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ahamediagroup.bsky.social
Aha Media
@ahamediagroup.bsky.social
Helping healthcare marketing teams succeed through strategic content strategies and clear copywriting.

All healthcare content. All the time.
If a TikTok ban actually goes into effect, marketers need to think about what’s next. But don’t panic.
Even if the ban happens, you will still be able to access the app for a while. New downloads and updates will be restricted, but the platform won’t disappear overnight.
January 10, 2025 at 5:10 AM
Reposted by Aha Media
The best practicing SEO professionals tell us what they think are the best areas to focus on for SEO in 2025 and how to adapt as search is changing. via @shelleywalsh.bsky.social
22 SEO Experts Offer Their Predictions For 2025
The best practicing SEO professionals tell us what they think are the best areas to focus on for SEO in 2025 and how to adapt as search is changing. via @shelleywalsh.bsky.social
www.searchenginejournal.com
December 16, 2024 at 1:33 PM
New core update just weeks after the last one. But we’re not worried.

Why?

“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”

searchengineland.com/google-decem...
Google December 2024 core update rolling out now
Google has released its fourth core update for the 2024 year today.
searchengineland.com
December 13, 2024 at 8:14 PM
We’re only just beginning to see the impact AI will have on search and online behavior. Here’s a peek into the future.
ChatGPT can’t see what you do online. Microsoft Copilot now can. Microsoft wants an AI companion to follow you around the web. This is only the beginning. | Vox www.vox.com/technology/3...
An AI that sees what you see
Microsoft wants an AI companion to follow you around the web. This is only the beginning.
www.vox.com
December 11, 2024 at 3:06 PM
Reposted by Aha Media
🎥✨ Revolutionize Healthcare Marketing!

Join expert Tim Duer for an exclusive walkthrough of our advanced healthcare dashboard, focusing on bariatric surgery insights.

Perfect for healthcare marketers, agencies, bariatric providers, and analysts.

📽 Watch now:
Maximizing Marketing for Bariatric Services: Advanced Audiences Dashboard Tour
Welcome to an exclusive walkthrough of our state-of-the-art healthcare dashboard, led by industryexpert Tim Duer. This session zeroes in on the world of bari...
buff.ly
December 4, 2024 at 5:56 PM
This blog is getting a lot of attention. Something tells us a lot of people are thinking about strategy for 2025 …

Here’s some guidance:

ahamediagroup.com/blog/sustain...
Build a Content Strategy That Lasts Long-Term
Need a 100% future-proof content marketing strategy? Those don’t exist. Instead, learn how to build a strategy that’s sustainable and effective.
ahamediagroup.com
December 4, 2024 at 12:31 PM
Have you seen traffic to your site from Bluesky yet?

Since it doesn't throttle posts with external links, marketers are optimistic about the potential of Bluesky as a traffic source.

www.searchenginejournal.com/bluesky-emer...
Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky gains momentum as publishers report triple engagement rates, attracting media outlets and developers from rival social platforms.
www.searchenginejournal.com
December 3, 2024 at 5:25 PM
Reposted by Aha Media
AI Overview trends stabilized in November; localized travel queries surged 700%. YouTube citations peaked earlier but steadied at 115–120% of baseline.

AIO maturity now offers marketers predictability, aiding optimization of evergreen and seasonal content​.

#seo #google #aio
New Report Shows AI Overviews Trends Are Stabilizing
Google AI Overviews generally stabilized in October in November but granular travel queries surged by 700%
www.searchenginejournal.com
December 1, 2024 at 1:50 PM
3 steps to a content strategy that lasts:

1. Start with a solid foundation
2. Make it sustainable
3. Stay flexible

See what we mean here:

www.linkedin.com/pulse/conten...
Content Strategy, Summed Up in 300 Words
Let me set the record straight. There’s no way to make your strategy 100% future-proof.
www.linkedin.com
November 25, 2024 at 2:30 PM
People follow people, not institutions.

On Bluesky (& all platforms), be human: highlight a physician’s passion, share a team milestone, or tell a patient’s story…

Build a following through authentic content—not just polished PR headlines.

That’s the vibe here.

www.vox.com/technology/3...
Bluesky brings the fun, weird vibes of old Twitter back to life
As more users flee X, a clearer, sunnier social media age is dawning.
www.vox.com
November 22, 2024 at 2:48 PM
Reposted by Aha Media
Despite a massive head start, BlueSky has now overtaken Threads in the US 👇
November 19, 2024 at 9:39 PM
A social platform that doesn’t throttle referral traffic?! Whaaat?! 😱
We love links because we love the open web
It is so incredibly nice to have a social platform that values links again - a breath of fresh air in the poisoned ecosystem of the creator economy
November 21, 2024 at 12:29 PM
Healthcare marketers — start here!

go.bsky.app/GbfofhD
November 20, 2024 at 12:46 PM
Reposted by Aha Media
For all y'all who prefer Perplexity to traditional search:

Perplexity is intentionally appending affiliate links for their own account into LLM answers. And often, they won't allow a link unless there's an affiliate opportunity 😡

h/t Marcus Tober
November 20, 2024 at 12:05 AM
The playbook for new platforms:

1. Observe
2. Experiment
3. Evaluate

Early adopters can get a head start but don’t get distracted by shiny new things. Decide how a new platform meets your audience’s needs before throwing resources at it.
November 19, 2024 at 1:20 PM
How can you repurpose your existing content for new social media platforms?
ahamediagroup.com/blog/repurpo...
How to Repurpose Healthcare Content for Social Media
Maximize your time, resources, and your content’s impact. Learn how to repurpose healthcare content for social media.
ahamediagroup.com
November 19, 2024 at 3:04 AM
We’re doing this thing. What healthcare orgs are already here?
November 19, 2024 at 2:36 AM