Lightnews — Scholar-powered news

Victoria - TLC Ads @tlcads.bsky.social · May 2

"We need more leads" is the wrong starting point for most businesses.

What you actually need is a clear definition of what makes a GOOD lead.

Your sales team will thank you. Your marketing budget will thank you. And your conversion rates will be through the roof!

1

Victoria - TLC Ads @tlcads.bsky.social · May 1

From frustration to success.

Cinergi came to us after facing a tough slump in Google Ad performance. An initial audit revealed deeper issues with ad structure and conversion tracking. From there, it was all about rebuilding the foundation for success.

Results don’t lie.

Get in touch today!

Victoria - TLC Ads @tlcads.bsky.social · Apr 30

Your #GoogleAds account is bringing in leads, but your sales team is treating them like junk mail. Sound familiar?

The secret to quality leads isn't mysterious - it's about tracking EVERYTHING and telling Google what actually matters.

1

Victoria - TLC Ads @tlcads.bsky.social · Apr 29

#GoogleAds giving you grief? Struggling to get the results you want? Let's fix that.

It’s time to take control of your ads and get the results you deserve.

Victoria - TLC Ads @tlcads.bsky.social · Apr 25

Your competitors aren't better than you.

They just have better systems.

The landing page experience.
The follow-up process.
The sales conversation.

The businesses seeing the best results aren't just optimising their ads - they're optimising their entire customer acquisition funnel.

Victoria - TLC Ads @tlcads.bsky.social · Apr 23

"What's a good click-through rate for Google Ads?"

My answer? How long is a piece of string?

The real measure of success isn't how you compare to industry benchmarks - it's whether you're improving your own metrics month on month.

Victoria - TLC Ads @tlcads.bsky.social · Apr 21

"Just set up conversion tracking" isn't enough.

Not when your leads go through multiple touchpoints before becoming customers.

If you're running #GoogleAds without proper attribution, you're making decisions with incomplete data.

Victoria - TLC Ads @tlcads.bsky.social · Apr 18

Good campaigns are built on collaboration, communication, and creativity.

For Grosvenor Technology, we focus on improving conversion rates through strategic keyword use, optimised landing pages, and ongoing support.

Want to see what we can do for you? Let’s connect.

Victoria - TLC Ads @tlcads.bsky.social · Apr 17

Google's metrics distract from what matters. They show:

Impressions (vanity)
Clicks (meaningless without conversions)
Impression share (irrelevant with wrong keywords)

What you SHOULD track:

Cost per qualified lead
Lead-to-sale conversion rate
Customer acquisition cost
Return on ad spend

Victoria - TLC Ads @tlcads.bsky.social · Apr 16

Last year I took over a client's Google Ads account that made me want to pull my hair out: they were using ONLY broad match keywords. No exact match. No negatives. Nothing 😱

Broad match can be powerful when used strategically, not as your entire strategy.

What's your approach to match types?

Victoria - TLC Ads @tlcads.bsky.social · Mar 18

Are you regularly checking your search terms report?

Your keywords might be triggering searches you never intended to target:

Industry-related but irrelevant terms
Educational searches with no buying intent
Searches for free resources

Prevention is better than cure - review search terms weekly.

1

Victoria - TLC Ads @tlcads.bsky.social · Mar 17

The perfect Google Ads structure:

🏆Top funnel: Brand awareness
🏆Mid funnel: Solution research
🏆Bottom: Purchase ready

✔️ Match ads to intent.
✔️ Group by purpose.
✔️ Budget by priority.

Strategy > complexity.

Feel free to slippy-slide into the old DMs to get your account optimised!

1

Victoria - TLC Ads @tlcads.bsky.social · Mar 14

Why your Google Ads aren't showing (and how to fix it)

When your ads aren't showing as often as they could, it's often down to your ad rank.

Here's some tips to fixing it:

• Quality Score Focus
• Strategic Bidding
• Website Experience
• Ad Assets
• Account Organisation

1

Victoria - TLC Ads @tlcads.bsky.social · Mar 13

Driving results and taking the weight off your shoulders.

Partnering with King Edward VI School (locally known as KES) has been a brilliant journey, focusing on delivering better PPC results while simplifying their workload.

This is what proactive, data-driven #PPC management looks like.

Victoria - TLC Ads @tlcads.bsky.social · Mar 12

Poor quality leads? This can be one of the most frustrating parts of running Google Ads campaigns - leads that go nowhere.

If you're tired of burning through your #ppc ad budget on leads that never convert, this video is for you.

What's the biggest issue you've faced with #GoogleAds lead quality?

Victoria - TLC Ads @tlcads.bsky.social · Mar 11

Google Ads giving you grief? Struggling to get the results you want? Let's fix that.

#googleads #ppc #leadgen

Victoria - TLC Ads @tlcads.bsky.social · Mar 10

"Why aren't my Google Ads working?"

𝗣𝗼𝗼𝗿 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝗲𝘁𝘂𝗽
𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗠𝗶𝘀𝗺𝗮𝘁𝗰𝗵
𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀
𝗕𝘂𝗱𝗴𝗲𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻
𝗡𝗼 𝗥𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Have you checked your Google Ads account for any of these?

Victoria - TLC Ads @tlcads.bsky.social · Feb 28

4 essential skills that can determine your success at Google Ads:

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆
𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀
𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗲𝘁𝘂𝗽

#googleads #ppc

1

Victoria - TLC Ads @tlcads.bsky.social · Feb 27

Google Ads giving you grief?

Let's fix that.

#googleads #ppc #leadgen

Victoria - TLC Ads @tlcads.bsky.social · Feb 26

Getting clicks but no conversions? Your landing pages might be the culprit.

Three seconds. That's all you've got to convince a visitor they're in the right place.

Flashy designs & fancy animations mean nothing if your contact form is buried somewhere at the bottom of the page

Victoria - TLC Ads @tlcads.bsky.social · Feb 25

Partnerships that deliver results

When Smart Associates approached us about their Google Ads, we knew that clear communication and strategic planning would be key to success.

Through careful research and regular collaboration, we've built campaigns that truly perform.

#ppc

Victoria - TLC Ads @tlcads.bsky.social · Feb 24

Are you attracting leads or just clicks?

We've found that tightening targeting criteria and improving qualification steps can double your conversion rate, even while reducing total lead volume.

What matters more to your business- lead volume or lead quality?

#googleads #ppc

1

Victoria - TLC Ads @tlcads.bsky.social · Feb 21

Why am I paying for irrelevant clicks?

If you’ve ever asked this, it’s time to take a closer look at your negative keyword list.

They help you avoid wasting money on irrelevant searches and focus your budget where it matters.

#ppc #googleads #leadgen #tlcads

Victoria - TLC Ads @tlcads.bsky.social · Feb 19

Think DIY Google Ads is saving you money? The reality might surprise you.

Truth is, managing Google Ads while running your business is like performing your own dental work.

Technically possible, but probably not the wisest investment of your time & resources.

#ppc #googleads

Victoria - TLC Ads @tlcads.bsky.social · Feb 18

Google Ads giving you grief? Struggling to get the results you want? Let's fix that.

#googleads #ppc #leadgen #tlcads