Amy Hupe
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amyhupe.bsky.social
Amy Hupe
@amyhupe.bsky.social
She/her

Design systems and content design consultant. Reckless shitposter.

amyhupe.co.uk
wearefrankly.co

#DesignSystems #ContentDesign #WriteTheDocs
Don’t know what you mean:

_Adds post it to this week’s wins board_
November 21, 2025 at 9:52 PM
I’m sure it’s a lesson I should have learned much earlier but it’s been so good to find a middle ground and to find something nourishing in the space between “all” and “nothing”.

Anyway. Happy Friday. I wish you all a joyful and half-arsed weekend ❤️

3/3
November 21, 2025 at 6:48 PM
Every time I went to the gym I was getting injured. Every time I had a night out I was getting sick.

This week I’ve dropped the weights, swapped big nights out for quiet dinners and coffees, and listened to my body when it said it was tired. And my god what a difference.

2/3
November 21, 2025 at 6:48 PM
I’m sorry, you’ll never unsee it now
November 20, 2025 at 9:50 AM
Oh NO
November 19, 2025 at 6:15 PM
And what a pile it’s shaping up to be
November 17, 2025 at 10:12 PM
It’s the best! One of my faves. And Leeds is always a good time. You should come along ☺️
November 16, 2025 at 4:42 PM
ChatGPT mate
November 14, 2025 at 8:09 PM
Haha I saw this. Also side note - that alt text is a work of art
November 14, 2025 at 6:11 PM
Haha I love this
November 14, 2025 at 6:01 PM
Make no mistake, we are at a series of crossroads right now and it is essential that we be deliberative, hyper attuned to consequences, and systemic in our thinking.
November 14, 2025 at 6:01 PM
We know these things deep down, but AI has the power to create convincing and seductive illusions.

It’s not real but if it’s real enough, will enough of us care enough to stop it?

And if we don’t, what does that mean for our minds, our health, our systems, our societies?
November 14, 2025 at 5:57 PM
AI does a good job of impersonating things that are fundamentally not possible, and humans are suckers for rejection of the impossible.

For instance, we cannot:

- talk to our past or future selves
- reanimate the dead
- read someone’s mind

But don’t we all, sometimes, wish to do these things?
November 14, 2025 at 5:56 PM
Anyway happy Friday etc
November 14, 2025 at 5:48 PM
Above all else, AI is an accelerant.

That makes it really important for us to look at the world around us right now and ask: do we want to keep doing this, but faster? If not, what are the necessary interruptions?
November 14, 2025 at 5:48 PM
For some context, I’ve been working through complex tensions at work this week (between opposing concerns, priorities and ideas - not people, thankfully). It made me think back to this piece I wrote a couple of years ago.
November 14, 2025 at 5:14 PM