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The Fix Media
@thefixmedia.bsky.social
Cracking the media management puzzle with insights, solutions and data.

Our newsletter – bit.ly/TheFix-Newsletter
Collab of the year in our European-media-about-media bubble – @journalismnews.bsky.social got ten media industry reporters to make sense of this past year and predict some trends for 2026.
December 24, 2025 at 10:38 AM
French magazine @revue21.fr began testing Reddit Ads last October to connect with curious readers interested in investigative journalism and long-form content. They discovered that Reddit aligns with their target audience, but many find the platform quite complex. @romainchauvet.bsky.social explains
Reddit – a new publishers' tool for visibility and audience growth?
Some European media outlets are experimenting with Reddit to reach a new audience and gain visibility.
thefix.media
December 23, 2025 at 12:12 PM
The media no longer holds a monopoly on traffic and advertising reach amid growth of social media and increased internet penetration, Marcela Kunova of JournalismUK said on the year-end episode of the FixEd podcast, pointing to the new realities for media organisations.

thefix.media/2025/12/18/f...
December 22, 2025 at 3:02 PM
How is Norway's leading newspaper using AI to reinvent its homepage? Operating since 1860, @aftenposten.no has found a way to balance editorial judgment with personalisation—and the results are impressive. Here's how they're doing it.
December 19, 2025 at 3:56 PM
Don't just chase traffic. Build a real audience.

We've analysed how publishers are using Reddit for visibility, niche newsletters to own an audience, and custom-built feeds to deepen engagement.

These case studies are part of our members-only content.

Become a member 👉
thefix.media/membership/
December 19, 2025 at 1:22 PM
In a special episode of the FixEd podcast, we’re looking back at 2025 and ahead to 2026.

The Fix’s @jakubparusinski.bsky.social and @journalismnews.bsky.social's MD @marcelakunova.bsky.social traded their takes on the good and the bad in media this past year – and their aspirations for 2026.
FixEd podcast: What a year!
2025 was a year of innovation – but also attacks on press freedom and further media fragmentation. Jakub Parusinski and Marcela Kunova trade their takes on 2025 and aspirations for 2026.
thefix.media
December 18, 2025 at 2:13 PM
Founded 35 years ago, @courrierinter.bsky.social—French news weekly—translates foreign articles for a global view and circulates 175K. Despite AI translation challenges, it avoids replacing staff with AI, focusing on youth & fighting fake news. We interviewed board chairman François-Xavier Deveau.
Telling the world through the best of the foreign press – the success of the French news weekly Courrier International
35 years after its creation, the French news weekly is thriving with a total circulation of around 175,000. The Fix spoke to the chairman of the board to find out the keys to this success.
thefix.media
December 18, 2025 at 11:00 AM
A reliable Christmas tradition in our bubble – annual predictions for journalism from dozens of experts from our colleagues at @niemanlab.org.
Nieman Lab's Predictions for Journalism 2026
Each year, we ask some of the smartest people in journalism and digital media what they think is coming in the next 12 months. Here’s what they had to say.
www.niemanlab.org
December 17, 2025 at 3:45 PM
“We want people to walk in and talk to us”, SPOTLIGHT Gelsenkirchen editor-in-chief @tohau.bsky.social says. We spoke with him about how a newsroom inside a working café builds visibility, trust, and community.

@correctiv.org
Inside SPOTLIGHT Gelsenkirchen: CORRECTIV’s café-newsroom experiment reimagines local journalism
The pilot project, SPOTLIGHT Gelsenkirchen, aims to rethink how local journalism is produced and how communities engage with it.
thefix.media
December 17, 2025 at 10:27 AM
French news weekly @courrierinter.bsky.social offers an international view on current events and issues. Despite digital challenges, it rejects replacing staff with AI, focusing on engaging youth and fighting fake news. For this paid piece, we interviewed board chairman François-Xavier Deveau.
Telling the world through the best of the foreign press – the success of the French news weekly Courrier International
35 years after its creation, the French news weekly is thriving with a total circulation of around 175,000. The Fix spoke to the chairman of the board to find out the keys to this success.
thefix.media
December 16, 2025 at 4:37 PM
The media paradox in Serbia is that the outlets that readily spread disinformation are often the ones receiving the most government funding.

📍 Learn more about the country's shrinking space and rising risks in the latest FixEd episode with media expert Maja Vasic-Nikolic 👉 pod.link/1834171300?r...
December 16, 2025 at 9:32 AM
New from The Fix – @correctiv.org is testing a bold new model in Gelsenkirchen: journalists working directly inside a public café, publishing a weekly newsletter, and hosting events that pull the community back into local democracy.
Inside SPOTLIGHT Gelsenkirchen: CORRECTIV’s café-newsroom experiment reimagines local journalism
The pilot project, SPOTLIGHT Gelsenkirchen, aims to rethink how local journalism is produced and how communities engage with it.
thefix.media
December 15, 2025 at 10:42 AM
Poland is in the top 20 world economies following a decade of buzz. Yet its politics form a bewildering tangle, hard to track remotely. Both locals and outsiders need balanced views to cut through media bias.

We spoke to Daniel Tilles, editor-in-chief of Notes from Poland, about closing that divide
How to explain Poland to foreigners: inside Notes from Poland
The outlet serves a growing audience seeking to understand a rapidly changing country
thefix.media
December 12, 2025 at 2:09 PM
In the latest episode of The Fix’s podcast, we discuss resilience in newsrooms under attack, with a focus on the situation in Serbia.

Media expert Maja Vasic-Nikolic discusses how propaganda influences viewers and, more importantly, how to boost morale amid political pressure 👇
FixEd podcast: What is going on in Serbia?
The view from Serbia’s newsrooms: shrinking space, rising risks
thefix.media
December 11, 2025 at 2:31 PM
Several European news organisations are testing Reddit as a tool to connect with younger demographics and boost their online presence. Yet, leveraging this vibrant but unpredictable platform comes with its share of challenges and nuances.
Reddit – a new publishers' tool for visibility and audience growth?
Some European media outlets are experimenting with Reddit to reach a new audience and gain visibility.
thefix.media
December 11, 2025 at 10:52 AM
Poland's global profile has risen, yet its politics remain a chaotic maze. For locals and internationals alike, understanding the news requires balanced insights amid partisan noise from local outlets. We examine how @notesfrompoland.bsky.social bridges this gap with editor-in-chief Daniel Tilles.
How to explain Poland to foreigners: inside Notes from Poland
The outlet serves a growing audience seeking to understand a rapidly changing country
thefix.media
December 10, 2025 at 3:28 PM
The Economist is one of the legacy publishers that has successfully transitioned to the digital age – and also appears to be adapting well to the AI age.
December 10, 2025 at 10:36 AM
A major newsroom transformation requires the involvement and support of everyone in the organisation, experienced editor @emmalofgren.bsky.social said on an episode of the FixEd podcast.

📍 Learn more about her thoughts on how to achieve success in the newsroom here 👉 www.youtube.com/watch?v=BZ3D...
December 9, 2025 at 3:39 PM
Some European media outlets are experimenting with Reddit, Inc. to reach a new audience and increase visibility. However, using this platform is not as simple as it seems, @romainchauvet.bsky.social writes in his latest article, which is available to The Fix' paid members.

@revue21.fr @linforme.com
Reddit – a new publishers' tool for visibility and audience growth?
Some European media outlets are experimenting with Reddit to reach a new audience and gain visibility.
thefix.media
December 8, 2025 at 3:56 PM
As AI bots scrape journalism at scale, publishers face a difficult choice: either join the AI ecosystem or block them.
How publishers can defend themselves against AI bots stealing journalistic content
As AI bots scrape journalism at scale, publishers face a difficult choice:either join the AI ecosystem or block them.
thefix.media
December 8, 2025 at 11:01 AM
With the rise and advancement of artificial intelligence, some jobs might soon be replaced by technology. Raju Narisetti recommends acquiring the necessary skills to stay relevant amid these changes.

📍 Learn more leadership lessons in the full FixEd podcast episode 👉 thefix.media/2025/10/30/f...
December 5, 2025 at 3:40 PM
“Inclusive journalism isn’t activism. It’s better journalism”, Austrian outlet @andererseits.org's Lisa Kreutzer says. We spoke with her about how inclusive newsrooms can rewrite the rules of journalism.
Journalism for everyone: Inside Austria’s inclusive newsroom
“Inclusive journalism isn’t activism. It’s better journalism”
thefix.media
December 5, 2025 at 11:45 AM
AI bots are stealing journalistic content — here’s how publishers can either push back or capitalise on it.
How publishers can defend themselves against AI bots stealing journalistic content
As AI bots scrape journalism at scale, publishers face a difficult choice:either join the AI ecosystem or block them.
thefix.media
December 4, 2025 at 9:02 AM
New from The Fix – In 2020, ten journalists launched a small pilot: Building a newsroom where journalists with and without disabilities create stories together. Four years later, @andererseits.org has become one of Austria’s most innovative media start-ups.
Journalism for everyone: Inside Austria’s inclusive newsroom
“Inclusive journalism isn’t activism. It’s better journalism”
thefix.media
December 3, 2025 at 4:21 PM
North Macedonia’s Investigative Reporting Laboratory is shaking up journalism by bringing citizens into their investigations, building trust in independent media. @romainchauvet.bsky.social interviewed cofounder Saska Cvetkovska about their mission and impact.
Investigative Reporting Laboratory (IRL) – North Macedonia's investigative media outlet that relies on citizens
By involving citizens through its investigations, IRL wants to restore confidence in free journalism. The Fix spoke to its cofounder.
thefix.media
December 3, 2025 at 3:52 PM