Author | Lightnews

Martin Stepanek 🏳️‍🌈 @techseovitals.com · 10d

I guess even Google sometimes needs a vacation for one day 😅 I see it across all sites #gsc

Reposted by Martin Stepanek 🏳️‍🌈

Barry Pollard @tunetheweb.com · Aug 19

"How is it possible for CrUX to say 90% of page loads are good, and Google Search Console to say only 50% of URLs are good. Which is right?"

It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures...

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Reposted by Martin Stepanek 🏳️‍🌈

John Mueller @johnmu.com · Sep 22

Authentication for your personal crawlers & SEO tools is going to be more and more of a topic. This is a simple guide to get started (though I imagine it'll evolve significantly over time).

Oliver H.G. Mason 📉 @ohgm.co.uk · Sep 22

I hope I remember this when it would next be useful.

chrisleverseo.com/blog/how-to-...

from @chrislever.bsky.social

How to fix Shopify crawl issues in Screaming Frog and Sitebulb using Web Bot Auth - Chris Lever

If you’ve ever tried crawling a Shopify site at scale, you’ll know how quickly those dreaded 429 Too Many Requests errors can derail your audit. For years, it has been one of the most common frustrati...

chrisleverseo.com

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 25

To fix this, use one clear H1 heading per page that tells visitors exactly what they'll find.

Make it obvious what problem you solve or what service you provide.

One heading. Clear message. More visibility.

Use H2, H3, H4… tags for other headings.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 25

When Google is confused, your pages become invisible in search results.

That confusion translates directly to lost revenue.

Every confusing page is potential revenue going to competitors who communicate more clearly.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 25

🟣 Underrated #TechSEO Tip

Confusing page headings might be why qualified traffic isn't going to your content.

When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 24

For technical teams:

➡️ Review your robots.txt monthly or after every update.

➡️ Test with Google's URL Inspection Tool to confirm proper rendering.

This five-minute check will protect your entire SEO investment.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 24

Your site should render the same for both visitors and search engines.

Many businesses discover often late that they've been invisible to Google for weeks because of a single line of code.

Don't let a technical detail become a revenue problem.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 24

This simple oversight can tank your visibility within weeks. Meanwhile, competitors can capture all your lost traffic and the revenue that comes with it.

The good news?

It's an easy fix.

Check your robots.txt file in a browser and make sure nothing essential is blocked by disallow.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 24

🟣 Underrated #TechSEO Tip

Your search rankings will drop if Google can't see your website properly.

When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 23

This is the performance metric that unlocks everything else. Fix your server response time, and watch your other metrics naturally improve.

In technical terms, TTFB under 500ms should be your baseline.

Review your hosting, investigate database queries, implement a CDN…

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 23

The fix? Start by reviewing your hosting and server configuration before touching anything else.

Then move to optimization of code including plugins you use.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 23

🟣 Underrated #TechSEO Tip

Slow server response times are hurting your conversion rates.

When your server takes too long to respond, visitors bounce before your page even starts loading.

Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 18

Think of it this way: saving money on implementation means nothing if slow speeds cost you thousands in lost revenue.

#TechnicalSEO #WebPerformance #SiteSpeed

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 18

Slower sites ➡️ fewer visitors ➡️ lost revenue.

The solution? 🤔

Replace bloating plugins with own lightweight code.

With this strategy, I cut loading time of a client’s websites by over 75%.

Their bounce rate dropped immediately.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 18

🟣 Underrated #TechSEO Tip

Unreliable SEO plugins might be stunting your business growth.

Each plugin adds code that loads on every page visit.

Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 17

When an update breaks key functionality or slows down your website, you'll know within hours.

Most monitoring setups cost less than a single lost sale.

The peace of mind alone makes it worth the investment.

#TechnicalSEO #WebsiteMonitoring

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 17

The damage adds up when Google de-indexes broken pages or drops rankings for poor performance.

The fix? 🛠️

Set up automated monitoring that alerts you when something breaks.

Simple uptime monitor tools and weekly crawls can catch issues while they're small.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 17

🟣 Underrated #TechSEO Tip

Critical website issues often go unnoticed until customers start complaining.

A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 16

The monthly cost of a VPS is just under $100, and you're looking at potentially thousands more in revenue.

It’s a pretty obvious choice if you ask me 😉

#TechnicalSEO #WebPerformance

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 16

The solution? Move to a VPS (Virtual Private Server) that offers better resources without having to share with many other sites.

Just within weeks of switching, businesses can see increases in conversion rate.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 16

If your website is taking over 5 seconds just to load, that's revenue walking away every single day.

Each second of delay can drop conversions by 7%. That's thousands of lost revenue a month.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 16

🟣 Underrated #TechSEO Tip

Shared hosting can be wrecking your business potential.

When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower.

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 11

The new video is out! 🥳

I dived into LCP within Core Web Vitals but more from the business perspective 💰

youtu.be/CWlQdCpcXI4

The Speed Secret: 14% Fewer Bounces and 13% More Sales

Your website visitors decide to stay or leave in under 3 seconds. Here's the one metric that determines their choice.Discover how Renault transformed their w...

www.youtube.com

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Martin Stepanek 🏳️‍🌈 @techseovitals.com · Sep 11

A simpler solution exists.

Start with a code audit before spending on infrastructure. Find out what's actually serving a purpose versus what's just digital trash.

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