Biggest lesson? I don’t really do marketing. It’s way easier to just focus on building the product. And it's my main mistake atm.

• Recommitting to creating more content on the Posthero page in the coming weeks.

Now, I'm adjusting my approach for the holiday season and keeping momentum on product development.

• TikTok integration is now live on Posthero. Users can manage their TikTok accounts directly in the platform.
• Content production fell short of my goals. Too many meetings, and the pre-holiday slowdown hit harder than expected.

That's the framework.
_

P.S. I use Posthero.ai to create content — I think it has one of the best content generation out there (but I’m biased :))

□ Am I giving more value than I'm asking for?
□ Would people miss my content if I disappeared?

If you answered "no" to any of these?

Go back and focus on depth before scale.

The future of LinkedIn isn't about gaming the algorithm.
It's about becoming genuinely valuable to real people.

Before you focus on growth ask yourself:

□ Am I helping specific people solve real problems?
□ Would 50 engaged followers be better than 5000 ghosts?
□ Am I building relationships or just chasing metrics?
□ Does my content have a shelf life beyond this week?

The golden rule:

Growth in 2026 isn't about volume.
It's about building real relationships at scale.

Your network quality beats network size.
Your helpfulness beats your hook formulas.
Your consistency beats your viral moments.

Depth over width. Always.

Here's your 2026 checklist to steal:

• I help 5 people every day before I post anything
• Genuine comments on their content
• No agenda. Just adding value first.

4. The quality filter
• I ask myself: "Will this matter in 6 months?"
• If it's just trending topic commentary? I skip it.
• If it teaches something timeless? I publish it.

• These people amplify everything I post

2. Create "search-first" content (not just feed content)
• I write posts that answer specific questions
• People find them weeks or months later
• One post can work for you for years

3. The reciprocity engine (this changes everything)

My follower quality is 10x better than last year.
People are reaching out saying "I had to message you."

Here's my 2026 LinkedIn growth framework:

1. Build your micro-community first (not your follower count)
• I focus on 50-100 people who actually care
• Real conversations in comments and DMs

By 2026? It won't be enough.

The problem isn't the tactics themselves.

The problem is everyone's doing the exact same thing and expecting different results.

I've been testing new approaches for 8 months now.

I'm spending less time on LinkedIn than before.

The people affected will need to reinvent themselves, and building a personal brand is one of the best ways to stand out, whether you are launching a business or searching for new opportunities in an AI-driven world.

How was your week?

The big lesson?

I realized we are at the beginning of a massive work shift. Vertical AI agents and robots will replace numerous positions (really A LOT) across industries.

Now, I am shifting focus to create more content for the Posthero page, particularly breakdowns of how people built their personal brands on LinkedIn.

• We finished integrating YouTube and Facebook into Posthero, and Google approved our application. YouTube content management goes live for all users next week.
• Meta and TikTok verifications are still pending, which means we are playing the waiting game on those platforms.

The pattern:

1. Share one problem you actually solved
2. Break your solution into 6-8 clear steps
3. Include screenshots or metrics
4. Make it skimmable with white space

Proof-of-work content always wins.