Anton Cherkasov
anton.tips
Anton Cherkasov
@anton.tips
Maker. Sharing my journey from 0 to $10k MRR🎯
🧑‍💻posthero.ai - AI tool to grow on LinkedIn
⚡️craftman.ai - AI chatbots for websites
Feeling like the Grinch today 🎄
Added CAPTCHA to Posthero signup.
I hate CAPTCHAs. But 50 bot signups this week broke me.

Merry Xmas.
December 25, 2025 at 6:15 AM
Building in public to $100K MRR (week 4).

This week reminded me that shipping features matters more than shipping content.

I've been pushing to publish more consistently, but reality had other plans.

Key developments:
December 22, 2025 at 9:37 AM
Crazy idea:

What if LinkedIn had an AI model that auto-detected:

• Engagement bait posts
• Recycled viral frameworks
• Fake vulnerability content

And just... deranked them?

The feed would actually reward original thinking again.

Quality would beat gaming the algorithm.

Wild concept, I know.
December 17, 2025 at 1:03 AM
90% of LinkedIn advice will be outdated by 2026.

(here's what actually matters)

Everyone's still talking about the same old tactics:

"Post 3-5 times per week..."
"Comment for 90 minutes daily..."
"Use these 7 hook formulas..."

That worked in 2024.
It's getting crowded in 2025.
December 16, 2025 at 9:27 AM
My LinkedIn: "Excited to share our approach to building AI-powered startup"

My group chat: "why did I think building a SaaS would be easier than this"

Authenticity is a spectrum.
December 16, 2025 at 7:14 AM
The hardest part of bootstrapping isn't the code or the marketing.

It's convincing yourself you're not insane. Every. Single. Day.
December 16, 2025 at 12:07 AM
LinkedIn growth hack nobody's talking about:

Use AI to scrape "hiring" posts in your ICP's industry.

Then:
• Auto-qualify leads based on job req details
• Send personalized DMs about solving that exact pain
• Book demos while they're actively building team

They're already in "buy mode".
December 15, 2025 at 11:24 AM
Building in public to $100K MRR (week 3).

Last week reminded me that platform integrations are never as simple as they look on paper.

We have been working to connect all major social platforms to Posthero.ai so creators can manage their content in one place.

Key developments:
December 15, 2025 at 9:27 AM
Just got a connection request from a ""SaaS founder"" on LinkedIn.

• Profile created last week
• AI-generated headshot
• Zero posts or activity
• Generic company description

Social media is becoming harder to trust.

Verification > Vanity metrics
December 15, 2025 at 8:51 AM
The best LinkedIn posts are tactical breakdowns.

Not inspiration. Not theory.

Actual systems people can copy.

Here's why they work:
December 15, 2025 at 6:23 AM
Sunday work mode: getting deep work done from a coffee shop ☕️
December 14, 2025 at 9:44 AM
Your AI content is bad because you're using it wrong.

(and everyone can tell)

I see it every day scrolling through LinkedIn:

"Leveraging synergies to..."
"Diving deep into the world of..."
"Let's explore 7 transformative ways to..."

It's painful to read.
It gets zero engagement.
December 10, 2025 at 9:27 AM
December 10, 2025 at 3:04 AM
LinkedIn has changed.

And most founders missed the memo.

The old way of posting has been gone for a while now.

If you don't understand engagement algorithms...
And how content distribution actually works in 2025 (and will work in 2026), you're already behind.
December 9, 2025 at 9:27 AM
December 9, 2025 at 1:11 AM
Building a personal brand in 2026 is not the same as it was in 2023.

(and most people are still playing by old rules)

Two years ago you could:

Post 3x per week → get decent reach
Share generic advice → still get engagement
Show up inconsistently → people would wait

That playbook is dead.
December 9, 2025 at 12:08 AM
December 8, 2025 at 12:18 PM
December 8, 2025 at 11:17 AM
2 weeks ago my client's content generated 187k views.

But here's what matters more:

877 leads came through.
60 of them were sales-qualified.
All inbound. All from content.

(this happened in just 7 days)

Now everyone asks me "what's your secret tactic?"

Wrong question.
December 8, 2025 at 9:27 AM
December 8, 2025 at 8:46 AM
I just realized I paid for two months of some shady Nano Banana clone thinking it was a Google product 🙈
December 8, 2025 at 2:56 AM
Made an accidental stop at a roadside shop with this view… ended up shipping a new Posthero feature. Remote work + Bali = unbeatable.
December 7, 2025 at 9:23 AM
When I started building AI tool for content, everyone had different advice.

"Use this framework"
"Follow that growth strategy"
"Copy what [successful founder] does"

It only confused me more.

The breakthrough came when I realized:

What works for someone else's audience won't work for mine.
December 5, 2025 at 12:07 PM
LinkedIn personas are getting weird.

Everyone's a "thought leader" with the same:
• Hustle stories
• Fake vulnerability
• Corporate buzzwords

The founders who actually grow?

They just sound like humans.
December 5, 2025 at 11:07 AM
Building in public to $100K MRR (week 2).

This week we hit 187k views for one client and added 2 new platforms to Posthero.

We've been racing to integrate 5 major social media platforms into Posthero this month.

Key developments this week:
December 5, 2025 at 9:27 AM