Behind every smooth system are programmers making sure the data flows, integrations hold, and errors don’t break the process. Their work may be invisible, but it’s essential.

On Programmers' Day, it’s worth pausing to say thank you to those who turn complexity into reliability.

Forbes highlighted 16 lead gen strategies, from guerrilla marketing to customer co-creation.
The missing piece? Collection.

Leads stuck in spreadsheets lose value fast. Real-time capture and CRM routing turn even modest campaigns into ROI. Infrastructure, not an afterthought.

Accuracy isn’t negotiable. A multinational operator slowed by legacy systems turned to Gather Trading. We enabled 24/7 instructions, real-time auctions, multi-currency adaptability, and audit-ready logs, delivering faster reconciliation, stronger control, and global scalability.

On Labor Day, I’m reminded to step back and be grateful.
Grateful for the people whose work supports us, and for the teams and communities that show up every day.

Progress is never just about systems or goals. It’s built on people giving their best. Wishing all a well-deserved rest.

In-person and virtual events are high-value touchpoints but only if you capture the right data. Integrated lead capture apps, real-time CRM sync, and trained staff ensure every interaction counts, turning conversations into qualified leads and measurable ROI.

My key takeaway from this Martech piece is to treat influence as a lifecycle, not an event.

Use Salesforce bridging objects, automate OCRs, and align the handoff.

Fix #Capture at the source, and the #ROI picture clears up.

Suzuki GB PLC was losing leads at events. Manual entry, outdated PDAs, no real-time access.

They switched to a single iPad app synced to a #CRM. The result? 50% more leads, faster follow-up, better ROI.

#Leadership = follow-through.

One owner per decision. Next action + date. Weekly review. Close the loop.

Track completion and cycle time. If it isn’t on a calendar or checklist, it won’t ship.

What’s your simplest accountability ritual?

Most event #Surveys die in a spreadsheet.

Gather Event Surveys plugs into your #CRM, sends pre/post surveys to the right people, and writes results back in real time.

On-brand forms, smart reminders, and live dashboards, so feedback turns into action (and revenue).

Fast Company said it well: adaptability is impossible without #Trust.

In a turnaround, that’s everything. Without trust, speed turns into chaos.

We slow down first and listen, align, and build the system. Then we move fast.

MarTech says messy data is your secret weapon—if you know how to use it.

I'd add that the best way to use messy data is to stop it from getting messy in the first place.

Smart capture > painful cleanup.

That’s where tools like Gather Capture come in.

#DataCapture #CRM #EventTech

Wellness doesn’t show up on the balance sheet.
But when it’s missing, you feel it everywhere.
Delays, #Burnout, breakdowns.

If your team’s worn down, no strategy will save you.

Use #WellnessMonth as your reminder:
Build systems that protect your people.

In an AI-driven world, in-person connections are becoming a competitive advantage.

No matter how sophisticated the tools get, trust is still built face-to-face.

What you can’t automate becomes even more valuable.

#AI #EventTech #Leadership

The start of a #turnaround doesn’t feel like winning.
You uncover hidden problems. The team doubts you. Fixes hurt more than expected.
But if you stay in it. If you listen, walk the floor, and stick around, you can build #trust.

That’s how you make it happen.

We help brands make in-person events smarter:
  • Real-time data capture
  • CRM integration
  • Measurable ROI

Make every interaction count!

#EventROI #EventTech #ExperienceDesign

Joining Bluesky to connect with people building smarter events, better #DataCapture, and seamless #CRM integrations.

I acquire and revive underperforming tech businesses, driving #ROI through operational excellence, automation, and tangible impact.

Let’s talk.