You’re completely right :( and not only for this … I feel like that about a lot of AI related stuff

(aggregating the patterns identified across many) about your product/service lines through the customer journey.

Check the research out: sparktoro.com/blog/new-res...

--- I too believe that AI visibility tracking is worthy if it's done with this angle and expectation as well: rather than tracking (and getting obsessed) with individual prompts, track for consistent mentions/visibility/sentiment across at a topical level ...

"You can, with enough prompts run enough times, get a dartboard-pattern-like answer comparing you with others. I’ve been swayed from my initial position and now believe visibility % across dozens to hundreds of prompts run multiple times is a reasonable metric."

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Thanks so much Cyrus! First edition is here: trendingcampaigns.com/posts/this-w... 🙌😎

* The Technical Foundation
* Content and AI Search
* Amplification

-- Check it out: www.advancedwebranking.com/seo/generati...

Chewy, Gymshark, REI (much easier now with @similarwebinsights.bsky.social folder view in the AI traffic report, btw, completely spontaneous and free shout-out).

So if you haven't prioritized it in your ecommerce 2026 investment, do it now 🙌

* Finally, this content can be reused to enhance and enrich your PDP and PLP content for better rankings, inclusion, and visibility.

It's interesting to see the important role that the blogs/learn/inspiration section plays in AI traffic across many ecommerce that invest in informational content:

* With AI platforms, you’re optimizing for comprehensive, well-structured content that AI can flexibly extract from any accessible page rather than relying on rigid query-to-page matching, so this information can be surfaced at any stage of the customer journey.

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* It establishes real topical authority in your vertical, which has been shown to play a more important role in search results in recent years. This content gets shared & attracts backlinks and citations, establishing authority not only for traditional search results but also for AI answers.

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What’s important is to use your own content as training input, have a quality-assurance workflow to ensure accuracy and usefulness, and clearly disclose when a summary has been generated by AI.

What other scenarios have you found where using AI for content actually helps?

AI-generated content actually makes sense, is useful, and improves the user experience, especially when leveraging the nature and scale of the information.

For example, summarizing product reviews or highlighting key themes across hundreds or thousands of reviews in PDPs.

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