Alan Shoebridge
@ashoebridge.bsky.social
Healthcare communications and marketing professional. Cyclist. Oregon Duck. New to Bluesky!
Pinned
Alan Shoebridge
@ashoebridge.bsky.social
· Jul 31
Communications and marketing in the ‘post shame, post truth’ era
“There’s no such thing as bad publicity.” – P.T. BarnumWorking in communications and marketing for more than 20 years, I’ve heard some version of that infamous quote countless times. I always wince. B...
www.alanshoebridge.com
NEW blog post! **Communications and marketing in the 'post-shame, post-truth' era**
What does it all mean?
How did we get here?
What comes next?
👇 My latest blog post breaks it down.
www.alanshoebridge.com/post/communi...
What does it all mean?
How did we get here?
What comes next?
👇 My latest blog post breaks it down.
www.alanshoebridge.com/post/communi...
If @thebulwark.com starts a book club in 2026 this should be the first recommendation. It's chilling how closely it parallels what's happening today. @jvl.bsky.social, @billkristolbulwark.bsky.social @sarahlongwell25.bsky.social
December 21, 2025 at 11:16 PM
If @thebulwark.com starts a book club in 2026 this should be the first recommendation. It's chilling how closely it parallels what's happening today. @jvl.bsky.social, @billkristolbulwark.bsky.social @sarahlongwell25.bsky.social
🙏 A 𝐆𝐑𝐀𝐓𝐄𝐅𝐔𝐋 farewell:
**Reflecting on Nine Incredible Years with SHSMD**
I am wrapping up my last year on the SHSMD board.
Serving on this board has been one of the most rewarding experiences of my career.
👇 More thoughts, and a few pictures, here:
www.alanshoebridge.com/post/a-grate...
**Reflecting on Nine Incredible Years with SHSMD**
I am wrapping up my last year on the SHSMD board.
Serving on this board has been one of the most rewarding experiences of my career.
👇 More thoughts, and a few pictures, here:
www.alanshoebridge.com/post/a-grate...
A grateful farewell: Nine years of growth, friendship and impact with SHSMD
All good things must come to an end. Yes, I know say that’s a cliché, but it’s also true. Every November, the Society for Healthcare Market and Strategy Development (SHSMD) advisory board holds its fi...
www.alanshoebridge.com
December 17, 2025 at 3:17 PM
🙏 A 𝐆𝐑𝐀𝐓𝐄𝐅𝐔𝐋 farewell:
**Reflecting on Nine Incredible Years with SHSMD**
I am wrapping up my last year on the SHSMD board.
Serving on this board has been one of the most rewarding experiences of my career.
👇 More thoughts, and a few pictures, here:
www.alanshoebridge.com/post/a-grate...
**Reflecting on Nine Incredible Years with SHSMD**
I am wrapping up my last year on the SHSMD board.
Serving on this board has been one of the most rewarding experiences of my career.
👇 More thoughts, and a few pictures, here:
www.alanshoebridge.com/post/a-grate...
You Didn’t Lose the Sale. You Lost the Relationship
YouTube video by SwaayHealth
youtu.be
December 9, 2025 at 2:56 AM
Reposted by Alan Shoebridge
@citizencohn.bsky.social on the ill-fated healthcare "plan" Republicans want to rush out the door before their constituents get hit with massive premium spikes.
The Breakdown @thebulwark.com is essential reading with all of Trump's healthcare chaos. Check it out: www.thebulwark.com/p/not-so-imp...
The Breakdown @thebulwark.com is essential reading with all of Trump's healthcare chaos. Check it out: www.thebulwark.com/p/not-so-imp...
The Not-So-Impressive “New” Health Care Ideas Republicans Want to Rush Out
What GOP leaders are missing in their mad scramble to remake health care policy.
www.thebulwark.com
November 19, 2025 at 3:06 AM
@citizencohn.bsky.social on the ill-fated healthcare "plan" Republicans want to rush out the door before their constituents get hit with massive premium spikes.
The Breakdown @thebulwark.com is essential reading with all of Trump's healthcare chaos. Check it out: www.thebulwark.com/p/not-so-imp...
The Breakdown @thebulwark.com is essential reading with all of Trump's healthcare chaos. Check it out: www.thebulwark.com/p/not-so-imp...
I wanted to keep reading, but Ruby had other plans. #englishbulldog
November 9, 2025 at 11:21 PM
I wanted to keep reading, but Ruby had other plans. #englishbulldog
In my best @tomleykis.bsky.social voice: "The issues YOU really care about." I know I've been waiting for this news ...
October 31, 2025 at 7:30 PM
In my best @tomleykis.bsky.social voice: "The issues YOU really care about." I know I've been waiting for this news ...
Excellent.
youtu.be/XWQRuRIxMBI?...
youtu.be/XWQRuRIxMBI?...
The Ontario anti-tariff ad which led Trump to end trade talks with Canada
YouTube video by Global News
youtu.be
October 25, 2025 at 3:01 AM
Excellent.
youtu.be/XWQRuRIxMBI?...
youtu.be/XWQRuRIxMBI?...
Full event recap of the SHSMD Connections conference. Get all the daily recaps AND more.
👇Check out my blog post here:
www.alanshoebridge.com/post/insight...
👇Check out my blog post here:
www.alanshoebridge.com/post/insight...
Insights and inspirations: SHSMD Connections 2025
Welcoming the audience – made up of many first timers – on the opening day of the conference, SHSMD board president David Grandy addressed the importance of community and supporting each other during ...
www.alanshoebridge.com
October 17, 2025 at 11:43 PM
Full event recap of the SHSMD Connections conference. Get all the daily recaps AND more.
👇Check out my blog post here:
www.alanshoebridge.com/post/insight...
👇Check out my blog post here:
www.alanshoebridge.com/post/insight...
Reposted by Alan Shoebridge
The generals and admirals at Quantico today should be forgiven if they walked out of the auditorium and wondered: What on earth is wrong with the commander in chief?
www.theatlantic.com/newsletters/...
www.theatlantic.com/newsletters/...
The Commander in Chief Is Not Okay
Trump put on a disturbing show for America’s generals and admirals.
www.theatlantic.com
September 30, 2025 at 11:26 PM
The generals and admirals at Quantico today should be forgiven if they walked out of the auditorium and wondered: What on earth is wrong with the commander in chief?
www.theatlantic.com/newsletters/...
www.theatlantic.com/newsletters/...
Riding through the Portland war zone today, the most dangerous thing I spotted was a handful of aggressive, suspicious-looking geese. I made a hasty retreat when they advanced on my position near the Hawthorne Bridge. Stay safe! #Portland
September 28, 2025 at 12:43 AM
Riding through the Portland war zone today, the most dangerous thing I spotted was a handful of aggressive, suspicious-looking geese. I made a hasty retreat when they advanced on my position near the Hawthorne Bridge. Stay safe! #Portland
Why do I have so many bikes? What was my favorite TV show as a kid? What was my first concert? I’m not great about sharing personal details, but all those answers—and more—were pulled out of me during this fun “unscripted” interview with W2 Content.
youtu.be/eyUTJFiqXCs?...
youtu.be/eyUTJFiqXCs?...
In the spotlight with Alan Shoebridge of Providence | Unscripted | WG Content
YouTube video by WG Content
youtu.be
September 20, 2025 at 3:45 PM
Why do I have so many bikes? What was my favorite TV show as a kid? What was my first concert? I’m not great about sharing personal details, but all those answers—and more—were pulled out of me during this fun “unscripted” interview with W2 Content.
youtu.be/eyUTJFiqXCs?...
youtu.be/eyUTJFiqXCs?...
Reposted by Alan Shoebridge
It is impossible to overstate the inanity of the vapid and stupid stunt of renaming the Defense Department, and Congress should step in and put a stop to it immediately.
Gift link:
www.theatlantic.com/ideas/archiv...
Gift link:
www.theatlantic.com/ideas/archiv...
Pete Hegseth’s Department of Cringe
Renaming the Defense Department is a pathetic stunt.
www.theatlantic.com
September 5, 2025 at 2:51 AM
It is impossible to overstate the inanity of the vapid and stupid stunt of renaming the Defense Department, and Congress should step in and put a stop to it immediately.
Gift link:
www.theatlantic.com/ideas/archiv...
Gift link:
www.theatlantic.com/ideas/archiv...
Every hotel bathroom should have:
- A nighlight
- Solid wood doors that fully close and lock.
- A fan
- Adequate lighting over the sink
- Optional, but preferred: a walk-in shower
Why is this so challenging to do?
Thank you for your attention to this matter ...
- A nighlight
- Solid wood doors that fully close and lock.
- A fan
- Adequate lighting over the sink
- Optional, but preferred: a walk-in shower
Why is this so challenging to do?
Thank you for your attention to this matter ...
September 1, 2025 at 2:18 PM
Every hotel bathroom should have:
- A nighlight
- Solid wood doors that fully close and lock.
- A fan
- Adequate lighting over the sink
- Optional, but preferred: a walk-in shower
Why is this so challenging to do?
Thank you for your attention to this matter ...
- A nighlight
- Solid wood doors that fully close and lock.
- A fan
- Adequate lighting over the sink
- Optional, but preferred: a walk-in shower
Why is this so challenging to do?
Thank you for your attention to this matter ...
🚨 NEW blog post: New logo? How about NO! Inspired by recent events ... whenever someone asks about creating a new name or logo, my advice is almost always NOT to do it.
www.alanshoebridge.com/post/should-...
www.alanshoebridge.com/post/should-...
Should we rebrand? Why the answer is almost always no
Note: Less than 48 hours after finishing my first draft of this post, Cracker Barrel reversed its decision to launch a new logo, an outcome which (I believe) only strengthens every point you'll read b...
www.alanshoebridge.com
August 29, 2025 at 3:53 PM
🚨 NEW blog post: New logo? How about NO! Inspired by recent events ... whenever someone asks about creating a new name or logo, my advice is almost always NOT to do it.
www.alanshoebridge.com/post/should-...
www.alanshoebridge.com/post/should-...
NEW blog post! **Communications and marketing in the 'post-shame, post-truth' era**
What does it all mean?
How did we get here?
What comes next?
👇 My latest blog post breaks it down.
www.alanshoebridge.com/post/communi...
What does it all mean?
How did we get here?
What comes next?
👇 My latest blog post breaks it down.
www.alanshoebridge.com/post/communi...
Communications and marketing in the ‘post shame, post truth’ era
“There’s no such thing as bad publicity.” – P.T. BarnumWorking in communications and marketing for more than 20 years, I’ve heard some version of that infamous quote countless times. I always wince. B...
www.alanshoebridge.com
July 31, 2025 at 2:24 PM
NEW blog post! **Communications and marketing in the 'post-shame, post-truth' era**
What does it all mean?
How did we get here?
What comes next?
👇 My latest blog post breaks it down.
www.alanshoebridge.com/post/communi...
What does it all mean?
How did we get here?
What comes next?
👇 My latest blog post breaks it down.
www.alanshoebridge.com/post/communi...
Reposted by Alan Shoebridge
Exactly
You can tell a lot about how Trump feels about his own power and influence by the way he’s posting. In that context, I wrote about Trump's addled social media crashout over the weekend and how it's different from a few months ago when he had more juice www.theatlantic.com/technology/a...
Trump’s Social-Media Habit Is Getting Weirder
The president’s posts on Truth Social are starting to look desperate.
www.theatlantic.com
July 23, 2025 at 12:05 AM
Exactly
Reposted by Alan Shoebridge
Lawlessness begets lawlessness. There is a limit to how much of it the American constitutional order can endure, and at the moment, Supreme Court seems eager to find out what it is. https://trib.al/2KEZzhO
The Supreme Court Says Laws Aren’t Real
The Roberts court majority seems bound and determined to end the American constitutional order.
trib.al
July 16, 2025 at 12:50 PM
Lawlessness begets lawlessness. There is a limit to how much of it the American constitutional order can endure, and at the moment, Supreme Court seems eager to find out what it is. https://trib.al/2KEZzhO
Reposted by Alan Shoebridge
Louder for the people in the back!
June 28, 2025 at 12:30 AM
Louder for the people in the back!
@jvl.bsky.social thought you would like this.
June 7, 2025 at 12:26 AM
@jvl.bsky.social thought you would like this.
New article:
Four Ps of Building a Personal Brand: Purpose, Presence, Persistence and Performance
www.linkedin.com/pulse/four-p...
Four Ps of Building a Personal Brand: Purpose, Presence, Persistence and Performance
www.linkedin.com/pulse/four-p...
Four Ps of Building a Personal Brand: Purpose, Presence, Persistence and Performance
Every marketer knows the "4Ps" of marketing: product, price, place and promotion. That’s been a useful framework for decades thanks to Phillip Kotler.
www.linkedin.com
June 4, 2025 at 2:44 PM
New article:
Four Ps of Building a Personal Brand: Purpose, Presence, Persistence and Performance
www.linkedin.com/pulse/four-p...
Four Ps of Building a Personal Brand: Purpose, Presence, Persistence and Performance
www.linkedin.com/pulse/four-p...
A brief clip from a fun conversation on personal brand building.
www.linkedin.com/posts/shoebr...
www.linkedin.com/posts/shoebr...
👍Focusing on 𝐘𝐄𝐒. When given an opportunity to expand your horizons at… | Alan Shoebridge
👍Focusing on 𝐘𝐄𝐒. When given an opportunity to expand your horizons at work, more often than not you should take advantage of that if you want to grow your career.
There are many reasons why. Perhaps...
www.linkedin.com
May 31, 2025 at 2:32 PM
A brief clip from a fun conversation on personal brand building.
www.linkedin.com/posts/shoebr...
www.linkedin.com/posts/shoebr...