Akhila Kosaraju
@akhilak.bsky.social
I help climate solutions accelerate adoption with design that wins pilots, partnerships & funding | Clients across startups and unicorns backed by U.S. Dep’t of Energy, YC, Accel | Brand, Websites and UX Design.
Whatifdesign.co
Whatifdesign.co
I've audited 200+ climate tech websites in the last two years.
And I keep coming back to the same 17 building blocks to actually drive market adoption
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And I keep coming back to the same 17 building blocks to actually drive market adoption
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December 3, 2025 at 6:46 PM
I've audited 200+ climate tech websites in the last two years.
And I keep coming back to the same 17 building blocks to actually drive market adoption
Thread 🧵
And I keep coming back to the same 17 building blocks to actually drive market adoption
Thread 🧵
Most carbon capture solutions store CO2 temporarily or require expensive infrastructure.
This one locks it away permanently in buildings we already construct.
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This one locks it away permanently in buildings we already construct.
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December 2, 2025 at 8:16 PM
Most carbon capture solutions store CO2 temporarily or require expensive infrastructure.
This one locks it away permanently in buildings we already construct.
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This one locks it away permanently in buildings we already construct.
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Pixar has generated over $14 billion at the box office.
And they did it all, with one story structure.
That structure works because it's wired into how humans follow stories.
Which means if you want your climate tech funded or adopted, you need it too.
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And they did it all, with one story structure.
That structure works because it's wired into how humans follow stories.
Which means if you want your climate tech funded or adopted, you need it too.
Thread🧵
December 2, 2025 at 8:09 PM
Pixar has generated over $14 billion at the box office.
And they did it all, with one story structure.
That structure works because it's wired into how humans follow stories.
Which means if you want your climate tech funded or adopted, you need it too.
Thread🧵
And they did it all, with one story structure.
That structure works because it's wired into how humans follow stories.
Which means if you want your climate tech funded or adopted, you need it too.
Thread🧵
I used to think building a company meant having all the answers.
Turns out, it's about surrounding yourself with people who aren't afraid to find them.
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Turns out, it's about surrounding yourself with people who aren't afraid to find them.
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December 2, 2025 at 8:05 PM
I used to think building a company meant having all the answers.
Turns out, it's about surrounding yourself with people who aren't afraid to find them.
Thread🧵
Turns out, it's about surrounding yourself with people who aren't afraid to find them.
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I just watched two of the smartest people I know make the same inexplicable decision.
And I can't figure out if they're crazy or if I'm missing something.
Let me explain.
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And I can't figure out if they're crazy or if I'm missing something.
Let me explain.
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December 2, 2025 at 8:02 PM
I just watched two of the smartest people I know make the same inexplicable decision.
And I can't figure out if they're crazy or if I'm missing something.
Let me explain.
Thread🧵
And I can't figure out if they're crazy or if I'm missing something.
Let me explain.
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Climate tech founders keep losing deals to one backwards assumption.
(I've watched this assumption kill 80% of climate tech sales cycles.)
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(I've watched this assumption kill 80% of climate tech sales cycles.)
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December 2, 2025 at 7:57 PM
Climate tech founders keep losing deals to one backwards assumption.
(I've watched this assumption kill 80% of climate tech sales cycles.)
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(I've watched this assumption kill 80% of climate tech sales cycles.)
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Most industrial decarbonization projects require years to pay back.
This one can deliver cost savings from day one.
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This one can deliver cost savings from day one.
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November 26, 2025 at 8:11 PM
Most industrial decarbonization projects require years to pay back.
This one can deliver cost savings from day one.
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This one can deliver cost savings from day one.
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Your website is your most expensive salesperson that never sleeps but that’s rarely how I see founders treat it.
November 26, 2025 at 8:04 PM
Your website is your most expensive salesperson that never sleeps but that’s rarely how I see founders treat it.
Climate tech founders have some of the most important technology on the planet.
And yet, most of them struggle to raise money and land pilots.
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And yet, most of them struggle to raise money and land pilots.
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November 24, 2025 at 6:17 PM
Climate tech founders have some of the most important technology on the planet.
And yet, most of them struggle to raise money and land pilots.
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And yet, most of them struggle to raise money and land pilots.
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Nira Energy is solving one of the hardest problems in renewable energy.
(One that's been secretly costing the industry billions of dollars)
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(One that's been secretly costing the industry billions of dollars)
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November 24, 2025 at 6:13 PM
Nira Energy is solving one of the hardest problems in renewable energy.
(One that's been secretly costing the industry billions of dollars)
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(One that's been secretly costing the industry billions of dollars)
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TerraPower is building nuclear reactors that won't power a single home until 2030.
Yet they've secured $650M in funding.
No revenue.
No live projects.
Years away from launch.
Yet they've secured $650M in funding.
No revenue.
No live projects.
Years away from launch.
November 20, 2025 at 5:44 PM
TerraPower is building nuclear reactors that won't power a single home until 2030.
Yet they've secured $650M in funding.
No revenue.
No live projects.
Years away from launch.
Yet they've secured $650M in funding.
No revenue.
No live projects.
Years away from launch.
The best climate startups don't fail because of bad tech or weak teams.
They fail because the right resources never reach them at the right time.
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They fail because the right resources never reach them at the right time.
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November 19, 2025 at 5:18 PM
The best climate startups don't fail because of bad tech or weak teams.
They fail because the right resources never reach them at the right time.
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They fail because the right resources never reach them at the right time.
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A seed-stage concrete startup just did something most climate tech companies take years to achieve.
Making decarbonization cheaper than the incumbent.
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Making decarbonization cheaper than the incumbent.
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November 17, 2025 at 4:56 PM
A seed-stage concrete startup just did something most climate tech companies take years to achieve.
Making decarbonization cheaper than the incumbent.
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Making decarbonization cheaper than the incumbent.
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I moved to San Francisco to go all in on climate tech
(and discovered why brilliant technologies keep failing)
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(and discovered why brilliant technologies keep failing)
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November 12, 2025 at 6:23 PM
I moved to San Francisco to go all in on climate tech
(and discovered why brilliant technologies keep failing)
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(and discovered why brilliant technologies keep failing)
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Client win days are the best kind!
Huge congratulations to the HYDGEN on raising $5M Pre-Series A led by Transition VC to scale their industrial AEM electrolyzer technology.
(thread)
Huge congratulations to the HYDGEN on raising $5M Pre-Series A led by Transition VC to scale their industrial AEM electrolyzer technology.
(thread)
November 6, 2025 at 8:42 PM
Client win days are the best kind!
Huge congratulations to the HYDGEN on raising $5M Pre-Series A led by Transition VC to scale their industrial AEM electrolyzer technology.
(thread)
Huge congratulations to the HYDGEN on raising $5M Pre-Series A led by Transition VC to scale their industrial AEM electrolyzer technology.
(thread)
At the start of October, I made a promise to make climate tech more accessible.
Today, I'm proud to say, it was worth it.
Today, I'm proud to say, it was worth it.
November 3, 2025 at 8:29 PM
At the start of October, I made a promise to make climate tech more accessible.
Today, I'm proud to say, it was worth it.
Today, I'm proud to say, it was worth it.
Capitalism has one fatal flaw.
And we've been ignoring it since the Industrial Revolution:
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And we've been ignoring it since the Industrial Revolution:
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October 31, 2025 at 4:23 PM
Capitalism has one fatal flaw.
And we've been ignoring it since the Industrial Revolution:
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And we've been ignoring it since the Industrial Revolution:
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The companies promising to save the planet have a secret they don't advertise.
And once you see it, you'll notice it everywhere:
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And once you see it, you'll notice it everywhere:
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October 30, 2025 at 7:43 PM
The companies promising to save the planet have a secret they don't advertise.
And once you see it, you'll notice it everywhere:
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And once you see it, you'll notice it everywhere:
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Humanity's greatest strength has always been creating things from scratch.
It's also been our most destructive habit. Let me explain:
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It's also been our most destructive habit. Let me explain:
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October 29, 2025 at 6:06 PM
Humanity's greatest strength has always been creating things from scratch.
It's also been our most destructive habit. Let me explain:
(thread)
It's also been our most destructive habit. Let me explain:
(thread)
Nature built the world's biggest carbon storage system over millions of years.
But modern farming broke it in less than a century. Here’s how:
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But modern farming broke it in less than a century. Here’s how:
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October 28, 2025 at 6:11 PM
Nature built the world's biggest carbon storage system over millions of years.
But modern farming broke it in less than a century. Here’s how:
(thread)
But modern farming broke it in less than a century. Here’s how:
(thread)
Every country that wanted hydroelectric power paid the same devastating price.
And they all thought it was the only way:
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And they all thought it was the only way:
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October 27, 2025 at 6:30 PM
Every country that wanted hydroelectric power paid the same devastating price.
And they all thought it was the only way:
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And they all thought it was the only way:
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Farmers are doing everything right according to the rules they were given.
And that's precisely what's destroying them.
Let me explain. (Thread)
And that's precisely what's destroying them.
Let me explain. (Thread)
October 26, 2025 at 8:09 PM
Farmers are doing everything right according to the rules they were given.
And that's precisely what's destroying them.
Let me explain. (Thread)
And that's precisely what's destroying them.
Let me explain. (Thread)
Companies have billions of dollars specifically set aside to fight climate change.
But the people who can actually do it can't get a penny…
(thread)
But the people who can actually do it can't get a penny…
(thread)
October 25, 2025 at 8:35 PM
Companies have billions of dollars specifically set aside to fight climate change.
But the people who can actually do it can't get a penny…
(thread)
But the people who can actually do it can't get a penny…
(thread)
We're lying to ourselves about net zero.
Because there's a dirty secret about emissions that physics won't let us solve.
Let me explain:
(thread)
Because there's a dirty secret about emissions that physics won't let us solve.
Let me explain:
(thread)
October 24, 2025 at 6:54 PM
We're lying to ourselves about net zero.
Because there's a dirty secret about emissions that physics won't let us solve.
Let me explain:
(thread)
Because there's a dirty secret about emissions that physics won't let us solve.
Let me explain:
(thread)
Airlines just ran out of time.
They either decarbonize or get priced out of the sky.
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They either decarbonize or get priced out of the sky.
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October 23, 2025 at 7:19 PM
Airlines just ran out of time.
They either decarbonize or get priced out of the sky.
(thread)
They either decarbonize or get priced out of the sky.
(thread)