Alex Jimenez
@alexisrjimenez.bsky.social
FinServ Consultant at Backbase | Strategy, Fintech, Payments, Banking, Innovation | 12x Marathoner, 4x Dopey, 5x Goofy | Views my own! 🇨🇴🇪🇸🏳️🌈🫏✡️☸️
McDonald’s latest Christmas ad is a new low for #AI
Critics are understandably peeved.
www.creativebloq.com/design/adver...
#DigitalMarketing www.creativebloq.com/design/adver...
Critics are understandably peeved.
www.creativebloq.com/design/adver...
#DigitalMarketing www.creativebloq.com/design/adver...
December 9, 2025 at 4:30 PM
McDonald’s latest Christmas ad is a new low for #AI
Critics are understandably peeved.
www.creativebloq.com/design/adver...
#DigitalMarketing www.creativebloq.com/design/adver...
Critics are understandably peeved.
www.creativebloq.com/design/adver...
#DigitalMarketing www.creativebloq.com/design/adver...
US TikTok users are worth 4x more to advertisers than the global average
The US accounts for just 10% of TikTok users but generates 41% of the platform's ad revenue worldwide
www.insiderintelligence.com/content/us-t...
#DigitalMarketing
The US accounts for just 10% of TikTok users but generates 41% of the platform's ad revenue worldwide
www.insiderintelligence.com/content/us-t...
#DigitalMarketing
December 8, 2025 at 3:30 PM
US TikTok users are worth 4x more to advertisers than the global average
The US accounts for just 10% of TikTok users but generates 41% of the platform's ad revenue worldwide
www.insiderintelligence.com/content/us-t...
#DigitalMarketing
The US accounts for just 10% of TikTok users but generates 41% of the platform's ad revenue worldwide
www.insiderintelligence.com/content/us-t...
#DigitalMarketing
Cloudflare outage cause revealed as major websites disrupted
The outage affected X, Substack, Canva and many more websites
www.independent.co.uk/tech/cloudfl...
#Technology #CyberSecurity
The outage affected X, Substack, Canva and many more websites
www.independent.co.uk/tech/cloudfl...
#Technology #CyberSecurity
December 6, 2025 at 5:30 PM
Cloudflare outage cause revealed as major websites disrupted
The outage affected X, Substack, Canva and many more websites
www.independent.co.uk/tech/cloudfl...
#Technology #CyberSecurity
The outage affected X, Substack, Canva and many more websites
www.independent.co.uk/tech/cloudfl...
#Technology #CyberSecurity
#SMB marketers are using #AI for landing page design more than any other optimization tactic
31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages
content-na1.emarketer.com/smb-marketer...
#DigitalMarketing
31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages
content-na1.emarketer.com/smb-marketer...
#DigitalMarketing
December 5, 2025 at 7:30 PM
#SMB marketers are using #AI for landing page design more than any other optimization tactic
31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages
content-na1.emarketer.com/smb-marketer...
#DigitalMarketing
31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages
content-na1.emarketer.com/smb-marketer...
#DigitalMarketing
Gen Z shoppers lead all generations in using #AI for purchases
61% of Gen Z shoppers used AI tools to help with a purchase in the last year
content-na1.emarketer.com/gen-z-shoppe...
#DigitalMarketing #LLMs #eCommerce #Retail
61% of Gen Z shoppers used AI tools to help with a purchase in the last year
content-na1.emarketer.com/gen-z-shoppe...
#DigitalMarketing #LLMs #eCommerce #Retail
December 5, 2025 at 5:30 PM
Gen Z shoppers lead all generations in using #AI for purchases
61% of Gen Z shoppers used AI tools to help with a purchase in the last year
content-na1.emarketer.com/gen-z-shoppe...
#DigitalMarketing #LLMs #eCommerce #Retail
61% of Gen Z shoppers used AI tools to help with a purchase in the last year
content-na1.emarketer.com/gen-z-shoppe...
#DigitalMarketing #LLMs #eCommerce #Retail
Podcast advertisers lean into brand campaigns
Podcast advertisers are shifting toward brand awareness campaigns, which grew from 52% to 56% of total US podcast ad spending between Q3 2024 and Q3 2025
content-na1.emarketer.com/podcast-adve...
#DigitalMarketing
Podcast advertisers are shifting toward brand awareness campaigns, which grew from 52% to 56% of total US podcast ad spending between Q3 2024 and Q3 2025
content-na1.emarketer.com/podcast-adve...
#DigitalMarketing
December 3, 2025 at 3:30 PM
Podcast advertisers lean into brand campaigns
Podcast advertisers are shifting toward brand awareness campaigns, which grew from 52% to 56% of total US podcast ad spending between Q3 2024 and Q3 2025
content-na1.emarketer.com/podcast-adve...
#DigitalMarketing
Podcast advertisers are shifting toward brand awareness campaigns, which grew from 52% to 56% of total US podcast ad spending between Q3 2024 and Q3 2025
content-na1.emarketer.com/podcast-adve...
#DigitalMarketing
Holiday shoppers are going online first
More than half of US holiday shoppers (55%) plan to make purchases online
www.emarketer.com/content/holi...
#DigitalMarketing #Retail #eCommerce
More than half of US holiday shoppers (55%) plan to make purchases online
www.emarketer.com/content/holi...
#DigitalMarketing #Retail #eCommerce
December 2, 2025 at 3:30 PM
Holiday shoppers are going online first
More than half of US holiday shoppers (55%) plan to make purchases online
www.emarketer.com/content/holi...
#DigitalMarketing #Retail #eCommerce
More than half of US holiday shoppers (55%) plan to make purchases online
www.emarketer.com/content/holi...
#DigitalMarketing #Retail #eCommerce
Consumers across all ages are rejecting personalized ads
Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%
content-na1.emarketer.com/consumers-ac...
#DigitalMarketing
Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%
content-na1.emarketer.com/consumers-ac...
#DigitalMarketing
December 1, 2025 at 4:30 PM
Consumers across all ages are rejecting personalized ads
Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%
content-na1.emarketer.com/consumers-ac...
#DigitalMarketing
Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%
content-na1.emarketer.com/consumers-ac...
#DigitalMarketing
General Motors makes a harsh decision as #EVs falter
GM is continuing to right size its EV production.
Only 9 of 90 EV models sold over 10,000 units in Q3.
Policy changes, including tax credit expiration, are expected to slow future US EV adoption.
buff.ly/5J6LRVh
#Transportation #ClimateChange
GM is continuing to right size its EV production.
Only 9 of 90 EV models sold over 10,000 units in Q3.
Policy changes, including tax credit expiration, are expected to slow future US EV adoption.
buff.ly/5J6LRVh
#Transportation #ClimateChange
November 30, 2025 at 6:30 PM
General Motors makes a harsh decision as #EVs falter
GM is continuing to right size its EV production.
Only 9 of 90 EV models sold over 10,000 units in Q3.
Policy changes, including tax credit expiration, are expected to slow future US EV adoption.
buff.ly/5J6LRVh
#Transportation #ClimateChange
GM is continuing to right size its EV production.
Only 9 of 90 EV models sold over 10,000 units in Q3.
Policy changes, including tax credit expiration, are expected to slow future US EV adoption.
buff.ly/5J6LRVh
#Transportation #ClimateChange
Recently, I entered the US through MSP and didn’t have to show my passport. #Biometrics from my TSA PreCheck and Clear allowed me walk through access.
You can now pass without a physical passport at these US airports
www.thestreet.com/travel/you-c...
#Travel
You can now pass without a physical passport at these US airports
www.thestreet.com/travel/you-c...
#Travel
November 30, 2025 at 3:30 PM
Recently, I entered the US through MSP and didn’t have to show my passport. #Biometrics from my TSA PreCheck and Clear allowed me walk through access.
You can now pass without a physical passport at these US airports
www.thestreet.com/travel/you-c...
#Travel
You can now pass without a physical passport at these US airports
www.thestreet.com/travel/you-c...
#Travel
2026’s not going to be “business as usual” in #FinTech. Expect #AI agents, tokenized assets, embedded finance — and experiences so seamless, you don’t even realize money’s moving.
Are you building for the future… or watching it pass you by?
buff.ly/LbN0ULj
#FinServ #Banking #Payments #PayTech
Are you building for the future… or watching it pass you by?
buff.ly/LbN0ULj
#FinServ #Banking #Payments #PayTech
November 29, 2025 at 7:00 PM
Bank jobs hit lowest level since prior to pandemic: Report
As of Sept. 30, commercial banks and savings banks employed 2.06 million people, the lowest number since the fourth quarter of 2019.
www.americanbanker.com/news/bank-jo...
#FinTech #FinServ #Banking
As of Sept. 30, commercial banks and savings banks employed 2.06 million people, the lowest number since the fourth quarter of 2019.
www.americanbanker.com/news/bank-jo...
#FinTech #FinServ #Banking
November 27, 2025 at 8:00 PM
Bank jobs hit lowest level since prior to pandemic: Report
As of Sept. 30, commercial banks and savings banks employed 2.06 million people, the lowest number since the fourth quarter of 2019.
www.americanbanker.com/news/bank-jo...
#FinTech #FinServ #Banking
As of Sept. 30, commercial banks and savings banks employed 2.06 million people, the lowest number since the fourth quarter of 2019.
www.americanbanker.com/news/bank-jo...
#FinTech #FinServ #Banking
Diners are finding restaurant deals in their inbox and social feeds
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media
content-na1.emarketer.com/diners-findi...
#DigitalMarketing
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media
content-na1.emarketer.com/diners-findi...
#DigitalMarketing
November 26, 2025 at 3:34 PM
Diners are finding restaurant deals in their inbox and social feeds
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media
content-na1.emarketer.com/diners-findi...
#DigitalMarketing
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media
content-na1.emarketer.com/diners-findi...
#DigitalMarketing
B2B marketers are prioritizing #AI tools for 2026
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026
content-na1.emarketer.com/b2b-marketer...
#DigitalMarketing #ContentMarketing
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026
content-na1.emarketer.com/b2b-marketer...
#DigitalMarketing #ContentMarketing
November 25, 2025 at 3:30 PM
B2B marketers are prioritizing #AI tools for 2026
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026
content-na1.emarketer.com/b2b-marketer...
#DigitalMarketing #ContentMarketing
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026
content-na1.emarketer.com/b2b-marketer...
#DigitalMarketing #ContentMarketing
Shoppers define luxury more by price than quality
The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%
content-na1.emarketer.com/shoppers-def...
#DigitalMarketing #Retail
The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%
content-na1.emarketer.com/shoppers-def...
#DigitalMarketing #Retail
November 24, 2025 at 3:00 PM
Shoppers define luxury more by price than quality
The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%
content-na1.emarketer.com/shoppers-def...
#DigitalMarketing #Retail
The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%
content-na1.emarketer.com/shoppers-def...
#DigitalMarketing #Retail
Most B2B buyers are evaluating #AI products without formal steering committees
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method
buff.ly/CVS7sWr
#DigitalMarketing
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method
buff.ly/CVS7sWr
#DigitalMarketing
November 20, 2025 at 4:30 PM
Most B2B buyers are evaluating #AI products without formal steering committees
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method
buff.ly/CVS7sWr
#DigitalMarketing
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method
buff.ly/CVS7sWr
#DigitalMarketing
Consumers are setting a high bar for premium ad experiences
80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience
content-na1.emarketer.com/consumers-se...
#DigitalMarketing
80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience
content-na1.emarketer.com/consumers-se...
#DigitalMarketing
November 20, 2025 at 3:30 PM
Consumers are setting a high bar for premium ad experiences
80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience
content-na1.emarketer.com/consumers-se...
#DigitalMarketing
80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience
content-na1.emarketer.com/consumers-se...
#DigitalMarketing
One in 3 genAI users encounter inaccuracies or misleading outputs
33% of US genAI users have experienced inaccurate or misleading output when using the technology
content-na1.emarketer.com/one-3-genai-...
#GenerativeAI #AI #LLMs #DigitalMarketing
33% of US genAI users have experienced inaccurate or misleading output when using the technology
content-na1.emarketer.com/one-3-genai-...
#GenerativeAI #AI #LLMs #DigitalMarketing
November 18, 2025 at 3:30 PM
One in 3 genAI users encounter inaccuracies or misleading outputs
33% of US genAI users have experienced inaccurate or misleading output when using the technology
content-na1.emarketer.com/one-3-genai-...
#GenerativeAI #AI #LLMs #DigitalMarketing
33% of US genAI users have experienced inaccurate or misleading output when using the technology
content-na1.emarketer.com/one-3-genai-...
#GenerativeAI #AI #LLMs #DigitalMarketing
Consumers are rejecting #AI-generated creator content
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023
content-na1.emarketer.com/consumers-re...
#DigitalMarketing
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023
content-na1.emarketer.com/consumers-re...
#DigitalMarketing
November 17, 2025 at 4:00 PM
Consumers are rejecting #AI-generated creator content
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023
content-na1.emarketer.com/consumers-re...
#DigitalMarketing
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023
content-na1.emarketer.com/consumers-re...
#DigitalMarketing
Automotive, media, and finance favor linear TV over streaming
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
November 12, 2025 at 6:30 PM
Automotive, media, and finance favor linear TV over streaming
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
Upward raises $8m Seed+ to expand fintech infrastructure
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
November 11, 2025 at 9:01 PM
Upward raises $8m Seed+ to expand fintech infrastructure
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
China accuses U.S. of stealing $13 billion in #Bitcoin
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
November 11, 2025 at 6:30 PM
China accuses U.S. of stealing $13 billion in #Bitcoin
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Employee data most at risk from unapproved #AI use
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
November 11, 2025 at 5:31 PM
Employee data most at risk from unapproved #AI use
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
Building trust in #AI through a new global governance framework
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
November 11, 2025 at 4:30 PM
Building trust in #AI through a new global governance framework
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
Global consumers are actively avoiding US products over #Tariffs
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
November 11, 2025 at 3:30 PM
Global consumers are actively avoiding US products over #Tariffs
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy