Oscar Clark (He/Him)
@athanateus.bsky.social
Chief of Curiosity (He/Him) On a podquest to learn everything about #gamedev you never dared to ask...
Host of #ActualPlay #Improv #Game @achdilemmashow
Host of #ActualPlay #Improv #Game @achdilemmashow
When it comes to player engagement "there's just one more thing"...
In this episode of #LightningLessons we talk about predictable surprise.
More Lessons on https://www.youtube.com/@Arcanix_ai
In this episode of #LightningLessons we talk about predictable surprise.
More Lessons on https://www.youtube.com/@Arcanix_ai
February 5, 2026 at 4:32 PM
When it comes to player engagement "there's just one more thing"...
In this episode of #LightningLessons we talk about predictable surprise.
More Lessons on https://www.youtube.com/@Arcanix_ai
In this episode of #LightningLessons we talk about predictable surprise.
More Lessons on https://www.youtube.com/@Arcanix_ai
The more we focus exclusively on revenue, the more players slip through our fingers...
In this episode of #LightningLessons we talk about player value.
More Lessons on https://www.youtube.com/@Arcanix_ai
In this episode of #LightningLessons we talk about player value.
More Lessons on https://www.youtube.com/@Arcanix_ai
February 3, 2026 at 4:31 PM
The more we focus exclusively on revenue, the more players slip through our fingers...
In this episode of #LightningLessons we talk about player value.
More Lessons on https://www.youtube.com/@Arcanix_ai
In this episode of #LightningLessons we talk about player value.
More Lessons on https://www.youtube.com/@Arcanix_ai
Why are app stores and search still the front line for user acquisition channels?
Find out in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
Find out in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
January 30, 2026 at 4:32 PM
Why are app stores and search still the front line for user acquisition channels?
Find out in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
Find out in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
Are you just confusing your audience?
Find out how to amplify your LiveOps with markering in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
Find out how to amplify your LiveOps with markering in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
January 29, 2026 at 4:33 PM
Are you just confusing your audience?
Find out how to amplify your LiveOps with markering in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
Find out how to amplify your LiveOps with markering in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
Short form content gets attention, while long form content earns trust...
If you've ever wondered about the value of podcasts, this #LightningLessons is for you.
More Lessons on https://www.youtube.com/@Arcanix_ai
If you've ever wondered about the value of podcasts, this #LightningLessons is for you.
More Lessons on https://www.youtube.com/@Arcanix_ai
January 27, 2026 at 4:34 PM
Short form content gets attention, while long form content earns trust...
If you've ever wondered about the value of podcasts, this #LightningLessons is for you.
More Lessons on https://www.youtube.com/@Arcanix_ai
If you've ever wondered about the value of podcasts, this #LightningLessons is for you.
More Lessons on https://www.youtube.com/@Arcanix_ai
Influencers don't sell games, moments do...
This episode of #LightningLessons is about how to get value from creators
More Lessons on https://www.youtube.com/@Arcanix_ai
This episode of #LightningLessons is about how to get value from creators
More Lessons on https://www.youtube.com/@Arcanix_ai
January 23, 2026 at 4:32 PM
Influencers don't sell games, moments do...
This episode of #LightningLessons is about how to get value from creators
More Lessons on https://www.youtube.com/@Arcanix_ai
This episode of #LightningLessons is about how to get value from creators
More Lessons on https://www.youtube.com/@Arcanix_ai
Going viral is optional, being meaningful isn't. This episode of #LightningLessons is about why socials are storytelling.
More Lessons on https://www.youtube.com/@Arcanix_ai
More Lessons on https://www.youtube.com/@Arcanix_ai
January 22, 2026 at 4:31 PM
Going viral is optional, being meaningful isn't. This episode of #LightningLessons is about why socials are storytelling.
More Lessons on https://www.youtube.com/@Arcanix_ai
More Lessons on https://www.youtube.com/@Arcanix_ai
Does your CPI look great, but your game isn't profitable? Find out why in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
More Lessons on https://www.youtube.com/@Arcanix_ai
January 20, 2026 at 5:06 PM
Does your CPI look great, but your game isn't profitable? Find out why in this episode of #LightningLessons
More Lessons on https://www.youtube.com/@Arcanix_ai
More Lessons on https://www.youtube.com/@Arcanix_ai
Taking a walk around #PGCLondon and checking out the #IndieZone
January 20, 2026 at 4:52 PM
Taking a walk around #PGCLondon and checking out the #IndieZone
Now we have Craig Chapple, PGbiz, interviewing Alexis Bonte, Stillfront, talking about the end of 'The Walled Garden'
Alexis proposes UA was a response to need for discoverability; D2C too. Developers need form of control over distribution. But it be something the player care about
#PGCLondon
Alexis proposes UA was a response to need for discoverability; D2C too. Developers need form of control over distribution. But it be something the player care about
#PGCLondon
January 20, 2026 at 11:13 AM
Now we have Craig Chapple, PGbiz, interviewing Alexis Bonte, Stillfront, talking about the end of 'The Walled Garden'
Alexis proposes UA was a response to need for discoverability; D2C too. Developers need form of control over distribution. But it be something the player care about
#PGCLondon
Alexis proposes UA was a response to need for discoverability; D2C too. Developers need form of control over distribution. But it be something the player care about
#PGCLondon
Living this talk from Carina Kom, Simply Sweet Games
The role of accessibility and it's impact on your team and your players
#PGCLondon
The role of accessibility and it's impact on your team and your players
#PGCLondon
January 20, 2026 at 10:59 AM
Living this talk from Carina Kom, Simply Sweet Games
The role of accessibility and it's impact on your team and your players
#PGCLondon
The role of accessibility and it's impact on your team and your players
#PGCLondon
Lots of amazing thoughts from this super experienced group... Common to me is the ability to make better decisions... Data is important but taking a step back and the time to make the right choices matters. This is literally why we are building https://f.mtr.cool/tvgkwskupg
#PGCLondon
#PGCLondon
January 20, 2026 at 10:14 AM
Lots of amazing thoughts from this super experienced group... Common to me is the ability to make better decisions... Data is important but taking a step back and the time to make the right choices matters. This is literally why we are building https://f.mtr.cool/tvgkwskupg
#PGCLondon
#PGCLondon
Now we have a mega panel with Zorbey (King) Maya (Supercell) Felicity (Trailmix) and Teemu (Meta play) with Thomas (Raptor) roasting John Wright (Turborilla)
Actually about giving new life to older games
#PGCLondon
Actually about giving new life to older games
#PGCLondon
January 20, 2026 at 10:06 AM
Now we have a mega panel with Zorbey (King) Maya (Supercell) Felicity (Trailmix) and Teemu (Meta play) with Thomas (Raptor) roasting John Wright (Turborilla)
Actually about giving new life to older games
#PGCLondon
Actually about giving new life to older games
#PGCLondon
Chris Hong #CosmoUniverse talking about multiplayer for smaller teams... Focus on game play synchronization!
#PGCLondon
#PGCLondon
January 20, 2026 at 9:51 AM
Chris Hong #CosmoUniverse talking about multiplayer for smaller teams... Focus on game play synchronization!
#PGCLondon
#PGCLondon
Tom Storr #TheExperimentationGroup is preaching the #LiveOps good word; why it's important to fix the FTUE (D1 retention) if you want LiveOps that pay... If you can't shift engagement you won't get revenue. Align rewards with the behaviour you want to encourage/satisfys players.
January 20, 2026 at 9:33 AM
Tom Storr #TheExperimentationGroup is preaching the #LiveOps good word; why it's important to fix the FTUE (D1 retention) if you want LiveOps that pay... If you can't shift engagement you won't get revenue. Align rewards with the behaviour you want to encourage/satisfys players.
It's day 2 of #PGCLondon
I'm hosting the #LiveOosLandscape track and we have a ton of amazing speakers talking about live service games this morning
PC/Console or Mobile... This is the track you don't want to miss
I'm hosting the #LiveOosLandscape track and we have a ton of amazing speakers talking about live service games this morning
PC/Console or Mobile... This is the track you don't want to miss
January 20, 2026 at 9:02 AM
It's day 2 of #PGCLondon
I'm hosting the #LiveOosLandscape track and we have a ton of amazing speakers talking about live service games this morning
PC/Console or Mobile... This is the track you don't want to miss
I'm hosting the #LiveOosLandscape track and we have a ton of amazing speakers talking about live service games this morning
PC/Console or Mobile... This is the track you don't want to miss
We will be kicking off #PGCLondon #Track2 #Growth at 09:20 with Nicholas Lovell telling us there is no such thing as "The Games Industry"
January 19, 2026 at 9:05 AM
We will be kicking off #PGCLondon #Track2 #Growth at 09:20 with Nicholas Lovell telling us there is no such thing as "The Games Industry"
January 18, 2026 at 6:15 PM
January 16, 2026 at 4:31 PM
Is it still possible to have a new breakout game?
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
January 15, 2026 at 4:31 PM
Is it still possible to have a new breakout game?
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
Single player isn't dying, it's specialising...
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
January 13, 2026 at 4:32 PM
Single player isn't dying, it's specialising...
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
Will you be at the kick off to the game industry year #PGCLondon?
Let's meet - you can find me on MeetToMatch
http://bit.ly/4qhVZH2
Let's meet - you can find me on MeetToMatch
http://bit.ly/4qhVZH2
January 12, 2026 at 4:31 PM
Will you be at the kick off to the game industry year #PGCLondon?
Let's meet - you can find me on MeetToMatch
http://bit.ly/4qhVZH2
Let's meet - you can find me on MeetToMatch
http://bit.ly/4qhVZH2
Retaining LiveService gamers is challenging many move on fast — but they don’t leave the category.
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
January 9, 2026 at 5:52 PM
Retaining LiveService gamers is challenging many move on fast — but they don’t leave the category.
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
Here's our new #LightningLesson thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
A little late due to some technical gremlins - but here is our latest #LightingLesson
We are looking at the purchase drivers for Single verses Live service gamers - thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
We are looking at the purchase drivers for Single verses Live service gamers - thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
January 8, 2026 at 8:15 PM
A little late due to some technical gremlins - but here is our latest #LightingLesson
We are looking at the purchase drivers for Single verses Live service gamers - thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
We are looking at the purchase drivers for Single verses Live service gamers - thanks to our friends at #AmpereAnalysis
And don't forget, you can catch up on this series on https://www.youtube.com/@Arcanix_ai
The NewYear is here and it's time to get back to work again and that means it's back to our #LightningLessons
We continue our series looking at the report from the folks at #AmpereAnalysis
Today we are looking at #Discovery
oh! and there are more Lessons on https://www.youtube.com/@Arcanix_ai
We continue our series looking at the report from the folks at #AmpereAnalysis
Today we are looking at #Discovery
oh! and there are more Lessons on https://www.youtube.com/@Arcanix_ai
January 6, 2026 at 5:33 PM
The NewYear is here and it's time to get back to work again and that means it's back to our #LightningLessons
We continue our series looking at the report from the folks at #AmpereAnalysis
Today we are looking at #Discovery
oh! and there are more Lessons on https://www.youtube.com/@Arcanix_ai
We continue our series looking at the report from the folks at #AmpereAnalysis
Today we are looking at #Discovery
oh! and there are more Lessons on https://www.youtube.com/@Arcanix_ai