Podcast Awards; up for Culture and Business, didn't win but one of the best awards dos I've been to, bravo ✨
Then the Independent Podcast Awards; up for Culture and Business, didn't win but one of the best awards dos I've been to, bravo ✨
October 16, 2025 at 6:57 PM
A pretty fun and special day yesterday, at Apple HQ in Battersea Power Station picking up podcasting tips from people who really do know what they're talking about.
Then the Independent Podcast Awards; up for Culture and Business, didn't win but one of the best awards dos I've been to, bravo ✨
Then the Independent Podcast Awards; up for Culture and Business, didn't win but one of the best awards dos I've been to, bravo ✨
Communication Untangled is up for two awards tonight in the Independent Podcast Awards!
Plus Apple are putting on a mixer at Battersea Power Station at lunchtime time for finalists. Not sure what a mixer is - except in production terms - but I'm about to find out 😊
Plus Apple are putting on a mixer at Battersea Power Station at lunchtime time for finalists. Not sure what a mixer is - except in production terms - but I'm about to find out 😊
October 15, 2025 at 7:24 AM
Communication Untangled is up for two awards tonight in the Independent Podcast Awards!
Plus Apple are putting on a mixer at Battersea Power Station at lunchtime time for finalists. Not sure what a mixer is - except in production terms - but I'm about to find out 😊
Plus Apple are putting on a mixer at Battersea Power Station at lunchtime time for finalists. Not sure what a mixer is - except in production terms - but I'm about to find out 😊
Fun day ahead, supporting a client in a welcome event for international students, and overseeing the filming taking place in this lecture theatre, where scenes from the Theory of Everything were shot
October 11, 2025 at 10:45 AM
Fun day ahead, supporting a client in a welcome event for international students, and overseeing the filming taking place in this lecture theatre, where scenes from the Theory of Everything were shot
Two weeks today I'll be on a plane to Peru. Which is very exciting - and also my to do list before then is down to my ankles. It's fine it's fine it's fine it's fine it's fine...
two alpacas sitting next to each other with their mouths open
ALT: two alpacas sitting next to each other with their mouths open
media.tenor.com
October 10, 2025 at 5:49 PM
Two weeks today I'll be on a plane to Peru. Which is very exciting - and also my to do list before then is down to my ankles. It's fine it's fine it's fine it's fine it's fine...
Reposted by Sue Keogh
Yep. The best messaging and comms can't save a duff strategy, although it might mask it for a while.
Also, as a comms pro, I find that if it's really hard to figure out how to talk clearly about a company or an idea, it's a dead giveaway that there's something strategically missing.
Also, as a comms pro, I find that if it's really hard to figure out how to talk clearly about a company or an idea, it's a dead giveaway that there's something strategically missing.
One thing that marks out good founders/CEOs in start-ups is they get that communication *is* strategy, in much the same way that writing *is* thinking. So it's not just that they don't have a clear strategy IMO; they're not engaged in the process of developing strategy.
October 10, 2025 at 5:19 PM
Yep. The best messaging and comms can't save a duff strategy, although it might mask it for a while.
Also, as a comms pro, I find that if it's really hard to figure out how to talk clearly about a company or an idea, it's a dead giveaway that there's something strategically missing.
Also, as a comms pro, I find that if it's really hard to figure out how to talk clearly about a company or an idea, it's a dead giveaway that there's something strategically missing.
National Business Women's Awards time again! Loved going to Wembley but this view will do...
I'm a judge, not a nominee, so I have all the fun with none of the stress 😊
#nbwa
I'm a judge, not a nominee, so I have all the fun with none of the stress 😊
#nbwa
October 9, 2025 at 5:12 PM
National Business Women's Awards time again! Loved going to Wembley but this view will do...
I'm a judge, not a nominee, so I have all the fun with none of the stress 😊
#nbwa
I'm a judge, not a nominee, so I have all the fun with none of the stress 😊
#nbwa
Ah, L'Autobus de rail replacement, avec l'eau d'urine! 💖
October 4, 2025 at 6:28 AM
Ah, L'Autobus de rail replacement, avec l'eau d'urine! 💖
Six years after our April Fools joke that downstairs from our old HQ a new Brexit-themed cat cafe called Rees-Moggy's was opening up, I was delighted to see there actually IS a cat cafe coming to Mill Road, Catte Latte 😹
September 28, 2025 at 8:47 PM
Six years after our April Fools joke that downstairs from our old HQ a new Brexit-themed cat cafe called Rees-Moggy's was opening up, I was delighted to see there actually IS a cat cafe coming to Mill Road, Catte Latte 😹
Not only is Meta a tainted brand that people now deeply distrust, but from a physical perspective, do they ever consider the millions of people like me who wear glasses already - are we wearing two pairs at once?!
Meta CEO Mark Zuckerberg claims anyone not wearing smart glasses will be at a “cognitive disadvantage” in the future. But you'll have to pay a hefty social price for those added smarts. www.wired.com/story/meta-s...
Meta’s Smart Glasses Might Make You Smarter. They’ll Certainly Make You More Awkward
Meta CEO Mark Zuckerberg claims anyone not wearing smart glasses will be at a “cognitive disadvantage” in the future. But you'll have to pay a hefty social price for those added smarts.
www.wired.com
September 20, 2025 at 10:27 AM
Not only is Meta a tainted brand that people now deeply distrust, but from a physical perspective, do they ever consider the millions of people like me who wear glasses already - are we wearing two pairs at once?!
Busy old week!
* 1 comms strategy sent off
* 2 charity workshops delivered
* 2 days at the excellent Cambridge Tech Week
* 1 comms strategy sent off
* 2 charity workshops delivered
* 2 days at the excellent Cambridge Tech Week
September 19, 2025 at 9:37 PM
Busy old week!
* 1 comms strategy sent off
* 2 charity workshops delivered
* 2 days at the excellent Cambridge Tech Week
* 1 comms strategy sent off
* 2 charity workshops delivered
* 2 days at the excellent Cambridge Tech Week
Really pleased with the masterclass sessions I ran this week with rare disease charity Beacon, giving founders of very small charities confidence in writing for the web and creating content, with a focus on NHS Digital guidelines & accessibility.
Really interesting peer-to-peer discussions too...
Really interesting peer-to-peer discussions too...
September 17, 2025 at 7:02 AM
Really pleased with the masterclass sessions I ran this week with rare disease charity Beacon, giving founders of very small charities confidence in writing for the web and creating content, with a focus on NHS Digital guidelines & accessibility.
Really interesting peer-to-peer discussions too...
Really interesting peer-to-peer discussions too...
Curious to see if Labour's comms team can pull off a rare success tomorrow and get Sir Keir Starmer out there delivering a calm, measured statement that miraculously manages to keep everyone happy, reduce tensions, and tells Elon Musk to do one along the way
September 14, 2025 at 6:33 PM
Curious to see if Labour's comms team can pull off a rare success tomorrow and get Sir Keir Starmer out there delivering a calm, measured statement that miraculously manages to keep everyone happy, reduce tensions, and tells Elon Musk to do one along the way
Delighted to say that Communication Untangled is up for not one but two gongs at the Independent Podcast Awards!
Categories:
🎙️ Business & Money
🎙️ Culture
See the shortlist: independentpodcastawards.com/IPA25/en/pag...
Give it a listen! www.sookio.com/podcast
Categories:
🎙️ Business & Money
🎙️ Culture
See the shortlist: independentpodcastawards.com/IPA25/en/pag...
Give it a listen! www.sookio.com/podcast
September 12, 2025 at 9:49 AM
Delighted to say that Communication Untangled is up for not one but two gongs at the Independent Podcast Awards!
Categories:
🎙️ Business & Money
🎙️ Culture
See the shortlist: independentpodcastawards.com/IPA25/en/pag...
Give it a listen! www.sookio.com/podcast
Categories:
🎙️ Business & Money
🎙️ Culture
See the shortlist: independentpodcastawards.com/IPA25/en/pag...
Give it a listen! www.sookio.com/podcast
New on the blog (remember them?)
AI is complex. Honest communication makes it clear www.sookio.com/blog/ai-is-c...
AI is complex. Honest communication makes it clear www.sookio.com/blog/ai-is-c...
AI is complex. Honest communication makes it clear — Sookio
Why talking openly and honestly about AI is the most powerful leadership skill you can show in an age of accelerating innovation. Read our AI communication tips for leaders
www.sookio.com
September 4, 2025 at 1:12 PM
New on the blog (remember them?)
AI is complex. Honest communication makes it clear www.sookio.com/blog/ai-is-c...
AI is complex. Honest communication makes it clear www.sookio.com/blog/ai-is-c...
📝 Case study: Trinity College, Cambridge 📝
Project: Student engagement. Strengthening communications across email, Instagram & digital screens.
Case study: sookio.com/case-studies...
See our work with the University of Cambridge @cam.ac.uk sookio.com/case-studies...
Project: Student engagement. Strengthening communications across email, Instagram & digital screens.
Case study: sookio.com/case-studies...
See our work with the University of Cambridge @cam.ac.uk sookio.com/case-studies...
Case study | Trinity College, Cambridge — Sookio
Discover how we helped transform student engagement through strategic communications for one of the University of Cambridge's most distinguished Colleges
sookio.com
August 28, 2025 at 12:12 PM
📝 Case study: Trinity College, Cambridge 📝
Project: Student engagement. Strengthening communications across email, Instagram & digital screens.
Case study: sookio.com/case-studies...
See our work with the University of Cambridge @cam.ac.uk sookio.com/case-studies...
Project: Student engagement. Strengthening communications across email, Instagram & digital screens.
Case study: sookio.com/case-studies...
See our work with the University of Cambridge @cam.ac.uk sookio.com/case-studies...
If anyone wants to know how it's going on Twitter nowadays...posts typically get just 30 to 50 impressions. Unless you comment in support of a bloke you know who appeared in an article in the Metro that everyone was mocking...boom, 74 sneering comments, 5k impressions
August 21, 2025 at 7:08 AM
If anyone wants to know how it's going on Twitter nowadays...posts typically get just 30 to 50 impressions. Unless you comment in support of a bloke you know who appeared in an article in the Metro that everyone was mocking...boom, 74 sneering comments, 5k impressions
Update on this. It turned out to be so complicated to pull out of the process I didn't bother in the end. And then we won the work!
Just did something I've never done before - pull out of a procurement process.
You spend days putting the application together, bust a gut to meet the January deadline... Then the decision gets put back and back to July. Talk about red flags for how the project will run & getting paid on time!
You spend days putting the application together, bust a gut to meet the January deadline... Then the decision gets put back and back to July. Talk about red flags for how the project will run & getting paid on time!
August 20, 2025 at 6:52 AM
Update on this. It turned out to be so complicated to pull out of the process I didn't bother in the end. And then we won the work!
Reposted by Sue Keogh
New report: How can AI work for the public good?
@dianecoyle1859.bsky.social et al. explored this question in a series of workshops with people from across disciplines looking at:
⚖️ Administrative justice
📍 Place
🩺 Public health
💸 Market failure
Findings: www.bennettschool.cam.ac.uk/publications...
@dianecoyle1859.bsky.social et al. explored this question in a series of workshops with people from across disciplines looking at:
⚖️ Administrative justice
📍 Place
🩺 Public health
💸 Market failure
Findings: www.bennettschool.cam.ac.uk/publications...
Just outcomes: How can AI make people’s lives better? - Bennett School of Public Policy
Artificial intelligence could transform public services in the UK for the better — but it also risks damaging public trust if not introduced responsibly, warns new report by the Bennett Institute for ...
www.bennettschool.cam.ac.uk
August 18, 2025 at 10:42 AM
New report: How can AI work for the public good?
@dianecoyle1859.bsky.social et al. explored this question in a series of workshops with people from across disciplines looking at:
⚖️ Administrative justice
📍 Place
🩺 Public health
💸 Market failure
Findings: www.bennettschool.cam.ac.uk/publications...
@dianecoyle1859.bsky.social et al. explored this question in a series of workshops with people from across disciplines looking at:
⚖️ Administrative justice
📍 Place
🩺 Public health
💸 Market failure
Findings: www.bennettschool.cam.ac.uk/publications...
Another course under my belt! A certificate of achievement from the uofglasgow.bsky.social on AI Ethics, Inclusion and Society.
It gives you an ethical framework to apply to real-world challenges, including AI in healthcare, education and the environment.
www.futurelearn.com/courses/ai-e...
It gives you an ethical framework to apply to real-world challenges, including AI in healthcare, education and the environment.
www.futurelearn.com/courses/ai-e...
August 18, 2025 at 8:04 AM
Another course under my belt! A certificate of achievement from the uofglasgow.bsky.social on AI Ethics, Inclusion and Society.
It gives you an ethical framework to apply to real-world challenges, including AI in healthcare, education and the environment.
www.futurelearn.com/courses/ai-e...
It gives you an ethical framework to apply to real-world challenges, including AI in healthcare, education and the environment.
www.futurelearn.com/courses/ai-e...
If anyone struggles with making a decision, I came across this in my notepad on Friday and cannot remember what it relates to but I bet if you just ran through these in order, things would probably just work out fine...
August 17, 2025 at 7:56 PM
If anyone struggles with making a decision, I came across this in my notepad on Friday and cannot remember what it relates to but I bet if you just ran through these in order, things would probably just work out fine...