📢New WMP report: In the past week, only a very small percentage of pro-Harris ads were positive, with most of them falling into the contrast category. The Trump campaign split its ads between contrast ads and attack ads.

Read full report: mediaproject.wesleyan.edu/releases-103...

#2024election

💡 WMP Issue Spotlight: This is the third post in a series of issue mentions in federal races by state shows the percentage of ads mentioning eight key issues tracked by the WMP.

See the release for more details: mediaproject.wesleyan.edu/issues-sept24/

💥 NEW from WMP: Harris is dominating digital platforms, particularly Facebook and Instagram.

Read the full report for more: mediaproject.wesleyan.edu/releases-092...

@mmfranz.bsky.social, @tnridout.bsky.social, and @efranklinfowler.bsky.social

#2024election #politicalads

📈💰Biden dominating the digital space, outspending Trump by 5:1 on Meta and Google. Biden’s campaign has totaled more than $23M, compared to the just over $4M by Trump’s campaign. Read more in our newest report: mediaproject.wesleyan.edu/releases-031...

📊Pro-Republican ads focus on immigration, while Democrats highlight prescription drugs and housing. The difference in issue agendas reflects the intense polarization driving this election cycle. #politicalinsights #campaigns

🔎📺Dive into the numbers: Over 300,000 ad airings, eclipsing past cycles. With control of the House and Senate up for grabs, the battle for congressional seats is in full swing. #election2024 #politicalinsights

While presidential ads take a backseat, House and Senate Races are stealing the spotlight with $163 million on broadcast advertising, much of which stems from outside group support.

💥New WMP Report: 📉Senate, House Advertising Spikes as Presidential Ads Wane

@efranklinfowler.bsky.social @tnridout.bsky.social & Michael Franz

@opensecretsdc.bsky.social

Read the full report here: mediaproject.wesleyan.edu/releases-031...

#wesmediaproject #2024election

New research utilizing WMP data shows polarization of 2022 midterm messaging on race and gender, along with some surprises📊 The analysis builds on 2023 research published by WMP co-directors @efranklinfowler.bsky.social @tnridout.bsky.social & Michael Franz

mediaproject.wesleyan.edu/new-analysis...

Since the NH primary on 1/23, candidates & the groups/parties supporting them have spent only $2.6M on under 8,000 ad airings on broadcast TV stations, says a new WMP report. “The presidential nomination race has winnowed faster than in any other year in recent memory” [email protected]

💥New WMP Report: Advertising in Presidential Race Takes a Nosedive after New Hampshire📉

@efranklinfowler.bsky.social @tnridout.bsky.social & Michael Franz

Never Back Down, a super PAC supporting DeSantis, is the top group spender in the presidential race, spending an estimated $32.7M on over 20,000 ad airings. SFA Fund, the pro-Haley committee, follows them with over 19,000 ad airings costing an estimated $27.2M.

Biden and pro-Biden Super PACs are focused on the general election and have spent about $27 million on 22,700 ad airings in support of the president.

After excluding ads in 2020 sponsored by self-funded billionaires Tom Steyer and Michael Bloomberg, 2024 activity to date is higher than prior cycles largely because of earlier activity in summer and fall last year.

Much of the spending in the presidential race this year has been done by outside groups. The top candidate spender to this point was Tim Scott, who suspended his campaign in Nov. 2023. Trump’s campaign is second on the list, with $4.5M in spending on 12,000 ad airings.

GOP candidates get significant backing from super PACs.