🧑💻posthero.ai - AI tool to grow on LinkedIn
⚡️craftman.ai - AI chatbots for websites
Added CAPTCHA to Posthero signup.
I hate CAPTCHAs. But 50 bot signups this week broke me.
Merry Xmas.
Added CAPTCHA to Posthero signup.
I hate CAPTCHAs. But 50 bot signups this week broke me.
Merry Xmas.
This week reminded me that shipping features matters more than shipping content.
I've been pushing to publish more consistently, but reality had other plans.
Key developments:
This week reminded me that shipping features matters more than shipping content.
I've been pushing to publish more consistently, but reality had other plans.
Key developments:
What if LinkedIn had an AI model that auto-detected:
• Engagement bait posts
• Recycled viral frameworks
• Fake vulnerability content
And just... deranked them?
The feed would actually reward original thinking again.
Quality would beat gaming the algorithm.
Wild concept, I know.
What if LinkedIn had an AI model that auto-detected:
• Engagement bait posts
• Recycled viral frameworks
• Fake vulnerability content
And just... deranked them?
The feed would actually reward original thinking again.
Quality would beat gaming the algorithm.
Wild concept, I know.
(here's what actually matters)
Everyone's still talking about the same old tactics:
"Post 3-5 times per week..."
"Comment for 90 minutes daily..."
"Use these 7 hook formulas..."
That worked in 2024.
It's getting crowded in 2025.
(here's what actually matters)
Everyone's still talking about the same old tactics:
"Post 3-5 times per week..."
"Comment for 90 minutes daily..."
"Use these 7 hook formulas..."
That worked in 2024.
It's getting crowded in 2025.
My group chat: "why did I think building a SaaS would be easier than this"
Authenticity is a spectrum.
My group chat: "why did I think building a SaaS would be easier than this"
Authenticity is a spectrum.
It's convincing yourself you're not insane. Every. Single. Day.
It's convincing yourself you're not insane. Every. Single. Day.
Use AI to scrape "hiring" posts in your ICP's industry.
Then:
• Auto-qualify leads based on job req details
• Send personalized DMs about solving that exact pain
• Book demos while they're actively building team
They're already in "buy mode".
Use AI to scrape "hiring" posts in your ICP's industry.
Then:
• Auto-qualify leads based on job req details
• Send personalized DMs about solving that exact pain
• Book demos while they're actively building team
They're already in "buy mode".
Last week reminded me that platform integrations are never as simple as they look on paper.
We have been working to connect all major social platforms to Posthero.ai so creators can manage their content in one place.
Key developments:
Last week reminded me that platform integrations are never as simple as they look on paper.
We have been working to connect all major social platforms to Posthero.ai so creators can manage their content in one place.
Key developments:
• Profile created last week
• AI-generated headshot
• Zero posts or activity
• Generic company description
Social media is becoming harder to trust.
Verification > Vanity metrics
• Profile created last week
• AI-generated headshot
• Zero posts or activity
• Generic company description
Social media is becoming harder to trust.
Verification > Vanity metrics
Not inspiration. Not theory.
Actual systems people can copy.
Here's why they work:
Not inspiration. Not theory.
Actual systems people can copy.
Here's why they work:
(and everyone can tell)
I see it every day scrolling through LinkedIn:
"Leveraging synergies to..."
"Diving deep into the world of..."
"Let's explore 7 transformative ways to..."
It's painful to read.
It gets zero engagement.
(and everyone can tell)
I see it every day scrolling through LinkedIn:
"Leveraging synergies to..."
"Diving deep into the world of..."
"Let's explore 7 transformative ways to..."
It's painful to read.
It gets zero engagement.
And most founders missed the memo.
The old way of posting has been gone for a while now.
If you don't understand engagement algorithms...
And how content distribution actually works in 2025 (and will work in 2026), you're already behind.
And most founders missed the memo.
The old way of posting has been gone for a while now.
If you don't understand engagement algorithms...
And how content distribution actually works in 2025 (and will work in 2026), you're already behind.
(and most people are still playing by old rules)
Two years ago you could:
Post 3x per week → get decent reach
Share generic advice → still get engagement
Show up inconsistently → people would wait
That playbook is dead.
(and most people are still playing by old rules)
Two years ago you could:
Post 3x per week → get decent reach
Share generic advice → still get engagement
Show up inconsistently → people would wait
That playbook is dead.
But here's what matters more:
877 leads came through.
60 of them were sales-qualified.
All inbound. All from content.
(this happened in just 7 days)
Now everyone asks me "what's your secret tactic?"
Wrong question.
But here's what matters more:
877 leads came through.
60 of them were sales-qualified.
All inbound. All from content.
(this happened in just 7 days)
Now everyone asks me "what's your secret tactic?"
Wrong question.
"Use this framework"
"Follow that growth strategy"
"Copy what [successful founder] does"
It only confused me more.
The breakthrough came when I realized:
What works for someone else's audience won't work for mine.
"Use this framework"
"Follow that growth strategy"
"Copy what [successful founder] does"
It only confused me more.
The breakthrough came when I realized:
What works for someone else's audience won't work for mine.
Everyone's a "thought leader" with the same:
• Hustle stories
• Fake vulnerability
• Corporate buzzwords
The founders who actually grow?
They just sound like humans.
Everyone's a "thought leader" with the same:
• Hustle stories
• Fake vulnerability
• Corporate buzzwords
The founders who actually grow?
They just sound like humans.
This week we hit 187k views for one client and added 2 new platforms to Posthero.
We've been racing to integrate 5 major social media platforms into Posthero this month.
Key developments this week:
This week we hit 187k views for one client and added 2 new platforms to Posthero.
We've been racing to integrate 5 major social media platforms into Posthero this month.
Key developments this week: