"Passionate" is a badly abused word in marketing. It's been used so much that putting it on your website basically means sweet f**k all.

On this episode of the @trendywords.bsky.social podcast, Anna Gunning breaks down why it's become such a pointless word in marketing. youtu.be/RPMajPKU-v0?...

No, I don't want to make Chrome my default browser. I'm only opening you because hundreds of developers made their web apps to only be compatible with Chromium.

If there's one thing marketers love to preach, it's the death of something: brands, sales funnels, programmers... and not a single one has been right.

Jon Harrison unleashes the annoyance we feel at this noise, sharing his experience and what you can do to get past it youtu.be/6-1lo1bKXZc?...

Be honest, you have no idea what the attack surface profile of that API is, and if it ever becomes compromised or you are found to have released sensitive data through it, your excuse is going to be that Salesforce did it first and that's why you thought it was okay.

I made a podcast that takes a hard look at meaningless and often unserious words used in B2B business and marketing and what you could say or write instead.
Episode 1 is live, the word is "innovate", and my guest is copywriter Sarah Catherine Jones.
Link to YouTube. youtu.be/WuXE8B59LeA?...

Have PHP developers become the vegans of web development?

I've never needed to wonder whether someone is a PHP dev. They will enthusiastically tell me, along with why their preferred framework is the best.

A thought as I listen to people negotiate way-too-short timelines on a marketing campaign:

We are the only species on this planet that, when we realise we've made a mistake, will choose to go faster.

For Blue Monday we can't think of anything more appropriate than this charming depiction of a man getting his face eaten off by a leopard.

#MosaicMonday

Well played, Austrian.

What if the best way to succeed with GenAI marketing is to find all the ideas you don't want?

Ask the bot about a subject that you want to write about. It comes back with a list of topics.

Treat those topics as worthless. The bot is showing a 'photo negative' of your goal of valuable content.

My energy level this week.

Selling cybersecurity needs to be less about the tools and systems you offer and more about the associated practices and mindset that make those tools effective.

Using a walking stick doesn't mean you have good posture. It just means you're less likely to fall on the floor.

🎧Episode 9 of the Drinking with Freelancers podcastis live🎧 ft. @ThatWriterJon - listen to him on copycat marketing and why B2B brands could learn a thing or two from Yorkshire tea! open.spotify.com/show/6oQvTGm...

2024: Men will literally [seek emotional validation from a large-language model] Instead Of Go To Therapy.

It's going to be a long year, isn't it?

www.bbc.co.uk/news/technol...

As a gentle reminder,

Marketing is never a crisis issue.

It is sometimes urgent.
It is often important.
But no one is going to die.
The business won't (immediately) go off the rails.
And it can wait while you rest/have a breakdown/spend time with friends and family.

That's all.

Hi, I'm Andrew!

I'm a freelance B2B technical copywriter and content writer based in Birmingham. I work with businesses who are looking for more than a quick fix for their digital marketing. I help them go deeper to reach their target customers.

Learn more at andrewmonro.com