Adwanted UK | B Corp
@adwanteduk.bsky.social
The UK’s leading provider of media tech, data and thought-leadership
Read the report on how Playout, overseen by Outsmart and in partnership with Adwanted UK, has created a single source of trusted data, transforming industry accountability.
www.outsmart.org.uk/site/userfil...
#OOH #OOHmedia #OOHdata #Playout
www.outsmart.org.uk/site/userfil...
#OOH #OOHmedia #OOHdata #Playout
November 25, 2025 at 12:36 PM
Read the report on how Playout, overseen by Outsmart and in partnership with Adwanted UK, has created a single source of trusted data, transforming industry accountability.
www.outsmart.org.uk/site/userfil...
#OOH #OOHmedia #OOHdata #Playout
www.outsmart.org.uk/site/userfil...
#OOH #OOHmedia #OOHdata #Playout
RAJAR Q3 2025 dropped this week and it's great news for commercial #radio which now accounts for 56% of all listening.
Discover the top takeaways from this quarter's RAJAR data on The Media Leader uk.themedialeader.com/rajar-q3-202...
Discover the top takeaways from this quarter's RAJAR data on The Media Leader uk.themedialeader.com/rajar-q3-202...
Rajar Q3 2025: Top takeaways
Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
uk.themedialeader.com
October 24, 2025 at 9:47 AM
RAJAR Q3 2025 dropped this week and it's great news for commercial #radio which now accounts for 56% of all listening.
Discover the top takeaways from this quarter's RAJAR data on The Media Leader uk.themedialeader.com/rajar-q3-202...
Discover the top takeaways from this quarter's RAJAR data on The Media Leader uk.themedialeader.com/rajar-q3-202...
If you’ve never heard of cymothoa exigua, you really should.
It’s also known as the tongue-eating louse. This tiny creature swims into a fish through its gills, latches on to its tongue, drains the blood until the organ withers away and then — in the most grotesque twist — replaces it.
It’s also known as the tongue-eating louse. This tiny creature swims into a fish through its gills, latches on to its tongue, drains the blood until the organ withers away and then — in the most grotesque twist — replaces it.
August 26, 2025 at 11:44 AM
If you’ve never heard of cymothoa exigua, you really should.
It’s also known as the tongue-eating louse. This tiny creature swims into a fish through its gills, latches on to its tongue, drains the blood until the organ withers away and then — in the most grotesque twist — replaces it.
It’s also known as the tongue-eating louse. This tiny creature swims into a fish through its gills, latches on to its tongue, drains the blood until the organ withers away and then — in the most grotesque twist — replaces it.
UK press are normalising Trump’s crackdown on civil rights writes Raymond Snoddy in his latest article for The Media Leader
uk.themedialeader.com/uk-press-are...
uk.themedialeader.com/uk-press-are...
UK press are normalising Trump's crackdown on civil rights
Britain's right-wing press are offering uncritical support for Trump's immigration policies, even as they infringe on civil liberties and the rule of law. It begs the question: are the Sun, Times, Mail and Express moving to back Reform?
uk.themedialeader.com
August 1, 2025 at 4:36 PM
UK press are normalising Trump’s crackdown on civil rights writes Raymond Snoddy in his latest article for The Media Leader
uk.themedialeader.com/uk-press-are...
uk.themedialeader.com/uk-press-are...
Latest Q2 RAJAR figures shows commercial audience share has hit an all-time high despite contractions in reach.
It now accounts for 55.7% of total listening, compared to the BBC’s 42.1%.
uk.themedialeader.com/rajar-q2-202...
It now accounts for 55.7% of total listening, compared to the BBC’s 42.1%.
uk.themedialeader.com/rajar-q2-202...
August 1, 2025 at 1:27 PM
Latest Q2 RAJAR figures shows commercial audience share has hit an all-time high despite contractions in reach.
It now accounts for 55.7% of total listening, compared to the BBC’s 42.1%.
uk.themedialeader.com/rajar-q2-202...
It now accounts for 55.7% of total listening, compared to the BBC’s 42.1%.
uk.themedialeader.com/rajar-q2-202...
YouTube turned 20 this year, making it older than TikTok, The Apprentice and even Love Island. And, still, this industry can’t agree on what it actually is. TV has earned trust because its numbers are verified, scrutinised and benchmarked. Google needs to decide where YouTube stands. bit.ly/456sheZ
No-one knows whether YouTube is TV or social — not even YouTube
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
uk.themedialeader.com
July 28, 2025 at 11:45 AM
YouTube turned 20 this year, making it older than TikTok, The Apprentice and even Love Island. And, still, this industry can’t agree on what it actually is. TV has earned trust because its numbers are verified, scrutinised and benchmarked. Google needs to decide where YouTube stands. bit.ly/456sheZ
Everyone is fighting over slivers of attention.
In an era marked by the massive popularity of short-form video and increased but fractured media consumption, getting an edge over the competition could be the difference between someone spending 3 seconds looking at your ad versus 1.5 seconds.
In an era marked by the massive popularity of short-form video and increased but fractured media consumption, getting an edge over the competition could be the difference between someone spending 3 seconds looking at your ad versus 1.5 seconds.
July 14, 2025 at 2:03 PM
Everyone is fighting over slivers of attention.
In an era marked by the massive popularity of short-form video and increased but fractured media consumption, getting an edge over the competition could be the difference between someone spending 3 seconds looking at your ad versus 1.5 seconds.
In an era marked by the massive popularity of short-form video and increased but fractured media consumption, getting an edge over the competition could be the difference between someone spending 3 seconds looking at your ad versus 1.5 seconds.
Listening via digital platform accounts for 73.3% of all radio listening.
Source: Rajar Q1 2025
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Source: Rajar Q1 2025
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
May 15, 2025 at 9:00 AM
Listening via digital platform accounts for 73.3% of all radio listening.
Source: Rajar Q1 2025
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Source: Rajar Q1 2025
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
36% of people claim to listen to a podcast at least once a month, according to figures from #Rajar.
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
April 17, 2025 at 9:00 AM
36% of people claim to listen to a podcast at least once a month, according to figures from #Rajar.
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Greater London has 101,607 tube car Route frames according to R54 release.
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Adwanted Connected | Kickstart your media planning, buying and sales
Independent media research, analysis and planning apps providing indispensable information in one simple to use platform that will save you time and effort
hubs.ly
April 3, 2025 at 9:16 AM
Greater London has 101,607 tube car Route frames according to R54 release.
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
The Media Leader's latest podcast with JCDecaux’s Chris Collins and Dallas Wiles talks about why OOH is in rude health. JCDecaux reported strong fiscal year 2024 earnings this month: the global business saw 9.7% organic growth, while JCDecaux grew 18.4% in the UK.
March 24, 2025 at 9:51 AM
The Media Leader's latest podcast with JCDecaux’s Chris Collins and Dallas Wiles talks about why OOH is in rude health. JCDecaux reported strong fiscal year 2024 earnings this month: the global business saw 9.7% organic growth, while JCDecaux grew 18.4% in the UK.
The most watched match of this year's Six Nations is currently England’s narrow week 2 victory over eventual champions France, with 4.4 million tv viewers.
Source: Barb Audiences
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Source: Barb Audiences
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
March 20, 2025 at 10:00 AM
The most watched match of this year's Six Nations is currently England’s narrow week 2 victory over eventual champions France, with 4.4 million tv viewers.
Source: Barb Audiences
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Source: Barb Audiences
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Last week, 8 amazing Adwanted volunteers helped at Phoenix Gardens near Shaftesbury Ave. With shovels, wheelbarrows, and teamwork, they revitalised this city sanctuary. It was a fantastic chance to support green spaces and make a difference and couldn’t be prouder of their hard work & dedication! 💚
March 14, 2025 at 12:35 PM
Last week, 8 amazing Adwanted volunteers helped at Phoenix Gardens near Shaftesbury Ave. With shovels, wheelbarrows, and teamwork, they revitalised this city sanctuary. It was a fantastic chance to support green spaces and make a difference and couldn’t be prouder of their hard work & dedication! 💚
📈 UK agencies employ 265,000 and turn over £35bn, new analysis reveals.
Latest article on The Media Leader talks about Agency by Agency, which launches today and aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings.
Latest article on The Media Leader talks about Agency by Agency, which launches today and aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings.
March 10, 2025 at 10:10 AM
📈 UK agencies employ 265,000 and turn over £35bn, new analysis reveals.
Latest article on The Media Leader talks about Agency by Agency, which launches today and aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings.
Latest article on The Media Leader talks about Agency by Agency, which launches today and aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings.
Congratulations to the Adwanted Media Research Awards 2025 winners for their outstanding achievements, especially
@jcdecaux.bsky.social who won several awards including the Grand Prix. Read the details from yesterday's event including a list of the winners uk.themedialeader.com/adwanted-med...
@jcdecaux.bsky.social who won several awards including the Grand Prix. Read the details from yesterday's event including a list of the winners uk.themedialeader.com/adwanted-med...
March 6, 2025 at 10:53 AM
Congratulations to the Adwanted Media Research Awards 2025 winners for their outstanding achievements, especially
@jcdecaux.bsky.social who won several awards including the Grand Prix. Read the details from yesterday's event including a list of the winners uk.themedialeader.com/adwanted-med...
@jcdecaux.bsky.social who won several awards including the Grand Prix. Read the details from yesterday's event including a list of the winners uk.themedialeader.com/adwanted-med...
March 5, 2025 at 9:58 AM
BBC History magazine posted a 325% year-on-year increase in digital circulations for the period between January and December 2024.
Source: ABC
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Source: ABC
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
February 20, 2025 at 9:07 AM
BBC History magazine posted a 325% year-on-year increase in digital circulations for the period between January and December 2024.
Source: ABC
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Source: ABC
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
Roadside advertising specialists 75Media, has unveiled an AI innovation that will allow businesses of every size to access the brand-building power of outdoor advertising.
Read more about it here: 75media.co.uk/blog/75media...
Read more about it here: 75media.co.uk/blog/75media...
February 19, 2025 at 9:44 AM
Roadside advertising specialists 75Media, has unveiled an AI innovation that will allow businesses of every size to access the brand-building power of outdoor advertising.
Read more about it here: 75media.co.uk/blog/75media...
Read more about it here: 75media.co.uk/blog/75media...
The Zuck stops nowhere: Why Meta will never be held accountable.
It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta., writes Omar Oakes for The Media Leader
bit.ly/42OlqY4
#meta #socialmedia #media
It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta., writes Omar Oakes for The Media Leader
bit.ly/42OlqY4
#meta #socialmedia #media
February 10, 2025 at 3:14 PM
The Zuck stops nowhere: Why Meta will never be held accountable.
It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta., writes Omar Oakes for The Media Leader
bit.ly/42OlqY4
#meta #socialmedia #media
It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta., writes Omar Oakes for The Media Leader
bit.ly/42OlqY4
#meta #socialmedia #media
When the days are cold and it's been a long week, what's better than kicking up your feet and updating your OOH inventory on SPACE?
Not a subscriber to SPACE? Get in touch with our friendly OOH team at [email protected] to find out more!
Not a subscriber to SPACE? Get in touch with our friendly OOH team at [email protected] to find out more!
February 7, 2025 at 10:28 AM
When the days are cold and it's been a long week, what's better than kicking up your feet and updating your OOH inventory on SPACE?
Not a subscriber to SPACE? Get in touch with our friendly OOH team at [email protected] to find out more!
Not a subscriber to SPACE? Get in touch with our friendly OOH team at [email protected] to find out more!
With a bumper crop of big movies coming, 2025 is forecast to see cinema revenue increase by 4.7% according to figures from AA/WARC. The net forecast is £209m for the year, despite increased competition from streaming services.
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
February 6, 2025 at 12:59 PM
With a bumper crop of big movies coming, 2025 is forecast to see cinema revenue increase by 4.7% according to figures from AA/WARC. The net forecast is £209m for the year, despite increased competition from streaming services.
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
⏩Get the Adwanted Connected app for more insights hubs.ly/Q035xQ8w0
📣 We've launched Adwanted Consulting, a strategic partnership between Adwanted UK and Work Research to provide research, advisory and consulting services to the industry for businesses looking for a competitive edge in an uncertain landscape uk.themedialeader.com/adwanted-lau...
Adwanted launches consulting arm with Work Research - The Media Leader
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
uk.themedialeader.com
February 3, 2025 at 11:28 AM
📣 We've launched Adwanted Consulting, a strategic partnership between Adwanted UK and Work Research to provide research, advisory and consulting services to the industry for businesses looking for a competitive edge in an uncertain landscape uk.themedialeader.com/adwanted-lau...
Media Mind is back!
The ultimate interagency quiz for the best and brightest media brains is making its long-anticipated return this year.
The driving force behind this, Simon Redican, writes about the industry legends that were past competitors uk.themedialeader.com/media-mind-n...
The ultimate interagency quiz for the best and brightest media brains is making its long-anticipated return this year.
The driving force behind this, Simon Redican, writes about the industry legends that were past competitors uk.themedialeader.com/media-mind-n...
Media Mind: Nostalgia ain’t what it used to be - The Media Leader
The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.
uk.themedialeader.com
January 28, 2025 at 1:10 PM
Media Mind is back!
The ultimate interagency quiz for the best and brightest media brains is making its long-anticipated return this year.
The driving force behind this, Simon Redican, writes about the industry legends that were past competitors uk.themedialeader.com/media-mind-n...
The ultimate interagency quiz for the best and brightest media brains is making its long-anticipated return this year.
The driving force behind this, Simon Redican, writes about the industry legends that were past competitors uk.themedialeader.com/media-mind-n...
Hello everyone on Bluesky from all of us at Adwanted UK 👋
We’re excited to be here!
We’re excited to be here!
January 28, 2025 at 11:13 AM
Hello everyone on Bluesky from all of us at Adwanted UK 👋
We’re excited to be here!
We’re excited to be here!