Author | Lightnews

The Fix Media @thefixmedia.bsky.social · 1d

At a time when everything goes through screens and algorithms, print offers a breath and another way to connect and reach new audiences. Once considered dead – with dozens of closures and layoffs across the printed industry – paper magazines have been enjoying growing popularity lately.

“A new audience is being created” – Print comeback, a long-term trend?

At a time when everything goes through screens and algorithms, print offers a breath and another way to connect and reach new audiences.

thefix.media

The Fix Media @thefixmedia.bsky.social · 4d

In 2020, Italy's Will Media launched just before lockdown chaos. While traditional outlets struggled, this digital-first startup excelled at social media news for Gen Z and millennials, replacing websites with Instagram Stories and TikTok vibes.

The Italian outlet everyone tried to copy – how Will reinvented news for Italy’s digital generation

80 people, €11 million in annual revenue, 1.8 million followers on Instagram, no full-on website.

thefix.media

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The Fix Media @thefixmedia.bsky.social · 4d

Swipe through for insights on why authenticity beats perfection and how to make long-form content work today.

📍 Listen to the full conversation for more details 👉 thefix.media/2025/10/16/f...

The Fix Media @thefixmedia.bsky.social · 4d

In our latest FixEd podcast episode, award-winning journalist Vjosa Çerkini explains that while everything changes daily, the need for deep, layered stories will never be irrelevant. The secret is to "be everywhere," using snippets on platforms like TikTok to lead audiences to the full film.

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The Fix Media @thefixmedia.bsky.social · 4d

How can long-form documentaries succeed in the age of TikTok? The answer lies in two key elements: strong storytelling and strategic distribution.

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The Fix Media @thefixmedia.bsky.social · 5d

French daily La Provence's new AI-powered tool transforms text written by editorial journalists into audio, using AI to produce a voice that is remarkably human-like, with subtle intonation. @romainchauvet.bsky.social interviewed the outlet's general director.

A new AI-powered tool transforms articles from the French newspaper La Provence into audio with human intonations

Since September, the French daily has relied on this personalised miniradio innovation to attract a new audience.

thefix.media

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The Fix Media @thefixmedia.bsky.social · 5d

80 people, €11 million in annual revenue, 1.8 million followers on Instagram, no full-on website. In his latest piece for The Fix, Alessandro Pilo profiled Will, the Italian outlet that redefined news for social media.

The Italian outlet everyone tried to copy – how Will reinvented news for Italy’s digital generation

80 people, €11 million in annual revenue, 1.8 million followers on Instagram, no full-on website.

thefix.media

The Fix Media @thefixmedia.bsky.social · 6d

Also, check out our latest ranking of European publishers on TikTok updated earlier this year 👇

30 top European news publishers on TikTok in 2025

As TikTok becomes a search engine for younger audiences, the struggle for visibility is more acute than ever

thefix.media

The Fix Media @thefixmedia.bsky.social · 6d

For more stories like this one in your inbox every Monday, sign up for our weekly newsletter 👇

The Fix Weekly Newsletter

Subscribe to The Fix Weekly Newsletter to get the latest exclusive insights, analysis, opportunities on the European media market.

bit.ly

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The Fix Media @thefixmedia.bsky.social · 6d

“Moar cited a recent paid partnership video produced for McDonald’s on the Daily Mail UK Tiktok channel in which a journalist investigated whether McDonald’s burgers are made of beef as successful brand collaboration”.

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The Fix Media @thefixmedia.bsky.social · 6d

Interestingly, DMG Media is putting more emphasis on selling sponsorships directly on the platforms – something more publishers should be doing, as media industry journalist @simonowens.bsky.social told The Fix earlier 👇

What can news publishers learn from creators? Interview with Simon Owens

Don't leave money on the table and think outside the box about business models

thefix.media

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The Fix Media @thefixmedia.bsky.social · 6d

“[Head of the unit responsible for TikTok and Instagram Nick] Moar said there are 55 people within his team currently posting about 100 videos a day across the DMG Media social channels, of which about seven to eight are original, talent-led pieces of content”.

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The Fix Media @thefixmedia.bsky.social · 6d

The @dailymail.co.uk is an unrequited leader in our ranking of European publishers on TikTok. Our colleagues at @pressgazette.co.uk have an interesting piece on Mail parent company’s huge investment in short vertical video 👇

Mail invests heavily in creating content for Tiktok and Instagram

Daily Mail publisher DMG Media has launched two social publisher arms, “doubling down” on reaching young people and what they can offer advertisers.

pressgazette.co.uk

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The Fix Media @thefixmedia.bsky.social · 6d

Since September, French daily La Provence has relied on a personalised mini radio innovation to attract a new audience. The Fix's @romainchauvet.bsky.social spoke with its general director for this piece, which is available to our paid members.

A new AI-powered tool transforms articles from the French newspaper La Provence into audio with human intonations

Since September, the French daily has relied on this personalised miniradio innovation to attract a new audience.

thefix.media

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The Fix Media @thefixmedia.bsky.social · 7d

As deepfakes and AI-generated misinformation escalate, reporters need every advantage to safeguard trust. Our selection of AI-powered solutions can help you cut through noise and uphold journalistic integrity.

#ICYMI

AI tools to detect disinformation – a selection for reporters and fact-checkers

A range of tools to detect disinformation across text, images and videos

thefix.media

The Fix Media @thefixmedia.bsky.social · 7d

French B2B publisher @contexte.com is bringing its in-depth policy journalism to English-speaking audiences, beginning with an energy vertical and using an ‘adaptation’ approach, as opposed to direct translation. We discussed the transformation with editorial director @cforissier.bsky.social.

12 years in the making: Inside Contexte’s methodical plan for European expansion

The French B2B publisher is expanding its deep-dive policy journalism into English, starting with an energy vertical and an ‘adaptation’ model.

thefix.media

The Fix Media @thefixmedia.bsky.social · 10d

How might AI help your content reach global audiences? Read the full article for more insights 👇

A podcast in 10 languages – the multilingual AI experiment of Louie Media and ELLE

This feminist education podcast was made available in 10 languages to young women worldwide, thanks to AI

thefix.media

The Fix Media @thefixmedia.bsky.social · 10d

"We realised that if we had to find humans for the nine languages to work with us on all the episodes at the same time, we would not have been able to do it at all. It was something we could have done only with AI," reflects Pudlowski.

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The Fix Media @thefixmedia.bsky.social · 10d

Instead of replacing human effort with AI, the team kept human creativity and judgment at the core.

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The Fix Media @thefixmedia.bsky.social · 10d

This multilingual podcast gained 150,000 listens in its first month, with 40% of their listeners coming from outside France.

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The Fix Media @thefixmedia.bsky.social · 10d

Despite enjoying an oasis of opportunity in turning this podcast into multiple languages, there were many challenges that the team had to face to make this multilingual global podcast come true, including language and accent issues, and lacking warmth in the voice.

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The Fix Media @thefixmedia.bsky.social · 10d

If the team were following the traditional recording method, the total time needed for 9 additional languages would be 172,800 minutes. Using AI, the time was reduced to 2,160 minutes, increasing efficiency by 80 times.

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The Fix Media @thefixmedia.bsky.social · 10d

The podcast was translated and voice-cloned into nine additional languages – English, Spanish, Italian, German, Portuguese, Arabic, Polish, Russian and Czech.

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The Fix Media @thefixmedia.bsky.social · 10d

Louie Media's Charlotte Pudlowski says, "We asked ourselves, what could we do with AI that we can't do without? Also, what was really needed right now was to inform young girls from all over the world about their rights, how their bodies work, and to provide it fact-checked in one place."

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The Fix Media @thefixmedia.bsky.social · 10d

Supported by Plan International and the Mouvement de la French Touch, this feminist podcast addresses sensitive and intimate questions for girls, helping them make more informed choices.

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