Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI writes Omar Oakes in his latest opinion piece on #TheMediaLeader.

uk.themedialeader.com/why-parasiti...

From then on, the fish uses the parasite as its tongue. Not only is the fish none the wiser as the louse taxes its food, the poor thing becomes dependent on it to keep eating.

Does this remind you of any companies in the advertising and media world?

Will Parrish, CSO at VCCP Media joins Jack Benjamin on #TheMediaLeaderpodcast to unpack findings from a study into how having distinctive brand assets can be a game-changer for advertisers competing for those split seconds of attention on social platforms. uk.themedialeader.com/how-to-hack-...

JCDecaux’s UK co-CEOs Chris Collins and Dallas Wiles joined The Media Leader host Jack Benjamin to discuss what is driving such strong growth in OOH investment and why JCDecaux is making 2025 its largest-ever year for screen deployment across the UK. uk.themedialeader.com/why-ooh-is-i...

⏩ Every week, we share articles from #TheMediaLeader to keep you up to date with the latest media thought leadership.

“We want to put the data in as many agency leaders, investors and industry professionals’ hands as possible to empower informed decisions, whether they’re looking to scale, differentiate, evolve, acquire or optimise performance.”

uk.themedialeader.com/uk-agencies-...

“This new way of analysing our sector has huge implications,” said Tom Salmon, co-founder of Agency by Agency. “The agency sector is one of the UK’s most precious assets and, with our new methodology, it’s finally possible to see trends, opportunities and threats across the whole of it."