Six Catalysts
@6catalysts.ca
Helping builders and entrepreneurs avoid bumps in the road and learn to fly. Tips, tricks, and deep dives into starting and growing a business. Free newsletter + podcast + all the stuff : https://linktr.ee/6catalysts.
The way you fire people tells your remaining team what you really value. We talk about compassionate exits, HR’s changing perspective, and what small companies can do differently. #layoffs #peoplefirst
New episode out now : buff.ly/0cNwuKO
New episode out now : buff.ly/0cNwuKO
December 14, 2025 at 3:18 PM
The way you fire people tells your remaining team what you really value. We talk about compassionate exits, HR’s changing perspective, and what small companies can do differently. #layoffs #peoplefirst
New episode out now : buff.ly/0cNwuKO
New episode out now : buff.ly/0cNwuKO
Imagine rebuilding HR from scratch with no legacy baggage. What would you keep? What would you burn? #futureofHR #entrepreneurs
We get into that on this week’s conversation with Jennifer : buff.ly/0cNwuKO
We get into that on this week’s conversation with Jennifer : buff.ly/0cNwuKO
December 14, 2025 at 2:02 PM
Imagine rebuilding HR from scratch with no legacy baggage. What would you keep? What would you burn? #futureofHR #entrepreneurs
We get into that on this week’s conversation with Jennifer : buff.ly/0cNwuKO
We get into that on this week’s conversation with Jennifer : buff.ly/0cNwuKO
Job posts that require “poise under pressure in a fast-paced environment” usually translate to “you will be constantly on fire.” If that’s true, say so. If it’s not, fix the post. #hiring #workdesign
We dig into this tension on the show : buff.ly/0cNwuKO
We dig into this tension on the show : buff.ly/0cNwuKO
December 14, 2025 at 1:42 PM
Job posts that require “poise under pressure in a fast-paced environment” usually translate to “you will be constantly on fire.” If that’s true, say so. If it’s not, fix the post. #hiring #workdesign
We dig into this tension on the show : buff.ly/0cNwuKO
We dig into this tension on the show : buff.ly/0cNwuKO
Founders : your org chart is a promise. If the roles on it can’t actually keep that promise, you’re designing frustration into your company. #orgdesign #startups
We dissect a live example on The Journey this week : buff.ly/0cNwuKO
We dissect a live example on The Journey this week : buff.ly/0cNwuKO
December 14, 2025 at 1:21 AM
Founders : your org chart is a promise. If the roles on it can’t actually keep that promise, you’re designing frustration into your company. #orgdesign #startups
We dissect a live example on The Journey this week : buff.ly/0cNwuKO
We dissect a live example on The Journey this week : buff.ly/0cNwuKO
You don’t need an HR department to design human systems. Early-stage founders are HR by default, whether they like it or not. The question is: what are you quietly building? #peopleops #startuplife
We explore better options on The Journey this week : buff.ly/0cNwuKO
We explore better options on The Journey this week : buff.ly/0cNwuKO
December 13, 2025 at 11:34 PM
You don’t need an HR department to design human systems. Early-stage founders are HR by default, whether they like it or not. The question is: what are you quietly building? #peopleops #startuplife
We explore better options on The Journey this week : buff.ly/0cNwuKO
We explore better options on The Journey this week : buff.ly/0cNwuKO
Most “talent shortages” are actually “system design shortages.” The best people are opting out of chaotic, opaque hiring. If your funnel feels broken, this week’s conversation with Jennifer is a good reset. #talent #entrepreneurs
Watch or listen here : buff.ly/0cNwuKO
Watch or listen here : buff.ly/0cNwuKO
December 13, 2025 at 10:47 PM
Most “talent shortages” are actually “system design shortages.” The best people are opting out of chaotic, opaque hiring. If your funnel feels broken, this week’s conversation with Jennifer is a good reset. #talent #entrepreneurs
Watch or listen here : buff.ly/0cNwuKO
Watch or listen here : buff.ly/0cNwuKO
Your first 5 hires are prototypes for your next 50. Sloppy job posts and vague expectations now become culture problems later. We used a real posting to show how. #earlystage #hiring
Full breakdown on The Journey : buff.ly/0cNwuKO
Full breakdown on The Journey : buff.ly/0cNwuKO
December 13, 2025 at 7:49 PM
Your first 5 hires are prototypes for your next 50. Sloppy job posts and vague expectations now become culture problems later. We used a real posting to show how. #earlystage #hiring
Full breakdown on The Journey : buff.ly/0cNwuKO
Full breakdown on The Journey : buff.ly/0cNwuKO
“Hire fast, fire fast” sounds tough until you tally the cost of churn, mistrust, and brand damage. There’s a smarter, more human way to do it—especially in small companies. #leadership #startups
Watch or listen to this week’s hiring-for-humans deep dive : buff.ly/0cNwuKO
Watch or listen to this week’s hiring-for-humans deep dive : buff.ly/0cNwuKO
December 13, 2025 at 6:55 PM
“Hire fast, fire fast” sounds tough until you tally the cost of churn, mistrust, and brand damage. There’s a smarter, more human way to do it—especially in small companies. #leadership #startups
Watch or listen to this week’s hiring-for-humans deep dive : buff.ly/0cNwuKO
Watch or listen to this week’s hiring-for-humans deep dive : buff.ly/0cNwuKO
If you ask a “senior analyst” to design systems, enforce accountability, and influence leaders—but give them zero authority—you’ve built a burnout machine. #orgdesign #scaling
We unpack this exact pattern on the latest episode of The Journey : In Conversation --> buff.ly/0cNwuKO
We unpack this exact pattern on the latest episode of The Journey : In Conversation --> buff.ly/0cNwuKO
December 13, 2025 at 1:04 PM
If you ask a “senior analyst” to design systems, enforce accountability, and influence leaders—but give them zero authority—you’ve built a burnout machine. #orgdesign #scaling
We unpack this exact pattern on the latest episode of The Journey : In Conversation --> buff.ly/0cNwuKO
We unpack this exact pattern on the latest episode of The Journey : In Conversation --> buff.ly/0cNwuKO
AI isn’t killing SEO. It’s killing shortcuts. Authority still wins—just measured differently now. If you’re useful, you’re findable. #AISEO #ContentStrategy #BuildInPublic
Full insight in the episode : buff.ly/YnjfdNU
Full insight in the episode : buff.ly/YnjfdNU
December 13, 2025 at 12:37 AM
AI isn’t killing SEO. It’s killing shortcuts. Authority still wins—just measured differently now. If you’re useful, you’re findable. #AISEO #ContentStrategy #BuildInPublic
Full insight in the episode : buff.ly/YnjfdNU
Full insight in the episode : buff.ly/YnjfdNU
Automation that turns candidates into ticket numbers isn’t efficiency, it’s scaled indifference. Small teams can do better. In this week’s conversation, we explore what respectful hiring systems look like for founders. #ATS #founders
Tune in : buff.ly/0cNwuKO
Tune in : buff.ly/0cNwuKO
December 10, 2025 at 2:55 AM
Automation that turns candidates into ticket numbers isn’t efficiency, it’s scaled indifference. Small teams can do better. In this week’s conversation, we explore what respectful hiring systems look like for founders. #ATS #founders
Tune in : buff.ly/0cNwuKO
Tune in : buff.ly/0cNwuKO
A job posting is a mirror. If it reads like buzzword soup and mystery responsibilities, that’s exactly how candidates expect your company to feel. We broke one down line by line on the podcast. #hiring #entrepreneurs
Worth a listen if you’re hiring : buff.ly/0cNwuKO
Worth a listen if you’re hiring : buff.ly/0cNwuKO
December 10, 2025 at 1:53 AM
A job posting is a mirror. If it reads like buzzword soup and mystery responsibilities, that’s exactly how candidates expect your company to feel. We broke one down line by line on the podcast. #hiring #entrepreneurs
Worth a listen if you’re hiring : buff.ly/0cNwuKO
Worth a listen if you’re hiring : buff.ly/0cNwuKO
Integrated services aren’t a flex—they’re a moat. Fewer handoffs = fewer fires = more trust. Most SMEs don’t want vendors. They want one partner who owns outcomes. #MarketingOps #SmallBiz
Watch or listen here : buff.ly/YnjfdNU
Watch or listen here : buff.ly/YnjfdNU
December 10, 2025 at 12:48 AM
Integrated services aren’t a flex—they’re a moat. Fewer handoffs = fewer fires = more trust. Most SMEs don’t want vendors. They want one partner who owns outcomes. #MarketingOps #SmallBiz
Watch or listen here : buff.ly/YnjfdNU
Watch or listen here : buff.ly/YnjfdNU
Most creators don’t need “hacks” — they need controlled experiments. This one revealed exactly how link placement affects distribution. #DataNotHunches #CreatorTools
See the results here : buff.ly/hHRGtKO
See the results here : buff.ly/hHRGtKO
December 8, 2025 at 9:20 PM
Most creators don’t need “hacks” — they need controlled experiments. This one revealed exactly how link placement affects distribution. #DataNotHunches #CreatorTools
See the results here : buff.ly/hHRGtKO
See the results here : buff.ly/hHRGtKO
If you want visibility on LinkedIn, separate reach goals from conversion goals. Links work against reach. #MarketingStrategy #ContentDesign
Full analysis available here : buff.ly/hHRGtKO
Full analysis available here : buff.ly/hHRGtKO
December 7, 2025 at 3:18 PM
If you want visibility on LinkedIn, separate reach goals from conversion goals. Links work against reach. #MarketingStrategy #ContentDesign
Full analysis available here : buff.ly/hHRGtKO
Full analysis available here : buff.ly/hHRGtKO
LinkedIn doesn’t prefer its own ecosystem enough to reward Newsletter links. Scroll time beats content consumption. #SocialAlgorithms #CreatorEconomy
Learn more in the full breakdown : buff.ly/hHRGtKO
Learn more in the full breakdown : buff.ly/hHRGtKO
December 7, 2025 at 2:02 PM
LinkedIn doesn’t prefer its own ecosystem enough to reward Newsletter links. Scroll time beats content consumption. #SocialAlgorithms #CreatorEconomy
Learn more in the full breakdown : buff.ly/hHRGtKO
Learn more in the full breakdown : buff.ly/hHRGtKO
Substack links underperformed, but the shocker was how similarly LinkedIn Newsletter links fared. No safe harbour. #CreatorTips #LinkedIn
Full context in the feature : buff.ly/hHRGtKO
Full context in the feature : buff.ly/hHRGtKO
December 7, 2025 at 1:42 PM
Substack links underperformed, but the shocker was how similarly LinkedIn Newsletter links fared. No safe harbour. #CreatorTips #LinkedIn
Full context in the feature : buff.ly/hHRGtKO
Full context in the feature : buff.ly/hHRGtKO
Creators keep asking “Why did this post die?” Easy answer : the link buried it. LinkedIn quietly punishes exit routes. #AttentionEconomy #SocialInsights
See the experiment results : buff.ly/hHRGtKO
See the experiment results : buff.ly/hHRGtKO
December 7, 2025 at 1:21 AM
Creators keep asking “Why did this post die?” Easy answer : the link buried it. LinkedIn quietly punishes exit routes. #AttentionEconomy #SocialInsights
See the experiment results : buff.ly/hHRGtKO
See the experiment results : buff.ly/hHRGtKO
A brutal truth: your content isn’t underperforming — your links are. The experiment made it impossible to ignore. #LinkedInStrategy #SubstackWriters
Read the full breakdown : buff.ly/hHRGtKO
Read the full breakdown : buff.ly/hHRGtKO
December 6, 2025 at 11:34 PM
A brutal truth: your content isn’t underperforming — your links are. The experiment made it impossible to ignore. #LinkedInStrategy #SubstackWriters
Read the full breakdown : buff.ly/hHRGtKO
Read the full breakdown : buff.ly/hHRGtKO
LinkedIn is great for reach but terrible for outbound clicks. Platforms reward behaviour that keeps people on-site. #PlatformIncentives #SocialMediaTruths
More inside this week’s feature : buff.ly/hHRGtKO
More inside this week’s feature : buff.ly/hHRGtKO
December 6, 2025 at 10:47 PM
LinkedIn is great for reach but terrible for outbound clicks. Platforms reward behaviour that keeps people on-site. #PlatformIncentives #SocialMediaTruths
More inside this week’s feature : buff.ly/hHRGtKO
More inside this week’s feature : buff.ly/hHRGtKO
Wednesday mornings were golden in the experiment… but even perfect timing couldn’t overcome the link penalty. #LinkedInAnalytics #CreatorInsights
Full story in the episode : buff.ly/hHRGtKO
Full story in the episode : buff.ly/hHRGtKO
December 6, 2025 at 7:49 PM
Wednesday mornings were golden in the experiment… but even perfect timing couldn’t overcome the link penalty. #LinkedInAnalytics #CreatorInsights
Full story in the episode : buff.ly/hHRGtKO
Full story in the episode : buff.ly/hHRGtKO
The control group didn’t just win — it obliterated the test groups. A 140% lift in impressions over LinkedIn link posts. #DataDriven #ContentTesting
Full dataset in the feature : buff.ly/hHRGtKO
Full dataset in the feature : buff.ly/hHRGtKO
December 6, 2025 at 6:55 PM
The control group didn’t just win — it obliterated the test groups. A 140% lift in impressions over LinkedIn link posts. #DataDriven #ContentTesting
Full dataset in the feature : buff.ly/hHRGtKO
Full dataset in the feature : buff.ly/hHRGtKO
On-site links didn’t get special treatment. Even the LinkedIn Newsletter link got hit almost as hard as Substack. Wild. #CreatorEconomy #LinkedInNewsletters
Listen or read for the data : buff.ly/hHRGtKO
Listen or read for the data : buff.ly/hHRGtKO
December 6, 2025 at 1:04 PM
On-site links didn’t get special treatment. Even the LinkedIn Newsletter link got hit almost as hard as Substack. Wild. #CreatorEconomy #LinkedInNewsletters
Listen or read for the data : buff.ly/hHRGtKO
Listen or read for the data : buff.ly/hHRGtKO
If your Substack link kills your LinkedIn reach, it’s not personal — it’s economics. Off-site links pull people away from the ad feed. #AttentionEconomy #GrowthStrategy
See the full experiment : buff.ly/hHRGtKO
See the full experiment : buff.ly/hHRGtKO
December 6, 2025 at 12:37 AM
If your Substack link kills your LinkedIn reach, it’s not personal — it’s economics. Off-site links pull people away from the ad feed. #AttentionEconomy #GrowthStrategy
See the full experiment : buff.ly/hHRGtKO
See the full experiment : buff.ly/hHRGtKO
LinkedIn optimizes for scrolling, not reading. Substack links interrupt the scroll, so the algorithm pushes them down. Predictable once you see the data. #ContentStrategy #Algorithms
Full analysis inside : buff.ly/hHRGtKO
Full analysis inside : buff.ly/hHRGtKO
December 3, 2025 at 2:55 AM
LinkedIn optimizes for scrolling, not reading. Substack links interrupt the scroll, so the algorithm pushes them down. Predictable once you see the data. #ContentStrategy #Algorithms
Full analysis inside : buff.ly/hHRGtKO
Full analysis inside : buff.ly/hHRGtKO