Sarah Schumacher
@smschumacher.com
💥Multi-passionate design/tech nerd (she/her)
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🖥️ Website design/dev + startup consulting [tinythunder.com]
🎨✍🏻 Artist + writer [smschumacher.com]
🎙️ Podcast cohost + producer [founderproblems.com]
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☕️📚🐈⬛ Local coffee, books, LEGO Star Wars
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🖥️ Website design/dev + startup consulting [tinythunder.com]
🎨✍🏻 Artist + writer [smschumacher.com]
🎙️ Podcast cohost + producer [founderproblems.com]
---
☕️📚🐈⬛ Local coffee, books, LEGO Star Wars
Pinned
Sarah Schumacher
@smschumacher.com
· Nov 20
Newsletter - Experimental Pixels
Experimental Pixels is a bi-weekly newsletter by Sarah Schumacher on the intersection of art and entrepreneurship.
smschumacher.com
I often write small epiphanies on books I’m reading and concepts I’m pondering. I need a consistent outlet to write/share concise thoughts on the intersection of art and entrepreneurship… so now I have a newsletter, Experimental Pixels. Another project!
Subscribe at smschumacher.com/experimental...
Subscribe at smschumacher.com/experimental...
The real benefit of natural peanut butter is the fact that you expend all the calories you’re about to eat just by attempting to stir it.
October 14, 2025 at 6:08 PM
The real benefit of natural peanut butter is the fact that you expend all the calories you’re about to eat just by attempting to stir it.
To the purple hulk cat (?) on Fortnite tonight, who I took out at Floodgate: I realized you must have glitched at that exact moment.
I just want you to know that at the end of that very match, during the final firefight, I too, lost connection and met my demise. The WiFi has avenged you. 🫡
I just want you to know that at the end of that very match, during the final firefight, I too, lost connection and met my demise. The WiFi has avenged you. 🫡
October 3, 2025 at 5:51 AM
To the purple hulk cat (?) on Fortnite tonight, who I took out at Floodgate: I realized you must have glitched at that exact moment.
I just want you to know that at the end of that very match, during the final firefight, I too, lost connection and met my demise. The WiFi has avenged you. 🫡
I just want you to know that at the end of that very match, during the final firefight, I too, lost connection and met my demise. The WiFi has avenged you. 🫡
I'm building an AI meal planner, and both ChatGPT and Claude are making up fake recipe links.
ChatGPT: "I should have clearly verified and linked to real, working recipe pages instead of placeholder-style links or slightly inaccurate URLs."
You think?
(No it doesn't, because it's AI) 😂
ChatGPT: "I should have clearly verified and linked to real, working recipe pages instead of placeholder-style links or slightly inaccurate URLs."
You think?
(No it doesn't, because it's AI) 😂
June 29, 2025 at 8:37 PM
I'm building an AI meal planner, and both ChatGPT and Claude are making up fake recipe links.
ChatGPT: "I should have clearly verified and linked to real, working recipe pages instead of placeholder-style links or slightly inaccurate URLs."
You think?
(No it doesn't, because it's AI) 😂
ChatGPT: "I should have clearly verified and linked to real, working recipe pages instead of placeholder-style links or slightly inaccurate URLs."
You think?
(No it doesn't, because it's AI) 😂
Never not relevant:
June 12, 2025 at 11:33 PM
Never not relevant:
WHY DO COMPANIES MAKE AN AMAZING ITEM THEN JUST “RETIRE” IT FOR NO REASON UGHHHHHHHHH
May 5, 2025 at 10:56 PM
WHY DO COMPANIES MAKE AN AMAZING ITEM THEN JUST “RETIRE” IT FOR NO REASON UGHHHHHHHHH
I ended up running an agency because I started out as a freelancer. Which is what we talk about in last week's podcast. Listen in below or on your favorite podcast app to learn why we all hate top hats. 🎩
founderproblems.com/ep9-freelanc...
founderproblems.com/ep9-freelanc...
EP9: Freelancing: A Minimum Viable Business
In EP9, we navigate the murky waters of freelancers vs. entrepreneurs with a detour into personal branding, personal goals, and leveraging personality types.
founderproblems.com
April 28, 2025 at 3:27 PM
I ended up running an agency because I started out as a freelancer. Which is what we talk about in last week's podcast. Listen in below or on your favorite podcast app to learn why we all hate top hats. 🎩
founderproblems.com/ep9-freelanc...
founderproblems.com/ep9-freelanc...
I’m both tired of hearing about AI while thinking people are not talking enough about certain aspects. I’m finally writing about it.
Part one is about my initial feelings and high-level considerations. Read and subscribe here for the next one (on how I use it).
smschumacher.com/ok-fine-ill-...
Part one is about my initial feelings and high-level considerations. Read and subscribe here for the next one (on how I use it).
smschumacher.com/ok-fine-ill-...
OK Fine, I’ll Talk About AI [Part 1]
I’m sick of hearing about AI, but I get asked about it, I use it, and it isn’t going away. So let’s talk artificial intelligence.
smschumacher.com
April 20, 2025 at 4:25 PM
I’m both tired of hearing about AI while thinking people are not talking enough about certain aspects. I’m finally writing about it.
Part one is about my initial feelings and high-level considerations. Read and subscribe here for the next one (on how I use it).
smschumacher.com/ok-fine-ill-...
Part one is about my initial feelings and high-level considerations. Read and subscribe here for the next one (on how I use it).
smschumacher.com/ok-fine-ill-...
In the latest podcast we talk silver linings after setbacks. Then veered into public speaking tips, survivorship bias, and pattern recognition. It's wide-ranging but with some great practical nuggets... have a listen (or watch) and let us know what you think.
founderproblems.com/ep8-finding-...
founderproblems.com/ep8-finding-...
April 10, 2025 at 4:45 PM
In the latest podcast we talk silver linings after setbacks. Then veered into public speaking tips, survivorship bias, and pattern recognition. It's wide-ranging but with some great practical nuggets... have a listen (or watch) and let us know what you think.
founderproblems.com/ep8-finding-...
founderproblems.com/ep8-finding-...
This entire thread is fascinating, and reminds me of the way everything is framed as right vs. left when it’s always been about class.
The operative questions: who benefits? Who is incentivized to create certain dichotomies in how people talk about these concepts?
The operative questions: who benefits? Who is incentivized to create certain dichotomies in how people talk about these concepts?
ok so!!! something I found really interesting after talking to Korean protesters was... well, it was actually me realizing something about protest in the US: protest is trapped in an unwinnable spiral about "peaceful" versus "violent" protest, and even people
who know it's dumb can't break free
who know it's dumb can't break free
Deeply weird seeing people try to paint the protests in South Korea as family friendly parties when the one that stopped the original coup featured girls doing karate moves on riot cops and guys in the legislature spraying special forces units with fire extinguishers
Moreover, ICE must be destroyed
Moreover, ICE must be destroyed
April 6, 2025 at 6:49 AM
This entire thread is fascinating, and reminds me of the way everything is framed as right vs. left when it’s always been about class.
The operative questions: who benefits? Who is incentivized to create certain dichotomies in how people talk about these concepts?
The operative questions: who benefits? Who is incentivized to create certain dichotomies in how people talk about these concepts?
Look at this beauty. New glass and aluminum Aeropress just arrived.
I love my Aeropress Go but happy I get to start using this everyday and cut back on the daily dose of microplastics.
I love my Aeropress Go but happy I get to start using this everyday and cut back on the daily dose of microplastics.
April 5, 2025 at 9:02 PM
Look at this beauty. New glass and aluminum Aeropress just arrived.
I love my Aeropress Go but happy I get to start using this everyday and cut back on the daily dose of microplastics.
I love my Aeropress Go but happy I get to start using this everyday and cut back on the daily dose of microplastics.
Reposted by Sarah Schumacher
The reason fascism is defeated only by the application of power (through violence or overwhelming solidarity) and not the mechanisms of democracy or civil society is that it is immune to shame. It only cares for power and it only responds to real power.
I don’t know how to say it more clearly. But being hypocritical is the point of power. It’s not being done despite of the rule violation but BECAUSE of it.
In a video posted by Elon Musk’s PAC, a $1M check recipient linked voting to receiving the money:
“My name’s Ekaterina Deistler. …I did exactly what Elon Musk told everyone to do: sign the petition, refer friends and family, vote, and now I have a million dollars.”
“My name’s Ekaterina Deistler. …I did exactly what Elon Musk told everyone to do: sign the petition, refer friends and family, vote, and now I have a million dollars.”
March 31, 2025 at 5:44 PM
The reason fascism is defeated only by the application of power (through violence or overwhelming solidarity) and not the mechanisms of democracy or civil society is that it is immune to shame. It only cares for power and it only responds to real power.
It is done.
Finally.
Haven't used Xitter since Musk completed his takeover, but finally got around to export/deletion of the account while locking username.
See @mor10.com post on process if you need help: mor10.com/how-to-delet...
Finally.
Haven't used Xitter since Musk completed his takeover, but finally got around to export/deletion of the account while locking username.
See @mor10.com post on process if you need help: mor10.com/how-to-delet...
April 1, 2025 at 12:35 AM
It is done.
Finally.
Haven't used Xitter since Musk completed his takeover, but finally got around to export/deletion of the account while locking username.
See @mor10.com post on process if you need help: mor10.com/how-to-delet...
Finally.
Haven't used Xitter since Musk completed his takeover, but finally got around to export/deletion of the account while locking username.
See @mor10.com post on process if you need help: mor10.com/how-to-delet...
Latest podcast episode dropped last week: on Rented vs. Owned Platforms, which is a frequent conversation topic here.
I wrote about this a month or two ago in one of my newsletters, but if you prefer audio, check it out at founderproblems.com (it will be the last one with mediocre sound).
I wrote about this a month or two ago in one of my newsletters, but if you prefer audio, check it out at founderproblems.com (it will be the last one with mediocre sound).
March 31, 2025 at 6:52 PM
Latest podcast episode dropped last week: on Rented vs. Owned Platforms, which is a frequent conversation topic here.
I wrote about this a month or two ago in one of my newsletters, but if you prefer audio, check it out at founderproblems.com (it will be the last one with mediocre sound).
I wrote about this a month or two ago in one of my newsletters, but if you prefer audio, check it out at founderproblems.com (it will be the last one with mediocre sound).
Book quote of the day…
March 23, 2025 at 5:05 PM
Book quote of the day…
Reposted by Sarah Schumacher
I helped build a government AI system. DOGE fired me, rolled the AI out to the whole agency, and implied the AI can do my job and the jobs of the others they've fired.
It can't. But, what DOGE accidentally revealed about themselves in the process is fascinating. 🧵
It can't. But, what DOGE accidentally revealed about themselves in the process is fascinating. 🧵
March 21, 2025 at 10:41 PM
I helped build a government AI system. DOGE fired me, rolled the AI out to the whole agency, and implied the AI can do my job and the jobs of the others they've fired.
It can't. But, what DOGE accidentally revealed about themselves in the process is fascinating. 🧵
It can't. But, what DOGE accidentally revealed about themselves in the process is fascinating. 🧵
If Jesus came back, he’d get “deported.”
March 22, 2025 at 4:29 PM
If Jesus came back, he’d get “deported.”
Reposted by Sarah Schumacher
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 8:57 PM
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 19, 2025 at 3:32 PM
Have you ever launched a new idea or product to crickets?
In Episode 6 of the Founder Problems podcast, we talk about preventing that by finding product-market fit. Then we put this advice into action... it's our 1st video episode!
Should we keep doing video?
founderproblems.com/ep6-when-the...
In Episode 6 of the Founder Problems podcast, we talk about preventing that by finding product-market fit. Then we put this advice into action... it's our 1st video episode!
Should we keep doing video?
founderproblems.com/ep6-when-the...
EP6: When the Market Says ‘Nice Try, Buddy:’ Finding Product Market Fit
In this episode, we talk about understanding your Total Addressable Market (TAM) and listening to feedback before assuming your next idea is the big one.
founderproblems.com
March 15, 2025 at 8:49 PM
Have you ever launched a new idea or product to crickets?
In Episode 6 of the Founder Problems podcast, we talk about preventing that by finding product-market fit. Then we put this advice into action... it's our 1st video episode!
Should we keep doing video?
founderproblems.com/ep6-when-the...
In Episode 6 of the Founder Problems podcast, we talk about preventing that by finding product-market fit. Then we put this advice into action... it's our 1st video episode!
Should we keep doing video?
founderproblems.com/ep6-when-the...
It's been a little hectic, so I haven't promoted the last couple podcast episodes, but they're both milestones!
Episode 5: Vetting Cofounders, is the first to come with a resource. Partnership due diligence is important, and we have a list of things to consider: founderproblems.com/ep5-vetting-...
Episode 5: Vetting Cofounders, is the first to come with a resource. Partnership due diligence is important, and we have a list of things to consider: founderproblems.com/ep5-vetting-...
EP5: Vetting Cofounders: Why Swiping Right Isn’t Enough
We stress the importance of thorough due diligence for cofounders, with practical tips like working together on a trial basis and ensuring aligned values.
founderproblems.com
March 15, 2025 at 8:39 PM
It's been a little hectic, so I haven't promoted the last couple podcast episodes, but they're both milestones!
Episode 5: Vetting Cofounders, is the first to come with a resource. Partnership due diligence is important, and we have a list of things to consider: founderproblems.com/ep5-vetting-...
Episode 5: Vetting Cofounders, is the first to come with a resource. Partnership due diligence is important, and we have a list of things to consider: founderproblems.com/ep5-vetting-...
There are many reasons I believe WordPress is a superior website platform. Transferability is one: a client had a staging site at a host they were leaving. I hopped in, saved a backup, did a quick local install to confirm backup, then filed it away until they’re ready. You can’t do that with Wix.
February 28, 2025 at 4:36 PM
There are many reasons I believe WordPress is a superior website platform. Transferability is one: a client had a staging site at a host they were leaving. I hopped in, saved a backup, did a quick local install to confirm backup, then filed it away until they’re ready. You can’t do that with Wix.
Imagine what would happen if every US worker went on strike. The only thing billionaires care about is money, which they make off of YOUR labor. It’s time to go on the offense.
Everyone needs to be on the same page: sign up for this general strike and let’s get to 11 million. generalstrikeus.com
Everyone needs to be on the same page: sign up for this general strike and let’s get to 11 million. generalstrikeus.com
The General Strike
The General strike -the people united shall never be stopped. If we strike together we can make true real change. Sign the strike card today.
generalstrikeus.com
February 23, 2025 at 8:24 PM
Imagine what would happen if every US worker went on strike. The only thing billionaires care about is money, which they make off of YOUR labor. It’s time to go on the offense.
Everyone needs to be on the same page: sign up for this general strike and let’s get to 11 million. generalstrikeus.com
Everyone needs to be on the same page: sign up for this general strike and let’s get to 11 million. generalstrikeus.com
Have you ever delayed a project because you didn't feel like it was ready? Are you curious about people who constantly hit publish? Do you want to know their secret?
Just. Start.
It's not easy, but it's the truth. Check out my last newsletter for a boost of self-confidence:
Just. Start.
It's not easy, but it's the truth. Check out my last newsletter for a boost of self-confidence:
Just Start: The Successful Entrepreneur’s Secret
There are certain phrases I find myself repeating like a broken record, because they’re so important and so widely applicable. One top contender: “Just Start.”
buff.ly
February 17, 2025 at 9:28 PM
Have you ever delayed a project because you didn't feel like it was ready? Are you curious about people who constantly hit publish? Do you want to know their secret?
Just. Start.
It's not easy, but it's the truth. Check out my last newsletter for a boost of self-confidence:
Just. Start.
It's not easy, but it's the truth. Check out my last newsletter for a boost of self-confidence:
Many thanks to @startlandnews.com for interviewing myself and cohosts on why we created the Founder Problems podcast. Excited to see how it gets better with every new recording session (and what it's like to branch into video).
www.startlandnews.com/2025/02/foun...
www.startlandnews.com/2025/02/foun...
Founder Problems: Podcast captures the ‘messy middle’ you don’t see on entrepreneurs’ highlight reels
“We're trying to walk this line of, ‘How can we talk about our personal stories and operational perspectives, keep it unscripted, but then also provide value and takeaways?’” Sarah Schumacher said.
www.startlandnews.com
February 16, 2025 at 5:40 AM
Many thanks to @startlandnews.com for interviewing myself and cohosts on why we created the Founder Problems podcast. Excited to see how it gets better with every new recording session (and what it's like to branch into video).
www.startlandnews.com/2025/02/foun...
www.startlandnews.com/2025/02/foun...
In our latest podcast episode, Zach, Lee and I discuss the myth that you have to focus on only one thing... We talk about systems, natural nerd skills, and advice to our younger selves about choosing a career path. This is the first episode in our new format - feedback welcomed!
buff.ly
February 12, 2025 at 5:16 PM
In our latest podcast episode, Zach, Lee and I discuss the myth that you have to focus on only one thing... We talk about systems, natural nerd skills, and advice to our younger selves about choosing a career path. This is the first episode in our new format - feedback welcomed!