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Celeste Gonzalez | Your Fav SEO

@yourfavoriteseo.bsky.social

390 followers 180 following 260 posts

Director of RooLabs🧪 at RicketyRoo | Wix Course Creator | Speaker | Latina en seo🇲🇽🇳🇮 | SXO Consultant

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · Nov 27

did a little write up of my brightonSEO talk for my SERPology subscribers !

open.substack.com/pub/serpolog...

SEO Testing Framework

Why Guess When You Can Test?

open.substack.com

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 2d

We are not social media managers, but collaboration matters. TikTok is becoming a real local search platform, and the Local Explorer Program is one of the clearest signs

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 2d

💡For local SEOs:

🤝 Work with your social team to track how your business or clients show up on TikTok
📊 Monitor mentions, tags, and creator reviews
💖 Use that data to connect search intent with social engagement

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 2d

This content bridges discovery and decision making. It turns local reviews into a signal that guides where people choose to shop, eat, or visit next

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 2d

Creators can tag and review local businesses, and those reviews show up in TikTok search and discovery. When people search “best cinnamon rolls near me” (guilty 🙋‍♀️), they see creator reviews, not just listings

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 2d

📍Local SEOs, if you’re not paying attention to TikTok’s Local Explorer Program, it’s time to start. TikTok has been building local discovery features, and this program shows the platform is serious about local search

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 2d

as a gen zer, it’s why i push so hard for local businesses not to ignore tiktok. there are so many more local features getting added like reviews (natively in the app), places tags, and perks like coupons for people who have helpful reviews often

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 2d

read @nickleroy.com ‘s latest email and couldn’t agree more! “Today’s long tail lives in social feeds. TikTok, YouTube Shorts, and Instagram Stories drive discovery passively, one scroll at a time.”

i always search on TT and go to Google last when i’m ready to find the address or make a purchase

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Reposted by Celeste Gonzalez | Your Fav SEO

Link Building HQ @linkbuildinghq.bsky.social · 3d

The reality for content teams is brutal: the "content crunch" is real, demanding more output while starving us of resources. @melissapopp.com is addressing this head-on.
#WTSFest

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 4d

the professional pics from @brightonseo.com san diego came out, so i had to immediately download and post. i already can’t wait for next year!!

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Reposted by Celeste Gonzalez | Your Fav SEO

gsterling @gsterling.bsky.social · 4d

It appears a much better local search experience is coming to ChatGPT via embedded third party apps.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 7d

partiful.com/e/n0RgaAkDQp...

LA SEO Meetup - #LATechWeek | Partiful

AI is shaking up the search world but SEO isn’t going anywhere. This live conversation digs into what actually matters now: real business impact, smarter reporting, and how to keep your strategy shar...

partiful.com

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 7d

if you're in or near LA and not pulling up to this, you're going to be missing out.

We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.

Join me, Jordan Koene, and Jerry Smith in Oct 16th!

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 14d

always nice to see you! haha thank you so much

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 15d

more brighton seo pics!

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Reposted by Celeste Gonzalez | Your Fav SEO

Liz Linder @lizlinder.bsky.social · 16d

Watching @gatherup.bsky.social's Back To School For Digital Marketers event today, and wanted to highlight some of these awesome reminders and tips on building resilience in local search.

a woman in a blue dress is singing into a microphone with checkmate written on the bottom

ALT: a woman in a blue dress is singing into a microphone with checkmate written on the bottom

media.tenor.com

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 16d

day 1 of brightonseo pics 🤩🩷

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 17d

my brighton slides! not sure why the specific deck link won’t work haha

speakerdeck.com/celestelili/

Celeste Gonzalez (@celestelili) on Speaker Deck

speakerdeck.com

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 17d

ty for the heads up!

Reposted by Celeste Gonzalez | Your Fav SEO

Link Building HQ @linkbuildinghq.bsky.social · 17d

In Search Experience Optimization session, @yourfavoriteseo.bsky.social explained how to understand user behavior through clicks, scrolls, and heat maps.
#BrightonSEO

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Reposted by Celeste Gonzalez | Your Fav SEO

Link Building HQ @linkbuildinghq.bsky.social · 17d

Up next, we have a session on ‘Turning traffic into results: demystifying search experience optimization’.

In this talk, @yourfavoriteseo.bsky.social will introduce attendees to the concept of Search Experience Optimization (SXO), discuss strategies, tell real-life results & more!

#BrightonSEO

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 18d

just made it to sd for @brightonseo.com ! drove from LA to SD which is the furthest drive i’ve ever done since getting my license earlier this year 🤩

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 22d

ricketyroo.com/blog/do-llms...

Do LLMs Use Google? Our 3-Keyword Test Results | RicketyRoo

We tested three made-up terms across ChatGPT, Gemini, Copilot, Perplexity and Claude to see if LLMs surface pages before Google indexing. See the results.

ricketyroo.com

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 22d

LLMs aren’t just leaning on Google. They’re their own ecosystem.

If we’re not testing visibility in LLMs now, we’re already behind

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 22d

Key takeaways:

Login state changes results

Volatility is the norm—content can appear one day and vanish the next

There’s no reverse engineering visibility. These models don’t “rank” in the Google sense

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 22d

Results weren’t consistent.

Visibility shifted depending on whether I was signed in or signed out, where I searched from, and even the day I checked

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