▪️Andrea Todorova
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adfolio.design
▪️Andrea Todorova
@adfolio.design
No room for boring B2B ads.

My directory of 100+ impactful B2B ads with breakdowns: www.adfolio.design

Newsletter for B2B ads and LPs: http://bit.ly/40GtclI
B2B ads ≠ boring ads
April 3, 2025 at 9:34 AM
It's ADventure time 🎢

→ 9 ads me and @diligentstudios.com created for Payyy, our imaginary Expense Management brand.
March 31, 2025 at 1:24 PM
Ads we created for a fintech company 🔬
March 14, 2025 at 3:46 PM
What started as a Xmas side project is now the go-to B2B ad inspiration library 📚
March 13, 2025 at 1:31 PM
A GIF of GIFs = GIFception 🤯

I've curated 50 of the best b2b gif ads I've come across.

🔗 link in comments
March 10, 2025 at 9:06 AM
I spent the whole weekend searching for fresh B2B ads so you don’t have to 😎
February 10, 2025 at 8:39 PM
Ever wondered:

✦ Which ad concepts you should run next
✦ Which ads are trending in b2b
✦ What makes a great ad
✦ How to reimagine popular ads
✦ How to structure your landing page

To help answer these questions, my team and I are curating Adfolio - a library of the most impactful b2b ads.
February 3, 2025 at 2:18 PM
The line between simple and boring is thin.

So to reinforce the copy and enhance the design, I sometimes add a visual spark to my ads.

One of my favorite ways to do that is by experimenting with double meanings.
January 30, 2025 at 11:24 AM
🤯 So many new ads on Adfolio
January 28, 2025 at 3:30 PM
Your product visual looks too plain?

Add a doodle to make it stand out and to ensure it stops the scroll ✋

✦ I break down the coolest b2b ads out there - Day 6
January 28, 2025 at 1:35 PM
I hate self-promotion.

I hate it so much that I spent 3 hours making this Tetris animation just to avoid writing a self-promotional post.

But this offer is too good not to share:

✦ Subscribe to our ad design service by 01/31/2025, and you’ll get a free landing page ✦
January 27, 2025 at 11:48 AM
Found this ad and my professional deformation won.

Here’s how I would tweak it:

✦ Real scenario (like sending the wrong quote) to make the pain point more relatable

✦ Lighthearted copy to make the ad more engaging

✦ Error notification to make it digestible
January 23, 2025 at 6:35 PM
Great creative drives 10-20x more sales than mediocre creative.

With $30 billion spent annually on b2b advertising in the US alone, imagine the flood of ads your target buyers are exposed to.

Do you think they notice all the ads they see? Or remember the brands behind them?

1/4
January 20, 2025 at 2:17 PM
8 question headlines for your b2b ads 📰

Asking questions in your ads helps shift the focus from yourself to your prospects.

This gives you the perfect chance to make them feel seen and understood or even challenge their assumptions and encourage critical thinking.
January 15, 2025 at 11:55 AM
On a mission to prove that any product can have fun ads 🫡
January 14, 2025 at 9:26 AM
Ever thought of using a crumpled paper ball in your ad? 🗞️

✦ I break down the coolest b2b ads out there - Day 5
January 13, 2025 at 6:58 PM
Give new meaning to a well-known acronym 💭

✦ I break down the coolest b2b ads out there - Day 4
January 9, 2025 at 12:08 PM
Crossed 1000 newsletter subscribers on Adfolio. What a way to start 2025. 🎉

Tbh, we couldn’t imagine a year ago how big of an impact our little library of b2b ads would have for us and for +29K users worldwide.

But here we are now and we’re not stopping anytime soon.
January 7, 2025 at 11:47 AM
Three new ads on Adfolio ✌️
December 22, 2024 at 9:25 PM
Bring the problem to life with a fun example 🥛

✦ I break down the coolest b2b ads out there - day 3
December 18, 2024 at 1:59 PM
I love niche libraries.

Recently, I discovered these 3 on Toolfolio:

✦ H1gallery [h1gallery.com]
→ A collection of cool headlines

✦ OGimage [ogimage.gallery]
→ A collection of OG images

✦ 404s [404s.design]
→ A collection of 404 designs

BONUS:
We made sth similar for B2B ads www.adfolio.design
December 16, 2024 at 6:01 PM
Challenge the status quo 🤺

I break down the coolest ads out there - Day #2
December 16, 2024 at 12:30 PM
39 of the coolest b2b gif ads I've come across 😎

www.adfolio.design/motion
December 11, 2024 at 3:29 PM
Promoting your checklist, ebook, report, or template?

Here is what you can write in the ad headline ✏️
December 2, 2024 at 10:08 AM
Here is the result! :)

PS I learned that people working in Security Operations have completely different problems.

If they don't delete old employee, vendor, or service identities, they give attackers an opportunity to claim them and wreak havoc.

So this inspired me to create a few concepts
November 27, 2024 at 12:19 PM