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Wesleyan Media Project @wesmediaproject.bsky.social · Jun 25

Anna Massoglia has a new analysis with @brennancenter.org exploring dark money spending in the 2024 elections (www.brennancenter.org/our-work/res...). Anna looked at many sources of data, including our analysis on dark money sponsors of TV ads in 2023-24. mediaproject.wesleyan.edu/dark-money-o...

Dark Money on TV in the 2024 Elections - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Jun 25

Congrats to our co-director, Michael Franz, who has been named the DeAlva Stanwood Alexander Professor of Government at his home institution, Bowdoin College!

www.bowdoin.edu/news/2025/05...

@mikefranz.bsky.social

Five Professors Appointed to Named Chairs

www.bowdoin.edu

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Reposted by Wesleyan Media Project

Travis N. Ridout @tnridout.bsky.social · Nov 15

TV advertising in 2024 presidential race was close to dead even. Our quick take on political advertising in this year's campaign. With @efranklinfowler.bsky.social and @mikefranz.bsky.social

Advertising trends in the 2024 presidential race - Election Analysis - United States

Prof. Travis N. Ridout Professor in the School of Politics, Philosophy and Public Affairs at Washington State University. He does research on political communication, political campaigns and advertisi...

www.electionanalysis.ws

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Reposted by Wesleyan Media Project

Erika Franklin Fowler @efranklinfowler.bsky.social · Oct 31

📈📊 A stunning amount of ads and a stunningly even distribution of presidential advertising between the parties on television. Harris still leads on digital. Read more 2024 analysis in our final pre-election report this cycle ⬇️⬇️

Wesleyan Media Project @wesmediaproject.bsky.social · Oct 31

💥NEW WMP report: More than $4.5 billion in ad spending this cycle, when digital ad spending is added to the mix, total spending tops $5 billion.
Read more: mediaproject.wesleyan.edu/releases-103...

@mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social
@opensecretsdc.bsky.social

More Than $4.5 Billion in Ad Spending This Cycle - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Oct 31

📢New WMP report: In the past week, only a very small percentage of pro-Harris ads were positive, with most of them falling into the contrast category. The Trump campaign split its ads between contrast ads and attack ads.

Read full report: mediaproject.wesleyan.edu/releases-103...

#2024election

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Wesleyan Media Project @wesmediaproject.bsky.social · Oct 31

💥NEW WMP report: More than $4.5 billion in ad spending this cycle, when digital ad spending is added to the mix, total spending tops $5 billion.
Read more: mediaproject.wesleyan.edu/releases-103...

@mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social
@opensecretsdc.bsky.social

More Than $4.5 Billion in Ad Spending This Cycle - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Oct 24

💥 NEW report from WMP: Nearly $300 Million in Presidential Ad Spending Across Platforms Over Past Two Weeks.

Read the full report: mediaproject.wesleyan.edu/releases-102...

@efranklinfowler.bsky.social , @tnridout.bsky.social, and @mmfranz.bsky.social.

#2024election #politicalads

Harris TV Ads Plummet Before Rebounding - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Oct 17

💥 New tools for visualizing presidential advertising by geography! One that shows the breakdown of presidential ads by issue mentions on TV & one that shows FB & IG spending over time. ⬇️ mediaproject.wesleyan.edu/issues-oct24/

@mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social

Presidential Advertising Issue Spotlight (7/22/24 – 10/15/24) - Wesleyan Media Project

mediaproject.wesleyan.edu

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Reposted by Wesleyan Media Project

Erika Franklin Fowler @efranklinfowler.bsky.social · Oct 16

📢 For those who care about transparency and #darkmoney in elections, we’ve found at least $281 million so far from advertisers who may not report all of their donors. #2024election polisky #polcomm #commsky ⬇️⬇️

Wesleyan Media Project @wesmediaproject.bsky.social · Oct 16

💥 NEW report from WMP, @opensecretsdc.bsky.social, and @brennancenter.bsky.social sheds light on the scope of online ad spending this election cycle on the two largest online platforms, Google and Meta.

Read more: mediaproject.wesleyan.edu/reports-1016...

#2024election #politicalads

New report details at least $600 million in digital Ad spending this cycle - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Oct 16

@efranklinfowler.bsky.social @tnridout.bsky.social @mmfranz.bsky.social

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Wesleyan Media Project @wesmediaproject.bsky.social · Oct 16

💥 NEW report from WMP, @opensecretsdc.bsky.social, and @brennancenter.bsky.social sheds light on the scope of online ad spending this election cycle on the two largest online platforms, Google and Meta.

Read more: mediaproject.wesleyan.edu/reports-1016...

#2024election #politicalads

New report details at least $600 million in digital Ad spending this cycle - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Oct 11

💥NEW from WMP: Trump and his allies show signs of closing the TV ad gap in the past week, but Harris still has large leads online.

Read the full report: mediaproject.wesleyan.edu/releases-101...

@mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social w/ @opensecretsdc.bsky.social

Trump Narrows Harris’ Ad Advantage in Past Week - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Oct 3

💡 WMP Issue Spotlight: This is the third post in a series of issue mentions in federal races by state shows the percentage of ads mentioning eight key issues tracked by the WMP.

See the release for more details: mediaproject.wesleyan.edu/issues-sept24/

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Wesleyan Media Project @wesmediaproject.bsky.social · Sep 28

💥 NEW from WMP: Harris is dominating digital platforms, particularly Facebook and Instagram.

Read the full report for more: mediaproject.wesleyan.edu/releases-092...

@mmfranz.bsky.social, @tnridout.bsky.social, and @efranklinfowler.bsky.social

#2024election #politicalads

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Wesleyan Media Project @wesmediaproject.bsky.social · Sep 27

💥NEW from WMP: Pro-Trump Ads Declining on TV; Harris outspends Trump 16:1 on Meta & 3:1 on Google.

Pro-Harris TV ads more common than pro-Trump in almost all media markets nationally.

mediaproject.wesleyan.edu/releases-092...
@efranklinfowler.bsky.social @tnridout.bsky.social @mmfranz.bsky.social

Pro-Trump TV Ads Plummet in Past Two Weeks as Harris Expands Ad Advantage Across Platforms - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Sep 13

📢 With control of the House and Senate in play, the latest WMP report includes key findings and ad data:

• House ad volume sets records.
• Outside groups are heavily involved.

mediaproject.wesleyan.edu/releases-091...

@opensecretsdc.bsky.social

#politicalads #2024election

Presidential Campaign Turns to Economic Issues - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Sep 12

💥NEW from WMP: Dem, GOP TV ads are almost equal, but Harris is outspending Trump nearly 3:1 on Meta & Google.

Airings in pres race have shifted to focus on the economy.

Full report: mediaproject.wesleyan.edu/releases-091...

@mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social

Presidential Campaign Turns to Economic Issues - Wesleyan Media Project

mediaproject.wesleyan.edu

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Reposted by Wesleyan Media Project

Erika Franklin Fowler @efranklinfowler.bsky.social · Sep 5

We have a visualization @wesmediaproject.bsky.social showing television ad volume where you can see the comparison: mediaproject.wesleyan.edu/releases-082...

Map of the volume of campaign ads by media market in the U.S.

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Wesleyan Media Project @wesmediaproject.bsky.social · Aug 29

💥 New WMP report: Trump & allies unleash barrage of attack ads. Harris is competitive on TV & w/DNC heavily outspending Trump on Meta & Google. #2024election polisky polcomm #commsky

@tnridout.bsky.social @efranklinfowler.bsky.social

Read the full report: mediaproject.wesleyan.edu/releases-082...

Trump and Allies Launch Barrage of Negative Ads - Wesleyan Media Project

mediaproject.wesleyan.edu

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Reposted by Wesleyan Media Project

Christina Wolbrecht @cwolbrecht.bsky.social · Aug 25

Such a fantastic site for campaign advertising information and figures! I use it in class all the time.

Erika Franklin Fowler @efranklinfowler.bsky.social · Aug 25

Thanks for this! Would also plug @wesmediaproject.bsky.social for advertising data useful for teaching about US elections this fall!

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Wesleyan Media Project @wesmediaproject.bsky.social · Aug 16

📢 New WMP report: Trump and allies are currently out-airing Harris and allies on TV in the early restart of the presidential general election. #2024Election #Presidentialelection

@efranklinfowler.bsky.social @tnridout.bsky.social

mediaproject.wesleyan.edu/releases-081...

Trump Out-Airing Harris in Early Restart of General Election - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · Jul 16

💥New WMP Report on pre/post debate TV ads: Biden activity in the 2 weeks before & after the debate was steady, but pro-Biden ads declined.

@tnridout.bsky.social @efranklinfowler.bsky.social

Read the full report here: mediaproject.wesleyan.edu/releases-071...

#2024election

Biden campaign TV ad spending steady since debate; pro-Biden group spending drops

Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · May 31

💥WMP Report Digital Update: The Biden campaign has outspent the Trump campaign by more than 3:1 on digital ads since March 6
@tnridout.bsky.social

@efranklinfowler.bsky.social
w/
@opensecretsdc.bsky.social
Read the full report here: mediaproject.wesleyan.edu/releases-053...

#2024election

Digital Ad Spending Nearly Even with TV in Presidential General Election

mediaproject.wesleyan.edu

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Reposted by Wesleyan Media Project

Erika Franklin Fowler @efranklinfowler.bsky.social · May 23

Here’s the latest from WMP on TV 📺 advertising, including updates on volume, spending, and issues in presidential and congressional races and tone in the presidential general election so far!

Stay tuned for a digital advertising update next week… polisky polcomm #commsky

Wesleyan Media Project @wesmediaproject.bsky.social · May 23

💥New WMP Report: Biden airs $13m in broadcast ads since Super Tuesday. Trump campaign has none. @tnridout.bsky.social @efranklinfowler.bsky.social & Michael Franz w/ @opensecretsdc.bsky.social

Read the full report here: mediaproject.wesleyan.edu/releases-052...

polisky polcom #commsky

Biden on TV in Key States, While Trump is Off-Air - Wesleyan Media Project

mediaproject.wesleyan.edu

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Wesleyan Media Project @wesmediaproject.bsky.social · May 23

💥New WMP Report: Biden airs $13m in broadcast ads since Super Tuesday. Trump campaign has none. @tnridout.bsky.social @efranklinfowler.bsky.social & Michael Franz w/ @opensecretsdc.bsky.social

Read the full report here: mediaproject.wesleyan.edu/releases-052...

polisky polcom #commsky

Biden on TV in Key States, While Trump is Off-Air - Wesleyan Media Project

mediaproject.wesleyan.edu

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