▪️Andrea Todorova
@adfolio.design
No room for boring B2B ads.
My directory of 100+ impactful B2B ads with breakdowns: www.adfolio.design
Newsletter for B2B ads and LPs: http://bit.ly/40GtclI
My directory of 100+ impactful B2B ads with breakdowns: www.adfolio.design
Newsletter for B2B ads and LPs: http://bit.ly/40GtclI
Top 50 b2b gif ads: www.adfolio.design/motion
March 10, 2025 at 9:06 AM
Top 50 b2b gif ads: www.adfolio.design/motion
We’ve spent the past year collecting and analyzing the best ads, and we already have:
✦ 112 static ads + breakdowns
✦ The landing pages they lead to
✦ 40 GIF ads
www.adfolio.design
✦ 112 static ads + breakdowns
✦ The landing pages they lead to
✦ 40 GIF ads
www.adfolio.design
Impactful, hand-picked B2B ads, explained ■ Adfolio
Curated B2B ads for design & copy inspiration. Hand-picked Meta & LinkedIn ads explained.
www.adfolio.design
February 3, 2025 at 2:18 PM
We’ve spent the past year collecting and analyzing the best ads, and we already have:
✦ 112 static ads + breakdowns
✦ The landing pages they lead to
✦ 40 GIF ads
www.adfolio.design
✦ 112 static ads + breakdowns
✦ The landing pages they lead to
✦ 40 GIF ads
www.adfolio.design
For more breakdowns like this visit www.adfolio.design
Impactful, hand-picked B2B ads, explained ■ Adfolio
Curated B2B ads for design & copy inspiration. Hand-picked Meta & LinkedIn ads explained.
www.adfolio.design
January 28, 2025 at 1:35 PM
For more breakdowns like this visit www.adfolio.design
***LinkedIn's B2Bi & MediaScience B2B Creative Effectiveness Study, Feb-April 2023, April-May 2024
****The B2B Institute at LinkedIn, 2024. Better, Bolder B2B Branding.
****The B2B Institute at LinkedIn, 2024. Better, Bolder B2B Branding.
January 20, 2025 at 2:17 PM
***LinkedIn's B2Bi & MediaScience B2B Creative Effectiveness Study, Feb-April 2023, April-May 2024
****The B2B Institute at LinkedIn, 2024. Better, Bolder B2B Branding.
****The B2B Institute at LinkedIn, 2024. Better, Bolder B2B Branding.
Source
*Wood, L., ‘Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns’, Journal of Advertising Research, June 2009
**Hartnett, N., Kennedy, R., Sharp, B., & Greenacre, L. (2015). Creative That Sells: How Advertising Execution Affects Sales.
*Wood, L., ‘Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns’, Journal of Advertising Research, June 2009
**Hartnett, N., Kennedy, R., Sharp, B., & Greenacre, L. (2015). Creative That Sells: How Advertising Execution Affects Sales.
January 20, 2025 at 2:17 PM
Source
*Wood, L., ‘Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns’, Journal of Advertising Research, June 2009
**Hartnett, N., Kennedy, R., Sharp, B., & Greenacre, L. (2015). Creative That Sells: How Advertising Execution Affects Sales.
*Wood, L., ‘Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns’, Journal of Advertising Research, June 2009
**Hartnett, N., Kennedy, R., Sharp, B., & Greenacre, L. (2015). Creative That Sells: How Advertising Execution Affects Sales.
Assuming you have the basics sorted (positioning, audience research, technical campaign settings), great creative has the potential to cut through the noise and improve campaign results, ultimately leading to higher ROI, competitive advantage, and financial gain.
4/4
4/4
January 20, 2025 at 2:17 PM
Assuming you have the basics sorted (positioning, audience research, technical campaign settings), great creative has the potential to cut through the noise and improve campaign results, ultimately leading to higher ROI, competitive advantage, and financial gain.
4/4
4/4
What does this mean for you as a b2b marketer?
It means that now’s the time to capitalize on a rather untapped opportunity.
3/4
It means that now’s the time to capitalize on a rather untapped opportunity.
3/4
January 20, 2025 at 2:17 PM
What does this mean for you as a b2b marketer?
It means that now’s the time to capitalize on a rather untapped opportunity.
3/4
It means that now’s the time to capitalize on a rather untapped opportunity.
3/4
A study by LinkedIn’s b2b Institute and MediaScience tried to uncover just that.
The results: 81% of b2b ads are not noticed or correctly branded.
This means that most paid campaigns are simply a waste of money. They either fail to grab attention, lack brand recall, or both.
2/4
The results: 81% of b2b ads are not noticed or correctly branded.
This means that most paid campaigns are simply a waste of money. They either fail to grab attention, lack brand recall, or both.
2/4
January 20, 2025 at 2:17 PM
A study by LinkedIn’s b2b Institute and MediaScience tried to uncover just that.
The results: 81% of b2b ads are not noticed or correctly branded.
This means that most paid campaigns are simply a waste of money. They either fail to grab attention, lack brand recall, or both.
2/4
The results: 81% of b2b ads are not noticed or correctly branded.
This means that most paid campaigns are simply a waste of money. They either fail to grab attention, lack brand recall, or both.
2/4