Cyrus Maxx
@zyppy.com
⭕ Founder Zyppy SEO
🧬 SEO/AI, Marketer, Strategist
⚛️ Helping websites w/ Google/AI search
🧰 Follow for posts about Ranking Signals + 10x Content
Learn more at: zyppy.com
🧬 SEO/AI, Marketer, Strategist
⚛️ Helping websites w/ Google/AI search
🧰 Follow for posts about Ranking Signals + 10x Content
Learn more at: zyppy.com
Nice catch via @not-a-robot.com on Google's reducing its crawl limit to 2MB per file type 🤖
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
February 5, 2026 at 10:13 PM
Nice catch via @not-a-robot.com on Google's reducing its crawl limit to 2MB per file type 🤖
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
Nice case study of where users click when AI overviews are present:
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
February 5, 2026 at 6:46 PM
Nice case study of where users click when AI overviews are present:
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
You can only pick one. Which do you choose?
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
February 2, 2026 at 7:06 PM
You can only pick one. Which do you choose?
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
A chart of major Google Updates, 2021-2025
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
January 28, 2026 at 4:35 AM
A chart of major Google Updates, 2021-2025
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
Reporting some BIG numbers in today's client call 📈
January 26, 2026 at 9:03 PM
Reporting some BIG numbers in today's client call 📈
Considering that effective Digital PR is one of the "gold star" marketing strategies that works across all both traditional SEO + AI/GEO, you may be wise to sign up to @aleyda.bsky.social new PR newsletter ⤵️
📣 Announcing The "Trending Campaigns" Newsletter: Receive the most effective PR campaigns and coverage opportunities with the Trending Campaigns Newsletter.
A free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Subscribe now for free: trendingcampaigns(.)com 🙌
A free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Subscribe now for free: trendingcampaigns(.)com 🙌
January 26, 2026 at 6:20 PM
Considering that effective Digital PR is one of the "gold star" marketing strategies that works across all both traditional SEO + AI/GEO, you may be wise to sign up to @aleyda.bsky.social new PR newsletter ⤵️
We all know "negative" AI SEO/GEO is possible, but the folks at Reboot actually tested it:
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
January 23, 2026 at 10:04 PM
We all know "negative" AI SEO/GEO is possible, but the folks at Reboot actually tested it:
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
My exact 2026 GEO/AI SEO growth strategy:
1) LLMs.txt
2) ?
3) Profit
1) LLMs.txt
2) ?
3) Profit
January 5, 2026 at 7:00 PM
My exact 2026 GEO/AI SEO growth strategy:
1) LLMs.txt
2) ?
3) Profit
1) LLMs.txt
2) ?
3) Profit
Experimenting with removing color from my phone to reduce screen addiction, and it's kinda working?!
What do you think?
What do you think?
December 30, 2025 at 11:45 PM
Experimenting with removing color from my phone to reduce screen addiction, and it's kinda working?!
What do you think?
What do you think?
This is clearly where the industry is heading. Thanks @aleyda.bsky.social for putting this together
"SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions"
hub.seofomo.co/surveys/orga...
"SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions"
hub.seofomo.co/surveys/orga...
December 29, 2025 at 6:39 PM
This is clearly where the industry is heading. Thanks @aleyda.bsky.social for putting this together
"SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions"
hub.seofomo.co/surveys/orga...
"SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions"
hub.seofomo.co/surveys/orga...
Every Christmas we trek up to the Astoria Column to see the lights and look over the city. This year we went inside and sang carols in the base, voices echoing 120 feet up.
Happy holidays, ya lovable animals!
Happy holidays, ya lovable animals!
December 25, 2025 at 7:26 PM
Every Christmas we trek up to the Astoria Column to see the lights and look over the city. This year we went inside and sang carols in the base, voices echoing 120 feet up.
Happy holidays, ya lovable animals!
Happy holidays, ya lovable animals!
2 million views on Reddit earned me $0.15
Only 66 million more until the $10 payment threshold! 🕺
Only 66 million more until the $10 payment threshold! 🕺
December 22, 2025 at 9:22 PM
2 million views on Reddit earned me $0.15
Only 66 million more until the $10 payment threshold! 🕺
Only 66 million more until the $10 payment threshold! 🕺
Google's top 3 ranking factors finally revealed:
1. ██████s ██████
2. █████ of ███████
3. ███████████████
1. ██████s ██████
2. █████ of ███████
3. ███████████████
December 21, 2025 at 7:27 PM
Google's top 3 ranking factors finally revealed:
1. ██████s ██████
2. █████ of ███████
3. ███████████████
1. ██████s ██████
2. █████ of ███████
3. ███████████████
Reposted by Cyrus Maxx
Want a quick way to (potentially) pay for gifts? Take our survey!
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
December 18, 2025 at 3:52 PM
Want a quick way to (potentially) pay for gifts? Take our survey!
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
Sites that rank for multiple fan-out queries are far more likely to appear in Google AI Overviews
Nice research via the @surferseo.bsky.social team
"Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
surferseo.com/blog/query-f...
Nice research via the @surferseo.bsky.social team
"Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
surferseo.com/blog/query-f...
December 17, 2025 at 9:20 PM
Sites that rank for multiple fan-out queries are far more likely to appear in Google AI Overviews
Nice research via the @surferseo.bsky.social team
"Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
surferseo.com/blog/query-f...
Nice research via the @surferseo.bsky.social team
"Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
surferseo.com/blog/query-f...
Have you turned on "Web Guide" in Google Labs? Many people think it's the future of Google Search
@dr-pete.bsky.social does a deep dive: How Web Guide works, how it summarizes your information, and how it's query fan-outs work
Read here: moz.com/blog/guide-t...
@dr-pete.bsky.social does a deep dive: How Web Guide works, how it summarizes your information, and how it's query fan-outs work
Read here: moz.com/blog/guide-t...
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers nee...
moz.com
December 16, 2025 at 8:55 PM
Have you turned on "Web Guide" in Google Labs? Many people think it's the future of Google Search
@dr-pete.bsky.social does a deep dive: How Web Guide works, how it summarizes your information, and how it's query fan-outs work
Read here: moz.com/blog/guide-t...
@dr-pete.bsky.social does a deep dive: How Web Guide works, how it summarizes your information, and how it's query fan-outs work
Read here: moz.com/blog/guide-t...
Technical SEO tidbit spotted by @rustybrick.com
If you change a robots "noindex" directive to "index" via JavaScript, good chance Google won't ever render the JavaScript after they see the "noindex" in your HTML 🚫
"noindex" in HTML remains noindex
searchengineland.com/google-says-...
If you change a robots "noindex" directive to "index" via JavaScript, good chance Google won't ever render the JavaScript after they see the "noindex" in your HTML 🚫
"noindex" in HTML remains noindex
searchengineland.com/google-says-...
December 15, 2025 at 11:46 PM
Technical SEO tidbit spotted by @rustybrick.com
If you change a robots "noindex" directive to "index" via JavaScript, good chance Google won't ever render the JavaScript after they see the "noindex" in your HTML 🚫
"noindex" in HTML remains noindex
searchengineland.com/google-says-...
If you change a robots "noindex" directive to "index" via JavaScript, good chance Google won't ever render the JavaScript after they see the "noindex" in your HTML 🚫
"noindex" in HTML remains noindex
searchengineland.com/google-says-...
Me watching the traffic roll in from Google's December Core Update
December 11, 2025 at 8:27 PM
Me watching the traffic roll in from Google's December Core Update
My national government has turned evil and dumb. Ask me anything.
December 5, 2025 at 2:51 AM
My national government has turned evil and dumb. Ask me anything.
If you work in SEO/AI marketing, take the survey!
🚀 Announcing: The #SEOFOMO’s 2026 Organic (Traditional + AI) Search Trends Survey! Answer and get the chance to win an SEOFOMO hoodie and mug 👇
Let’s identify and assess the latest trends and shifts and what we expect in 2026:
Take the survey now: hub.seofomo.co/surveys/orga...
Let’s identify and assess the latest trends and shifts and what we expect in 2026:
Take the survey now: hub.seofomo.co/surveys/orga...
December 3, 2025 at 6:03 PM
If you work in SEO/AI marketing, take the survey!
Reposted by Cyrus Maxx
NEW post: sparktoro.com/blog/the-202...
Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
The 2025 State of Digital Agencies: it's still rough out there, but slowly improving; and is AI really a threat? - SparkToro
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and
sparktoro.com
December 2, 2025 at 8:42 PM
NEW post: sparktoro.com/blog/the-202...
Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
A great SEO convo with one of our favorite peeps, @gfiorelli1.bsky.social where we talk about
• What hurts/helps rankings most
• Patterns uncovered by testing
• The truth about AI visibility tools
• How to shape brand signals for SEO
• Backward books
www.advancedwebranking.com/blog/what-dr...
• What hurts/helps rankings most
• Patterns uncovered by testing
• The truth about AI visibility tools
• How to shape brand signals for SEO
• Backward books
www.advancedwebranking.com/blog/what-dr...
December 2, 2025 at 6:09 PM
A great SEO convo with one of our favorite peeps, @gfiorelli1.bsky.social where we talk about
• What hurts/helps rankings most
• Patterns uncovered by testing
• The truth about AI visibility tools
• How to shape brand signals for SEO
• Backward books
www.advancedwebranking.com/blog/what-dr...
• What hurts/helps rankings most
• Patterns uncovered by testing
• The truth about AI visibility tools
• How to shape brand signals for SEO
• Backward books
www.advancedwebranking.com/blog/what-dr...
Reposted by Cyrus Maxx
I saved what remains of my frayed sanity and used AI to generate ALT text for thousands of images. Then I wrote a post about it: www.ianlurie.com/digital-mark...
Using AI to generate ALT text for 27,000 images
Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here's how.
www.ianlurie.com
December 2, 2025 at 4:50 PM
I saved what remains of my frayed sanity and used AI to generate ALT text for thousands of images. Then I wrote a post about it: www.ianlurie.com/digital-mark...
Tool of the day: Alertmouse
For finding new brand/keyword mentions on the web, this is the best tool, hands down, for tracking + daily alerts
If you haven't already, try it out. Every day, I've received comprehensive email reports I never would have known about otherwise alertmouse.com
For finding new brand/keyword mentions on the web, this is the best tool, hands down, for tracking + daily alerts
If you haven't already, try it out. Every day, I've received comprehensive email reports I never would have known about otherwise alertmouse.com
November 21, 2025 at 5:15 PM
Tool of the day: Alertmouse
For finding new brand/keyword mentions on the web, this is the best tool, hands down, for tracking + daily alerts
If you haven't already, try it out. Every day, I've received comprehensive email reports I never would have known about otherwise alertmouse.com
For finding new brand/keyword mentions on the web, this is the best tool, hands down, for tracking + daily alerts
If you haven't already, try it out. Every day, I've received comprehensive email reports I never would have known about otherwise alertmouse.com