Doug Turnbull
softwaredoug.bsky.social
Doug Turnbull
@softwaredoug.bsky.social
Search at Reddit, formerly Shopify and OpenSource Connections. Helped write Relevant Search / AI Powered Search

http://softwaredoug.com
YIMBYs (myself included) like to argue from economics of housing. IMO this doesn’t work beyond policy circles. It backfires with resident groups

Effective politics of housing seems more about supporting existing residents.

ADUs, a new building for existing tenants, enabling better services, etc
December 26, 2025 at 7:00 AM
Successful, lefty political groups couple social support and political power.

Labor Unions support their members
Civil Rights movement took care of each other
Machine politics...

You prototype the institutions you want to build *in the political effort itself*
December 24, 2025 at 3:51 PM
AI has figured out how to control humans through personality tests
December 24, 2025 at 3:12 PM
On Friday I discussed rethinking full text search - calling out some vector DBs I like that are rethinking things - and sharing SearchArray which I feel is a better model for more explicit control of how search works

www.youtube.com/watch?v=wJ3R...
SearchArray -- Rethinking Full Text Search
YouTube video by Doug Turnbull
www.youtube.com
December 21, 2025 at 3:25 PM
Should developers stop calling their developments “luxury”?

It’s a meaningless marketing term that turns into an idiotic NIMBY talking point. While the upside seems pretty low
December 21, 2025 at 12:52 AM
Last call for the year before I raise prices and get ride of this 20% with promoCode=ps5

maven.com/softwaredoug...
Cheat at Search with Agents by Doug Turnbull on Maven
Rethink search to put tireless agents at work for human users
maven.com
December 19, 2025 at 7:30 PM
The supposed flight from CA -> TX, that largely reversed, is proof blue states have pricing power with their taxes.

I hope Virginia Dems see this. People need to pay to help maintain VA as one of the nicer places to live, and fill safety-net gaps the Fed gov't is creating.
December 19, 2025 at 5:16 PM
TIL until the early 80s Congress built in a legislative veto over many agencies. Even a lone committee could undo agency rules whenever they wanted

This meant Congress gave broad authority to agencies, assuming they could undo at any time
December 19, 2025 at 2:42 PM
In some ways the president has never been weaker at moving public opinion. Nobody has cared what Trump / Biden says.

They have increased institutional power, but nobody changes their mind changed anymore because the president said something
December 18, 2025 at 1:02 AM
Reposted by Doug Turnbull
Congratulations to all the organizers, protesters, public commenters, email senders and general busybodies who turned out to boot Flock Safety out of C’ville

I’ll share some thoughts in this thread but first ….
December 17, 2025 at 2:34 AM
This political moment requires us to be remake the constitutional order, not restore the 'old ways'

We can't unwind SCOTUS rulings. We can't magically make the GOP less crazy.

But blue cities+states can coordinate. Presidential power can be leveraged if available. We can organize economic power.
December 17, 2025 at 3:07 PM
Reposted by Doug Turnbull
Blocking the construction of apartment buildings during a housing and climate crisis isn’t social justice
December 17, 2025 at 2:54 PM
Sometime today hopefully I will be able to concentrate after watching Hamnet last night
December 17, 2025 at 2:10 PM
Reposted by Doug Turnbull
new: phrase matching

use the ContainsTokenSequence in your tpuf FTS queries to match documents on an exact phrase

docs: tpuf.link/phrase-match
December 16, 2025 at 4:00 PM
Thanks Maven. This was a fun talk to do with @jnbrymn.bsky.social

More talks here: maven.com/x/maven-rewi...
December 16, 2025 at 3:43 PM
Trump never fails to find a new low to mine for attention
December 15, 2025 at 11:36 PM
Reposted by Doug Turnbull
this is not behavior becoming of a FIFA Peace Prize recipient.
December 15, 2025 at 8:18 PM
The current simultaneous release of movies to theaters (nationally then globally) is a historically recent phenomenon that came about in the blockbuster era.

It's a costly marketing+distribution model that assumes high levels of theater-going

We just don't live in that world...
December 15, 2025 at 4:28 PM
I started daily search tips if you want a mini thoughtbomb from me in your inbox every day

softwaredoug.com/daily-search...
Get Daily Search Tips 📬
Get practical search and RAG tips delivered to your inbox
softwaredoug.com
December 15, 2025 at 3:03 PM
Making search better for agents so they can help the human. My talk from Friday

youtu.be/Tnzi6xS_vzE?...
What is agentic search? And why should I care
YouTube video by Doug Turnbull
youtu.be
December 14, 2025 at 7:33 PM
Modern politics isn't about deliberation+legislating in the Madisonian structure

A more realistic model is using attentional salience to hassle little-c conservative institutions into changing. Starting fights. Giving an issue salience. Violating norms. All to un-calcify the institution
December 13, 2025 at 9:28 PM
Sorry my marketing has been such nightmare fuel
December 10, 2025 at 4:38 PM
It's an entirely different kind of searching... all together

softwaredoug.com/blog/2025/12...
RAG Isn’t a Vector Search Problem
Through market forces, embeddings became the singular framework we understood RAG. It’s the wrong lens to think about the problem
softwaredoug.com
December 10, 2025 at 3:49 PM
So the same day the Presidents son in law is in a bid to takeover a massive media company, the Supreme Court seems keen on removing political independence from the FTC

All while the Presidents son-in-laws team promises “faster regulatory scrutiny”
December 8, 2025 at 10:57 PM